Koogle d*EPiC SWYNme BITLYme EmailMarketingTipps

Articles

(Viewing source=litmus.com)

discussion How Brands Utilize Gmail's Promotions Tab Annotations [GFX]

In December 2018, Gmail launched major updates to its Promotions tab, providing email marketers with more ways to make their emails visible and valuable to recipients. In addition to standard inbox text like subject lines or preview text, marketers can use annotations to include additional information like promotion codes, a featured image, and deal expiration dates—all visible to your subscribers before they open your email. [...] [more]
litmus.com    Gallery

tactics Mastering A/B Testing and Experimentation in Email [VID]

To build a best-in-class email program, you need to constantly improve—and there’s no better way to learn fast than through testing and experimentation. Brands that make A/B testing and email experiments a priority are proven to see better results. Our research shows that companies that A/B test every email see email marketing returns that are 37% higher than those of brands that never include A/B tests. [...] [more]
litmus.com    Test

discussion Email Inspiration: 2019's Must-Subscribe Brands

Every year, we survey thousands of email marketers about the brands that inspire them the most and use these insights to put together the ultimate list of the most inspiring email brands. Here are 2019’s must-subscribe brands. [...] [more]
litmus.com    Gallery, Design

tactics Bloom & Wild’s Mother’s Day opt-out campaign

or the British Flower delivery company Bloom & Wild Mother’s Day is a busy time, with plenty of email campaigns leading up to the day. But while Mother’s Day is a joyful time for some, it can be a very sensitive period for others. For those who have lost a loved one or had trials around motherhood, every Mother’s Day email can be a painful reminder of loss. [...] [more]
litmus.com    Unsubscribe, Event, Gallery, Social

discussion The Trends & Strategies That Will Shape Your Email Program in 2019: Webinar Recording + Q&A [VID]

We brought together leading industry experts to break down key insights from Litmus’ 2019 State of Email report, explain the trends that are changing the industry, and provide practical advice on what those changes mean. [...] [more]
litmus.com    Trend

discussion Microsoft Expands Animated GIF Support with Outlook 365

Animated GIF support—or the lack thereof—in Microsoft Outlook has long been a thorn in the sides of email marketers. A favorite of email geeks and subscribers alike, animated GIFs allow for movement and excitement in an otherwise static medium. But desktop Outlook users have always been left in the dark when it comes to animated GIFs. That is until now. The team at Microsoft announced that desktop Outlook will be getting an update to enable animated GIFs for Office 365 users starting in early [...] [more]
litmus.com    Design

stats The State of Email in 2019: The Data, Trends, and Innovations Shaping the Email Industry

Staying on top of the ever-changing email world can feel like an impossible task. Email clients, platforms, and industry standards continue to evolve. New laws mean finding new ways to reach and speak to subscribers. Customer expectations have soared, as have their options for reading and acting on your emails. That’s why, every year, we round up the must-know data, trends, and innovations from the past 12 months into a one-stop resource: Litmus’ State of Email Report. [...] [more]
litmus.com    Study

tactics Fallbacks for Interactive Email: How to Combat Limited Support for Interactivity

For the third year in a row, interactive email experiences were voted one of the hottest email design trends. So why don’t we see more interactive emails in our inboxes? For many brands, limited inbox provider support is the main reason they don’t send more interactive campaigns. You don’t have to fear limited support if you have a fallback in place. There are plenty of methods that help you create engaging, interactive emails where they are supported, while still guaranteeing a functional and [...] [more]
litmus.com    Design

discussion Are voice assistants the future of email marketing?

Google Assistant was released two years ago. Microsoft Cortana and Amazon Alexa both came out in 2014. And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). The world of voice assistants has been with us for the better part of a decade. With it is a world of punditry, criticism, and prognostications about what voice assistants mean for marketers in general and the email industry in particular. Back in December, [...] [more]
litmus.com    Design, Trend

 discussion Our Favorite Talks from Litmus Live 2018 [VID]

Drew’s session was incredibly empowering. However, it wasn’t the innovation and scale of what Drew accomplished at Grammarly with Grammarly Insights that inspired me but how he positioned the email itself—as a product. During his session Drew spoke about how we as email marketers need to elevate what we do and think like founders when it comes to creating email campaigns. They’re more than just emails and it’s up to us to change that perception. [...] [more]
litmus.com    Event, Marketing

stats Key Insights from a Year of State of Email Research: Webinar Recording + Q&A [VID]

f you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar. In this webinar, I discuss four major themes from this year’s research: [...] [more]
litmus.com    Design, Study

tactics What's on the Horizon for Outlook.com

If you’ve been keeping an eye on Microsoft Outlook over the last few years, you’ll have noticed that the Outlook team has been making some great improvements. With all of the work going into Outlook, email marketers are left with one question: What’s next? Here’s what you can look forward to from Microsoft. [...] [more]
litmus.com    Design, Trend

 tactics How to Utilize the Power of Gmail’s New Promotions Tab

Gmail’s Promotion tab has gotten a major update, and we’ve teamed up with Gmail to give you the tools & knowledge you need to get your emails ready for it. [...] [more]
litmus.com    Design

 tactics Understanding CSS Animations in Email: Transitions and Keyframe Animations

CSS animations are animations that are built using code—specifically HTML and CSS. Using a handful of CSS properties, email marketers can manipulate the HTML of their campaigns and create a similar sense of motion as when using animated GIFs. Perhaps more importantly, they can create more interactive and engaging campaigns, too. In this guide, we’ll explore the pros and cons of using CSS animations in email, as well as the code that powers CSS animations. [...] [more]
litmus.com    Design

stats Industry Spotlight: Email Marketing at Nonprofits

Based on a survey of 240+ nonprofits, we examine a range of email marketing issues, including list size, workflows, automation, deliverability, and more. [...] [more]
litmus.com    Study
Page 1 | older