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discussion Doing an ESP RFP: Improving Your Vendor Selection Process

How should your ESP RFP process go? Which ESP candidates should you include? What questions should you ask? To answer those questions and more, Litmus reached out to email experts at Marketing Democracy, BrightWave Marketing, DEG, Trendline Interactive, emailvendorselection.com, Laughlin Constable, and Red Pill Email. [...] [more]
litmus.com    ESP, Study

discussion The ROI for Email Marketing: The Good News and the Bad News

Marketers who described their email marketing programs as unsophisticated reported an email marketing ROI of 44:1 on average. Programs of average sophistication reported an ROI of 40:1. And sophisticated email marketing programs reported an ROI of 38:1. The more sophisticated programs show a clear shift in focus from maximizing return rates to maximizing overall returns, which is what you want from a business standpoint. Who cares if the next $500,000 investment you make in your email program [...] [more]
litmus.com    Marketing, Study

stats 2018 State of Email Service Providers [PDF]

A marketer’s email service provider is the cornerstone of their email program. It’s their most critical tool and a major budget item. But frustrations run high. Marketers told Litmus that limitations with their ESP was third on their list of biggest challenges for 2018. And 16% of brands said that changing ESPs was on their list of email marketing priorities for 2018. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Service Providers report takes a detailed look at [...] [more] 
litmus.com    ESP, Study

discussion A Snapshot of the Email Service Provider Landscape

While there are clear market share leaders in the email service provider industry, brands still have a long list of ESPs from which to choose. How long? Respondents to Litmus’ 2018 State of Email Survey mentioned more than 240 ESPs when asked which platforms they use to send marketing emails. Twenty email service providers were used by at least 1% of respondents. In order of popularity among our respondents, those ESPs are: [...] [more]
litmus.com    ESP, Study

law CCPA: What Marketers Need to Know about the California Consumer Privacy Act

The California Consumer Privacy Act, which goes into effect on Jan. 1, 2020, will require many large U.S. business to adopt much stricter privacy policies. [...] [more]
litmus.com    Law

stats Email Client Market Share Trends for the First Half of 2018

Email analytics insights don’t just help you track email performance, they also are a powerful tool to help you improve your email campaigns. It’s simple: If you know what clients and devices your audience uses to read your email, you can focus your design and optimization efforts on exactly these environments. That means a better experience for your subscribers—and a more efficient process for your team. Over the course of 2017, we analyzed 15 billion email opens to see where subscribers read emails [...] [more]
litmus.com    Study, Trend

 tactics Email Workflows that Work: Webinar Recording + Q&A [VID]

Using insights from the largest email industry survey of its kind, Litmus’ third annual State of Email Workflows report takes a detailed look at how email teams tackle every stage of the email creation process—from planning and building to quality assurance and sending. In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez dive into the report’s key findings and break down the top 5 opportunities to improve your email workflow. You’ll learn… [...] [more]
litmus.com    Marketing, Study

discussion 4 Faulty Justifications for Under-Staffing Email Marketing Teams

If you’re an email marketer, you’ve probably said (or at least thought) one or more of those statements. If you’re a manager or executive, you’ve probably been told one or more of those by an employee or read it in the body language of your staff. [...] [more]
litmus.com    Study

discussion A Snapshot of an Email Team

Email marketing is a team sport. And like a sports team, it’s not just the people who are on the field that count. An email team generally consists of three groups: Internal team members, which consist of the full- and part-time employees on a brand’s email marketing team. External email team members, which consist of freelancers and consultants, plus agencies and the services arms of email service providers. Business stakeholders, which consist of all of the people involved in strategic goal-setting [...] [more]
litmus.com    Marketing, Study

tactics How to Create an "Add to Calendar" Link for Your Emails

There are countless different calendar applications available, from ones that are available by default through your computer’s operating system, as part of your webmail, or another calendar application you’ve downloaded. It’s virtually impossible to support all the calendar applications available. To help us understand what calendar tools to focus on, we took a look at our Email Analytics data. The most popular email clients our subscribers use are Apple Mail, Gmail, and Outlook 2016. Using this data [...] [more]
litmus.com    Event, Design

social Do email marketers and designers still need to inline CSS?

One of the biggest causes of broken emails is the varying levels of support for CSS across different email clients. That's why inlining CSS has been the status quo for email developers for years. But is inlining your CSS still necessary today? [...] [more]
litmus.com    Design

discussion [Podcast #98] Email Foundations for 2018 and Common Myths [MP3]

In the 98th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss what you need to know for email design foundations in 2018, along with common myths and unnecessary practices that have persisted in the email community. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design

 discussion Gmail Update - Everything You Must Know

It’s been a while since Gmail has gotten a major facelift, so it’s no surprise that the leaked previews of Gmail’s new interface have triggered quite a bit of chatter in the email world. Today, Gmail flipped the switch and is now gradually rolling out its new interface to Gmail users. Plus, they provided an overview of the the Gmail remake on the official Google blog, breaking down the details of what’s going to change in Gmail and G-Suite over the coming weeks. [...] [more]
litmus.com    Design

discussion The State of Email in 2018: Webinar Recording + Q&A [VID]

Learn the top 5 insights from the 2018 State of Email report for improving your email marketing campaigns straight from the Litmus Marketing team. [...] [more]
litmus.com    Design, Trend

stats The Best of the 2017 State of Email Survey Research Series

More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, webinars, and blog posts. As we gear up to release the findings of our 2018 State of Email Survey, it seems like a fitting time to review the major findings from last year’s three major reports: [...] [more]
litmus.com    Study
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