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strategy How to Improve Your Email Creation Process

The email creation process can often be cumbersome with many moving parts and people. Even if your marketing team is small, an efficient process is crucial to keeping your campaigns on track. We can all agree that email could use a little less chaos these days, so I’ve outlined six ways you can start improving your email processes. [...] [more]
emailonacid.com    Design, Marketing

mobile Email Client Support for Media Queries

Now that Outlook.com may be starting to support email media queries, we have seen a resurgence in interest about how to use them. Read on to learn about media queries in HTML email. What Are Email Media Queries? Media queries are part of CSS3 and allow developers to customize their content for different presentations or devices. A media query consists of an optional media type (all, handheld, print, TV and so on) and any number of optional expressions that limit when the query will trigger, such as [...] [more]
emailonacid.com    Design, Mobile

tactics Coding for Outlook DPI Scaling (Outlook 2007-2013)

Why Does DPI Scaling Mangle My Email So Much? This display setting causes some parts of the email to scale in size, while others remain the same. That’s why your email looks distorted and warped. Widths and heights specified in HTML attributes remain pixel values. Widths and heights specified in VML code remain pixel values. Other pixel values (px) are converted to point (pt) values instead. This is why we see problems, like font display issues. [...] [more]
emailonacid.com    Design

tactics What You Need to Know About Email-Safe Fonts

Fonts are an essential part of any design, whether it’s print, web, or in our case, email. Whether you’re designing or developing emails, everyone needs to understand what is possible with fonts and what isn’t. Otherwise, you could be facing the worst-case scenario: Your email—which you spent hours crafting—is unreadable. [...] [more]
emailonacid.com    Design

tactics 5 New Ways to Use Interactive Elements

If you’ve been to any recent email conference or summit, then you’re probably aware that interactive elements are some of the hottest email design trends. Not only do they entertain recipients, but they can also increase click-to-open rates and drive more conversions. With the popularity of interactive email elements, it’s becoming more important to use interactivity in new and unique ways. Subscribers are starting to get used to the usual rollover effects and buttons, so if you really want to surpri [...] [more]
emailonacid.com    Design

discussion How to Create Gmail Promotions Annotation

Gmail announced last week that it’s adding a new, powerful tool for email marketers: annotations for the Gmail Promotions tab. The Gmail promotions annotation – which will be gradually rolling out across mobile inboxes – allows email marketers to include additional branding and offer information when an email lands in the Promotions tab. “You guys are the experts at creating value for our users, and we want to give you the keys of how emails…get previewed,” says Jordan Grossman, product manager for [...] [more]
emailonacid.com    Design, Marketing, Tool

tactics How to Add a Snow Effect to an Email Using CSS Animation

The snow effect is essentially a snowflake or shape in a div that you animate using CSS. This technique moves the image from the top to the bottom of a container div you place around your email tables. CSS animations work on a range of email clients including iOS, Apple Mail, Android Native Mail and Outlook for Mac – check out the Email on Acid ultimate guide to CSS animation for more information. The snow animation won’t display on other email clients, so you don’t need to provide a fallback. [...] [more]
emailonacid.com    Design

tactics How to Fix Image Padding and Spacing in HTML Emails

Have you ever noticed the small spacing below images in Outlook.com and Gmail? Every browser renders this spacing except for IE 7 and lower. After lots of hair pulling, we realized that the culprit for this pesky space issue was the DOCTYPE. What we find even more interesting is that the latest DOCTYPE for HTML5 causes the same image spacing issues. Because of this we might see browsers like Firefox, Safari, Chrome and Opera come out with an update in the near future. Until then, there are a few work [...] [more]
emailonacid.com    Design

tactics Which Code Should I Include in Every Email?

We know email development can be a tough nut to crack. With so many different email clients and a lack of email development standards, one of the most important things you can do is ensure your email has a solid foundation. Once you have this foundation in place, your email is more likely to display correctly in different devices, browsers and clients. [...] [more]
emailonacid.com    Design

tactics Email Development Best Practices 2017

Email development can be a very confusing undertaking. Check out these best practices that cover both email design and email development that can save you hours of hair pulling down the road! [...] [more]
emailonacid.com    Design

tactics Gmail iOS Replacing Copyright Symbols With Blue Emoji and How to Fix it

Gmail on iOS started replacing copyright, registered and trademark symbols with large blue emoji images. This article covers a few ways you can fix it.  [...] [more]
emailonacid.com    Design

tactics How We Created Our Interactive Scrolling Halloween Email

We sent an interactive scrolling Halloween email featuring a person on a journey to deliver an email. This article goes into the nuts and bolts of creating this email. [...] [more]
emailonacid.com    Design

tactics CSS Background Images Now Supported in Outlook.com

Great news! Outlook.com and Office 365 Outlook (also known as OWA) now supports CSS background images. Until now, Microsoft's webmail properties only supported table background image attributes and not support CSS background images. This restriction forced email designers to use table background attributes in order to display a background image in Outlook.com. [...] [more]
emailonacid.com    Design

tactics CSS Background Images Now Supported in Outlook.com

Great news! Outlook.com and Office 365 Outlook (also known as OWA) now supports CSS background images. Until now, Microsoft's webmail properties were the only ones that did not support CSS background images. This restriction forced email designers to use table background attributes in order to display a background image in Outlook.com. Thankfully this support is enabled in both the "classic" and beta Outlook webmail clients. This change has been propagated to the Outlook iOS and Android apps as well [...] [more]
emailonacid.com    Design

tactics Making the Case for Interactive Email: What’s Possible, Beautiful, and Relevant [Webinar] [VID]

We recently hosted a webinar all about interactive email; Making the Case for Interactive Email: What’s Possible, Beautiful, and Relevant. Watch the recording and get the slides here.  [...] [more]
emailonacid.com    Design
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