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stats The Forrester Wave™: Loyalty Service Providers, Q3 2019

In our 22-criterion evaluation of loyalty service providers, we identified the 14 most significant ones — Aimia, Ansira, Bond Brand Loyalty, Brierley+Partners, Capgemini, Epsilon, ICF Next, Inte Q, Iris Concise, Kobie, The Lacek Group, Lenati, Merkle/HelloWorld, and T3 — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs. [...] [more]
forrester.com    ESP, Study

discussion Gartners Magic Quadrant for Personalization Engines, 3 July 2019

Personalization engine vendors are adapting to better meet the needs of marketing leaders. They’re focusing solutions on methods to increase customer success, deepening customer data management functionality and expanding support for personalized customer experience. [...] [more]
gartner.com    ESP, Customization, Study

law Der Spam-Ordner: Nicht nur im E-Mail-Marketing ein Problem

Ein Ärgernis für alle E-Mail-Marketer sind E-Mails, die beim Empfänger im Spam-Ordner landen und so nicht oder nur zeitverzögert zur [...] [more]
absolit.de    Law

law War On Subject Lines: Suit Against Eddie Bauer

Harbers charges that since December 2017, she received 43 emails containing misleading subject lines on “purported percentage-off discounts.” Among these allegedly false lines were: "Ho-Ho-Whoa! 50% Off Everything", "Starts Today! 40% Off Everything", ... Harbers thought, “as would an ordinary and reasonable consumer,” that the “xx% Off” statements were a percentage off the price at which Eddie Bauer previously offered its products in good faith for a significant period of time,” the complaint states [...] [more]
mediapost.com    Subjectline, Law

stats [Infographic] The 2019 Email Client Market Share

Over the course of the past year, we’ve analyzed over 10 billion—yes, that’s billion with a “B”— email opens tracked with Litmus Email Analytics to see where subscribers read emails. And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity. In our 2019 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights into why these changes occurred and how they may affect your [...] [more]
litmus.com    Trend

law CCPA is Coming

The most comprehensive consumer data privacy law in the United States – the California Consumer Privacy Act (CCPA) – will go into effect on Jan. 1, 2020. But marketers in every state, and in other countries as well, must get up to speed now so they understand how the law affects them and whether and how they need to change, how they store, protect and share data. [...] [more]
trendlineinteractive.com    Law

tactics How to Remove Blue Links in HTML Emails

Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. Over the years, we’ve seen multiple ways of handling blue links in HTML emails, from simple to complex. We’ve even posted multiple articles on handling blue links in the past, from overriding styles on iOS to dealing with Gmail’s auto-linking behavior. [...] [more]
litmus.com    Design

tactics Holiday Product Recommendations Guide

What are your best sellers? How about those from last year? These classic recommendations instill customer confidence. Highlight them, along with your products best known for converting first-time customers. And if your customer experience is great enough, those new shoppers may even by loyalists by February. Tory Burch does this well, with a single beautiful, eye-catching image and just a few words. Though it’s short and sweet, Tory Burch’s copy manages to creates a sense of exclusivity and [...] [more]
sailthru.com    Gallery, Intelligence

discussion Unsubscribe rates and the "New Gmail"

When the "New Gmail" was released, many feared the Easy Unsubscribe feature would boost unsubscribe rates. But has that happened? We looked at the numbers. [...] [more]
messagegears.com    Unsubscribe

law Data privacy, consent fatigue, and GDPR

GDPR celebrated its first anniversary this week with a flurry of new data privacy regulations on the way, including the California Consumer Privacy Act, called "GDPR-lite" or "California GDPR." One year later, the effectiveness of GDPR is debatable, company compliance is confusing and bureaucratic, and consumers are drowning in a tidal wave of privacy pop-up notices. As Laura Jehl a partner at law firm BakerHostetler put it, "I'm kind of a conscientious objector to the notice and consent model. It' [...] [more]
marketoonist.com    Law

tactics 2019 Holiday Marketing Playbook [PDF]

There’s plenty of time before “the holidays,” right? Not exactly. Holiday sales are perpetually on the rise, while consumers are starting their shopping earlier and earlier. This means retailers must get a head start before the holidays, especially since the most wonderful time of the year is also the most lucrative. [...] [more] 
sailthru.com    Event, Intelligence

law Transactional email, or newsletter? [PDF]

During complaint procedures, the question arises again and again as to whether the mailing in question is considered a transactional email or perhaps a newsletter. Answering this question can have a particular impact on the legal requirements to be observed for sending. The strict legal requirements for email marketing1apply not only to classic advertising mails in which certain products are explicitly advertised, but also to the sending of newsletters. [...] [more] 
certified-senders.org    Law

tactics APNG in Emails: Taking Animations to a New Level

APNG holds great potential in email marketing because of its better resolution & low file size. Learn how using it will improve your subscriber experience. [...] [more]
emailmonks.com    Design, Video

stats Dialogmarketing-Monitor 2019 [PDF]

Deutscher Werbemarkt schrumpft um 3 % auf 40,4 Mrd. €; Klassikmarkt verliert mit 0,9 Mrd. € (rund 4 %), Dialogmarketing mit 0,3 Mrd. € (2 %); Fast alle Medien verzeichnen Verluste: Anzeigenwerbung verliert 0,4 Mrd. € (?4 %), Werbesendungen 0,5 Mrd. € (?7%); Alleiniger Gewinner ist mit einem Wachstum von 4% um 0,4 Mrd. € das Onlinemarketing [...] [more] 
cloudinary.com    Study

discussion What we know about the Google Postmaster Tools outage.

Daily senders all over the world look at their email statistics according to how Google and Gmail users view their performance. From complaints to reputation data, these numbers are calculated and shared by Google with marketers through Google Postmaster Tools. However, on June 13, 2019, Google Postmaster Tools (GPT) stopped updating without any further information [...] [more]
250ok.com    Tool, Deliverability
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