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discussion Webinar Recap: Rethinking ESP RFPs [VID]

If you've had challenges with the RFP process in the past, this webinar can help you get on track, with expert advice that will help you get the right ESP. [...] [more]
messagegears.com    ESP

antispam Spam does not bring us joy—ridding Gmail of 100 million more spam messages with TensorFlow

1.5 billion people use Gmail every month, and 5 million paying businesses use Gmail in the workplace as a part of G Suite. For consumers and businesses alike, a big part of Gmail’s draw is its built-in security protections. Good security means constantly staying ahead of threats, and our existing ML models are highly effective at doing this—in conjunction with our other protections, they help block more than 99.9 percent of spam, phishing, and malware from reaching Gmail inboxes. Just as we evolve [...] [more]
google.com    Spam

discussion E-Mail-Marketing 2019: 19 Impulse für ambitionierte Marketer

Wie werden Sie in Ihrem Unternehmen das E-Mail Marketing 2019 strategisch und operativ weiterentwickeln? 19 Denkanstöße für Ihre Planung – von der Strategie bis zur operativen Umsetzung. [...] [more]
emailmarketingblog.de    Trend

discussion Top 8 Email Design Trends To Follow In 2019

Looking to reinvent your email designs? Here are the top 8 email design trends that you should consider to follow to get the most out of your marketing campaign. In this age of shiny web applications and mobile computing, emails have sustained their supremacy over all the other marketing channels. It is the communication tool that has worked seamlessly for all your prospects. Email marketing is a dynamic, paradigm-shifting field with a rich scope of innovation. Through 2017 and 2018, it has fostered [...] [more]
emailmonks.com    Trend

discussion 2019 Email Marketing Conference Preview

One of the most common questions I see in every email networking and membership group I belong to is “If I can only attend one conference this year, which one should it be?” It’s a valid and critically important question! Considering that most companies budget for marketing team members to attend just one single event per year, and taking into consideration time out of the office and travel costs, the decision isn’t easy. And feedback can be soooo biased! [...] [more]
synchronicitymarketing.com    Event

law E-Mail-Anbieter muss bei Überwachung IP-Adressen nennen

Das BVerfG hat entschieden, dass der Anbieter eines E-Mail-Dienstes bei einer ordnungsgemäß angeordneten Telekommunikationsüberwachung die IP-Adressen der Nutzer übermitteln muss, auch dann, wenn der Dienstanbieter die IP-Adressen aus Datenschutzgründen nicht protokollieren will. [...] [more]
juris.de    Law

discussion 10 Best Newsletter Examples to Inspire You in 2019 [GFX]

In our previous post, we showed how to make your first email campaign successful and how to improve current ones in 10 simple steps. Today, we’re going to show you the best email newsletter examples (in our opinion) for your inspiration. [...] [more]
stripo.email    Gallery

discussion The 10 Best Emails of 2018 [GFX]

There are no prizes other than bragging rights. The categories have been the same since we first started and reflect our thoughts on which types of emails are most strategic in nature and, when done right, can have the biggest impact on a marketer’s business. And now, with no further ado, we bring you 2018’s selection of emails. [...] [more]
onlyinfluencers.com    Gallery

discussion The Dangers of Overpersonalization

In many ways, personalization is a good thing. Internet users are so inundated with content, that filtering through the noise and presenting only information of interest can reduce user effort and enrich online experiences. Many users know that every interaction online is tracked and analyzed. All of this data is tagged and segmented to create individualized customer profiles, which drive the delivery of personalized content (stories, products, ads, and information) to us online. But when does [...] [more]
nngroup.com    Customization

mobile Gmail v8.12 begins testing Dynamic Email (AMP) support [APK Teardown]

At this stage, most readers have probably heard of AMP. It's short for Accelerated Mobile Pages, and from a user perspective, it's basically just supposed to speed up load times for web pages; but in practical terms, it has some unintended consequences. About a year ago, Google also began talking about bringing AMP to Gmail. Testing on Gmail for the web began shortly after the announcement, but was only open to select companies and testers. This test is now expanding to the app itself. A new [...] [more]
androidpolice.com    Mobile, Trend

discussion GIFs in Outlook!

Windows #OfficeInsiders, make your emails more animated with animated gif support in Outlook! Available now in the latest #InsiderSlow build! [...] [more]
twitter.com    Design

discussion Interview: How 250ok is Helping Marketers Optimize Email Performance

Being responsible for email deliverability, authentication, and reputation management isn’t something I enjoy about running an email program. But it is one of the areas I’m most serious about. Whether you are running a mature email program or in the early stages of building one for a growing business, you should strongly consider a proactive strategy for monitoring your inboxing placement rates, sender reputation, and subscriber engagement analytics. [...] [more]
medium.com    Tool, Deliverability

discussion Capture sales this Valentine's Day with email marketing [GFX]

Did you know that in 2018, Valentine’s Day spending hit a record-breaking $19.6 billion? It’s no wonder that Valentine’s Day sends business owners’ hearts aflutter. According to a study by Prosper Insights & Analytics for the National Retail Federation, the average person planned to shell out more than $140 on traditional Valentine’s Day merchandise, with customers aged 25 to 34 being the biggest spenders. Consumers, on the whole, planned to spend a total of: [...] [more]
verticalresponse.com    Event, Gallery

tactics 3 Bulletproof Ways to Structure Your Next Cart Abandonment Email Campaign [GFX]

MailCharts chips into the Drip blog with all the intel about the three best abandoned cart strategies you could set up today to start recovering more abandoners and revenue for your ecommerce store. [...] [more]
drip.com    Automation, Gallery, Conversionrate

tactics Email Unsubscribe Best Practices

In most cases, scroll to the bottom and find the unsubscribe link. You’d think, right? It turns out finding the unsubscribe link is not always easy, as shown by usability tests on emails from Tesco, eBay, PayPal, RateSetter, Norwegian Airlines and eBuyer. The brands were picked because they shows different designs for unsubscribe. All designs that are commonly used by many brands. The tests were performed using the excellent UsabilityHub research platform. It’s a seriously good tool to improve user [...] [more]
zettasphere.com    Unsubscribe
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