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stats The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018

In our 36-criteria evaluation of B2B marketing automation platform (MAP) providers, we identified the six most significant ones — Act-On Software, bpm'online, Marketo, Oracle, Salesforce, and SAP — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals make the right choice. [...] [more]
forrester.com    Automation, ESP, Study, B2B

discussion Forrester Wave: Cross-Channel Campaign Management Q1/2018

Emarsys has expanded its midmarket CCCM business globally, and now about 10% of its more than 2,000 customers are enterprise organizations. It focuses on life-cycle marketing and personalized recommendations for eCommerce organizations, and it embeds marketer-friendly artificial intelligence (AI) capabilities in its intuitive UX. Its customers primarily use Emarsys for email and mobile retargeting today, but references indicated their plans to take advantage of its newer AI capabilities for [...] [more]
forrester.com    ESP, Multichannel, Study

stats The Forrester Wave: Enterprise Marketing Software Suites, Q2 2016

In our 40-criteria evaluation of enterprise marketing software suites (EMSS) providers, we identified the nine most significant ones - Adobe, Experian Marketing Services, IBM, Marketo, Oracle, Salesforce, SAP, SAS, and Teradata Marketing Applications — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice. [...] [more]
forrester.com    ESP, Study

 strategy Email Marketing Scorecard [PDF]

The email Marketing scorecard Helps you Gauge your Program’s Performance Forrester’s review methodology helps you diagnose where your email program needs improvement. Benchmark your email performance now, and repeat every three months. evaluate your Company’s Business Process Use our scorecard to determine if your company has the policies, processes, and tools in place to balance user needs with business goals. Evaluate your email governance policy, strategy, analytics, and data [...] [more]
forrester.com    Marketing

stats An Open Letter To Mark Zuckerberg

Mr. Zuckerberg: Facebook is failing marketers. But while lots of marketers spend lots of money on Facebook today, relatively few find success. In August, Forrester surveyed 395 marketers and eBusiness executives at large companies across the US, Canada and the UK — and these executives told us that Facebook creates less business value than any other digital marketing opportunity. [...] [more]
forrester.com    Social, Study

mobile 78% Of US Email Users Will Also Access Their Emails Via Mobile By 2017

If you search for “the death of email” on the Internet, you might be surprised by the number of articles on the subject. Why are so many people talking about it? Is this 40-year-old method of communication really under threat from social media? Does it mean that marketers will spend less on email marketing solutions? We paid close attention to these questions and many more when building the Forrester Research Email Marketing Forecast, 2012 To 2017 (US). We believe that spending on email marketing [...] [more]
forrester.com    Mobile, Study, Trend

stats The Data Digest: Consumers See Less Value In Email Promotions

Forrester’s European Technographics surveys show that consumers’ attitudes toward email marketing have only grown more critical over time. In 2007, 24% of European Internet users agreed that email was a good way to learn about new products, but only 12% agreed in 2010. And 54% of European online consumers state that they delete most promotional emails without reading them. [more]
forrester.com    Study

strategy Open Source Approaches Are Opening Big Data Analytics To A World Of Fresh Intelligence

As the enterprise Hadoop market continues to mature and many companies deploy their clusters for the most demanding analytical challenges, data scientists will begin to migrate toward this new, open source-centric platform. At the same time, enterprise adoption of the open source R language will grow in 2012 and beyond, and we’ll see greater industry convergence between Hadoop and R, especially as analytics tool vendors integrate both technologies tightly into their offerings. [more]
forrester.com    Intelligence
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