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stats Email Intelligence Report Q4 2012: Elections, eCommerce, and Engagement [PDF]

While overall read rates declined in Q4, some marketers defied the odds with responsible, well-planned email sending strategies However, as the top email marketers continue to test and optimize, new subscriber behaviors are changing the rules of the game. For instance, more messages were opened on mobile devices than on any other platform during this quarter, which means that providing an optimized mobile experience is more critical than ever. [...] [more] 
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