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discussion Evergage Has Joined the Salesforce Family

I’m excited to announce that today Salesforce, the global leader in CRM, has completed its acquisition of Evergage. My co-founder Greg and I couldn’t be prouder. This is a big milestone for all of our stakeholders: our employees, customers, partners and investors. Evergage’s mission has always been to personalize the world, and we’ve been doing that one client at a time for nearly ten years. Now we enable hundreds of leading companies – including Autodesk, Carhartt, CenterState Bank, Citrix [...] [more]
evergage.com    ESP

stats The State of Personalization in 2017 [PDF]

Over 70% of companies are using personalization in some form. Email personalization is the most popular channel for personalization, while mobile app is the least popular. While 67% of marketers who are leveraging personalization are using only rule-based targeting, only 33% are using either exclusively machine-learning/algorithmic targeting or both approaches. And when it comes to the data they use to target their personalized experiences, demographics, location, and pages viewed top the list. This [...] [more] 
evergage.com    Customization, Study
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