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tactics How to Add a Snow Effect to an Email Using CSS Animation

The snow effect is essentially a snowflake or shape in a div that you animate using CSS. This technique moves the image from the top to the bottom of a container div you place around your email tables. CSS animations work on a range of email clients including iOS, Apple Mail, Android Native Mail and Outlook for Mac – check out the Email on Acid ultimate guide to CSS animation for more information. The snow animation won’t display on other email clients, so you don’t need to provide a fallback. [...] [more]
emailonacid.com    Design

tactics HTML Bulletproof Background images in email

At Action Rocket we keep abreast of all the latest hacks and fixes to ensure our clients get the best emails. Background images can create some great effects in email design and really bring it to life. They do cause some headaches though – Outlook 2007, 2010, 2013 all need vector markup language (VML) to display the image correctly as they use the Microsoft Word rendering engine. Windows 10 also has similar quirks, but needs even more information than earlier outlooks, mainly the width and height be [...] [more]
emaildesignreview.com    Design

tactics Get started: How to annotate your promotional email

Email annotations bring your promotions to life with images, deals, expiration dates and more—similar to other email markup. Annotations can be added as JSON-LD in a script tag within the head of HTML of your email. To learn more, review the Email Markup Getting Started guide. For a list of the properties you can include in an email markup, see the Promotions Tab Reference. [...] [more]
google.com    Design

 tactics How to Utilize the Power of Gmail’s New Promotions Tab

Gmail’s Promotion tab has gotten a major update, and we’ve teamed up with Gmail to give you the tools & knowledge you need to get your emails ready for it. [...] [more]
litmus.com    Design

tactics Abandoned Cart Email Templates & Tips

When you send out the abandoned cart email is the first and most important aspect to consider. Sending out the first email to remind online shoppers of an abandoned cart within 60 minutes is believed to bring in the highest conversions. This can be followed by another email after 24 hours, and a last and final one 3-4 days later. [...] [more]
constantcontact.com    Automation, Conversionrate

tactics Newsletter-Kampagnenplanung in 3 Schritten

Auch 2019 stehen wieder einige spannende Ereignisse und Events an, die sich hervorragend für neue Newsletter-Kampagnen eignen. 21. Januar - Mondfinsternis. Die totale Mondfinsternis tritt 2019 am 21. Januar genau um 2.36 Uhr ein. Dieses einmalige Ereignis eignet sich für eine besondere Kampagne. Starten Sie beispielsweise eine Rabattaktion, die genau dann gilt, wenn der Schatten der Erde sich über den Mond legt. Den höchsten Rabatt bieten Sie dann - wenn es auch in der Nacht ist - genau um 2.36 Uhr [...] [more]
email-marketing-forum.de    Event, Marketing

tactics Apology Emails: Best Practices and Examples [GFX]

On average, customers’ satisfaction with ecommerce makes 82% (Statista’s data). It does seem like a good result, but, in fact, it means that 18 out of 100 customers are displeased with your service. And in most cases, a simple yet sincere Apology Email is capable of changing the situation for better. [...] [more]
stripo.email    Gallery

tactics Win the Inbox: Email marketing tactics you should retire yesterday [VID]

Even now, marketers are using outdated email practices. This video discusses email tactics you should retire yesterday, as well as actionable alternatives you can employ today [...] [more]
myemma.com    Design

tactics Five Mistakes in Designing Mobile Push Notifications

Provide value to users before asking them to receive your app’s notifications; tell them what the notifications will be about. Don’t send notifications in bursts; make it easy to turn them off. [...] [more]
nngroup.com    Multichannel

tactics Taking Your Email Preference Center to the Next Level

Email preference centers have been around for a long time, and far too many haven’t been updated since they were first published. Let’s talk through the necessities and nice-to-haves of a solid preference center and banish the boring forms of the past. Default vs. Hyper-Customized Preferences The level of complexity for most legacy preference centers tends to be low. Most, if not all, ESPs [...] [more]
brightwave.com    Customization

tactics The Pizza Express Hot Spot Tutorial

I’ve been working with PizzaExpress as a developer for their emails since I started at the email agency ActionRocket. The exciting thing about these guys is they love to push email to include some cool interactivity and really want to experiment with the channel to get results. The brief came in to add some interactivity to the new dessert menu – they always have lovely photography of all the food and one image had all the new desserts. As usual, I had been flicking through Curated Emails and seen so [...] [more]
curated.email    Design

tactics Salesforce Onboarding Email Breakdown – SaaS Onboarding Emails [GFX]

Salesforce is a big dog in the SaaS industry. Ever wondered how they tackle onboarding? Below we’ll break down the free trial onboarding series for Salesforce, one email at a time. Salesforce sent 6 [...] [more]
medium.com    Automation, B2B, Gallery

tactics #Emailweekly: The scariest email in your inbox?

For those of you signed up to our great weekly newsletter, you’ll have noticed some spooky goings on in your inbox last week. We decided to spend a bit of time on it for a Halloween special and send out an email no’one would be expecting… The brief: What scares us #emailgeeks the most? [...] [more]
emaildesignreview.com    Design

tactics The Challenges of Attribution in Email Marketing

Attribution is a problem as old as email, and it’s a huge topic – much too big to fully address in a simple blog article. And, sadly, I don’t have all the answers. In fact, I’m not sure that anyone does. But it is a topic that deserves much more attention. The more aware we are of it as a problem that holds us email marketers back from delivering the valuable emails that our consumers want, the more likely we will work individually and collectively toward an answer. [...] [more]
onlyinfluencers.com    Webanalytics

tactics Shopify Onboarding Email Breakdown – SaaS Onboarding Emails [GFX]

Shopify makes setting up an online store easier. How far can a new user make it in 14 days? Below we’ll break down the free trial onboarding series for Salesforce, one email at a time. Over the [...] [more]
medium.com    Automation, B2B, Gallery
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