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discussion Relevanz im Marketing - mit KI zu mehr Kunden [PDF]

Der kostengünstigere Weg zu mehr Aufmerksamkeit ist Relevanz. Kundenwünsche sind wichtiger als die Anforderungen der Marketingabteilung. Unternehmen müssen lernen, die Leserperspektive einzunehmen. In diesem Buch erfahren Sie, wie innovative Unternehmen vorgehen, um für Kunden relevanter zu werden. [...] [more] 
absolit.de    Literature

discussion 15 Best Email Design Inspiration From Google [GFX]

The HTML email templates listed below all pay great attention to good design and presentation. Some even include a few marketing tricks to keep your readers engaged. While choosing your templates, it helps to make sure that the designs have room for unsubscribe links, permission reminders, and your physical mailing address. Luckily, the HTML email templates that we have for you in this roundup all follow the best practices. [...] [more]
medium.com    Gallery

discussion Iterable Raises $60 Million to Accelerate Enterprise Adoption of the Modern Growth Stack

Iterable, a cross-channel growth marketing platform, today announced the close of a $60 million Series D funding round of primary capital led by Viking Global Investors, with participation from several key investors from Iterable's $50 million Series C funding round earlier this year: CRV, Index Ventures, Blue Cloud Ventures, Harmony Partners, and Stereo Capital. This second round of financing in less than 12 months brings Iterable's total capital raised to over $140 million. [...] [more]
prnewswire.com    ESP

discussion From Static to Interactive: Adobe Campaign Brings Email to Life with AMP for Email

Email continues to play a major role both in our professional and personal lives. In fact, according to Adobe’s annual Consumer Email Survey, Americans spend more than five hours a day checking their emails. With consumers spending so much time in their inbox, email has become an essential channel for brands to engage with their customers. Our survey also revealed that 60% of consumers prefer to receive brand offers via email, yet consumers only find a quarter of the emails they receive interesting e [...] [more]
adobe.com    ESP, Trend

discussion Service-Kommunikation nur zulässig ohne Werbung

Der Kunde eines Versicherungsmaklers sah sich durch angebliche Service-Calls gestört und ließ diese Anrufe gerichtlich untersagen. Der Makler hatte vor allem angerufen, um herauszufinden, ob der Kunde mit der abgeschlossenen Versicherung zufrieden sei und ob er gegebenenfalls zu einer anderen Versicherung wechseln möchte. Die angerufenen Gerichte werteten dies als Werbung und verurteilten den Makler zur Unterlassung. [...] [more]
absolit.de    Law

discussion WhatsApps Newsletter-Verbot: Eine neue Chance für den Conversational Commerce

Gastbeitrag von Stephanie Wißmann WhatsApp ist der absolute Liebling der Deutschen. Völlig unabhängig von Alter oder Geschlecht nutzen rund 58 Millionen Menschen den Messenger täglich, um mit Freunden und Familie in Kontakt zu bleiben. Verständlich, dass sich auch Unternehmen, dieses enorme Potenzial des Messengers zunutze machen wollen. Für viele ist WhatsApp bereits zu einem festen [...] [more]
allfacebook.de    Social

discussion Case Study: What is an Email Address Worth and How to Increase Its Value by 176%

The ability to measure engagement using open rates click rates make email the most measurable digital channel, yet most marketers struggle to prove the value of email an email address to their organization. As a result, email is the most consistently [...] [more]
onlyinfluencers.com    Marketing

 discussion The Year in Email 2019

It’s hard to believe we are nearing the end of yet another exciting year in email, and 2019 proved to be one of the most momentous and active years to date. Over the past year, the number of new technologies, mergers and acquisitions, mailbox provider (MBP) announcements, news, and highlights is evidence of the versatility [...] [more]
250ok.com    Marketing, Trend

tactics Interactive emails are a top trend, but is anyone using them?

Interactivity has been a top email design trend for a few years, and it’s easy to see why. Interactive elements make an email more accessible, and often, more fun and engaging. The concept takes a format that has long been a single, static message, and turns it into an entire experience within the inbox. Yet it isn’t actually a pervasive design or strategy. We asked nearly 2,000 email marketers about their team’s use of interactive email design, and we’re a little surprised by the results. [...] [more]
litmus.com    Design, Trend

tactics Animated PNGs in Email: An Alternative to GIFs?

Animated imagery is one of the top email design trends for 2019. Email marketers everywhere are looking to add movement to their campaigns—and the most popular way of doing that is by using the power of animated GIFs. But animated GIFs aren’t the only file type that allows you to add movement to imagery. Animated Portable Network Graphics—or APNGs—are an option you might want to explore, too. [...] [more]
litmus.com    Design

discussion Email Marketing Campaign - A Machine Learning Perspective

Email Marketing Campaign — A Machine Learning Perspective. This post is based on a data science project for the analysis of email marketing data as sampled below. The link to the jupyter notebook [...] [more]
medium.com    Intelligence

tactics Kohortenanalyse - Kundenverhalten verstehen

„Aufgepasst! Ihr gehört zur 1. Legion, 3. Kohorte, 2. Manipel, 1. Zenturie. Das ist alles zu nennen, sobald ihr euch einem höheren Dienstgrad vorstellt!“ So spricht der Zenturio Nixalsverdrus zu seinen neuen Legionären in Asterix als Legionär, dem zehnten Band der allseits bekannten Asterix-Comic-Reihe. Und wie es der Zufall so will, ist gerade der neue Band 38 erschienen. [...] [more]
marketing-boerse.de    Intelligence

tactics A Guide to HTML Background Images in Email

Background color and images can really add to the look and feel of an email. Here, we’ll run through everything you need to get HTML background images to work in all the clients that support them, as well as the different ways to include color in your HTML email. Here’s a comprehensive list of email clients that support background images. [...] [more]
emailonacid.com    Design

discussion 20+ Awesome Email & Marketing Conferences in 2020

There's nothing better than getting out and meeting other #emailgeeks — here are our recommended email marketing conferences for 2020. MediaPost Email Insider Summit - February 2020 • Austria - MediaPost host several Email Insider Summits throughout the year, in both the USA and Europe. First up is Kitzbühel in Austria, leading with tips and tactics on marketing in a post GDPR world. [...] [more]
taxiforemail.com    Event

discussion Omnichannel Customer Engagement cartoon

Customer engagement is often discussed purely as a technology challenge. If only brands had the right platform, the right tools and the right customer data, they would somehow build deep and meaningful relationships with their customers. [...] [more]
marketoonist.com    Marketing, Multichannel
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