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tactics 10 Email Preview Tools For Different Inboxes

As a marketer, we need to preview our emails before we send them. Discover HubSpot's list of free email preview tools that can help. Tools: HubSpot Free Email, SubjectLine.com, Mail Ninja, Inbox Analyzer, Putsmail. [...] [more]
hubspot.com    Design, Tool

tactics Resending Emails: Increase Revenue With Automated Remailing

First, when resending the email campaign, use a different subject line. For example, if the original was broad, make the new one actionable. If it was text-based, use numbers. If there were no emojis, use emojis (if relevant). Just be sure to make it noticeably different.Second, we recommend resending email campaigns after 48 hours. If email recipients don’t open your [...] [more]
omnisend.com    Automation, Marketing

tactics Predicting the Optimal Date and Time to Send Personalized Marketing Messages to Repeat Buyers [PDF]

The proposed solution is based on a regression modeltrained with transactional data and instant messaging metadata.We describe the way such a model can be created and deployedto a scalable high-performance environment and provide pilotevaluation results that suggest a significant improvement inmarketing effectiveness. [...] [more]
researchgate.net    Intelligence

tactics Increasing Relevance & Performance Through View Time Optimization (VTO)

VTO takes the emails that consumers have subscribed to, and delivers those messages when users are actively engaging with their inbox. These are emails that users would regularly receive from trusted brands, not ads that companies pay to place. The content remains the same, and the only thing that’s adjusted is the time the email is delivered. When users access their inbox, they access our server. Now, with VTO, we can queue email messages, automatically triggering their delivery once our server is a [...] [more]
verizonmedia.com    Tool, Sendtime

tactics The Ultimate Guide to Interactive Forms in Email

“Forms in email don’t work.” “Forms are powered by JavaScript—and that’s not supported in email.” Have you heard these words before? Us too. Many marketers think that using interactive forms in email simply isn’t possible, but we’re here to bust that myth. The truth is that interactive forms are supported in many popular email clients and can be a powerful tool to make your emails more engaging and increase conversions—if you know how to do it. [...] [more]
litmus.com    Design

tactics Email in Practice: Animation and Real-Time Content [PDF]

RTC, or Real-Time Content - a jewel in the crown of the modern email marketing campaign strategy, one that helps breathe new life into what was previously a relatively static medium by delivering up-to-the minute live data and moving imagery that adapts depending on anything, from user behaviour and data-sets through to something as simple as the weather outside. [...] [more] 
dma.org.uk    Design, Video

tactics Email Bounces: Must-Know Info for COVID-19

Factor #1: There’s more opportunity for bad actors. Factor #2: Emails are being deactivated due to the rise in unemployment. And, as always, it’s best to consult a deliverability expert before making any large or sweeping decisions that may impact your sender reputation. Here’s our playbook on deliverability during COVID-19—and beyond. [...] [more]
campaignmonitor.com    Deliverability

tactics Animated GIFs in Email Are Worse Than Static Emails

When we asked people to select three words from a list of positive and negative terms, respondents selected more positive reaction words and fewer negative reaction words for the emails with static images compared to those that had animated images. On average, an email with animation received 1.7 negative words and 1.3 positive words, whereas an email without animation received 1.2 negative words and 1.8 positive words. Both these differences were statistically significant at p < 0.005. [...] [more]
nngroup.com    Design

tactics Beware of Virtue Signaling or Outright Greed in Brand Communications About COVID-19

Launch your COVID-19-themed marketing email campaign only if you can answer yes to four questions: Am I telling customers something different from other brands versus saying the same thing as everyone else? Am I telling customers something they don’t already expect of my company or brand? Is the WIIFM conspicuous in the subject line and opening paragraph? And, most importantly, is the WIIFM attuned to your customers needs right now? [...] [more]
gartner.com    Copywriting, Event

tactics COVID-19 Language and Communication Resource Center

First and foremost, the Covid-19 outbreak is a human crisis and that should be a first order principle guiding messaging. The outbreak is a fast changing and dynamic situation and people are looking to the sources they trust for information, reassurance, and effective communication. Brand purpose – and customers’ experiences with a brand – matter more now than ever. The language you use can reinforce trust or erode it. To help navigate the days, weeks and months ahead, we’re providing these resources [...] [more]
persado.com    Copywriting

tactics Vortrag "Mit Worten begeistern" von Claudia Bayerl (Text Akademie)

Die Gründerin und Geschäftsführerin ist Expertin zum Thema Kommunikation und Wirkung von Bild und Text. Die Textakademie ist ein Trainings- und Beratungsunte [...] [more]
youtube.com    Copywriting

tactics How to Target Email Clients

Crowdsourced email development techniques for singling out email clients and platforms. [...] [more]
howtotarget.email    Tool

tactics Build HTML Lists for Email

Build Semantically Correct, Naturally Responsive HTML Lists for Email. Here's a tool that builds semantic(ordered/unordered) lists for HTML email. You enter and style your li line items, and it generates the html and mso code for your email, so that spacing renders consistently across the popular email and webmail clients. [...] [more]
lists.cm    Design, Tool

tactics Event Invitation Emails: How to Create One that Rocks [GFX]

First thing's first, tell your audience what's happening. In school, some of us learned about the 5 W's — who, what, when, where, and why. This is a good rule of thumb when writing an email invite. If you can point to your email and identify all five, you're off to a great start. Take this email, for example: [...] [more]
hubspot.com    Event, Gallery

tactics Funny Emails - It's ok to go rogue from the corporate world [GFX]

Are you tired of sending the same boring, generic emails to your prospects and clients? We've gathered up a handful of funny emails that help you stand out in the crowd and actually tickle the funny bone. [...] [more]
sendx.io    Gallery
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