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discussion Is Your Email Marketing ROI Suffering from Hidden Costs?

What if your email marketing doesn't actually get to its destination? What if your little brand ambassador gets to the door of the inbox and.... access denied! All of that investment - the mail servers, the ESP, the time and money spent on the creative and content, the effort to strike just the right balance, and to represent your brand just so... all for naught, because the people to whom you are sending that email may never see it. [...] [more]
gettingemaildelivered.com    Marketing, Deliverability

discussion SuretyMail Lite - Benefits of SuretyMail without the IP Addresses

ISIPP SuretyMail is very pleased to announce the offering of a brand new service: SuretyMail Lite! For years we have had businesses asking for this service - a service where we help businesses to get to the inbox, and to assist with their delivery issues - when they don't have their own dedicated IP addresses. [more]
gettingemaildelivered.com    Deliverability

antispam DKIM Explained: How to Set Up and Use DomainKeys Identified Mail Effectively

DKIM (DomainKeys Identified Mail) is an important authentication mechanism to help protect both email receivers and email senders from forged and phishing email. Forged email is a serious threat to all parties in an email exchange. Unsuspecting recipients of a forged email are unaware that this legitimate looking email from their banking institution is really a clever phish that will steal their credentials and transfer all their money away. [...] [more]
gettingemaildelivered.com    Spam, Deliverability

antispam Why the Yahoo and AOL DMARC Changes Will Affect Your Mailings (and How Google is Addressing It)

Now, if that rejected email happens to be mailing list email – i.e. mail that was sent through a mailing list, then the mailing list software will receive the bounce. And, and this is very important, most mailing list software is set to automatically remove any email address that bounces email. So is a lot of other mailing software, including autoresponder software, so this has the potential to affect a lot of business email. [...] [more]
gettingemaildelivered.com    From, Spam, Deliverability
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