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tactics Email Marketing Must Adapt to Voice-Assistants

The launch of the Apple iPhone in 2007 prompted a decade-long effort for marketers to make their emails mobile-friendly. The rise of voice-assistants will likely have a similar impact on email marketers, although less tectonic and probably much messier. Let’s look at why, and what marketers should do about it… [...] [more]
oracle.com    Design, Trend

tactics AMP for Email: Pros and Cons for Marketers

Subscribers expect email content to cater to their individual needs and circumstances. They have the same expectations of email design, which is why we’ve spent the better part of the past decade making our emails mobile-friendly. Email interactivity and now AMP for Email are the next waves in this tidal trend of creating individually compelling email experiences based on each subscriber’s behavior and email reading environment. [...] [more]
oracle.com    Design

tactics EEC Releases Achieving Accessibility in Email Guides [PDF]

ver 1 billion people worldwide, nearly 13%, are affected by accessibility issues. There are 253 million people worldwide who are visually impaired, 320 million worldwide are colorblind and up to 20% of the global population is dyslexic. As it relates to hearing disabilities, 466 million people globally experience hearing loss. As marketers, it is our responsibility to remove barriers, making it easier for our audiences to understand what we’re communicating and providing them with the experience that [...] [more]
emailexperience.org    Design

tactics Don’t want to be marked as Spam? Support one click unsubscribe!

We are on the final leg of migrating AOL and Yahoo mail to the Verizon Media infrastructure and one great thing about that is we can leverage features from each platform and introduce them to a larger audience. One of them is one-click-unsubscribe. Our mission is to provide the best consumer email experience. That means making sure spam and other unwanted mail is out of our users’ mailboxes, while also giving them the best tools to help communicate their changing needs to senders. [...] [more]
tumblr.com    Deliverability

tactics EEC: Achieving Accessibility in Email Marketing - For Marketers & Designers [PDF]

Here Are a Few Approaches that Help Make Email Marketing Accessible to All, Regardless of Ability: Incorporate responsive design to ensure that content will scale and display properly on multiple devices, including screen readers. Use semantic code (e.g., tags like h1 and p), which helps screen readers differentiate between content sections. [...] [more] 
emailexperience.org    Design

tactics EEC: Achieving Accessibility in Email Marketing - For Developers [PDF]

Not everyone with a vision disability is unable to see. There are 253 million people worldwide who are visually impaired,8 and 320 million worldwide who are colorblind.9 Those with dyslexia, who comprise up to 20% of the global population,10 and other reading-related disabilities also encounter considerable hurdles when faced with text-heavy, misaligned emails. Older populations that experience myopia and may require glasses are also impacted by similar challenges. Consider the following best [...] [more] 
emailexperience.org    Design

tactics Case Study: Using Countdown Timers During Black Friday Sales

Countdown timers can be a great marketing tactic at any time, but in busy retail periods, they can be even more effective than usual. To show this, we looked at retailers using countdown timers before and during Black Friday 2018. Countdown timers can be used by online retailers to add a sense of urgency to the customer journey by highlighting key information to shoppers. This might be how long is left before the end of a sale, or a deadline for next day delivery. [...] [more]
salecycle.com    Customization

tactics Wie man ein animiertes GIF in Outlook hinzufügt

Wer kann nun also animierte GIFs in E-Mails sehen: Outlook für Office 365, Desktop — neu; MS Outlook für Mobilgeräte als App; Outlook 2003 als App; Outlook für Mac als App; Outlook Webversion für mobile und Desktop-Geräte. Empfänger, die Outlook 2007, Outlook 2010, Outlook 2013, Outlook 2016 und sogar Outlook 2019 verwenden, werden nach wie vor statische Bilder sehen — das erste Einzelbild des animierten GIF. [...] [more]
stripo.email    Design

tactics The Art of Email - Redesign as strategy [PDF]

Radu Neag's Email Insider Summit Europe presentation (Austria 2019). Radu Neag is an EmailGeek & CRM Manager @ Travian Games, breathing email marketing daily - from strategy, design & coding to automatization and implementation. Do you think only Personalization, Segmentation, Reactivation & Subject lines are important? What about Email Design? [...] [more]
slideshare.net    Design, Study, Test

tactics Coding for Outlook DPI Scaling (Outlook 2007-2013)

Why Does DPI Scaling Mangle My Email So Much? This display setting causes some parts of the email to scale in size, while others remain the same. That’s why your email looks distorted and warped. Widths and heights specified in HTML attributes remain pixel values. Widths and heights specified in VML code remain pixel values. Other pixel values (px) are converted to point (pt) values instead. This is why we see problems, like font display issues. [...] [more]
emailonacid.com    Design

tactics Gmail Promotions Tab: A Guide to Optimize Email Delivery

The Gmail Promotions tab’s hot debut in 2013 caused mixed reactions. Some marketing pundits predicted that it marked the end of email marketing as we know it. Others were less dramatic, and stated that it would have a negative impact on the opens and clicks of bad marketing campaigns. [...] [more]
mailjet.com    

tactics Infografik: Inspiration für die Kampagnenplanung 2019

Wer nach dem Öffnen des letzten Inxmail Adventskalendertürchens im vergangenen Dezember noch mehr Inspiration für seine E-Mail-Marketing-Planung sucht, wird in unserer kostenlosen Infografik „Kampagnen-Inspirationen 2019“ mit Sicherheit fündig. Neben den altbekannten „Klassikern“ Ostern und Weihnachten hält auch dieses Jahr wieder zahlreiche außergewöhnliche Aktionstage für eine kreative Kundenansprache bereit. [...] [more]
inxmail.de    Event

tactics Responsive DataTables through Card UI Design for Email

Trying to fit a datatable into an email is like trying to fit an elephant into a fridge — no matter how much you try, it ain’t gonna budge! The question quickly becomes, do we really need this… Can’t we just put it on a website and have users click through to it? No, don’t make me click more than I need to, and don’t make me think! And no, don’t put my sensitive information on your website?—?it’s in enough places already! It got me thinking?—?does it really need to be in a table? Could we transform [...] [more]
medium.com    Design

tactics svg>switch>foreignObject>img fallback in email

From what I read known SVG->PNG fallbacks don't work well in email. But then I stumbled upon a 2009 technique - and it works surprisingly well! Caveat: apparently it only works when the svg contains no text; any text content might be visible (in addition to the fallback) in clients that don't understand svg. [...] [more]
ocks.org    Design

tactics Logos in Email - Another Way to Stop Spoofing

Interesting as BIMI is, Microsoft does not participate in the BIMI initiative. Instead, they have their own approach called “brand cards,” which serve much the same purpose without using DNS. Instead, businesses sign up with the Microsoft Business Profile program, which is currently in beta. When a company signed up, they give Microsoft a verified icon that is used by OWA in Office 365 and Outlook.com. As you can see below, the logos for Microsoft and Fitbit show up in OWA, which means that these [...] [more]
office365itpros.com    From
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