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stats The Ultimate Email Marketing Benchmarks (2019): By Day, Industry

Read the latest email marketing stats. We compiled email marketing benchmarks by industry, open rate, & by day based on data from over 30 billion emails! [...] [more]
campaignmonitor.com    Study

tactics Ask LB: Google Postmaster Tools doesn't like us. How can I fix it?

Recently I received the following question: Dear LB, Any tips on how to handle Google Postmaster Tools’ (GPT) bad ratings of our domain and IP? Regretfully, Worst IP Razzie Nominee Buckle up Razzie, because I got tips and tactics for days, but the hope is to order them such that identifying and resolving the problem[...] [more]
250ok.com    Deliverability

social Emailgeekscommunity.com

The community where email marketers, designers, and developers meet to talk shop. In addition to publishing our own summaries of what’s going on in email, we want to open the floor to you. Our community members have expressed an interest in reading short-form articles about general email industry topics, best practices, and case studies. They also want how-to guides for email marketing, development, and design techniques. [...] [more]
emailgeekscommunity.com    Marketing, Social

stats Email Marketing Benchmarks for 2019

Email marketing benchmarks provide you with valuable information about the health of your email sends. Learn more about email marketing benchmarks for 2019. [...] [more]
sailthru.com    Study

tactics Email Coding Guidelines

I wrote a full document and it’s available on GitHub for anyone to share, contribute and adapt to your own needs. This is heavily inspired by some popular web coding guidelines, like @mdo’s Code Guide and Stack Overflow’s Email Design Best Practices. The goal of this document is to establish principles that anyone can apply to code modern, well supported and accessible HTML emails. This is the result of some of my work from the past few years where I gave email coding trainings and I spent a lot of [...] [more]
hteumeuleu.com    Design

stats Best Marketing Automation Software in 2019

Find the best Marketing Automation Software using real-time, up-to-date data from over 13965 verified user reviews. Read unbiased insights, compare features & see pricing for 266 solutions. Request demos & free trials to discover the right product for your business. [...] [more]
g2.com    ESP

stats Best Email Testing Software in 2019

Find the best Email Testing Software using real-time, up-to-date data from over 422 verified user reviews. Read unbiased insights, compare features & see pricing for 11 solutions. Request demos & free trials to discover the right product for your business. [...] [more]
g2.com    ESP

stats The Relevancy Group's annual ESP Buyer's Guide [PDF]

The report combines data from a February 2019executive survey of 406email marketers and documented ESP demos related to three key themes. We also utilized vendor questionnaires and our two-decades of knowledge of the providers in this sector. One-on-one phone interviews with several of the marketers who use these tools and our executive surveyclients provided satisfaction data. The methodology details our entire recipe, but readers can feel confident in knowing that our vendor evaluation process is [...] [more] 
messagegears.com    ESP, Study

law OLG Nürnberg: Inbox-Werbung in E-Mail-Postfächern ist zulässig

An zulässige Werbung werden hohe Anforderungen gestellt. Zwei Stromanbieter stritten nun vor dem OLG Nürnberg über die Zulässigkeit von Werbebannern in der Inbox eines kostenfreien E-Mail-Postfaches. Das Gericht beschäftigte sich daher u.a. mit der Frage, ob es sich hierbei um Spam oder eine unzumutbare Belästigung handele. Sachverhalt Die Parteien, die Mitbewerber auf dem Strommarkt sind,[...] [more]
shopbetreiber-blog.de    

discussion Feedback Friday: Litmus [GFX]

What do you do when you are in front of hundreds of email geeks on an unsuspecting weekend in the South? Pee your pants? Cuss like a sailor? Show off some kick-a** designs and code that will make [...] [more]
reallygoodemails.com    Gallery, Design

discussion CSA Summit 2019: Mehr Individualisierung und neue Standards sollen das E-Mail-Marketing verbessern

Die E-Mail wird künftig noch individueller, relevanter und interaktiver. Das stellten rund 130 Experten aus 15 Ländern beim 6. CSA Summit 2019 (10. bis 12. April 2019) in Köln fest. Unter dem Motto „E-Mail Just For You“ wurde diskutiert, wie sich Mailings individueller auf die Bedürfnisse jedes Empfängers zuschneiden lassen. Was motiviert Empfänger zu einer Reaktion und wie wird die Mail für den Empfänger relevanter? Welche Rolle spielen existierende oder noch zu definierende Standards? [...] [more]
emailmarketingblog.de    Event, Trend

discussion Here's How Much People Make By Writing Paid Email Newsletters

This movement toward paid email newsletters is the latest attempt among those who write for a living to find a stable method of supporting themselves financially. For many, the road has been long and unfruitful, with each new year seemingly bringing another promising format — blogging, video, podcasts, etc. — that work for some, but not most. Unlike their predecessors, however, paid email newsletters can bring in real money for writers with small, dedicated subscriber bases. The cash is helping some [...] [more]
buzzfeed.com    Marketing

discussion Do recent changes in the ESP landscape benefit clients? IBM, Epsilon, Yes Marketing

The constant evolution of the landscape represents how key email marketing and ESPs are to the martech world. Changes - from where we sit - aren’t always in the best interests of the end users. Let’s look at three of the most recent changes in the enterprise ESP space from the clients’ perspectives. [...] [more]
emailvendorselection.com    ESP

discussion Validity acquires Return Path

If you’ve never heard of a company called Validity before, you may not be alone…but that won’t be true for long. Validity is one of the most exciting new companies in the CRM and marketing technology industries, and we are proud to announce today that Validity has acquired Return Path, the company that George Bilbrey, Jack Sinclair and I started back in 1999. This is an exciting day for Return Path! [more]
returnpath.com    ESP

discussion Press Release: Mapp is Acquiring Webtrekk

Mapp to Acquire Webtrekk, Bringing Advanced Analytics and Customer Intelligence Capabilities to Mapp Cloud San Diego/Berlin, April 30, 2019 – Mapp, a leading provider of [...] [more]
mapp.com    ESP
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