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 stats emarsys Email Marketing Benchmark Report 2012

The Scandinavian countries continue to dominate the open and click rate although the Finnish have overtaken the Danish from last year on clicks with an impressive 17.28%. English click rates remain the lowest whilst Germany slipped from top position last year on open rates to third. With regards industries, there doesn’t seem to be any particular trend taking place, as last year’s industry/consumer led in the open rate but this year administration/energy took pole position. But despite the high open [...] [more] 
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