Auch 2019 stehen wieder einige spannende Ereignisse und Events an, die sich hervorragend für neue Newsletter-Kampagnen eignen. 21. Januar - Mondfinsternis. Die totale Mondfinsternis tritt 2019 am 21. Januar genau um 2.36 Uhr ein. Dieses einmalige Ereignis eignet sich für eine besondere Kampagne. Starten Sie beispielsweise eine Rabattaktion, die genau dann gilt, wenn der Schatten der Erde sich über den Mond legt. Den höchsten Rabatt bieten Sie dann - wenn es auch in der Nacht ist - genau um 2.36 Uhr [...]
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email-marketing-forum.de 
Event, Marketing
On average, customers’ satisfaction with ecommerce makes 82% (Statista’s data). It does seem like a good result, but, in fact, it means that 18 out of 100 customers are displeased with your service. And in most cases, a simple yet sincere Apology Email is capable of changing the situation for better. [...]
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stripo.email 
Gallery
Die DSGVO wirkt. Noch kein halbes Jahr seit Geltung ist vergangen, und schon hat eine Behörde in Deutschland ein erstes Bußgeld verhängt. Dieses beträgt zwar nicht 20 Mio, aber immerhin 20.000 €, ein Betrag, der vielen Unternehmen durchaus weh tun dürfte. Unverschlüsseltes Speichern von Passwörtern und sonstigen Daten ist ein gravierender Verstoß gegen die Pflicht zur Gewährung der Datensicherheit. Es gibt sie also doch, die Behördenbußgelder. Auch DSGVO-Abmahnungen waren schon viermal vor Gericht. [...]
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shopbetreiber-blog.de
Regional norms: Dedicated IPs are now standard in North America, where email marketers tend to have larger lists and utilize more aggressive mailing practices required for individual reputation management. However, in the European Union and APAC regions, a shared IP setup is more standard as lists are smaller and the permission for data collection is more stringent. [...]
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250ok.com
Deliverability
Even now, marketers are using outdated email practices. This video discusses email tactics you should retire yesterday, as well as actionable alternatives you can employ today [...]
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myemma.com
Design
During the 14-day free trial, I received eight emails, including the initial authentication message. All of the emails were time-based since I didn’t complete any action within my trial account that could have triggered action-based messages. It’s also interesting to note the send times of the emails. Many of the other onboarding series I’ve recorded have been delivered in the morning, but monday mostly sent emails at night. [...]
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medium.com
Automation, B2B
Which emails have you opened recently? Cup of Jo: “There are two newsletters that I keep an eye out for every week, and the first is from my all-time favorite blog, Cup of Jo. Joanna Goddard and her team of writers are content geniuses, but they also do a great job of keeping their readers’ interests in mind and chopping up their clever phrases and colorful images into bite-sized bits of inspiration. Although I’d usually advise against subject lines like ‘Hey, What’s Up?’ and ‘Happy (Almost) Weekend, [...]
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myemma.com
Gallery
Promotional emails are meant to drive and increase conversions. But do they really show impressive results? After reading this article, you will be well aware of the tips to create a promo email that converts and will and get inspired by the best promotional email examples. Even if your email newsletter templates are pretty effective, do not miss out on a chance to improve your promo campaigns. [...]
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stripo.email
Marketing
NRF reported that 20% of a company’s annual revenue is generated from holiday sales alone—that number rising in 2017 by 5.5% exceeding its forecasts. It ' s no longer a secret that the holidays represent major opportunities for brands. With so much at stake, it’s no surprise that competition is fiercer than ever.In an effort to stand out, many companies are rolling out deep discounts and starting promotions early. This is a shortsighted tactic that, if handled incorrectly, will end up depleting your [...]
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retentionscience.com
Event, Customization, Marketing, Mobile
There’s some noise in the email industry around Google’s new draft API policy framework, and the verbal comment from some people (though not all) at Oath/Verizon Media Group that they will follow suit. The noise is for good reason. This action would be a real and unnecessary blow to email marketers everywhere. I understand what [...]
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returnpath.com
Intelligence, Law
A ruling in late October against a little-known French adtech firm that popped up on the national data watchdog’s website earlier this month is causing ripples of excitement to run through privacy watchers in Europe who believe it signals the beginning of the end for creepy online ads. The [...]
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techcrunch.com
Law
We’ve analyzed email and mobile trends, as well as key performance indicators (KPIs), by collecting third quarter data from North American clients. Our quarterly benchmark report lets you compare your email and mobile campaigns and programs to those of your peers. Email volume rose by 5% in the third quarter — and there was a 12.3% decline in unsubscribe rates to 0.08% [...]
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cheetahdigital.com
Mobile, Study
n dem Fall hatte in Online-Händler im Zusammenhang mit dem Kauf eines Gaming-Stuhls die E-Mail-Adresse eines Kunden erhalten. Im Rahmen einer Werbeaktion verschickte der Online-Händler eine E-Mail mit einem Gutschein im Wert von 5 Euro für den Online-Shop an diesen Kunden. In der E-Mail wurde umfassend die Produktpalette des Online-Händlers von 150.000 Artikeln, das Outlet, Sonderartikel und Restposten beworben. Ein Kunde stufte dies als unzulässige Werbung ein und verklagte den Online-Händler auf [...]
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blog-it-recht.de
Law
5. Braucht unsere Datenschutzerklärung nun eine Check-Box? Nein! Immer wieder hört man seit dem Frühjahr, die DSGVO verlange eine Checkbox für die Datenschutzerklärung. Die Newsletter-Abonnenten müssten neben der Einwilligung in den Newsletter-Versand die Datenschutzbestimmungen ausdrücklich akzeptieren. Das ist falsch. Eine Datenschutzerklärung bedarf auch weiterhin keiner ausdrücklichen Zustimmung des Nutzers. Die Datenschutzerklärung ist eine Erklärung des Unternehmens über den Umgang mit den [...]
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suchradar.de
Law
Provide value to users before asking them to receive your app’s notifications; tell them what the notifications will be about. Don’t send notifications in bursts; make it easy to turn them off. [...]
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nngroup.com
Multichannel
EPiCβ - Rene's daily Email PiCks
