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discussion Is BIMI the new frontier for email marketers?

BIMI may allow email marketers to further indicate trust in the inbox with those who receive their emails. It’s important that email marketers understand the potential promise of BIMI while also appreciating the challenges to widespread adoption. As a very quick refresher, for those who don’t have time to dive into our original blog, BIMI [...] [more]
250ok.com    Marketing, Deliverability

discussion Maximizing Cart Abandonment Email Coverage

We recently classified over 4,000 cart abandon email journeys, allowing you to see exactly how different companies nurture recent abandoners in the hope of landing that conversion. Here’s an example of how this looks inside our platform (the cart abandonment emails are highlighted in purple): In today’s post we’ll explain what it actually takes to trigger cart abandonment emails across as many companies as possible. Our hope is that this behind-the-scenes gives you a better understanding of how we [...] [more]
mailcharts.com    Automation, Conversionrate, Study

law Al Iverson’s Spam Resource: Does Germany require COI/DOI?

There are a lot of good reasons to implement COI/DOI, but today's specific question is -- does Germany "require" it? Ultimately this is a legal question, and I'm not a lawyer, so I'm not qualified to answer legal questions. But I can share and link to what other folks have said on this topic, so that's what I will do. [...] [more]
spamresource.com    Law

discussion Cartoon: Customer Satisfaction Survey Fatigue

I’m pretty sure if I sneeze near a bank today I’ll soon get a text message asking me to rate the bank for sneezeworthyness; or if I take money from an ATM, I’l soon receive an email asking me how my ATM experience was. We are near constantly being asked how the coffee was, what the checkout was like, how well the comb met our satisfaction… “Too many marketers are asking for data that’s easy to measure and KPIs that are simple to track, rather than really listening to customers and understanding their [...] [more]
marketoonist.com    Marketing

discussion Definitive Guide to Email Deliverability

Understand the inner world of email deliverability and hit the inbox. Understand spam, blacklists, bounce rate, email authentication ( DKIM / SPF ) etc. [...] [more]
sendx.io    Deliverability

stats Retailers, Polish Up Those Subject Lines

Half of US consumers prefer hearing from retailers by email than via social media, text, display ads or mobile apps, according to a survey report from Yes Lifecycle Marketing [download page]. However, the study indicates that the vast majority ignore at least some emails from retailers. The survey asked more than 1,000 US consumers who [...] [more]
marketingcharts.com    Study, Subjectline

discussion The ultimate guide to disgusting newsletters: 11 tips for guaranteed disaster

The ultimate guide to disgusting newsletters: 11 tips for guaranteed disaster. This time, we’re going a step further with our guide to creating a horrific newsletter; A newsletter that will be a guaranteed disaster. So, for those who enjoy an awful marketing strategy – this one’s for you! [...] [more]
mailify.com    Marketing

discussion Kath Pay: To resend or not to resend? The data says yes!

One of the recent topics on the Only Influencers email discussion group is whether to resend marketing emails to non-openers. ( To read this or any OI past discussion, consider becoming a member of Only Influencers. If you are a brand, you might even [...] [more]
onlyinfluencers.com    Marketing, Segmentation

tactics How To Track Email Opens and Click Through Rates with Google Analytics Pixel Tracking & UTM

Google Analytics (GA) can help you get detailed email insights and boost your marketing efforts. You can use pixels to track open rates and utilize UTM to measure post-click performance. You don’t need to have any technical knowledge to apply these approaches. You just need to follow the instructions and keep a simple structure of URL and UTM (Urchin Tracking Module) parameters. [...] [more]
htmlemail.io    Webanalytics

law FTC Moving Ahead on Federal Anti-Spam Rule Review

The Federal Trade Commission is considering changing its rule enforcing a federal anti-spam law. FTC staff plans to send a recommendation to the commission on potential changes by December, the agency said Oct. 17 in the Trump administration’s fall regulatory agenda. The FTC sought public comment last year on the costs, benefits, and regulatory impact of the existing rule to carry out the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act, which regulates commercial [...] [more]
bna.com    Unsubscribe, Law

stats Brands Are Getting Better At Using Web Data For Targeted Email

Brands are sending targeted email, using data gathered on their sites. But not all of them are at the top of their game, according to Data & Targeting, a study by Gartner L2. Of the firms studied, 48% request email content preferences, an increase of 9% over last year. However, only 8% ask for email frequency preferences -- down from 14% in 2017. Travel brands -- which have the highest email open rates -- lead here, with over three-quarters allowing customers to specify their email content preference [...] [more]
mediapost.com    Customization, Study, Webanalytics

tactics 10 Great Examples of GDPR Emails [GFX]

In the Spring, 2018, only some email marketers could escape the global panic for the GDPR coming into effect. Many brands were afraid this set of regulations would kill their contact base and in the end, they did lose the essential part of their mailing lists. According to the Litmus’s poll: 24% of the brands lost more than a quarter (25%) of their subscribers; 16% of the brands lost 10-25%; only 19% of the brands claim that the GDPR did not have any effect on their contact base. [...] [more]
stripo.email    Gallery, Law

stats The State of Email Marketing in 2018

Businesses see the importance of sending marketing emails regularly. The majority of businesses send marketing emails either daily (32%) or weekly (41%). Larger companies are more likely to send emails frequently. We found that 37% of businesses with more than 500 employees send marketing emails daily, versus 21% of businesses with 101 to 500 employees. [...] [more]
themanifest.com    Frequency, Study

stats The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018

In our 36-criteria evaluation of B2B marketing automation platform (MAP) providers, we identified the six most significant ones — Act-On Software, bpm'online, Marketo, Oracle, Salesforce, and SAP — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals make the right choice. [...] [more]
forrester.com    Automation, ESP, Study, B2B

stats Industry Spotlight: Email Marketing at Nonprofits

Based on a survey of 240+ nonprofits, we examine a range of email marketing issues, including list size, workflows, automation, deliverability, and more. [...] [more]
litmus.com    Study
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