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discussion Just Say No to A/B Testing

Don’t get me wrong, testing is important in email. We do quite a bit of it ourselves! But over the past few years, I’ve encountered many marketing teams that treat A/B testing like another box to check rather than implementing tests in a way that brings real gains. Many teams test on audiences too small to achieve statistically significant results. Other times the goal of the test is not clear. [...] [more]
theseventhsense.com    Test

discussion E-commerce personalization in the Nordics [PDF]

E-commerce Personalisation in the Nordics is partly based on four consecutive surveys conducted between February 2019 to March 2019 in Denmark, Finland, Norway, and Sweden by YouGov. The aggregated survey consists of quantitative interviews with subjects over the age of 18 with a national representation of gender, age, and region. The total amount of respondents is 4063, with 1039 in Sweden, 1013 in Denmark, 1010 in Norway and 1001 in Finland [...] [more] 
anpdm.com    Customization, Marketing

mobile Hiding Elements in Email

Have you ever wondered the best way to hide elements in email? Whether you’re trying to hide/show images on desktop or mobile versions, or want to hide certain parts from different email clients. We take a look at how you can target a range of email clients and the attributes you can use to hide elements within them. Along with an easy way to show different images on desktop and mobile. [...] [more]
emaildesignreview.com    Design, Mobile

tactics How to Target Email Clients

Crowdsourced email development techniques for singling out email clients and platforms. [...] [more]
howtotarget.email    Tool

law Post GDPR Dark Patterns - A Study of Cookie Consent Notices

We found that dark patterns and implied consent are ubiquitous; only 11.8% meet the minimal requirements that we set based on European law. Second, we conducted a field experiment with 40 participants to investigate how the eight most common designs affect consent choices. We found that notification style (banner or barrier) has no effect; removing the opt-out button from the first page increases consent by 22–23 percentage points; and providing more granular controls on the first page decreases [...] [more]
jacquescorbytuech.com    Listbuilding, Law

discussion Validity to Acquire 250ok

When I ask myself, what vendors are there in the deliverability monitoring tools space, I think of three primary vendors: Return Path, 250ok and eDataSource. Then I ask myself, what will this vendor landscape look like in a year from now? [...] [more]
spamresource.com    ESP, Trend

discussion Validity Enters Definitive Agreement to Acquire 250ok, Expanding its Best-of-Breed Email Portfolio

Validity, the most trusted name in customer data quality, announced today that it has entered into a definitive agreement to acquire 250ok. [...] [more]
businesswire.com    ESP, Trend

mobile Play My Emails in Outlook and get time back in your day

Microsoft AI has made great progress driving innovation for companies. And we are well on our way helping people change the world for Good. How can AI help people get time back in their day so they can focus on spending time with the people in their lives that matter most? AI in Microsoft 365 is leading the approach to put people at the center and use intelligent, personalized experiences to transform your productivity. [...] [more]
microsoft.com    Mobile

mobile The Ultimate Guide to Dark Mode for Email Marketers

What email clients offer Dark Mode and how does it impact your email designs? Here's everything you must know about one of the hottest email design trends. [...] [more]
litmus.com    Design, Mobile

stats BIMI Up, Scotty! A look at Brand Indicators for Message Identification (BIMI) Adoption with R and the Alexa Top 1m

Amazon had stopped updating the Alexa Top 1m sites for a while but it’s been back for quite some time so we can use it to see how many sites in the top 1m have BIMI records. We’ll use the {zdnsr} package (also on GitLab, SourceHut, BitBucket, and GitUgh) to perform a million default._bimi prefix queries and see how many valid BIMI TXT record responses we get. [...] [more]
rud.is    Study

tactics Build HTML Lists for Email

Build Semantically Correct, Naturally Responsive HTML Lists for Email. Here's a tool that builds semantic(ordered/unordered) lists for HTML email. You enter and style your li line items, and it generates the html and mso code for your email, so that spacing renders consistently across the popular email and webmail clients. [...] [more]
lists.cm    Design, Tool

discussion Email Deliverability and Performance Feeds

Email Marketing data feeds consist of two feeds: the Placement Feed and the Campaign Performance Feed. The Placement Feed provides metrics on how many emails from a sender domain are delivered to the inbox, spam, and folders. It also provides metrics for error and complaint counts. The Campaign Performance Feed provides key metrics such as delivers, opens, reads, glances, skims, deletes, and clicks for a sender domain. Metrics are broken down by sender domain and campaign. [...] [more]
verizonmedia.com    Intelligence, Openingrate, Deliverability

discussion Email Marketing Trends for 2020

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during 2020. See what they said about competitive differentiators. [...] [more]
oracle.com    Trend

tactics Event Invitation Emails: How to Create One that Rocks [GFX]

First thing's first, tell your audience what's happening. In school, some of us learned about the 5 W's — who, what, when, where, and why. This is a good rule of thumb when writing an email invite. If you can point to your email and identify all five, you're off to a great start. Take this email, for example: [...] [more]
hubspot.com    Event, Gallery

discussion Onboarding Email Newsletters: Best Practices and Examples [GFX]

The onboarding email newsletter is a part of a welcome email series that plays a crucial role in creating a comfortable environment for the subscribers. Not every company needs them, but if you are planning to sell goods, offer services, or make a multifunctional website with helpful information, then chances are you will need one or two for creating a good user experience as well as running a successful email marketing strategy. [...] [more]
designmodo.com    Automation, Clickrate
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