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antispam DMARC adoption rates very low across most industries.

This year, we made it a priority to analyze the adoption of Domain-based Message Authentication, Reporting & Conformance (DMARC) in industries using email as a key means of communication and business growth. We looked at the domains of the SaaS 1000, top law firms, nonprofit organizations (NPOs), higher education institutions, top Chinese brands, and e-retailers to better understand how seriously they take email authentication. Unfortunately, not one industry reviewed had even a 50% adoption rate, [...] [more]
250ok.com    Spam, Study, Deliverability

discussion Deliverability 101: FYI about DNS (and subdomains). | 250ok

DNS is one of the core components of the internet, and without it, you likely wouldn’t be reading this information right now. DNS operates as a translation agent between human-readable words, domain names, and machine-operated internet protocol addresses (IP addresses). But because life can’t be easy, it’s more complicated than just being a translation service. It also allows for the distinction of specific services that might operate on the same server. [...] [more]
250ok.com    Deliverability

tactics Post up with our guide to Google Postmaster Tools

As an email sender, there’s a lot to think about. There are insights about deliverability you want and need to know. Google Postmaster Tools can be an awesome resource for people looking to optimize email without getting too in the weeds. To help you get started, we put together this quick guide to Google Postmaster Tools. According to Gmail, using these tools can determine the health of your email program. Follow these steps to add a domain you’d like to monitor. [...] [more]
250ok.com    Tool

 discussion Email Year in Review: 2017

Can you believe it? The year 2017 is coming to a close and what a year it has been in the email ecosystem. Email’s staying power continues to flex its muscles as a dynamic channel that can adapt to the ever-changing landscape of digital marketing. This past year saw many changes, trends, and announcements that will help shape the industry moving into the New Year. Let’s relive together the most important moments and highlights in email. [...] [more]
250ok.com    Trend

discussion The Email Service Provider (ESP) Buyer’s Journey

With hundreds of ESPs to choose from, the buying process can be overwhelming. Throw in a couple T-Rex’s with laser guns on top of it and things get totally out of control. If you’re lucky, it’s a process you only have to experience once during your career. For others, it can feel more like Groundhog Day, as it’s not uncommon for marketers or product teams to switch ESPs every two years. So, regardless if you’re shopping for your first ESP or looking to switch, I want to help. [...] [more]
250ok.com    ESP

tactics How the Top 500 Internet Retailers Collect Email Sign-ups (2017)

We’re back for year three of How the Top 500 Internet Retailers Collect Email Sign-ups (2017), where we analyzed the email sign-up process of retailers, including how they incentivized sign-ups, what personal data they collected, and more. Included in this blog will be some trend comparison over last year’s How the Top 500 Internet Retailers Collect Email Sign-ups (2016). Before we get started, did you know that half of Americans are now Amazon Prime shoppers? Or that 43% of all US online retail in [...] [more]
250ok.com    Listbuilding, Study

discussion Understanding Spam Trap & Sensor Networks

The biggest problem confounding senders today is they have too much data and almost no context binding together what limited visibility is available through the dozen or more tools they’ve duct-taped together (1), and they certainly don’t have the time to build custom data integration and analytics tools from scratch. This problem is compounded when dealing with types of data that are vague or low-fidelity by definition, as is sometimes the case when talking about data for monitoring email reputation [...] [more]
250ok.com    Deliverability

discussion Mailbox Tools: A Threat to Consumer Data Privacy and Security

The increasingly controversial topic of consumer data privacy and security was in the spotlight recently in a New York Times article that was critical of the business practices used by Slice, the owner of email subscription management application Unroll.me, and Uber. The article revealed that Slice sold consumer data from Unroll.me to the popular ride-share company: [...] [more]
250ok.com    Intelligence, Tool, Deliverability

 discussion The Truth About Email Panel Data

we believe that email panel data is attractive in theory, but not in today’s practice. We fully support data and tools that increase transparency and improve the email sender-receiver relationship, when these tools are unbiased and can be consistently relied upon. We simply don’t believe the current generation of offerings are accurate, nor effective, tools for marketers. Given what we now know about these data sets, we challenge the industry put a stop to the spread of inaccurate information. And [...] [more]
250ok.com    Deliverability

stats How The Top 500 Internet Retailers Collect Email Sign-ups (2016)

Welcome to How The Top 500 Internet Retailers Collect Email Sign-ups (2016), an analysis of how retailers promote their programs, leverage mobile optimization, use social sign-ups, capture personal data, and more. In addition, we have shared some year-over-year trend insights compared to How The Top 500 Internet Retailers Collect Email Sign-ups (2015). Let’s dig in. [...] [more]
250ok.com    Listbuilding, Study
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