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stats Gartner Magic Quadrant for Multichannel Marketing Hubs, 12 May 2020

Digital marketing leaders use multichannel marketing hubs to orchestrate contextually relevant experiences across complex journeys. Vendors emphasize unified customer profiles supported by predictive insights to drive personalized interactions. Use this research to evaluate suitable MMH solutions. [...] [more]
gartner.com    Study

tactics Beware of Virtue Signaling or Outright Greed in Brand Communications About COVID-19

Launch your COVID-19-themed marketing email campaign only if you can answer yes to four questions: Am I telling customers something different from other brands versus saying the same thing as everyone else? Am I telling customers something they don’t already expect of my company or brand? Is the WIIFM conspicuous in the subject line and opening paragraph? And, most importantly, is the WIIFM attuned to your customers needs right now? [...] [more]
gartner.com    Copywriting, Event

discussion Gartners Magic Quadrant for Personalization Engines, 3 July 2019

Personalization engine vendors are adapting to better meet the needs of marketing leaders. They’re focusing solutions on methods to increase customer success, deepening customer data management functionality and expanding support for personalized customer experience. [...] [more]
gartner.com    ESP, Customization, Study

discussion Gartner Magic Quadrant for Multichannel Marketing Hubs 2019

Marketers see personalization as key to multichannel marketing success. In response, MMH vendors are facilitating unified customer profiles, strengthening machine learning and delivering insights to drive relevant interactions in real time. Use this research to evaluate effective MMH solutions. [...] [more]
gartner.com    ESP, Multichannel, Study

stats Magic Quadrant for Multichannel Marketing Hubs, 4/2018

Gartner defines the multichannel marketing hub (MMH) as a technology that orchestrates a company's communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail call centers, paid media and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments. [...] [more]
gartner.com    ESP, Study

discussion Magic Quadrant for CRM Lead Management

The market for CRM lead management applications grew by 21.4% during 2016, with most interest from B2B companies and those selling B2C goods and services requiring complex buying decisions. We evaluate 15 vendors to help application leaders find the right choice for their marketing and sales teams. [...] [more]
gartner.com    Automation, B2B, ESP, Study

strategy Magic Quadrant for Multichannel Campaign Management 2017

Published: 11 April 2017. Analyst(s): Adam Sarner, Mike McGuire, Jennifer Polk, Noah Elkin. Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement. [...] [more]
gartner.com    ESP, Study

discussion Email Marketing – Emerging Medium of 2017

A dozen years ago, when working in a large B2B enterprise I made a pretty momentous move – I shifted across from a general marketing role to my first fully digital marketing role. This seemed like a big deal back then – a statement of career intent, an opportunity to position myself as some sort of marketing pioneer. I was tasked with assembling a new team from scratch, building processes, investing in marketing capabilities like search advertising, content and email marketing – capabilities that [...] [more]
gartner.com    Marketing, Trend

stats Gartner Magic Quadrant for CRM Lead Management

The market for CRM lead management applications continues to grow, evolve and mature. This Magic Quadrant evaluates 17 providers to help IT leaders find the right choice for their company, in collaboration with marketing, sales and digital commerce leaders. [...] [more]
gartner.com    B2B, ESP, Study

discussion Gartner Magic Quadrant for Advanced Analytics Platforms

Predictive analytics and other categories of advanced analytics represent the fastest-growing segment of the analytics market. Dell joins SAS, IBM, KNIME and RapidMiner as a Leader in this market. By 2020, predictive and prescriptive analytics will attract 40% of enterprises' net new investment in business intelligence and analytics. By 2018, more than half of large organizations globally will compete using advanced analytics and proprietary algorithms, causing the disruption of entire industries. [...] [more]
gartner.com    Intelligence, Study

stats Gartner Magic Quadrant: Multichannel Campaign Management

The multichannel campaign management (MCCM) market comprises vendors that seek to orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email. Capabilities include: Basic campaign management, which includes functions for segmentation, campaign creation, campaign workflow and campaign execution. Advanced analytic functions, which include predictive analytics and campaign optimization. [...] [more]
gartner.com    ESP, Study

discussion Gartner: Magic Quadrant for Digital Marketing Hubs

Marketers need integration and coordination among systems to manage and optimize individual dialogues in real time, across channels, devices and contexts, on a continuous basis. Vendors from advertising, marketing automation and analytics disciplines are converging on this opportunity. [...] [more]
gartner.com    ESP

discussion Magic Quadrant for CRM Lead Management

Lead management processes take in unqualified contacts and opportunities from a variety of sources, including Web registration pages and campaigns, direct mail campaigns, email marketing, multichannel campaigns, database marketing and third-party leased lists, social media, tradeshows, webinars and other events. The output of lead management processes — qualified, scored, nurtured, augmented and prioritized selling opportunities — is handed off to direct, indirect or e-commerce sales channels for [...] [more]
gartner.com    ESP

discussion Gartner: Magic Quadrant for Multichannel Campaign Management

Multichannel campaign management (MCCM) processes enable companies to define, orchestrate and communicate offers, both inbound and outbound, to customer segments across multichannel environments, such as websites, mobile, social, direct mail, call centers and email. This approach can include integrating marketing offers and leads with sales for execution. Basic campaign management functions include segmentation, campaign execution and campaign workflows. [...] [more]
gartner.com    ESP, Multichannel, Trend

stats Gartner Reveals Top Predictions for IT Organizations and Users for 2012 and Beyond

By 2016, at least 50 percent of enterprise email users will rely primarily on a browser, tablet or mobile client instead of a desktop client. While the rise in popularity of mobile devices and the growing comfort with browser use for enterprise applications preordains a richer mix of email clients and access mechanisms, the pace of change over the next four years will be breathtaking. Email system vendors are also likely to build mobile clients for a diverse set of devices for the same reason. [more]
gartner.com    Study, Trend
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