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discussion Press Release: Mapp is Acquiring Webtrekk

Mapp to Acquire Webtrekk, Bringing Advanced Analytics and Customer Intelligence Capabilities to Mapp Cloud San Diego/Berlin, April 30, 2019 – Mapp, a leading provider of [...] [more]
mapp.com    ESP

stats Digitales Customer Engagement in 2016 [PDF]

Mapp hat eine internationale Marktforschungsstudie durchgeführt, um die Benchmarks und Best Practices im digitalen Omni-Channel-Marketing zu identifizieren. Dafür wurden die Aktivitäten von 50 führenden E-Commerce-Unternehmen in Deutschland in den Kanälen E-Mail, Mobile Apps und Social Media analysiert. Wir haben zunächst festgestellt, auf welchen Kanälen die Unternehmen jeweils aktiv sind. Dann haben wir alle Kommunikationen abonniert, die auf ihren Webseiten und Mobile Apps angeboten werden und [...] [more] 
mapp.com    Multichannel, Study, Trend

stats 2016 Consumer Views of Email Marketing [PDF]

For the fifth consecutive year, the team at Mapp (formerly known as email service provider BlueHornet) surveyed a panel of consumers across the United States to better understand their perspectives on actions related to email marketing. We also asked them questions about their use of mobile devices and social networks, to understand how they interact with brands across multiple channels. In addition to 2016 survey results and analysis, this report also includes actionable takeaways for marketers and [...] [more] 
mapp.com    Study
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