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tactics Mit Countdown-Timern die Klickrate im E-Mail-Marketing erhöhen

Die Angst, etwas zu verpassen (Fear of Missing Out, kurz: FOMO), gehört zu den stärksten psychologischen Hebeln im Marketing. Im E-Mail-Marketing kann dieser Effekt mit animierten Countdown-Timern verstärkt werden. Ein Angebotsende rückt somit sekündlich näher und die Angst, dieses Angebot zu verpassen, wird von Sekunde zu Sekunde größer. Richtig implementiert, kann der Effekt zu herausragenden [...] [more]

 tactics "Can I email" - support tables for HTML and CSS in emails

I am really happy and pleased to announce that with the help of my colleagues and members of the email geeks community, we’re officially launching caniemail.com. So far, we have more than 50 HTML and CSS features tested across 25 emails clients. And we’ve got a lot more coming up in the following weeks and months. We’re also delighted to present the Email Client Support Scoreboard. For the first time in history, we provide an objective ranking of email [...] [more]
caniemail.com    Design

tactics Measuring Incrementality For Emails at Netflix [VID]

Chris Beaumont, a Data Scientist at Netflix, recently gave a talk at the SF Growth Engineering Meetup on a novel new approach Netflix took to continuously measure and understanding the incremental impact different emails had on subscriber growth. [...] [more]
jwegan.com    Test

tactics Öffnungsrate: Der persönliche Absender macht´s

Für einen Kunden versenden wir einen internationalen B2B-Quartalsnewsletter. Im Deutschen werden dabei die kaufstärkeren A/B-Kunden von Ihrem jeweiligen Außendienstpartner angesprochen. Bei den weniger umsatzstarken C/D-Kunden ist die Firma der Absender. Der Newsletter ist ansonsten identisch. Seit zwei Jahren beobachten wir eine deutliche Diskrepanz von 6-10% uniquer Öffnungsrate bei jedem Versand. Im letzten Newsletter waren es gute neun Prozentpunkte. [...] [more]
absolit.de    From, Study, Test

tactics Verteilerwachstum: Mit einem Empfehlungsprogramm in 18 Monaten von 100.000 auf 1,5 Millionen E-Mail-Abos

In einer aktuellen Story auf OMR.com gibt es spannende Einblicke in die Wachstumsstrategie des jungen Medienunternehmens „Morning Brew“, das einen gleichnamigen Newsletter mit aggregierten und kommentierten Wirtschaftsnachrichten veröffentlicht: Dank eines Weiterempfehlungsprogramms ist der Verteiler von 100.000 im Jahr 2017 auf aktuell über 1,5 Millionen E-Mail-Abonnenten angewachsen. LeserInnen, die den Newsletter empfehlen, erhalten je nach Anzahl [...] [more]
emailmarketingblog.de    Listbuilding

 tactics The Ultimate Guide to Bulleted Lists in HTML Email

You’re looking to include bulleted lists in your HTML emails? Here's how to code lists that work in all email clients—and follow accessibility guidelines.  [...] [more]
litmus.com    Design

tactics 9 Awe-Inspiring Email Popup Examples [GFX]

Having a relevant email list packed with potential buyers and returning customers is crucial if you want to ensure continuous growth for your online store. But what makes a good email popup? If you’re asking yourself this question, you’ve come to the right place. In this post, I’ll show you 9 email popup examples from top brands and share why they work. Let’s get started. [...] [more]
sleeknote.com    Listbuilding, Gallery

tactics 5 examples of interactive content [GFX]

Interactive emails are messages that your subscribers can click on to change or alter the content within the email itself — even after the message is delivered to the inbox. The content can also update each time they open the email. Interactive emails act like a webpage. Interactive content allows you to send emails that are more engaging. You can include extra content in your emails without overwhelming subscribers, and your subscribers can interact with the email to get additional information if [...] [more]
aweber.com    Gallery

tactics How to Remove Blue Links in HTML Emails

Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. Over the years, we’ve seen multiple ways of handling blue links in HTML emails, from simple to complex. We’ve even posted multiple articles on handling blue links in the past, from overriding styles on iOS to dealing with Gmail’s auto-linking behavior. [...] [more]
litmus.com    Design

tactics Holiday Product Recommendations Guide

What are your best sellers? How about those from last year? These classic recommendations instill customer confidence. Highlight them, along with your products best known for converting first-time customers. And if your customer experience is great enough, those new shoppers may even by loyalists by February. Tory Burch does this well, with a single beautiful, eye-catching image and just a few words. Though it’s short and sweet, Tory Burch’s copy manages to creates a sense of exclusivity and [...] [more]
sailthru.com    Gallery, Intelligence

tactics 2019 Holiday Marketing Playbook [PDF]

There’s plenty of time before “the holidays,” right? Not exactly. Holiday sales are perpetually on the rise, while consumers are starting their shopping earlier and earlier. This means retailers must get a head start before the holidays, especially since the most wonderful time of the year is also the most lucrative. [...] [more] 
sailthru.com    Event, Intelligence

tactics APNG in Emails: Taking Animations to a New Level

APNG holds great potential in email marketing because of its better resolution & low file size. Learn how using it will improve your subscriber experience. [...] [more]
emailmonks.com    Design, Video

tactics Upping your Email Game with BIMI

Every year for just a couple of days, I listen to some of the best minds in email share their experiences, guidance, and grievances over the email industry at the Email Innovations Summit in Las Vegas. Topics range from selecting your next email [...] [more]
onlyinfluencers.com    From

tactics Interactive Animation in HTML Email

Last month, Panic announced Playdate, an adorable handeld gaming system with a black and white screen. And a crank. Yup. I’ve been a pretty big fan of Panic for a long time now, from Coda to Steven [...] [more]
hteumeuleu.com    Design

tactics Using AI Subject Line and Copywriting Tools Successfully

Brands are turning to AI and machine learning to answer extremely complex questions, including, “What words should I use to communicate most effectively?” Companies like Persado, Phrasee, Touchstone, and others have turned AI’s data-crunching and pattern-finding power onto email subject lines, as well as other marketing copy. [...] [more]
oracle.com    Subjectline, Tool
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