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stats Email Marketing Benchmarks

There are a lot of numbers in MailChimp's free reports, but you might be wondering how your email-marketing stats compare to others in the same industry. What kind of open rates should companies like yours expect? How many bounces are too many? What’s an acceptable abuse complaint rate? The more context, the better. MailChimp sends billions of emails a month for more than two million users. Needless to say, we track a lot of data. So we scanned hundreds of millions of emails delivered by our system [...] [more]
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