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tactics Apology Emails: Best Practices and Examples [GFX]

On average, customers’ satisfaction with ecommerce makes 82% (Statista’s data). It does seem like a good result, but, in fact, it means that 18 out of 100 customers are displeased with your service. And in most cases, a simple yet sincere Apology Email is capable of changing the situation for better. [...] [more]
stripo.email    Gallery

tactics Win the Inbox: Email marketing tactics you should retire yesterday [VID]

Even now, marketers are using outdated email practices. This video discusses email tactics you should retire yesterday, as well as actionable alternatives you can employ today [...] [more]
myemma.com    Design

tactics Five Mistakes in Designing Mobile Push Notifications

Provide value to users before asking them to receive your app’s notifications; tell them what the notifications will be about. Don’t send notifications in bursts; make it easy to turn them off. [...] [more]
nngroup.com    Multichannel

tactics Taking Your Email Preference Center to the Next Level

Email preference centers have been around for a long time, and far too many haven’t been updated since they were first published. Let’s talk through the necessities and nice-to-haves of a solid preference center and banish the boring forms of the past. Default vs. Hyper-Customized Preferences The level of complexity for most legacy preference centers tends to be low. Most, if not all, ESPs [...] [more]
brightwave.com    Customization

tactics The Pizza Express Hot Spot Tutorial

I’ve been working with PizzaExpress as a developer for their emails since I started at the email agency ActionRocket. The exciting thing about these guys is they love to push email to include some cool interactivity and really want to experiment with the channel to get results. The brief came in to add some interactivity to the new dessert menu – they always have lovely photography of all the food and one image had all the new desserts. As usual, I had been flicking through Curated Emails and seen so [...] [more]
curated.email    Design

tactics Salesforce Onboarding Email Breakdown – SaaS Onboarding Emails [GFX]

Salesforce is a big dog in the SaaS industry. Ever wondered how they tackle onboarding? Below we’ll break down the free trial onboarding series for Salesforce, one email at a time. Salesforce sent 6 [...] [more]
medium.com    Automation, B2B, Gallery

tactics #Emailweekly: The scariest email in your inbox?

For those of you signed up to our great weekly newsletter, you’ll have noticed some spooky goings on in your inbox last week. We decided to spend a bit of time on it for a Halloween special and send out an email no’one would be expecting… The brief: What scares us #emailgeeks the most? [...] [more]
emaildesignreview.com    Design

tactics The Challenges of Attribution in Email Marketing

Attribution is a problem as old as email, and it’s a huge topic – much too big to fully address in a simple blog article. And, sadly, I don’t have all the answers. In fact, I’m not sure that anyone does. But it is a topic that deserves much more attention. The more aware we are of it as a problem that holds us email marketers back from delivering the valuable emails that our consumers want, the more likely we will work individually and collectively toward an answer. [...] [more]
onlyinfluencers.com    Webanalytics

tactics Shopify Onboarding Email Breakdown – SaaS Onboarding Emails [GFX]

Shopify makes setting up an online store easier. How far can a new user make it in 14 days? Below we’ll break down the free trial onboarding series for Salesforce, one email at a time. Over the [...] [more]
medium.com    Automation, B2B, Gallery

tactics E-Mail: Die 5 häufigsten Fehler bei der Kennzahlen-Interpretation

Einer der riesigen Vorteile von E-Mail-Marketing ist die Verfügbarkeit einer Vielzahl von spannenden Kennzahlen. Erst diese Kennzahlen machen es möglich, die Newsletter einer Erfolgskontrolle zu unterziehen und eine Verbesserung Ihrer eMailings zu erreichen. Denn was man nicht messen kann, kann man auch nicht optimieren. Doch bei der Interpretation der Kennzahlen werden immer wieder Fehler gemacht. Die häufigsten Irrtümer haben wir hier für Sie zusammengefasst – damit Sie es richtig machen! [...] [more]
email-marketing-forum.de    Intelligence

tactics AR Quick Look in HTML email

iOS 12 has a new feature called AR Quick Look that allows you to preview 3D models in the real world. Prior to this if you wanted to view augmented reality (?AR?) you’d need to install an app. During WWDC 2018, Apple talked about how AR content could be natively previewed and shared across a number of apps including Safari and Mail. Excited by the prospect of integrating AR with email we ran some tests. [...] [more]
stylecampaign.com    Design

tactics The importance of real-time data for transactional email

Transactional emails are part of every B2C marketer's strategy, and API calls are key to their execution. Real-time data enhances their effectiveness. [...] [more]
messagegears.com    Automation

tactics Profit-Maximizing A/B Tests [PDF]

arketers often use A/B testing as a tactical tool to compare marketing treatments in a test stage and then deploy the better-performing treatment to the remainder of the consumer population. While these tests have traditionally been analyzed using hypothesis testing, we re-frame such tactical tests as an explicit trade-off between the opportunity cost of the test (where some customers receive a sub-optimal treatment) and the potential losses associated with deploying a sub-optimal treatment to the [...] [more] 
arxiv.org    Intelligence, Test

 tactics Understanding CSS Animations in Email: Transitions and Keyframe Animations

CSS animations are animations that are built using code—specifically HTML and CSS. Using a handful of CSS properties, email marketers can manipulate the HTML of their campaigns and create a similar sense of motion as when using animated GIFs. Perhaps more importantly, they can create more interactive and engaging campaigns, too. In this guide, we’ll explore the pros and cons of using CSS animations in email, as well as the code that powers CSS animations. [...] [more]
litmus.com    Design

tactics Full Page Intro Animations in Email

This is a simple technique to show a brief animation of an object or text against a blank page and having the rest of the email “fade in” after the animation ends. This is a follow on of a previous example with fade in text animation. I got the inspiration from Apple’s MacBook website featuring a Macbook appearing over a blank page. This technique is supported by the email clients that support CSS animation – namely the iOS email clients (iPhone, iPad), Apple Mail and Samsung Mail. For other clients, [...] [more]
freshinbox.com    Design
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