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antispam How to Meet the New T-online.de Email Delivery Requirements

T-online.de, a major mailbox provider in Germany, announced significant changes to the way they accept email. Learn about the changes and how to comply. [...] [more]
sendgrid.com    Deliverability

law Bavarian DPA (BayLDA) calls for German company to cease the use of Mailchimp

The "ruling" presented in the "Standard" concerns a remedy procedure concluded without formal supervisory measures regarding a complaint by a data subject, in which the controller (an individual company) that had used Mailchimp had, after our request for comments and detailed information on the consequences of the Schrems II- decision, announced that it had now refrained from using Mailchimp. [...] [more]
europa.eu    ESP, Law

discussion Investigating E-receipts - What's in It for Customers and Brands

Why do consumers like e-receipts? How can they benefit businesses too? What barriers should organisations be aware of and how can they overcome them? Experts from the DMA Email Council's Research Hub answer all these questions and more. [...] [more]
dma.org.uk    Automation

antispam Good-bye, Blocklist Removal Center. Hello, IP and Domain Reputation Checker.

We’ve been making changes to the Blocklist Removal Center (BRC). When it was first released over a decade ago, it did its job; however, in 2021, we wanted to build a tool fit for today's audience that can be developed to deliver further insights. Here’s the first iteration on that journey – The IP and Domain Reputation Checker, https://check.spamhaus.org. [...] [more]
spamhaus.org    Tool, Deliverability

tactics Animated GIFs in Email: Examples & How to Create Them [Guide]

Learn everything you need to know about animated GIFs in email, including: the benefits, examples, how to create them, and email client support. [...] [more]
litmus.com    Tool

tactics Swifter | High Converting Emails with 1-Click Checkout

Over 2 billion emails are sent daily. How to get people to open yours? With Swifter, you can generate high-converting email subject lines and pre-headers, and skyrocket your open rates [...] [more]
swifterhq.com    Subjectline, Tool

discussion Episerver rebrands as Optimizely

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts. [...] [more]
martechtoday.com    ESP

discussion Marketing Beyond Cookies cartoon

Marketers are bracing for the "Cookiepocalypse" — when Google Chrome follows up on its promise to cut support for the third-party cookie by 2022. [more]
marketoonist.com    Marketing

discussion Microsoft is building a new Outlook app for Windows and Mac powered by the web

Microsoft wants to build one Outlook client for Windows and Mac, replacing the existing clients with an app that's powered by web technologies. When ready, this new client will replace the existing Mail & Calendar apps on Windows 10. [...] [more]
windowscentral.com    Design

strategy Email Cohort Retention

I have used and love behavioral analytics tools like Amplitude, Mixpanel, Heap, and Pendo. They’re life-savers if you’re a product manager, marketer, designer, analyst, or engineer focused on [...] [more]
danwolch.com    Intelligence

antispam Update for Composite Blocklist (CBL) Users

As of the first week of 2021, the Composite Blocklist (CBL) is being retired. This data, however, is included in the eXploits Blocklist (XBL). We advise any users currently accessing the CBL through cbl.abuseat.org to reconfigure and query xbl.spamhaus.org. [...] [more]
spamhaus.org    Spam

discussion The Litmus Live Events That Got Us Through 2020 [VID]

Rewatch the 5 Litmus Live events that really seemed to resonate with email geeks around the world in 2020. Although it wasn’t exactly the same as getting together in London, Boston, or San Francisco, we were able to bring Litmus Live to more folks than ever virtually. And it helped everyone weather an otherwise extremely difficult year. While everyone had their own favorite Litmus Live Day and Week sessions, here were the five that really seemed to resonate with email geeks around the world. [...] [more]
litmus.com    Design

discussion Marketing Automation Trends [VID]

Diese Trends dürfen in keinem Marketingplan fehlen! [more]
rdir.de    Automation

tactics good-email-code - library of good email code

I always enjoy writing and talking about email code so I decided to set up this site to share code and explain the reasons behind everything I’m doing. You are welcome to simply copy and paste code or you can read up and learn the theory behind it. The code here is what I would call best practice (other may disagree) and my theory behind that is. [...] [more]
goodemailcode.com    Design

discussion Marketing Malpractice: The Cause and the Cure

Marketing executives focus too much on ever-narrower demographic segments and ever-more-trivial product extensions. They should find out, instead, what jobs consumers need to get done. Those jobs will point the way to purposeful products—and genuine innovation. [...] [more]
hbr.org    Marketing
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