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law ICO: Direct marketing code of practice (draft) [PDF]

This is a statutory code of practice prepared under section 122 of the Data Protection Act 2018. It provides practical guidance for thoseconducting direct marketing or operating within the broader directmarketing ecosystem. It explains the law and provides good practicerecommendations. Following the code along with other ICO guidance will help you to comply with the GDPR and PECR. [...] [more] 
ico.org.uk    Law

law BT fined £77,000 by the ICO for five million spam emails

British Telecommunications plc (BT) has been fined £77,000 by the Information Commissioner’s Office after it sent nearly five million nuisance emails to customers. The investigation found that the company did not have customers’ consent to send direct marketing emails. This is against the law. ICO Head of Enforcement, Steve Eckersley, said: [...] [more]
ico.org.uk    Law

law ICO: Lawful basis interactive guidance tool

How does the ICO legal basis tool work? Much like the Information Commissioner’s Office GDPR Self Assessment, (which we thoroughly recommend if you’re starting out), the lawful basis interactive guidance tool takes you through a series of questions about the data subject and your situation. [...] [more]
ico.org.uk    Law, Tool

law Moneysupermarket fined for ignoring customers’ marketing email opt-outs

Price comparison website Moneysupermarket.com Ltd has been fined £80,000 by the Information Commissioner’s Office (ICO) for sending millions of emails to customers who had made it clear they didn’t want to be contacted in that way. The company sent 7.1 million emails over 10 days updating customers with its Terms and Conditions. But all the recipients had previously opted out of direct marketing. Moneysupermarket’s email included a section entitled 'Preference Centre Update' which read: [...] [more]
ico.org.uk    Law

law Guidance on Direct Marketing by the Information Commissioner's Office [PDF]

The Data Protection Act 1998 (the DPA) is based around eight principles of good information handling. These give people specific rights in relation to their personal information and place certain obligations on those organisations that are responsible for processing it. [...] [more] 
ico.org.uk    Law
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