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tactics Smart Templates: a smart generator of personalized email templates that reflect your brand identity

Mailify’s Smart Templates feature analyzes your website’s visual identity based on its URL and automatically suggests email and newsletter templates that suit your corporate identity. Our smart algorithms automatically generate your email templates in a matter of seconds. By simply entering the URL of your website, Mailify generates a dozen of professional templates for all common use cases. [...] [more]
mailify.com    Marketing, Tool

tactics The Results Are In: A/B Testing HTML vs. Plain Text Emails - Litmus

Use the language attribute A lot of the work in successful multilingual campaigns happens in your code. The underlying HTML and CSS provides context, structure, and formatting necessary for properly displaying content in different languages. Perhaps the most important code element is the proper use of the language attribute (lang) in HTML. The language attribute allows you to declare what language an email—or section of an email—uses, so that the subscriber’s email client, browser, or screen reader [...] [more]
oracle.com    Design

tactics Do I Need to Send an Apology Email Because of This?

For correction emails, where you’re simply correcting the functionality or content of an email: In most cases, reuse the subject line of the email you’re correcting, but preface it with “CORRECTION:”, “UPDATED:”, or something similar. That clearly associates this new email with the previous one to help those that opened the other, while also making it clear to people who didn’t open to focus on this one instead. [...] [more]
oracle.com    Marketing

tactics The Results Are In: A/B Testing HTML vs. Plain Text Emails

The HTML vs. plain text debate has been raging for years. And when we asked you, we got a lot of mixed replies. Internally, we’ve been discussing the pros and cons of the plain text email and whether it has a place at Litmus. So, I decided there was only one way to settle this debate: to test it. [...] [more]
litmus.com    Design, Test

tactics jakerb/ImageTable: Convert images to HTML tables using GD

Convert images to HTML tables using GD, great for email templates. This is an experimental project created to try and overcome the issue of loading images into email templates by replacing them using a table. This project works great with small icons and graphics, it's not recommended for larger images. [...] [more]
github.com    Design

tactics Logos in the Inbox: Gmail

Like with many things about email, getting this right takes a multifaceted approach. To place your logo across all instances of the Gmail mobile and web interfaces requires implementing logos in two separate ways, setting up a Google Profile, and using annotations. Let’s use brand@company.com for our examples, you will need real-time access to the inbox that receives email for brand@company.com. [...] [more]
peakinbox.com    From

tactics 3 advanced animated GIF techniques to uplevel your email designs [GFX]

Many email marketers rely on animated GIFs as an easy-to-implement way to add movement to their campaigns. But simply replacing your static image with an animated GIF is just the first step. Want to go even further? Read on for three advanced ideas and creative use cases for animated GIFs that you might not have tried yet. 1. Animated Backgrounds: Combining the power of background imagery and animation [...] [more]
taxiforemail.com    Gallery, Design, Video

tactics Integrierter Microshop: Interactive E-Mail-API von Mayoris

Die Microshop-Funktionalität wird ausschließlich in HTML und CSS umgesetzt. Die Verwendung von JavaScript ist nicht möglich, da dies von den E-Mail-Clients unterdrückt wird. Daher ist die Verwendung einer passiven Logik notwendig. Zum Einsatz kommen hierfür Formularelemente und umfangreiche CSS-Regeln. Da beide nicht durchgehend von allen E-Mail-Clients unterstützt werden, ist die Integration eines zuverlässigen Fallbacks zwingend, insbesondere für Outlook-Nutzer. Die User Experience darf dabei auf [...] [more]
email-marketing-forum.de    Design, Tool

tactics The Ultimate Guide to Animated Background Images

In recent years, many brands have embraced the power of animation, utilizing animated GIFs as primary design elements to show off their products and tools, or to simply add some movement and fun to their campaigns. But animations don’t always have to take the center stage in your email design. You can also use animations to spice up your background imagery, giving your email design more depth and a truly special look and feel. [...] [more]
taxiforemail.com    Design

tactics Making sense of Outlook’s rendering engine

In 2007, Apple introduced the first iPhone. The same year, Microsoft introduced Outlook 2007 on Windows and its brand new HTML and CSS rendering engine: Word. It makes a lot of sense from an [...] [more]
hteumeuleu.com    Design

tactics Emojis in Email Subject Lines: Advantage or Impediment?

Our research shows that emojis in subject lines increase negative sentiment toward an email and do not increase the likelihood of an email being opened. Emojis are small visual representations of an object or a concept. They first started popping up in text messages, but it wasn’t long until they evolved into a set of mainstream and highly recognizable pictographs used across almost every digital channel, including email. [...] [more]
nngroup.com    Subjectline, Study

tactics 10 Email Preview Tools For Different Inboxes

As a marketer, we need to preview our emails before we send them. Discover HubSpot's list of free email preview tools that can help. Tools: HubSpot Free Email, SubjectLine.com, Mail Ninja, Inbox Analyzer, Putsmail. [...] [more]
hubspot.com    Design, Tool

tactics Resending Emails: Increase Revenue With Automated Remailing

First, when resending the email campaign, use a different subject line. For example, if the original was broad, make the new one actionable. If it was text-based, use numbers. If there were no emojis, use emojis (if relevant). Just be sure to make it noticeably different.Second, we recommend resending email campaigns after 48 hours. If email recipients don’t open your [...] [more]
omnisend.com    Automation, Marketing

tactics Predicting the Optimal Date and Time to Send Personalized Marketing Messages to Repeat Buyers [PDF]

The proposed solution is based on a regression modeltrained with transactional data and instant messaging metadata.We describe the way such a model can be created and deployedto a scalable high-performance environment and provide pilotevaluation results that suggest a significant improvement inmarketing effectiveness. [...] [more]
researchgate.net    Intelligence

tactics Increasing Relevance & Performance Through View Time Optimization (VTO)

VTO takes the emails that consumers have subscribed to, and delivers those messages when users are actively engaging with their inbox. These are emails that users would regularly receive from trusted brands, not ads that companies pay to place. The content remains the same, and the only thing that’s adjusted is the time the email is delivered. When users access their inbox, they access our server. Now, with VTO, we can queue email messages, automatically triggering their delivery once our server is a [...] [more]
verizonmedia.com    Tool, Sendtime
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