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tactics Results from our #Emailweekly Above-the-fold test

The results have shown that around 410px would be our ‘email fold’, receiving 12%of clicks within the first 25% of the email. Although there did continue to be an even spread of clicks between 410px and 1600px, with 80% of recipients continuing to engage this far down the email. This then increased slightly towards the end of the email, most likely due to Desktop opens. With 8% of users still clicking between 1600px and 1700px. 0.4% of Gmail users also clicked on the fake ‘View Entire Message’ call [...] [more]
emaildesignreview.com    Design, Study

tactics Fallbacks for Interactive Email: How to Combat Limited Support for Interactivity

For the third year in a row, interactive email experiences were voted one of the hottest email design trends. So why don’t we see more interactive emails in our inboxes? For many brands, limited inbox provider support is the main reason they don’t send more interactive campaigns. You don’t have to fear limited support if you have a fallback in place. There are plenty of methods that help you create engaging, interactive emails where they are supported, while still guaranteeing a functional and [...] [more]
litmus.com    Design

tactics Mit Emojis mehr Emotionen in Newslettern

Gerade in der nonverbalen Kommunikation ist es schwierig, Emotionen zu transportieren. So kann ein Satz schnell falsch verstanden werden. Eine ironische Anspielung wird dann z.B. irrtümlich als Beleidigung oder Vorwurf empfunden. Der Einsatz von Emojis lässt die eigentliche Intention hinter dem Geschriebenen klarer erkennen. Denn, wenn hinter einem Text ein Zwinker-Smiley steht, wird schnell klar, dass dieser nicht ganz so ernst gemeint ist. In unserem Beitrag finden Sie deshalb einige Beispiele, wie [...] [more]
agnitas.de    Subjectline

tactics Promoting Meaningful Communication with Gmail Promotions Update

Last month Jordan Grossman, Product Manager from Google partnered with Litmus to unveil the Promotions annotations and how adding a promotions information will be used inside Gmail’s inbox, alongside other changes. As part of this update, Gmail provided more detail on how they will be bundling promotional mail. This includes groupings such as Top Deal and Expiring Soon. Though there has been a fair amount of discussion around the bundles and how they will work, most of the hype has been focused on [...] [more]
returnpath.com    Design, Marketing

tactics 3 Bulletproof Ways to Structure Your Next Cart Abandonment Email Campaign [GFX]

MailCharts chips into the Drip blog with all the intel about the three best abandoned cart strategies you could set up today to start recovering more abandoners and revenue for your ecommerce store. [...] [more]
drip.com    Automation, Gallery, Conversionrate

tactics Email Unsubscribe Best Practices

In most cases, scroll to the bottom and find the unsubscribe link. You’d think, right? It turns out finding the unsubscribe link is not always easy, as shown by usability tests on emails from Tesco, eBay, PayPal, RateSetter, Norwegian Airlines and eBuyer. The brands were picked because they shows different designs for unsubscribe. All designs that are commonly used by many brands. The tests were performed using the excellent UsabilityHub research platform. It’s a seriously good tool to improve user [...] [more]
zettasphere.com    Unsubscribe

tactics What You Need to Know About Email-Safe Fonts

Fonts are an essential part of any design, whether it’s print, web, or in our case, email. Whether you’re designing or developing emails, everyone needs to understand what is possible with fonts and what isn’t. Otherwise, you could be facing the worst-case scenario: Your email—which you spent hours crafting—is unreadable. [...] [more]
emailonacid.com    Design

tactics Best Video Emails of 2018 powered by Playable

Best Video Emails that delivered response, audience engagement and return on investment for Playable users including Warner Bros, Red Bull and Foxtel. [...] [more]
playable.video    Video, Tool

tactics Gamification in Email Marketing: How to Use It Effectively [GFX]

An email with gamification may need a special effort and more time to be prepared. Some games can be developed by a marketer and a designer, while others will require a developer. Below, you will find a few gamification ideas with a different level of complexity for you to get inspired. 1) Immediate awards. The first gamification idea is to provide users with an award immediately after they take an action. You can use dedicated plugins to recreate a scratch card and include it to your email. Take a [...] [more]
sendpulse.com    Gallery

tactics 5 New Ways to Use Interactive Elements

If you’ve been to any recent email conference or summit, then you’re probably aware that interactive elements are some of the hottest email design trends. Not only do they entertain recipients, but they can also increase click-to-open rates and drive more conversions. With the popularity of interactive email elements, it’s becoming more important to use interactivity in new and unique ways. Subscribers are starting to get used to the usual rollover effects and buttons, so if you really want to surpri [...] [more]
emailonacid.com    Design

tactics A quick and dirty guide to winning with Gmail ads

Email marketers love to brag about how email marketing is still one of the most effective digital marketing mediums. But what if you don’t happen to have tens of thousands of emails on hand? Or what if you want to get into the inboxes of new potential customers without…you know, breaking the law? Fortunately, there’s a fairly easy way to do this: Gmail ads. Now, I’m not trying to say that Gmail ads are as effective as your standard opt-in email marketing campaign. They’re not. But, if you want/need [...] [more]
searchengineland.com    Marketing

tactics Stand out with Gmail's new promotion tools

The inbox is a competitive place. Marketers strive to craft compelling subject lines which shine that little bit brighter than the rest. But only so much can be done with clever wording and look-at-me emoticons. Fortunately, Google has made the playing field more interesting. The Gmail application on iPhone and Android now supports email annotations. That sounds pretty dull, so let me rephrase it: it’s now possible to serve up additional content – including imagery – before an email has even been [...] [more]
displayblock.com    Design

tactics 10 Tips for Designing and Developing Emails

A well-designed email shows that you care about your brand and the communications you send to your customers. It helps foster trust among your recipients, making them more likely to engage with your content and continue to open your emails. We all want beautifully designed emails, right? The only thing standing in our way is how we code them… [...] [more]
sendgrid.com    Design

tactics A Behind-the-Scenes Look at BrightWave’s 2018 Holiday Email

Since 2012, we’ve been using our annual holiday email to showcase innovative design techniques and advanced inbox interactivity–with plenty of festive flourishes to boot. You may remember our 2017 card, which gave viewers the ability to trigger four different animated scenes featuring BrightWave’s Chief Client Officer as Santa Claus, or our 2016 card for its long-scrolling animation, done entirely with CSS. These cards were certainly [more]
brightwave.com    Design, Video

tactics Inbox Audit: Abandoned Cart Edition [GFX]

When shopping online, many consumers prefer to compare products from different online retailers simultaneously to find the best deals. Once they find something they like, they’ll exit a few of those comparison sites with products still in their cart. Rather than viewing this as a loss, email marketers should see it as a prime opportunity to deploy a highly relevant triggered email. One of the [...] [more]
brightwave.com    Automation, Gallery, Conversionrate
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