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discussion Why no one is reading your coronavirus emails

Todd Rogers writes that if you are writing a coronavirus email, you need to remember that messages should be as easy to understand as possible. This means writing in the most accessible way possible, keeping it short and using large font sizes. [...] [more]
cnn.com    

strategy Amazon's recommendation secret

Amazon also doles out recommendations to users via email. Whereas the web site recommendation process is more automated, there remains to this day a large manual component. According to one employee, the company provides some staffers with numerous software tools to target customers based on purchasing and browsing behavior. But the actual targeting is done by the employees and not by machine. If an employee is tasked with promoting a movie to purchase like say, Captain America, they may think up [...] [more]
cnn.com    Automation, Customization, Recommendation
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