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discussion Revisiting the Unforgettable Emails of 2019

Last week we teamed up with Really Good Emails‘ co-founder, Matt Helbig, to highlight the unforgettable emails of 2019. All in all, it truly has been a great year for email. We’re definitely seeing marketers unleash their creative talents creating all sorts of masterpieces on their email canvases. If we had to summarize this year in email, we’d characterize 2019 as a year that saw an aggressive raising of the bar—emails are not only visually stunning [...] [more]
iterable.com    Gallery, Design

tactics Customer Milestone Campaigns: Why Birthday Emails Are Not Enough [GFX]

One way brands can celebrate customer milestones is through a loyalty or rewards program. For instance, hotel chain Marriott already offers a loyalty program to frequent travelers. “Levels” are assigned based on an individual customer’s spending activity and the “milestone” is when a new level is reached. [...] [more]
iterable.com    Gallery, Customization

discussion The Death of Personalization: Inevitable or Exaggerated?

2020: It wouldn’t be a new year without a passel of prophecies and things to come. Each industry has its fair share of oracles and fortune-tellers revealing their predictions, and digital marketing is no exception. From the inevitable to the ridiculous, I’ve recently read quite a few. However, one stood out to me as rather alarming. In its recent report of “Top Marketing Predictions for 2020,” Gartner claims that, “By 2025, 80% of marketers who have invested in personalization will abandon their [...] [more]
iterable.com    Customization, Trend

strategy Accelerate Productivity and Collaboration With an Email Design System – Iterable

Ted Goas, Principal Product Designer at Stack Overflow, explained at Iterable's Activate 19 how to bring order to the chaos with an email design system. [...] [more]
iterable.com    Design

discussion Are You Distracted by the Wrong Email Metrics?

There is a difference between the email metrics aligned with business success and those that manage the campaign process. Here's how to focus appropriately. [...] [more]
iterable.com    Intelligence

tactics How To Use GIFs Effectively in Emails [GFX]

Two years ago, we suggested adding GIFs to your marketing emails. Have you tried it? Now that it’s no longer a passing fad, we wanted to remind you to give it another shot. Back in the 90s, GIF (Graphics Interchange Format) images were uber popular on webpages with all their glittering and flashing glory. Email marketers are now modernizing the tactic to engage users and encourage them to convert. In this post we’ll cover: [...] [more]
iterable.com    Gallery, Design, Video

discussion April Fools: Pranking the Inbox 2015 [GFX]

On April Fool’s Day, not even your email inbox is off limits. Here’s a look at our favorite prank emails that caught our attention. [...] [more]
iterable.com    Gallery
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