The proposed solution is based on a regression modeltrained with transactional data and instant messaging metadata.We describe the way such a model can be created and deployedto a scalable high-performance environment and provide pilotevaluation results that suggest a significant improvement inmarketing effectiveness. [...]
[more]
researchgate.net 
Intelligence
VTO takes the emails that consumers have subscribed to, and delivers those messages when users are actively engaging with their inbox. These are emails that users would regularly receive from trusted brands, not ads that companies pay to place. The content remains the same, and the only thing that’s adjusted is the time the email is delivered. When users access their inbox, they access our server. Now, with VTO, we can queue email messages, automatically triggering their delivery once our server is a [...]
[more]
verizonmedia.com
Tool, Sendtime
During the pandemic, we are worried that our data protection practices might not meet our usual standard or our response to information rights requests will be longer. Will the ICO take regulatory action? No. We understand that resources, whether they are finances or people, might be diverted away from usual compliance or information governance work. We won’t penalise organisations that we know need to prioritise other areas or adapt their usual approach during this extraordinary period. We can’t [...]
[more]
ico.org.uk
Law
Auswirkungen der Pandemie auf die Datenschutzaufsicht - Bußgeldverfahren: In laufenden Bußgeldverfahren werden derzeit bis auf weiteres keine Bußgeldbescheide erlassen, um die Unternehmen und Gewerbetreibende im gegenwärtigen Anpassungsprozess an die zahlreichen Veränderungen der Corona-Krise zu entlasten. [...]
[more]
datenschutz-hamburg.de 
Well, well, well—it is 2020, and we are finally seeing some signs of life out of Microsoft’s Outlook/Hotmail freemail system. Something we haven’t seen since it first introduced Focused Inbox back in 2016. It is no secret to anyone working in the email deliverability space that inbox placement in the Microsoft system in the last couple of years has been challenging, to say the least: [...]
[more]
iterable.com
Marketing, Deliverability
“Forms in email don’t work.” “Forms are powered by JavaScript—and that’s not supported in email.” Have you heard these words before? Us too. Many marketers think that using interactive forms in email simply isn’t possible, but we’re here to bust that myth. The truth is that interactive forms are supported in many popular email clients and can be a powerful tool to make your emails more engaging and increase conversions—if you know how to do it. [...]
[more]
litmus.com
Design
RTC, or Real-Time Content - a jewel in the crown of the modern email marketing campaign strategy, one that helps breathe new life into what was previously a relatively static medium by delivering up-to-the minute live data and moving imagery that adapts depending on anything, from user behaviour and data-sets through to something as simple as the weather outside. [...]
[more] 
dma.org.uk
Design, Video
Data protection enforcement has been put on hold in the UK, with the Information Commissioner’s Office (ICO) telling complainants their cases won’t be investigated during lockdown. In April, the ICO said it would focus on the most serious cases during the pandemic and consider the impact of the wider situation on companies under investigation, but called for organisations to continue to report breaches as it was still operating. But in reality, observers claim, it has almost completely stopped [...]
[more]
wired.co.uk
Law
Our permissioned email data panel, which includes coverage at Gmail and GSuite, allows us to peek into performance there to get through the myths with actual performance data. The first thing we should look at is typical engagement performance by tab. [...]
[more]
onlyinfluencers.com
Trend, Deliverability
Factor #1: There’s more opportunity for bad actors. Factor #2: Emails are being deactivated due to the rise in unemployment. And, as always, it’s best to consult a deliverability expert before making any large or sweeping decisions that may impact your sender reputation. Here’s our playbook on deliverability during COVID-19—and beyond. [...]
[more]
campaignmonitor.com
Deliverability
What tools does Litmus use to share email performance across the team (and beyond)? What tools would you suggest? Jason Rodriguez: We use a variety of tools, but the most important ones are an internal dashboard that pulls in metrics from our ESP, Google Analytics, and a few other places. [...]
[more]
litmus.com
Am stärksten betroffen von der Corona-Krise ist die Mediengruppe Kino – bedingt durch die Schließung aller Kinosäle – mit einem Rückgang von 99,8 Prozent im April, gefolgt von Radio mit einem Minus von 42,1 Prozent (Privat Radio -40,4 Prozent, öffentl.-rechtl. Radio -47,4 Prozent). Mit -29,6 Prozent verzeichnet die Mediengruppe Direct Mail die dritthöchsten Rückgänge. [...]
[more]
marketing-boerse.de
Study
French consumers rank email as the #1 channel for receiving offers, incentives, and rewards from brands and retailers. Email is still a key driver for consumer action including sales. Adding personalization ensures your messages resonate when sent. [...]
[more]
cheetahdigital.com
Study
Die Reports desInxmail E-Mail-Marketing-Benchmark 2020 geben Aufschluss über den Mailingversand, Öffnungs-und Klickraten sowie die effektive Klickrate. Zudem untersucht die Studie Merkmale zur Listenhygiene anhand der Bouncerateund vergleicht die Lesegewohnheiten auf Basis der verwendeten E-Mail-Clients. Der Benchmark geht dabei auf Unterschiede der Zielgruppen B2B sowie B2C ein und liefert einen umfassenden Branchenvergleich. Zudem enthält die Studie zahlreiche Tipps für Marketer, um ihre Kampagnen [...]
[more]
inxmail.de
Study
Included in the available tabs are Focused Inbox, Microsoft’s “Priority Inbox” clone, along with Promotions, Social, and Newsletters. When you choose your tabs and click Save, you’re presented with your new inbox with the allocated tabs plus the category “Other” for anything that doesn’t fall under the chosen groupings. [...]
[more]
deliverycounts.com
Marketing, Deliverability
EPiCβ - Rene's daily Email PiCks
