Koogle d*EPiC SWYNme BITLYme EmailMarketingTipps

Articles

(Viewing only )

antispam G Suite security updates for Gmail, Meet, Chat and Admin

Support for the BIMI standard in Gmail. While we have many defenses built into Gmail, we recognize that email functions in a large, complex, interconnected ecosystem. This is why we’re working not just to keep Gmail safe, but to help keep the entire ecosystem secure. [...] [more]
google.com    Spam, Trend

tactics The Ultimate Guide to Animated Background Images

In recent years, many brands have embraced the power of animation, utilizing animated GIFs as primary design elements to show off their products and tools, or to simply add some movement and fun to their campaigns. But animations don’t always have to take the center stage in your email design. You can also use animations to spice up your background imagery, giving your email design more depth and a truly special look and feel. [...] [more]
taxiforemail.com    Design

discussion had White outlines email industry work trends and provides perspective on what to prioritize. [VID]

Expect your job to continue to change. It’s requiring more time to optimize the experience for everyone. The fragmented ESP landscape is becoming more competitive. ESPs rarely meet all your needs, and you shouldn’t expect them to. Expect more email innovation, whether it’s from ESPs, 3rd-party tool providers,or inbox providers. Small teams will continue to require versatile email marketers, while larger teams will require specialist roles. [more]
reallygoodemails.com    

tactics Making sense of Outlook’s rendering engine

In 2007, Apple introduced the first iPhone. The same year, Microsoft introduced Outlook 2007 on Windows and its brand new HTML and CSS rendering engine: Word. It makes a lot of sense from an [...] [more]
hteumeuleu.com    Design

tactics Emojis in Email Subject Lines: Advantage or Impediment?

Our research shows that emojis in subject lines increase negative sentiment toward an email and do not increase the likelihood of an email being opened. Emojis are small visual representations of an object or a concept. They first started popping up in text messages, but it wasn’t long until they evolved into a set of mainstream and highly recognizable pictographs used across almost every digital channel, including email. [...] [more]
nngroup.com    Subjectline, Study

law The Legal Notice in Newsletters: This is What Counts!

Everyone knows it, but not everyone has it: The legal notice in a newsletter! A missing or wrong legal notice be very costly. Time and again, the Certified Senders Alliance (CSA), in the course of the legal assessment part of the CSA certification process, has found that the legal notice in newsletters does not meet legal requirements. Read here how you can easily avoid mistakes and high costs. [...] [more] 
certified-senders.org    Law

social Facebook Adds Option to Send Marketing Emails via Pages App

This is interesting - several users of Facebook's Pages app have reported seeing a new function appear over the weekend which prompts them to 'send customized marketing emails' via their Facebook Page. Facebook email send from Pages How does that work? As per these screenshots, provided by social media expert Meg Coffey, Pages first need to confirm their Page email address. [...] [more]
socialmediatoday.com    Social

strategy The Questions to Ask Instead: Email Performance Measurement [VID]

In this 25-minute webinar, we look at common questions some marketers ask about email performance measurement, including how many: Subscribers opened your email? Subscribers clicked through my email content? Email recipients clicked through and converted? [...] [more]
oracle.com    Marketing

stats Forrester Wave™: Email Marketing Service Providers, Q2 2020

In our 23-criterion evaluation of email marketing service providers, we identified the 13 most significant ones — Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, dotdigital, Epsilon, Exponea, Iterable, Oracle, Salesforce, and Zeta Global — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketers select the right one for their needs. [...] [more]
forrester.com    ESP, Study

stats Gartner Magic Quadrant for Multichannel Marketing Hubs, 12 May 2020

Digital marketing leaders use multichannel marketing hubs to orchestrate contextually relevant experiences across complex journeys. Vendors emphasize unified customer profiles supported by predictive insights to drive personalized interactions. Use this research to evaluate suitable MMH solutions. [...] [more]
gartner.com    Study

stats The Unbounce Conversion Benchmark Report 2020

Get conversion intelligence insights for 16 major industries based on a machine learning analysis of millions of visits, conversions, and landing pages [...] [more]
unbounce.com    Conversionrate, Study

tactics 10 Email Preview Tools For Different Inboxes

As a marketer, we need to preview our emails before we send them. Discover HubSpot's list of free email preview tools that can help. Tools: HubSpot Free Email, SubjectLine.com, Mail Ninja, Inbox Analyzer, Putsmail. [...] [more]
hubspot.com    Design, Tool

discussion Trending in Email Design: Photography

As photography can be expensive and time consuming to produce, designers are often encouraged to leverage stock imagery. The risk here is that using imagery available to everyone, at a small price, can lead to generic and unengaging designs that are unlikely to capture your audience’s imagination and drive results. “A reliance on stock imagery can run the risk of a competing company using the same images as you, which could negatively impact trust in your product or service—and harm the unique [...] [more]
litmus.com    Design, Trend

discussion Neue Trends im E-Mail-Marketing

Der Shutdown-Peak der Öffnungsraten hat Unternehmen die Augen für die Kundenkommunikation via E-Mail geöffnet. Aber es gibt noch ein paar mehr interessante Trends. Die weltweit führenden E-Mail-Marketer haben sie beim Email Innovation Summit verraten und einiges ist neu. [...] [more]
absolit.de    Trend

tactics Resending Emails: Increase Revenue With Automated Remailing

First, when resending the email campaign, use a different subject line. For example, if the original was broad, make the new one actionable. If it was text-based, use numbers. If there were no emojis, use emojis (if relevant). Just be sure to make it noticeably different.Second, we recommend resending email campaigns after 48 hours. If email recipients don’t open your [...] [more]
omnisend.com    Automation, Marketing
newer | Page 2 | older