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tactics The Pizza Express Hot Spot Tutorial

I’ve been working with PizzaExpress as a developer for their emails since I started at the email agency ActionRocket. The exciting thing about these guys is they love to push email to include some cool interactivity and really want to experiment with the channel to get results. The brief came in to add some interactivity to the new dessert menu – they always have lovely photography of all the food and one image had all the new desserts. As usual, I had been flicking through Curated Emails and seen so [...] [more]
curated.email    Design

discussion We curated 1000 emails [GFX]

Well, that took longer than we thought! However, we’re proud to announce that we finally hit and surpassed 1000 handpicked emails that we think rock in terms of email design and/or content. As you can imagine, handpicking the best email designs is a time-consuming process. We look for designs that are eye-catching, have a clear call to action, a good mixture of HTML text/images, look great across all devices and have relevant content or interesting content. Many of the emails we receive are just [...] [more]
curated.email    Gallery, Design, Trend

discussion Imitation vs Stealing: An important topic for the #emailgeek community

They say imitation is the sincerest form of flattery, but when does imitation turn into stealing? And when is it ok to borrow a piece of code or draw inspiration from a beautiful email design? These are some pretty tough questions that don’t necessarily have clear answers. Nevertheless, it’s a topic [...] [more]
curated.email    Design
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