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discussion From 0 to 5: our journey of building an R-package ecosystem

At Emarsys, the data team uses R extensively for several different tasks: doing exploratory data analysis, producing reports, prototyping and building machine learning models to make marketing [...] [more]
craftlab.hu    Intelligence

tactics Weekend bias in send time optimisation

Own the assumptions of your algorithm and measurement process as real life will always be different from the lab and you want to measure your results, even if you know your model oversimplifies the reality. Think about alternatives of A/B testing, not only for making decisions but for measuring your existing algorithms as well. You might have problems either with your machine learning algorithm or with your measurement process: watch out for both! [...] [more]
craftlab.hu    Intelligence, Test, Sendtime
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