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discussion Email marketing trends 2018 from experts

Seamless customer experience, GDPR and IA are not just buzz words but your ticket to stay ahead in digital space. Check out email marketing trends for 2018. [...] [more]
freshmail.com    Trend

discussion Email Marketing Trends 2017 from Industry Leaders

We’ve asked key industry leaders about email marketing trends. Find out what is their "must-have" email marketing trend that will be extremely relevant in 2017! Experts addressed major challenges and opportunities for email marketers to consider in 2017 and beyond. And pointed out what you should be aware of in the competitive email landscape. [...] [more]
freshmail.com    Trend

discussion Don't miss out on these email marketing trends of 2016

The new year brings fresh challenges to marketers who want to keep up with trends in the industry and continue to run effective campaigns. Some of my predictions for this year might seem a bit standard or obvious but we should always look carefully at important details that define every trend. One thing is for sure - this year, email marketing will become even more focused on the recipient. “Customer-centric experience” are the buzzwords that will drive your campaigns in 2016 and it’s all about [...] [more]
freshmail.com    Trend

tactics Newsletter ideas with Pantone 2016 colors of the year [GFX]

Ever since PANTONE started announcing their choice for Color of the Year, manufacturers, artists, designers and marketers have tried to immediately integrate them into their products and projects. And if you haven’t heard, two colors are sharing the title of Color of the Year for 2016 - Rose Quartz (PANTONE 13-1520) and Serenity (PANTONE 15-3919). [...] [more]
freshmail.com    Gallery, Design

mobile Newsletters On Smartphones - The Good and The Bad [GFX]

What can you see without scrolling? The area that is visible upon first arriving on an internet page without having to scroll down is known as being "above the fold". This is space plays a crucial role in the click and conversion rates of any campaign. A poorly designed newsletter that forces recipients to search for key elements like call-to-action buttons will never reach its potential. [...] [more]
freshmail.com    Gallery, Design, Mobile

tactics Eyetracking - What are your subscribers really looking at?

The effectiveness of email marketing campaigns can be verified in different ways. Researchers from EDISONDA Studio have, for the third time, used eyetracking technology to see how messages are viewed on mobile devices. We’re going to take a look at a few of the most interesting findings of the research and later you’ll find a link that will let you download a free e-book with the full results. [...] [more]
freshmail.com    Design, Study
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