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law The Legal Notice in Newsletters: This is What Counts!

Everyone knows it, but not everyone has it: The legal notice in a newsletter! A missing or wrong legal notice be very costly. Time and again, the Certified Senders Alliance (CSA), in the course of the legal assessment part of the CSA certification process, has found that the legal notice in newsletters does not meet legal requirements. Read here how you can easily avoid mistakes and high costs. [...] [more] 
certified-senders.org    Law

social Facebook Adds Option to Send Marketing Emails via Pages App

This is interesting - several users of Facebook's Pages app have reported seeing a new function appear over the weekend which prompts them to 'send customized marketing emails' via their Facebook Page. Facebook email send from Pages How does that work? As per these screenshots, provided by social media expert Meg Coffey, Pages first need to confirm their Page email address. [...] [more]
socialmediatoday.com    Social

strategy The Questions to Ask Instead: Email Performance Measurement [VID]

In this 25-minute webinar, we look at common questions some marketers ask about email performance measurement, including how many: Subscribers opened your email? Subscribers clicked through my email content? Email recipients clicked through and converted? [...] [more]
oracle.com    Marketing

stats Forrester Wave™: Email Marketing Service Providers, Q2 2020

In our 23-criterion evaluation of email marketing service providers, we identified the 13 most significant ones — Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, dotdigital, Epsilon, Exponea, Iterable, Oracle, Salesforce, and Zeta Global — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketers select the right one for their needs. [...] [more]
forrester.com    ESP, Study

stats Gartner Magic Quadrant for Multichannel Marketing Hubs, 12 May 2020

Digital marketing leaders use multichannel marketing hubs to orchestrate contextually relevant experiences across complex journeys. Vendors emphasize unified customer profiles supported by predictive insights to drive personalized interactions. Use this research to evaluate suitable MMH solutions. [...] [more]
gartner.com    Study

stats The Unbounce Conversion Benchmark Report 2020

Get conversion intelligence insights for 16 major industries based on a machine learning analysis of millions of visits, conversions, and landing pages [...] [more]
unbounce.com    Conversionrate, Study

tactics 10 Email Preview Tools For Different Inboxes

As a marketer, we need to preview our emails before we send them. Discover HubSpot's list of free email preview tools that can help. Tools: HubSpot Free Email, SubjectLine.com, Mail Ninja, Inbox Analyzer, Putsmail. [...] [more]
hubspot.com    Design, Tool

discussion Trending in Email Design: Photography

As photography can be expensive and time consuming to produce, designers are often encouraged to leverage stock imagery. The risk here is that using imagery available to everyone, at a small price, can lead to generic and unengaging designs that are unlikely to capture your audience’s imagination and drive results. “A reliance on stock imagery can run the risk of a competing company using the same images as you, which could negatively impact trust in your product or service—and harm the unique [...] [more]
litmus.com    Design, Trend

discussion Neue Trends im E-Mail-Marketing

Der Shutdown-Peak der Öffnungsraten hat Unternehmen die Augen für die Kundenkommunikation via E-Mail geöffnet. Aber es gibt noch ein paar mehr interessante Trends. Die weltweit führenden E-Mail-Marketer haben sie beim Email Innovation Summit verraten und einiges ist neu. [...] [more]
absolit.de    Trend

tactics Resending Emails: Increase Revenue With Automated Remailing

First, when resending the email campaign, use a different subject line. For example, if the original was broad, make the new one actionable. If it was text-based, use numbers. If there were no emojis, use emojis (if relevant). Just be sure to make it noticeably different.Second, we recommend resending email campaigns after 48 hours. If email recipients don’t open your [...] [more]
omnisend.com    Automation, Marketing

tactics Predicting the Optimal Date and Time to Send Personalized Marketing Messages to Repeat Buyers [PDF]

The proposed solution is based on a regression modeltrained with transactional data and instant messaging metadata.We describe the way such a model can be created and deployedto a scalable high-performance environment and provide pilotevaluation results that suggest a significant improvement inmarketing effectiveness. [...] [more]
researchgate.net    Intelligence

tactics Increasing Relevance & Performance Through View Time Optimization (VTO)

VTO takes the emails that consumers have subscribed to, and delivers those messages when users are actively engaging with their inbox. These are emails that users would regularly receive from trusted brands, not ads that companies pay to place. The content remains the same, and the only thing that’s adjusted is the time the email is delivered. When users access their inbox, they access our server. Now, with VTO, we can queue email messages, automatically triggering their delivery once our server is a [...] [more]
verizonmedia.com    Tool, Sendtime

law Data protection and coronavirus - what you need to know

During the pandemic, we are worried that our data protection practices might not meet our usual standard or our response to information rights requests will be longer. Will the ICO take regulatory action? No. We understand that resources, whether they are finances or people, might be diverted away from usual compliance or information governance work. We won’t penalise organisations that we know need to prioritise other areas or adapt their usual approach during this extraordinary period. We can’t [...] [more]
ico.org.uk    Law

discussion Microsoft Inbox Tabs for Outlook/Hotmail: Coming Soon?

Well, well, well—it is 2020, and we are finally seeing some signs of life out of Microsoft’s Outlook/Hotmail freemail system. Something we haven’t seen since it first introduced Focused Inbox back in 2016. It is no secret to anyone working in the email deliverability space that inbox placement in the Microsoft system in the last couple of years has been challenging, to say the least: [...] [more]
iterable.com    Marketing, Deliverability

tactics The Ultimate Guide to Interactive Forms in Email

“Forms in email don’t work.” “Forms are powered by JavaScript—and that’s not supported in email.” Have you heard these words before? Us too. Many marketers think that using interactive forms in email simply isn’t possible, but we’re here to bust that myth. The truth is that interactive forms are supported in many popular email clients and can be a powerful tool to make your emails more engaging and increase conversions—if you know how to do it. [...] [more]
litmus.com    Design
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