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discussion Predictions: Digital Marketing in 2020

The environmental impact of e-commerce, and reducing its carbon footprint, will be the hot topic of 2020. During the past year, the Nordic consumers have reacted strongly to environmental issues, and movements such as like the Swedish word “flygskam” (flight shame), illustrate that we are quick to adjust our consumption patterns. White Monday has challenged Black Friday, and new e-commerce business models are popping up here and there. This, as a clear result of heightened consumer awareness. [...] [more]
apsis.com    Trend

discussion 7 Digital Marketing Trends for 2019

Marketing automation has swooned the world of digital marketing. But even though it might feel alluring to dive in head first to conquer the advanced flows; it’ll be your detriment. Because in all honesty: We need to get off the hype train. Even though the possibilities of marketing automation are endless, you need to learn how to walk before you leap. In reality, this means that you need to get back the basics and nail your welcome flows. That way, you’ll ensure that you get off to the right start [...] [more]
apsis.com    Automation, Trend

discussion 11 E-commerce, Marketing Automation and MarTech Expert Predictions for 2018

We’re turning the page towards a new year with new goals, possibilities and expectations. And as we all know, a mere year can make a world’s difference in the fast-paced – yet utterly exciting – field of digital marketing. Last year, we asked our experts to predict what they believed would be the defining digital marketing trends for 2017. Most of their predictions actually turned out to be accurate, while some of the trends have yet to materialise. [...] [more]
apsis.com    Trend

social LinkedIn Lead Generation Forms and Marketing Automation

If done right, the new features have a huge potential to create a more seamless experience for your customers, especially Lead Generation Forms. They not only make it easier for marketers to convert and generate more leads with automatically populated mobile friendly forms, but they also make it possible to throw a marketing automation tool into the mix! By adding the right marketing automation tool to the mix, this feature will basically enable digital marketer to create a seamless journey for [...] [more]
apsis.com    Listbuilding, Automation, B2B, Social

discussion Is This The Year Of Interactive Emails? [GFX]

When it comes to interactive email design, everyone has a different opinion: email marketing analysts have been predicting (and worshipping) them for years, but email designers have been slightly more wary. Why? [...] [more]
apsis.com    Gallery, Design

discussion 5 Tips For Stand-Out Valentine’s Email Campaigns [GFX]

Valentine’s Day emails don’t have to be glittery and baby pink to get your point across! We’ve collected 5 easy tips for everyone who wants to impress their subscribers this year - with real-life examples. [...] [more]
apsis.com    Event, Gallery

discussion 11 E-commerce, B2B & Data-Driven Marketing Predictions for 2017

2016 was an incredible year for all of us: from cloud solutions to new social media platforms and integration opportunities, we now have more tools than ever to choose from. B2B marketing, e-commerce and data-driven marketing shone particularly bright during the past 12 months. So we asked 3 of our in-house experts to let us in on what these areas will hold in 2017: are they going to stay in the spotlight? Or should we prepare ourselves for something new? [...] [more]
apsis.com    Trend

tactics Fixing the lines in Outlook 2016

Since the early years of email, Outlook has put us to some challenges for making great email design. Not long after the release of Outlook 2016, we started to notice lines showing up in different places like the one shown in the example below. [...] [more]
apsis.com    Design

tactics Email Design Trends 2016 [GFX]

Card layouts are everywhere. Less is more: keeping it minimal. More and more image-based sendings. Introducing "Flat Design 2.0". Go square or go home. Responsive design: A must-have. No need for special fonts. Mix it up with GIFs. When in doubt, just add colour [...] [more]
apsis.com    Gallery, Design, Trend
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