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discussion Inspiration: Christmas Emails @ReallyGoodEmails.com [GFX]

What were Christmas emails like last year? Here's an interesting pick from the superb ReallyGoodEmails newsletter. [...] [more]
reallygoodemails.com    Event, Gallery

discussion Do We Really Want Alexa Reading Our Emails?

Alexa, that pesky personal assistant from Amazon, has several new features, including the ability to read and reply to emails, according to reports. This is available on Gmail, Hotmail, Outlook and Live.com. In theory, this is a convenience for consumers. Alexa, when properly instructed and linked to other devices, can delete unwanted emails, archive others and clean up your inbox. All you have to do to get rolling is say: “Alexa, check my email.” [...] [more]
mediapost.com    Marketing

strategy Design Systems for email: bringing order to the chaos

Design systems for the web have become popular as companies realized the need to strengthen the design of their products to compete. But what exactly is a design system and could one work for email [...] [more]
uxdesign.cc    Marketing

discussion What email marketers should know about Alexa's latest feature

On Monday, Amazon announced some new Alexa capabilities. Chief among them was the ability to read and delete email. The company also is enabling location-based reminders and routines (tied to the smartphone Alexa app) and other incremental local search improvements. However the email capabilities are the most compelling of the announcements. [...] [more]
marketingland.com    Marketing

discussion How to Develop a Profitable Customer Marketing Strategy That Transforms Your Business [VID]

A customer-first approach and a customer data platform are vital to customer strategy success. In this webinar we discuss how to utilize a customer data platform's single-customer view and data activation to drive relevant, personalized customer experiences across every single touchpoint. [...] [more]
agilone.com    Marketing

tactics Email Footer Design Best Practices

First impressions matter, which is why we work hard on the email templates design and which is why most of us neglect the email footer — we treat it as something really unnecessary. Well, we shouldn’t. What is an email footer? It is the last block of all email newsletters. Typically, it contains contact information, such as the brand name, website address, postal address and the unsubscribe links. But a complex email footer is much more than that. [...] [more]
stripo.email    Design

discussion Upland Software Acquires Adestra

Upland Software, a leader in cloud-based Enterprise Work Management software, acquired Adestra, a leading provider of enterprise-grade email marketing, transaction and automation software. Adestra’s cloud-based platform brings email, marketing automation, customer data and analytics into a powerful and easy-to-use cloud solution that enables enterprises to personalize customer communications, and design and automate multi-faceted campaigns in an intuitive visual environment. [...] [more]
uplandsoftware.com    Marketing, Trend

stats Key Insights from a Year of State of Email Research: Webinar Recording + Q&A [VID]

f you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar. In this webinar, I discuss four major themes from this year’s research: [...] [more]
litmus.com    Design, Study

tactics What's on the Horizon for Outlook.com

If you’ve been keeping an eye on Microsoft Outlook over the last few years, you’ll have noticed that the Outlook team has been making some great improvements. With all of the work going into Outlook, email marketers are left with one question: What’s next? Here’s what you can look forward to from Microsoft. [...] [more]
litmus.com    Design, Trend

discussion Email: Past, present and future

Design for mobile as standard. We would like to see the term ‘mobile email’ used less frequently, all email designs should be fit for mobile as standard. An increase in personalised tactics within email. We expect to see a lot more brands creatively use data to retain customers, a great example is Spotify – ‘Your year in review’. This is a creative way to showcase the data that has been collected, using it to personalise email communication, making content more relevant and bringing email to the fore [...] [more]
emaildesignreview.com    Trend

discussion Emma's email resolutions for 2019

While, for many, a new year brings resolutions, goals, and hopes for the next 12 months, our team has been knee-deep in results from 2018 and the email marketing forecast for 2019. As you refine your marketing strategy for the new year, keep these ideas from the Emma team in mind: [...] [more]
myemma.com    Trend

tactics How to use mailto: links

mailto: provides a way of creating hyperlinks in websites that will tell your computer to open the default mail client and create a new email without the user having to copy and paste the email [...] [more]
medium.com    Clickrate

discussion The Marketer Quarterly: Best in Email 2018 [PDF]

We present 23 winners. The following pages include great findings and case studies that showcase the results of working through a labyrinth of challenges. [...] [more]
themarketerquarterlymagazine.com    Gallery

discussion How to Create Gmail Promotions Annotation

Gmail announced last week that it’s adding a new, powerful tool for email marketers: annotations for the Gmail Promotions tab. The Gmail promotions annotation – which will be gradually rolling out across mobile inboxes – allows email marketers to include additional branding and offer information when an email lands in the Promotions tab. “You guys are the experts at creating value for our users, and we want to give you the keys of how emails…get previewed,” says Jordan Grossman, product manager for [...] [more]
emailonacid.com    Design, Marketing, Tool

tactics How to Add a Snow Effect to an Email Using CSS Animation

The snow effect is essentially a snowflake or shape in a div that you animate using CSS. This technique moves the image from the top to the bottom of a container div you place around your email tables. CSS animations work on a range of email clients including iOS, Apple Mail, Android Native Mail and Outlook for Mac – check out the Email on Acid ultimate guide to CSS animation for more information. The snow animation won’t display on other email clients, so you don’t need to provide a fallback. [...] [more]
emailonacid.com    Design
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