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discussion Maximizing Cart Abandonment Email Coverage

We recently classified over 4,000 cart abandon email journeys, allowing you to see exactly how different companies nurture recent abandoners in the hope of landing that conversion. Here’s an example of how this looks inside our platform (the cart abandonment emails are highlighted in purple): In today’s post we’ll explain what it actually takes to trigger cart abandonment emails across as many companies as possible. Our hope is that this behind-the-scenes gives you a better understanding of how we [...] [more]
mailcharts.com    Automation, Conversionrate, Study

discussion REI’s Purchase Email & Unboxing Experience [GFX]

Even though transactional emails see 8x more opens and clicks than any other type of email — and can generate 6x more revenue — it’s shocking to see how many companies fall short. In our unboxing blog series we take a look at the transactional emails of the biggest and most popular retailers. Join us to see what’s working, what’s not, and apply these learnings to your own transactional emails. Exploring REI. [...] [more]
mailcharts.com    Automation, Gallery

discussion Banana Republic’s Purchase Email & Unboxing Experience [GFX]

Even though transactional emails see 8x more opens and clicks than any other type of email — and can generate 6x more revenue — it’s shocking to see how many companies fall short. In our unboxing blog series we take a look at the transactional emails of the biggest and most popular retailers. Join us to see what’s working, what’s not, and apply these learnings to your own transactional emails. Thoughts on Banana Republic The Banana Republic Travel & Safari Clothing Company was a safari-themed [...] [more]
mailcharts.com    Gallery

discussion Mother's Day email marketing ideas [GFX]

Americans will splurge on Mom in a big way again this year. The National Retail Federation projects a record-setting $23.6 billion on jewelry, flowers, cards, restaurant meals, clothing and “experience” gifts for Mother’s Day which is on May 14. Besides the overall spending jump—up 10.3% from last year’s record of $21.4 billion—shoppers also say [...] [more]
mailcharts.com    Event, Gallery

tactics Animated GIFs in Email: Tips, Tricks, and Examples [GFX]

More and more emails now include an animated GIF. In fact, the use of animated GIFs has increased threefold in recent years. This is happening for two reasons: Video support remains limited across email clients GIFs allow marketers to add an interactive touch which makes their email stand out Let’s explore popular GIF use cases [...] [more]
mailcharts.com    Gallery, Design

tactics Cart Abandonment Messaging Strategies

An optimized cart abandonment strategy is extremely effective with 33%+ of opened emails driving a sale. For online retailers big and small, that means big bucks. Today we’ll cover several messaging tactics to include in your abandonment mailers. Want to go straight into the examples? Check out these 100+ cart abandonment emails. [...] [more]
mailcharts.com    Automation, Conversionrate

stats Holiday Email Marketing Report [PDF]

This report was carefully created by the marketing team at MailCharts with generous contributions from AWeber, Litmus, Movable Ink, and Return Path. Special thanks to Bill from Only Influencers who helped us connect with industry experts. And thank you to each and every one that shared their thoughts [...] [more] 
amazonaws.com    Event, Study
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