We brought together leading industry experts to break down key insights from Litmus’ 2019 State of Email report, explain the trends that are changing the industry, and provide practical advice on what those changes mean. [...]
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litmus.com 
Trend
Animated GIF support—or the lack thereof—in Microsoft Outlook has long been a thorn in the sides of email marketers. A favorite of email geeks and subscribers alike, animated GIFs allow for movement and excitement in an otherwise static medium. But desktop Outlook users have always been left in the dark when it comes to animated GIFs. That is until now. The team at Microsoft announced that desktop Outlook will be getting an update to enable animated GIFs for Office 365 users starting in early [...]
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litmus.com
Design
Staying on top of the ever-changing email world can feel like an impossible task. Email clients, platforms, and industry standards continue to evolve. New laws mean finding new ways to reach and speak to subscribers. Customer expectations have soared, as have their options for reading and acting on your emails. That’s why, every year, we round up the must-know data, trends, and innovations from the past 12 months into a one-stop resource: Litmus’ State of Email Report. [...]
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litmus.com
Study
For the third year in a row, interactive email experiences were voted one of the hottest email design trends. So why don’t we see more interactive emails in our inboxes? For many brands, limited inbox provider support is the main reason they don’t send more interactive campaigns. You don’t have to fear limited support if you have a fallback in place. There are plenty of methods that help you create engaging, interactive emails where they are supported, while still guaranteeing a functional and [...]
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litmus.com
Design
Google Assistant was released two years ago. Microsoft Cortana and Amazon Alexa both came out in 2014. And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). The world of voice assistants has been with us for the better part of a decade. With it is a world of punditry, criticism, and prognostications about what voice assistants mean for marketers in general and the email industry in particular. Back in December, [...]
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litmus.com
Design, Trend
Drew’s session was incredibly empowering. However, it wasn’t the innovation and scale of what Drew accomplished at Grammarly with Grammarly Insights that inspired me but how he positioned the email itself—as a product. During his session Drew spoke about how we as email marketers need to elevate what we do and think like founders when it comes to creating email campaigns. They’re more than just emails and it’s up to us to change that perception. [...]
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Event, Marketing
f you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar. In this webinar, I discuss four major themes from this year’s research: [...]
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litmus.com
Design, Study
If you’ve been keeping an eye on Microsoft Outlook over the last few years, you’ll have noticed that the Outlook team has been making some great improvements. With all of the work going into Outlook, email marketers are left with one question: What’s next? Here’s what you can look forward to from Microsoft. [...]
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litmus.com
Design, Trend
Gmail’s Promotion tab has gotten a major update, and we’ve teamed up with Gmail to give you the tools & knowledge you need to get your emails ready for it. [...]
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litmus.com
Design
CSS animations are animations that are built using code—specifically HTML and CSS. Using a handful of CSS properties, email marketers can manipulate the HTML of their campaigns and create a similar sense of motion as when using animated GIFs. Perhaps more importantly, they can create more interactive and engaging campaigns, too. In this guide, we’ll explore the pros and cons of using CSS animations in email, as well as the code that powers CSS animations. [...]
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litmus.com
Design
Based on a survey of 240+ nonprofits, we examine a range of email marketing issues, including list size, workflows, automation, deliverability, and more. [...]
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litmus.com
Study
ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. With so much on the line, it’s no surprise that frustrations with ESPs run high. In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report, along with insights from other research we’ve done. You’ll learn… [...]
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litmus.com
ESP, Study
Four months into the post-GDPR reality, our evidence suggests that the majority of email marketers are not seeing the major list damage once predicted. Our research shows that 60% of brands who are complying in full or in part with GDPR saw either no effect on list size or a loss of less than 10%. Some marketers would consider even the loss of less than 10% of an email list to be a catastrophe. But remember that not all email addresses in your database are equally valuable. [...]
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litmus.com
Law, Study
If you’re thinking of switching ESPs, first, be sure to create a solid ESP request for proposal (RFP). Second, go into the process fully understanding what’s involved. To help you with that second part, Litmus reached out to email experts at Marketing Democracy, BrightWave, DEG, Trendline Interactive, emailvendorselection.com, Laughlin Constable, and Red Pill Email to get their advice. [...]
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litmus.com
ESP
On the heels of GDPR, Denmark’s Data Protection Agency announced that it will set even tighter rules for emails containing sensitive personal data. The agency has recommended the use of email encryption since 2008, but starting January 1, 2019, encryption will be a requirement for all emails that contain sensitive personal information.
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litmus.com
Law
EPiCβ - Rene's daily Email PiCks
