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stats B2B Marketing Automation Platforms: A Marketer’s Guide, 6th edition [PDF]

What factors are driving B2B marketing automation platform use? What capabilities do B2B marketing automation platforms provide? Does my company need a marketing automation platform? Who are the leading players in B2B marketing automation? How do I evaluate which platform is best for my business [...] [more]
digitalmarketingdepot.com    Automation, B2B, ESP

discussion B2B Marketing Automation Platforms: A Marketer’s Guide [PDF]

This report examines the current market for B2B marketing automation platforms and the considerations involved in implementing marketing automation softwar e. It addresses these questions: What factors are driving the adoption of B2B marketing automation platforms? Who are the leading players in B2B marketing automation? What capabilities do B2B marketing automation platforms provide? Does my company need a marketing automation platform? How do I evaluate which platform is best for my business. [...] [more]
digitalmarketingdepot.com    Automation, B2B, ESP

stats 2017 Email Marketing Industry Report [PDF]

At Emma, we believe that great marketing doesn’t happen alone. We do our best work when we’re collaborating, sharing ideas, and learning from one another. That’s why we surveyed nearly 200 marketers and interviewed over 25 industry leaders to learn what makes today’s marketers tick. What do they care about? What are they concerned about? What are their biggest challenges? And more importantly, how do they solve them? [...] [more] 
digitalmarketingdepot.com    Study

discussion Marketing Automation Matrix [PDF]

Using curated research conducted by analysts from Digital Marketing Depot, Forrester, Gartner, Forbes, along with an in-depth analysis of review sites like G2Crowd and Capterra, this guide looks beyond the selection process and examine s a vendor’s total ab ility to deliver on the promise of the engagement, by rating Features, Ease- of -Use, Services, and Value. [...] [more]
digitalmarketingdepot.com    ESP

discussion B2B Marketing Automation Platforms: A Marketers Guide [PDF]

What factors are driving the adoption of B2B marketing automation platforms? Who are the leading players in B2B marketing automation? What capabilities do B2B marketing automation platforms provide? Does my company need a marketing automation platform? How do I evaluate which platform is best for my business [...] [more] 
digitalmarketingdepot.com    Automation, B2B, ESP

stats User Engagement Top 100 Report: Email Marketing in E-Commerce [PDF]

We examined the diverse range of email marketing strategies from the top 100 e-commerce companies, from frequent firing to radio silence. Here are our key takeaways from analyzing welcome, abandoned cart and blast campaigns. Come on down! Welcome emails are widely adopted by e-commerce companies. The majority (87 percent) of the top 100 sent out at least one onboarding email to new users. [...] [more] 
digitalmarketingdepot.com    Study

discussion B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide [PDF]

Marketing Land's publication of the "B2B Predictive Marketing Analytics Platforms: A Marketer's Guide" examines the market for predictive marketing analytics platforms and the considerations involved in implementation. The 35-page report reviews the growing market for predictive analytics platforms, plus the latest trends, opportunities and challenges In this report you will learn: Who the leading players are in predictive marketing analytics platforms; What you should look for in a predictive [...] [more] 
digitalmarketingdepot.com    B2B, ESP, Study

discussion B2B Marketing Automation Platforms 2015 [PDF]

What trends are driving the adoption of marketing automation tools? Who are the leading players in marketing automation?What capabilities do marketing automation tools provide? Does my company need a marketing automation tool? How are marketing automation platforms priced? [...] [more]
digitalmarketingdepot.com    Automation, B2B, ESP, Trend

 strategy B2B Marketing Automation Tools 2013: The Marketer’s Guide [PDF]

This 61-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading marketing automation software vendors, and marketers who have adopted marketing automation software. [...] [more] 
digitalmarketingdepot.com    Automation, B2B, ESP
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