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law OLG Koblenz: Newsletter für Tabakerzeugnisse und E-Zigaretten grds. unzulässig

Werbung für E-Zigaretten und Tabakprodukte ist durch den Gesetzgeber stark reguliert. Das OLG Koblenz (Urt. v. 14.8.2019 – 9 U 825/19) entschied nun, dass ein Newsletter, der durch Anmeldung auf der Website bestellt werden kann, sich an eine breite Öffentlichkeit richte und damit gegen § 19 TabakerzG verstoße. Newsletter an Bestandskunden i.R.d. § 7 Abs. [...] [more]
shopbetreiber-blog.de    Law

discussion Staffing Right for Your Email Marketing Team

If you are an email marketer, you probably know the challenge of not having enough resources to carry out a successful email marketing program. No wonder, insufficient staffing is listed as one of the top three biggest challenges that hinders the success of email marketers. Lack of resources often leads to vanilla email programs that might fail to get you the expected results. On the other hand, well-resourced email programs are more likely to be successful. For example, marketers who describe their [...] [more]
business2community.com    Marketing

stats Global Deliverability Benchmark 2019 [PDF]

We’re eager to benchmark global inbox placement rates (IPR) between 2016 and the second quarter of 2019, to identify how inboxing has fluctuated over the years, and to dig in to potential causes of any meaningful change. [...] [more] 
250ok.com    Study, Deliverability

strategy How We Leverage Email to Build Relationships with Our Users

Learn how our email marketing strategy changed over time and became one of the channels to make the biggest impact on our review goals while building trust with our users. [...] [more]
g2.com    Gallery

discussion A newsletter about the newsletter

A few of you have asked me to write about this newsletter experiment, so here it is. It’s a little long so brace yourself. This newsletter started because my friend Yoshio and I were talking about how much we both want to be better about connecting with our friends. He mentioned Tim Ferriss’ 5-Bullet Fridays and I thought “Five bullets every week, that sounds do-able!” So I decided to write a personal newsletter following a simple format that I can see myself sticking to indefinitely. 17 issues later [...] [more]
substack.com    Marketing

stats Holiday Email Subject Line Tips

Use the tips below for last minute tweaks to your holiday email pushes, and stay tuned for more insights to come on Cyber Monday subject line data. 1. The shorter, the better for your subject line length. We found that brands using shorter subject lines on their email campaigns performed better than those using lengthy ones. [...] [more]
sailthru.com    Subjectline, Study

tactics Animated PNGs in Email: An Alternative to GIFs?

Animated imagery is one of the top email design trends for 2019. Email marketers everywhere are looking to add movement to their campaigns—and the most popular way of doing that is by using the power of animated GIFs. But animated GIFs aren’t the only file type that allows you to add movement to imagery. Animated Portable Network Graphics—or APNGs—are an option you might want to explore, too. [...] [more]
litmus.com    Design

stats The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 [PDF]

in our 40-criterion evaluation of cross-channel campaign management (independent platforms) providers, we identified the nine most significant ones — cheetah digital, emarsys, episerver, evergage, iterable, Mapp, optimove, sailthru, and selligent Marketing cloud — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2c marketing professionals select the right one for their needs. [...] [more] 
emarsys.com    ESP, Study

tactics Become An HTML Email Geek With These Videos From Rémi Parmentier [VID]

In these two videos (a webinar recorded for our Smashing Members and a presentation from SmashingConf Freiburg), you can discover all the tips and tricks you need to help you design HTML emails. Follow along as Rémi Parmentier shares what he knows about taming email clients. [...] [more]
smashingmagazine.com    Design

tactics Cart Abandonment Email Best Practices Illustrated with 21 Examples [GFX]

It’s frustrating when you watch the customer filling up their online shopping cart and hold your breath until they check out. But sometimes customers just disappear without finishing the purchase process. Leaving you with plenty of questions. What happened? And what can you about it? Spoiler alert: send cart abandonment emails. [...] [more]
chamaileon.io    Automation, Gallery, Conversionrate

stats Global Study: Consumer Engagement Best Practices for 2020 [PDF]

In partnership with Lawless Research, Twilio surveyed 2,500 consumers in the US, UK, Germany, and Australia about their communications preferences and experiences. Respondents all owned a smartphone or mobile phone and had been the recipient of communication from a business via a variety of channels including email text message, messaging app, social media, phone, or a company’s mobile app [...] [more]
twilio.com    Mobile, Multichannel, Study

tactics Creating Animations That Delight and Help Subscribers [VID]

How do you create animations that support your email’s goal and delight your subscribers—all while keeping file sizes low and production times short? Watch Evan’s full Litmus Live talk and learn how to master the art of animation in email marketing. [...] [more]
wistia.com    Design, Video

discussion 9 Interview Questions You Should Be Asking Email Marketing Manager Candidates

Email may be the oldest form of digital communication, but it’s currently used by over half of the people in the world, with the population of email users expected to reach more than 4.3 billion by the end of 2023. In addition, over 293 billion business and personal emails are sent and received every day, a number that will exceed 347 billion by the end of 2023. And if you’re worried that email usage could die out, never fear: 78% of teenagers use email. [...] [more]
sparkpost.com    Marketing

stats 2019 State of Email Workflows [PDF]

In our fourth annual State of Email Workflows report, we take a detailed look at how over 3,000 email marketers: Handle crucial pre-send processes including content planning, email design, coding, testing, and reviews and approvals—and what tools they use along the way; Analyze campaigns post-send to monitor deliverability and measure the effectiveness of their campaigns; Use these insights to inform and strengthen strategy in their other marketing channels [...] [more]
litmus.com    Study

tactics Not Just Pretty Numbers - Making data-driven design decisions [VID]

Alex Kelly from MailChimp: Explore how visual elements like layout, color, and text length can impact campaign engagement, and learn some best practices for email design. [...] [more]
wistia.com    Design, Clickrate, Test
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