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discussion The 5 People You’ll Need on Your Email Team

Email marketing is increasingly becoming a team sport as email has shifted from plain text memos to HTML layouts, and now to dynamic content. There is more people involved in any single campaign than ever before, so it’s time to take stock of who’s on your team and what role they play. [...] [more]
mailjet.com    Marketing

tactics How to Use Templating Language to Send Truly Personalized Emails

Wouldn’t it be cool to read an article that actually starts with your name? It would certainly grab your attention. Well, what still sounds like a distant fantasy for the Mailjet blog is definitely a possibility for your emails using a template language. [...] [more]
mailjet.com    Customization

stats The Impact Of New Emojis In Email Subject Lines

We've conducted a survey to find out if emojis work on email subject lines and which new emoji generates the most engagement. This is what we discovered. [...] [more]
mailjet.com    Subjectline, Study

tactics MJML's Second Birthday: MJML v4 - Discover The New Features

As our email templating language MJML turns two, our developers have created a new version. Discover MJML's v4 new features. [...] [more]
mailjet.com    Design

tactics Event Email Marketing Campaigns

Learn how to optimize your event email marketing campaigns with tips from top experts. Find out the best best practice in event email marketing strategy. [...] [more]
mailjet.com    Event, Marketing

law GDPR Journal: The Steps We Took Towards Working With 3rd Party Providers

Why am I focusing on this for a whole journal entry? I hear you ask. Well, because one of our biggest challenges in getting through our GDPR compliance roadmap was to perform an audit of our entire privacy framework. In other words, to audit all our existing third-party providers and software applications to ensure that they themselves were also meeting the GDPR requirements on data protection. [...] [more]
mailjet.com    Law

strategy Guide To Holiday Emailing [PDF]

It’s time to gear up and get your email marketing campaigns ready for the holiday season. Not sure where to start? Have a look at your goals and set specific targets to identify what exactly you want to achieve with your holiday campaigns. Setting your goals will make it easier for you to develop a tar- geted campaign, with a clear idea of the results you want to achieve. Goals will also make it easier to evaluate on your performance once the holidays are over, by comparing the targets you set to the [...] [more] 
mailjet.com    Event

law GDPR Journal: Privacy Matters. Really.

As our resident legal expert here at Mailjet, I set aside at least a full day each week to take care of our data privacy issues. I had put together a compliance roadmap of items to be handled before the year-end as part of the GDPR readiness plan. The next item on my to do list was to update our Privacy Policy. [...] [more]
mailjet.com    Law

discussion Fright School Friday: Email That Wins The Halloween Inbox [GFX]

Like most Halloween prep, crafting an email that gives your subscriber goosebumps (in a good way), takes preparation and creativity. To help you out, we’ve handpicked some scarily good campaigns. [...] [more]
mailjet.com    Event, Gallery

law GDPR Journal: On The GDPR Track, Our Compliance Roadmap

Take your mind back… It’s the end of May – one year before the new EU data regulation comes into effect. Articles are coming out about how to be prepared, published from so-called experts, law firms, compliance firms and other round of the mill companies trying to attract traffic. So there was truly a lot of information out there. But where to begin? How do I prepare our company – an SME based out in Paris – for the GDPR? [...] [more]
mailjet.com    Law

law GDPR Journal: What I’ve Learned Since Becoming A Data Protection Officer

In getting ready for GDPR and putting in place the measures to make Mailjet 100% compliant, one question I had to ask was: should we to nominate a DPO? [...] [more]
mailjet.com    Law

stats Consumers Reveal How Brands Are Missing The Communication Mark: A UK Research Report [PDF]

In July 2016, Mailjet commissioned a new piece of research to understand how consumers in the UK view communication with the brands they interact with. The survey was taken by over 1000 consumers from across the UK, all participants were aged 16 and above. The research looked at consumers mobile habits, to identify how and when to best reach consumers on mobile. The study also looked at what consumers are looking for in the communications they receive from the brands they interact with. Are you [...] [more] 
mailjet.com    Study

stats Infographic - Performance of Emojis in Email Subject Lines

The results revealed that different countries and cultures respond to Emoji use differently, and that not all Emojis had the same effect. OK, so what worked and what didn’t in the US? The research reveals that Americans are 43% more likely to open an email if the subject line includes an Emoji. Interestingly enough, in the US, the type of Emoji did not make a real difference in open rates: the four different faces presented similar results, with open rates ranging from 27 to 29% (average open rate [...] [more]
mailjet.com    Subjectline, Openingrate, Study

discussion Email Design Tips For Successful Email Marketing [GFX]

Email design is key for a winning email marketing strategy. 99 Designs give us their top tips to create beautiful templates that really make an impact. [...] [more]
mailjet.com    Gallery

strategy Email Marketing Deliverability 101 [PDF]

There’s nothing we hate more than seeing great email go to waste. Currently, one in every six messages sent worldwide fails to land in the inbox. There’s no point spending time crafting great content if your messages never reach your subscribers’ eyes. In this Deliverability 101 guide, we’ll help you start off on the right foot and land your email to its intended destination. We’ll also explore how to keep your subscriber engagement at the heart of your email strategy. [...] [more] 
mailjet.com    Deliverability
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