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discussion Marketing Malpractice: The Cause and the Cure

Marketing executives focus too much on ever-narrower demographic segments and ever-more-trivial product extensions. They should find out, instead, what jobs consumers need to get done. Those jobs will point the way to purposeful products—and genuine innovation. [...] [more]
hbr.org    Marketing

law TechCrunch ist jetzt Teil von Verizon Media

France’s data protection agency, the CNIL, has slapped Google and Amazon with fines for dropping tracking cookies without consent. Google has been hit with a total of €100 million ($120 million) for dropping cookies on Google.fr and Amazon €35 million (~$42 million) for doing so on the Amazon .fr domain under the penalty notices issued today. [...] [more]
techcrunch.com    Law

discussion Webinar | Spamhaus Know How - Blocklist Basics [VID]

Join the Spamhaus Know How DNS Blocklist basics webinar, to start at the very beginning of the DNS blocklist journey. [more]
spamhaus.com    Deliverability

stats The Black Friday Fifty – Live Email Tactics for 50 Top Online Retailers

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday [...] [more]
sendview.io    Study

strategy Schadenersatz nach Nachricht an falschen Empfänger

Die gesetzlichen Regelungen zum Spamming unterscheiden nicht zwischen gewollter unerlaubter E-Mail-Werbung und dem fehlerhaften Versand an einen falschen Empfänger. Das LG Darmstadt hatte zu einer ähnlichen Konstellation im Mai einen Schadenersatzanspruch wegen eines DSGVO-Verstoßes bejaht. Allerdings ging es um Nachrichten über das Netzwerk Xing im Rahmen eines Bewerbungsprozesses. Gleichwohl bietet die Entscheidung auch Erkenntnisse für die Werbung per E-Mail. [...] [more]
absolit.de    Law

 discussion E-Mail-Award 2020 – Die Gewinner

2x Gold, 2x Silber und 5x Bronze. Gold für Adler Modemärkte und Nayoki sowie DB Fernverkehr und Ogilvy. In diesem Jahr wird der E-Mail-Award zum siebten Mal in Folge vergeben. Dieser Award zeichnet die besten Kampagnen im Bereich E-Mail-Marketing aus. Im Zentrum stehen kreative und außergewöhnliche Kampagnen von Unternehmen und Agenturen. Alle Einreichungen zeigen ein sehr hohes Level für relevantes und zukunftsorientiertes E-Mail-Marketing. Aus aktuellem Anlass konnten die Awards leider nicht live [...] [more]
email-marketing-forum.de    Event, Marketing

discussion Email marketing trends 2021 - 5 trends to watch

In 2020, email marketing has, like so many parts of our work and personal lives, had to undergo a rapid transformation. As the pandemic continues to lead to wide-ranging changes to the way consumers perceive brands and consider purchases, email marketers have adapted in many innovative and inspiring ways. In this blog, five of the brightest minds from the world of email marketing provide their key trends for 2021. With email continuing to play a vital role in nurturing, acquiring and retaining custom [...] [more]
smartinsights.com    Trend

tactics Smart Templates: a smart generator of personalized email templates that reflect your brand identity

Mailify’s Smart Templates feature analyzes your website’s visual identity based on its URL and automatically suggests email and newsletter templates that suit your corporate identity. Our smart algorithms automatically generate your email templates in a matter of seconds. By simply entering the URL of your website, Mailify generates a dozen of professional templates for all common use cases. [...] [more]
mailify.com    Marketing, Tool

discussion CM Group Acquires Selligent Marketing Cloud

CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent [...] [more]
businesswire.com    ESP

tactics The Results Are In: A/B Testing HTML vs. Plain Text Emails - Litmus

Use the language attribute A lot of the work in successful multilingual campaigns happens in your code. The underlying HTML and CSS provides context, structure, and formatting necessary for properly displaying content in different languages. Perhaps the most important code element is the proper use of the language attribute (lang) in HTML. The language attribute allows you to declare what language an email—or section of an email—uses, so that the subscriber’s email client, browser, or screen reader [...] [more]
oracle.com    Design

tactics Do I Need to Send an Apology Email Because of This?

For correction emails, where you’re simply correcting the functionality or content of an email: In most cases, reuse the subject line of the email you’re correcting, but preface it with “CORRECTION:”, “UPDATED:”, or something similar. That clearly associates this new email with the previous one to help those that opened the other, while also making it clear to people who didn’t open to focus on this one instead. [...] [more]
oracle.com    Marketing

discussion OptIn Live Video Resources [VID]

On-demand video resources covering email topics on deliverability, analytics, sending best practices and more, presented by email industry experts. [...] [more]
sparkpost.com    Marketing, Trend

tactics The Results Are In: A/B Testing HTML vs. Plain Text Emails

The HTML vs. plain text debate has been raging for years. And when we asked you, we got a lot of mixed replies. Internally, we’ve been discussing the pros and cons of the plain text email and whether it has a place at Litmus. So, I decided there was only one way to settle this debate: to test it. [...] [more]
litmus.com    Design, Test

tactics jakerb/ImageTable: Convert images to HTML tables using GD

Convert images to HTML tables using GD, great for email templates. This is an experimental project created to try and overcome the issue of loading images into email templates by replacing them using a table. This project works great with small icons and graphics, it's not recommended for larger images. [...] [more]
github.com    Design

tactics Logos in the Inbox: Gmail

Like with many things about email, getting this right takes a multifaceted approach. To place your logo across all instances of the Gmail mobile and web interfaces requires implementing logos in two separate ways, setting up a Google Profile, and using annotations. Let’s use brand@company.com for our examples, you will need real-time access to the inbox that receives email for brand@company.com. [...] [more]
peakinbox.com    From
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