“It is not worth-while to try to keep history from repeating itself, for man's character will always make the preventing of the repetitions impossible” – Mark Twain Back in 2013 Alchemy Worx published a thought piece on the impact of send volume, [...]
[more]
onlyinfluencers.com 
Frequency, Study
I’m an email geek and tried out some fun CSS effects from the Apple Website in an email. The results were as expected: the effect works on iPhone but not most other email clients. I provide a working example of the effect with a fallback for non-supported clients. [...]
[more]
medium.com
Design
The Withings email team (formerly Nokia) runs their operations from two continents?—?making the most of simple tools and the universal human desire to get healthier. They offered up some interesting insights on managing a global operation, encouraging customer engagement, and building excellent email flows. [...]
[more]
reallygoodemails.com
Marketing, Customization
BIMI may allow email marketers to further indicate trust in the inbox with those who receive their emails. It’s important that email marketers understand the potential promise of BIMI while also appreciating the challenges to widespread adoption. As a very quick refresher, for those who don’t have time to dive into our original blog, BIMI [...]
[more]
250ok.com
Marketing, Deliverability
We recently classified over 4,000 cart abandon email journeys, allowing you to see exactly how different companies nurture recent abandoners in the hope of landing that conversion. Here’s an example of how this looks inside our platform (the cart abandonment emails are highlighted in purple): In today’s post we’ll explain what it actually takes to trigger cart abandonment emails across as many companies as possible. Our hope is that this behind-the-scenes gives you a better understanding of how we [...]
[more]
mailcharts.com
Automation, Conversionrate, Study
There are a lot of good reasons to implement COI/DOI, but today's specific question is -- does Germany "require" it? Ultimately this is a legal question, and I'm not a lawyer, so I'm not qualified to answer legal questions. But I can share and link to what other folks have said on this topic, so that's what I will do. [...]
[more]
spamresource.com
Law
I’m pretty sure if I sneeze near a bank today I’ll soon get a text message asking me to rate the bank for sneezeworthyness; or if I take money from an ATM, I’l soon receive an email asking me how my ATM experience was. We are near constantly being asked how the coffee was, what the checkout was like, how well the comb met our satisfaction… “Too many marketers are asking for data that’s easy to measure and KPIs that are simple to track, rather than really listening to customers and understanding their [...]
[more]
marketoonist.com
Marketing
Understand the inner world of email deliverability and hit the inbox. Understand spam, blacklists, bounce rate, email authentication ( DKIM / SPF ) etc. [...]
[more]
sendx.io
Deliverability
Many email developers know how tricky it is to develop HTML emails for Gmail – it’s one of the more temperamental clients out there (although it’s no Outlook). That’s why we’ve created this handy guide to help you to Gmail success. Remembering to test your email can help you catch some of these problem areas, and starting with the right code and some knowledge will help, too. It’s also important to look at your email analytics to find out how many of your subscribers use Gmail. Luckily, Email on Acid [...]
[more] 
cloudfront.net 
Design
Half of US consumers prefer hearing from retailers by email than via social media, text, display ads or mobile apps, according to a survey report from Yes Lifecycle Marketing [download page]. However, the study indicates that the vast majority ignore at least some emails from retailers. The survey asked more than 1,000 US consumers who [...]
[more]
marketingcharts.com
Study, Subjectline
The ultimate guide to disgusting newsletters: 11 tips for guaranteed disaster. This time, we’re going a step further with our guide to creating a horrific newsletter; A newsletter that will be a guaranteed disaster. So, for those who enjoy an awful marketing strategy – this one’s for you! [...]
[more]
mailify.com
Marketing
One of the recent topics on the Only Influencers email discussion group is whether to resend marketing emails to non-openers. ( To read this or any OI past discussion, consider becoming a member of Only Influencers. If you are a brand, you might even [...]
[more]
onlyinfluencers.com
Marketing, Segmentation
Google Analytics (GA) can help you get detailed email insights and boost your marketing efforts. You can use pixels to track open rates and utilize UTM to measure post-click performance. You don’t need to have any technical knowledge to apply these approaches. You just need to follow the instructions and keep a simple structure of URL and UTM (Urchin Tracking Module) parameters. [...]
[more]
htmlemail.io
Webanalytics
Die Studie basiert auf einer Analyse der 1.000 größten Onlineshops, die das Kölner EHI Retail Institute gemeinsam mit dem Hamburger Statistikunternehmen Statista im Sommer/Herbst 2018 nun schon zum zehnten Mal durchgeführt hat. Die Studie listet die Onlineshops anhand der erwirtschafteten E-Commerce-Umsätze im Jahr 2017. [...]
[more]
ehi.org
Study
Der Markt für E-Mail-Plattformen ist nach wie vor zersplittert, das Angebot unübersichtlich: 63 verschiedene E-Mail-Service Provider (ESP) konnten wir bei den analysierten Onlineshops *** identifizieren. 89 % dieser Shops nutzen eine der 20 meistverbreiteten Plattformen gemäß dieser Studie; bei drei Viertel aller Firmen (74,5 %) ist eine der 10 gängigsten Lösungen im Einsatz. Damit hat der Markt für E-Mail-Plattformen aus wirtschaftstheoretischer Sicht knapp die Schwelle von „niedriger“ zu „mittlerer [...]
[more]
publicare.de
ESP, Study
EPiCβ - Rene's daily Email PiCks
