Marketing executives focus too much on ever-narrower demographic segments and ever-more-trivial product extensions. They should find out, instead, what jobs consumers need to get done. Those jobs will point the way to purposeful products—and genuine innovation. [...]
[more]
hbr.org 
Marketing
France’s data protection agency, the CNIL, has slapped Google and Amazon with fines for dropping tracking cookies without consent. Google has been hit with a total of €100 million ($120 million) for dropping cookies on Google.fr and Amazon €35 million (~$42 million) for doing so on the Amazon .fr domain under the penalty notices issued today. [...]
[more]
techcrunch.com
Law
We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday [...]
[more]
sendview.io
Study
Die gesetzlichen Regelungen zum Spamming unterscheiden nicht zwischen gewollter unerlaubter E-Mail-Werbung und dem fehlerhaften Versand an einen falschen Empfänger. Das LG Darmstadt hatte zu einer ähnlichen Konstellation im Mai einen Schadenersatzanspruch wegen eines DSGVO-Verstoßes bejaht. Allerdings ging es um Nachrichten über das Netzwerk Xing im Rahmen eines Bewerbungsprozesses. Gleichwohl bietet die Entscheidung auch Erkenntnisse für die Werbung per E-Mail. [...]
[more]
absolit.de 
Law
2x Gold, 2x Silber und 5x Bronze. Gold für Adler Modemärkte und Nayoki sowie DB Fernverkehr und Ogilvy. In diesem Jahr wird der E-Mail-Award zum siebten Mal in Folge vergeben. Dieser Award zeichnet die besten Kampagnen im Bereich E-Mail-Marketing aus. Im Zentrum stehen kreative und außergewöhnliche Kampagnen von Unternehmen und Agenturen. Alle Einreichungen zeigen ein sehr hohes Level für relevantes und zukunftsorientiertes E-Mail-Marketing. Aus aktuellem Anlass konnten die Awards leider nicht live [...]
[more]
email-marketing-forum.de
Event, Marketing
In 2020, email marketing has, like so many parts of our work and personal lives, had to undergo a rapid transformation. As the pandemic continues to lead to wide-ranging changes to the way consumers perceive brands and consider purchases, email marketers have adapted in many innovative and inspiring ways. In this blog, five of the brightest minds from the world of email marketing provide their key trends for 2021. With email continuing to play a vital role in nurturing, acquiring and retaining custom [...]
[more]
smartinsights.com
Trend
Mailify’s Smart Templates feature analyzes your website’s visual identity based on its URL and automatically suggests email and newsletter templates that suit your corporate identity. Our smart algorithms automatically generate your email templates in a matter of seconds. By simply entering the URL of your website, Mailify generates a dozen of professional templates for all common use cases. [...]
[more]
mailify.com
Marketing, Tool
CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent [...]
[more]
businesswire.com
ESP
Use the language attribute A lot of the work in successful multilingual campaigns happens in your code. The underlying HTML and CSS provides context, structure, and formatting necessary for properly displaying content in different languages. Perhaps the most important code element is the proper use of the language attribute (lang) in HTML. The language attribute allows you to declare what language an email—or section of an email—uses, so that the subscriber’s email client, browser, or screen reader [...]
[more]
oracle.com
Design
For correction emails, where you’re simply correcting the functionality or content of an email: In most cases, reuse the subject line of the email you’re correcting, but preface it with “CORRECTION:”, “UPDATED:”, or something similar. That clearly associates this new email with the previous one to help those that opened the other, while also making it clear to people who didn’t open to focus on this one instead. [...]
[more]
oracle.com
Marketing
On-demand video resources covering email topics on deliverability, analytics, sending best practices and more, presented by email industry experts. [...]
[more]
sparkpost.com
Marketing, Trend
The HTML vs. plain text debate has been raging for years. And when we asked you, we got a lot of mixed replies. Internally, we’ve been discussing the pros and cons of the plain text email and whether it has a place at Litmus. So, I decided there was only one way to settle this debate: to test it. [...]
[more]
litmus.com
Design, Test
Convert images to HTML tables using GD, great for email templates. This is an experimental project created to try and overcome the issue of loading images into email templates by replacing them using a table. This project works great with small icons and graphics, it's not recommended for larger images. [...]
[more]
github.com
Design
Like with many things about email, getting this right takes a multifaceted approach. To place your logo across all instances of the Gmail mobile and web interfaces requires implementing logos in two separate ways, setting up a Google Profile, and using annotations. Let’s use brand@company.com for our examples, you will need real-time access to the inbox that receives email for brand@company.com. [...]
[more]
peakinbox.com
From
EPiCβ - Rene's daily Email PiCks
