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law Report on the compliance of DMARC with the GDPR [PDF]

DMARC stands for: Domain-based Message Authentication, Reporting and Conformance. The background to DMARC.org is to increase security in email communication and to ensure greater protection of email recipients against phishing mails, as well as facilitating domain reputation. The goal is to filter out or inte rcept certain forms of criminal emails (phishing) early on so that they do not reach the users [...] [more] 
certified-senders.org    Law, Deliverability

discussion Sailthru Retail Personalization Index [PDF]

Personalization is a game-charger for marketers, but executing it is easier said than done. That’s why we launched our first Retail Personalization Index last year. We surveyed 13,000 consumers and based on their responses, we developed a proprietary methodology for experiencing and evaluating 100 global retail and ecommerce brands. [...] [more]
sailthru.com    Gallery, Customization, Study

discussion Making AI accessible for everyone

Our mission here at ReSci is to make artificial intelligence accessible and usable for brands. We believe that everyone should have access to the predictive capabilities that have made companies like Amazon and Netflix into the powerhouses they are today. So how did we seek to do this? We had proven data science models that worked, and we ran constant validation tests to prove it. But it was difficult for marketers to do something with this information, never mind attempting to apply it to marketing [...] [more]
retentionscience.com    Intelligence

discussion What I Learned Analyzing 60 Days of Emails from a Fast-Growing Ecommerce Brand [GFX]

Email marketing can (and should) be so much more than sending your email subscribers a 10% off discount code once in a while. The best email marketing takes the form of long-term journeys where each email sent builds trust in the brand and demand for the products. After all, you can’t keep the focus and attention of your customers and subscribers if you only send email blasts looking for short-term returns. [...] [more]
shopify.com    Automation, Gallery

tactics Small text and accessibility in email

While researching accessible emails I broke out all the WCAG 2.1 guidelines relating to typography. One priority was to track down any font size recommendations, in particular a minimum font size given that 11?px is standard for pre-header text. A reasonable minimum is important to ensure that fewer people need to zoom in to read content, or adjust their settings. Firstly though I wanted to get a feel for how much, and what type of email content falls into the category of small text. [...] [more]
stylecampaign.com    Design

discussion Doing an ESP RFP: Improving Your Vendor Selection Process

How should your ESP RFP process go? Which ESP candidates should you include? What questions should you ask? To answer those questions and more, Litmus reached out to email experts at Marketing Democracy, BrightWave Marketing, DEG, Trendline Interactive, emailvendorselection.com, Laughlin Constable, and Red Pill Email. [...] [more]
litmus.com    ESP, Study

discussion ESP Marketing Stacks - Dead, Dying or Vibrant?

One of the interesting developments in Martech has been the emergence of the ESP-centric marketing stack. Companies start off as email service providers then – because they have PII – start to say things like “wouldn’t it be great if we got customers to put ALL of their touchpoint efforts under one roof…let’s start gobbling up companies!” Companies then spend a lot of effort developing PowerPoints and videos that show a multi-touch, multi-channel customer marketing effort with customers so happy that [...] [more]
onlyinfluencers.com    ESP

discussion Deliverability.TV – Episode 026: “GDPR + 90 days” with Mathias Ullrich [VID]

In this episode Florian & Anthony are joined alongside Mathias Ullrich to discuss the impact of GDPR 90 days on. One point discussed is the court case with Max Schrem against Facebook & Google What has the impact been? and what should we expect next? Check it out to find out. [...] [more]
inboxplacement.com    Law

discussion Yahoo's Interested In You: Email Scanning Draws New Fire

Oath’s practice of scanning emails to feed advertising received new attention on Tuesday with the publication of a story in The Wall Street Journal. The Journal reports that Yahoo is now “actively pitching advertisers on its ability to plumb Yahoo Mail inboxes for valuable information,” despite the fact that Silicon Valley largely frowns on this activity. [...] [more]
mediapost.com    Marketing

discussion Email Deliverability Best Practices in the Age of GDPR [VID]

Today’s consumers prefer shopping online, and many have become avid Amazon shoppers. Yet with a new phone notification or TV show quickly distracting your customers, it’s important to have a digital marketing strategy that engages them in real time with personalized content. Having a strategy like this in place is essential to retain, grow, and acquire customers. In fact, 74% of consumers get frustrated when they receive messages that have nothing to do with their interests. By automating personalize [...] [more]
youtube.com    Law, Deliverability

stats Adobe's 2018 Consumer Email Survey [PDF]

Adobe surveyed over 1,000 white-collar workers in the US: Our love for the inbox remains, but our preference for engagement on other channels has increased. Email still matters, a lot, for brands. Our survey also suggests that consumers are happy interacting with brands through email, with half of our respondents preferring to communicate with brands by email. And it makes sense that email is the most preferred channel, beating out channels like direct mail (20%) and social media (7%). Consumers are [...] [more]
adobe.com    Study

discussion What Dangers Are Lurking in Your Tech Stack? [PDF]

Some marketers wear a complex, towering tech stack as a badge of honor. A giant stack is nothing to be proud of, though. In fact, it’s inefficient, expensive, and introduces immense organizational risk. In this whitepaper, we’ll get into why you should use caution when constructing your tech stack. We’ll also propose some ways to avoid the common mistakes today’s marketing leaders make when it comes to technology. [...] [more] 
emarsys.com    Marketing

tactics Best Fonts for Email: Usage Tips and Tricks

There are two options you have when choosing the best font for email 2018. The first option is about choosing a web safe font which is a font that is standard and included by default on most OS and which is used in most email clients. Here is the list of top 10 web safe fonts that you may use with 100% guarantee that they will be viewed by anyone in a way as you did: [...] [more]
stripo.email    Design

tactics 5 subject line mistakes that are killing your open rates

Even though you have the best intentions, you may be making mistakes with subject lines that negatively impact your engagement rates. Being overly formal, neglecting to personalize, and lack of testing can all cause subscribers to delete your emails before they get read. Thankfully, these mistakes are usually easy to fix. Today, we’re sharing 5 subject line mistakes that are killing your open rates, along with info on what you can do to improve. Mistake #1. Writing like a business [...] [more]
myemma.com    Subjectline

stats [Infographic] The Remarketing Report – Q2 2018

The latest cart abandonment data from Q2 2018, showing abandonment rates across five sectors. [...] [more]
salecycle.com    Automation, Conversionrate, Study
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