Drew’s session was incredibly empowering. However, it wasn’t the innovation and scale of what Drew accomplished at Grammarly with Grammarly Insights that inspired me but how he positioned the email itself—as a product. During his session Drew spoke about how we as email marketers need to elevate what we do and think like founders when it comes to creating email campaigns. They’re more than just emails and it’s up to us to change that perception. [...]
[more]
litmus.com 
Event, Marketing
f you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar. In this webinar, I discuss four major themes from this year’s research: [...]
[more]
litmus.com
Design, Study
If you’ve been keeping an eye on Microsoft Outlook over the last few years, you’ll have noticed that the Outlook team has been making some great improvements. With all of the work going into Outlook, email marketers are left with one question: What’s next? Here’s what you can look forward to from Microsoft. [...]
[more]
litmus.com
Design, Trend
Gmail’s Promotion tab has gotten a major update, and we’ve teamed up with Gmail to give you the tools & knowledge you need to get your emails ready for it. [...]
[more]
litmus.com
Design
CSS animations are animations that are built using code—specifically HTML and CSS. Using a handful of CSS properties, email marketers can manipulate the HTML of their campaigns and create a similar sense of motion as when using animated GIFs. Perhaps more importantly, they can create more interactive and engaging campaigns, too. In this guide, we’ll explore the pros and cons of using CSS animations in email, as well as the code that powers CSS animations. [...]
[more]
litmus.com
Design
Based on a survey of 240+ nonprofits, we examine a range of email marketing issues, including list size, workflows, automation, deliverability, and more. [...]
[more]
litmus.com
Study
ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. With so much on the line, it’s no surprise that frustrations with ESPs run high. In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report, along with insights from other research we’ve done. You’ll learn… [...]
[more]
litmus.com
ESP, Study
Four months into the post-GDPR reality, our evidence suggests that the majority of email marketers are not seeing the major list damage once predicted. Our research shows that 60% of brands who are complying in full or in part with GDPR saw either no effect on list size or a loss of less than 10%. Some marketers would consider even the loss of less than 10% of an email list to be a catastrophe. But remember that not all email addresses in your database are equally valuable. [...]
[more]
litmus.com
Law, Study
If you’re thinking of switching ESPs, first, be sure to create a solid ESP request for proposal (RFP). Second, go into the process fully understanding what’s involved. To help you with that second part, Litmus reached out to email experts at Marketing Democracy, BrightWave, DEG, Trendline Interactive, emailvendorselection.com, Laughlin Constable, and Red Pill Email to get their advice. [...]
[more]
litmus.com
ESP
On the heels of GDPR, Denmark’s Data Protection Agency announced that it will set even tighter rules for emails containing sensitive personal data. The agency has recommended the use of email encryption since 2008, but starting January 1, 2019, encryption will be a requirement for all emails that contain sensitive personal information.
[more]
litmus.com
Law
How should your ESP RFP process go? Which ESP candidates should you include? What questions should you ask? To answer those questions and more, Litmus reached out to email experts at Marketing Democracy, BrightWave Marketing, DEG, Trendline Interactive, emailvendorselection.com, Laughlin Constable, and Red Pill Email. [...]
[more]
litmus.com
ESP, Study
Marketers who described their email marketing programs as unsophisticated reported an email marketing ROI of 44:1 on average. Programs of average sophistication reported an ROI of 40:1. And sophisticated email marketing programs reported an ROI of 38:1. The more sophisticated programs show a clear shift in focus from maximizing return rates to maximizing overall returns, which is what you want from a business standpoint. Who cares if the next $500,000 investment you make in your email program [...]
[more]
litmus.com
Marketing, Study
A marketer’s email service provider is the cornerstone of their email program. It’s their most critical tool and a major budget item. But frustrations run high. Marketers told Litmus that limitations with their ESP was third on their list of biggest challenges for 2018. And 16% of brands said that changing ESPs was on their list of email marketing priorities for 2018. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Service Providers report takes a detailed look at [...]
[more] 
litmus.com
ESP, Study
While there are clear market share leaders in the email service provider industry, brands still have a long list of ESPs from which to choose. How long? Respondents to Litmus’ 2018 State of Email Survey mentioned more than 240 ESPs when asked which platforms they use to send marketing emails. Twenty email service providers were used by at least 1% of respondents. In order of popularity among our respondents, those ESPs are: [...]
[more]
litmus.com
ESP, Study
The California Consumer Privacy Act, which goes into effect on Jan. 1, 2020, will require many large U.S. business to adopt much stricter privacy policies. [...]
[more]
litmus.com
Law
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