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tactics Animated GIFs in Email Are Worse Than Static Emails

When we asked people to select three words from a list of positive and negative terms, respondents selected more positive reaction words and fewer negative reaction words for the emails with static images compared to those that had animated images. On average, an email with animation received 1.7 negative words and 1.3 positive words, whereas an email without animation received 1.2 negative words and 1.8 positive words. Both these differences were statistically significant at p < 0.005. [...] [more]
nngroup.com    Design

tactics Beware of Virtue Signaling or Outright Greed in Brand Communications About COVID-19

Launch your COVID-19-themed marketing email campaign only if you can answer yes to four questions: Am I telling customers something different from other brands versus saying the same thing as everyone else? Am I telling customers something they don’t already expect of my company or brand? Is the WIIFM conspicuous in the subject line and opening paragraph? And, most importantly, is the WIIFM attuned to your customers needs right now? [...] [more]
gartner.com    Copywriting, Event

tactics COVID-19 Language and Communication Resource Center

First and foremost, the Covid-19 outbreak is a human crisis and that should be a first order principle guiding messaging. The outbreak is a fast changing and dynamic situation and people are looking to the sources they trust for information, reassurance, and effective communication. Brand purpose – and customers’ experiences with a brand – matter more now than ever. The language you use can reinforce trust or erode it. To help navigate the days, weeks and months ahead, we’re providing these resources [...] [more]
persado.com    Copywriting

tactics Vortrag "Mit Worten begeistern" von Claudia Bayerl (Text Akademie)

Die Gründerin und Geschäftsführerin ist Expertin zum Thema Kommunikation und Wirkung von Bild und Text. Die Textakademie ist ein Trainings- und Beratungsunte [...] [more]
youtube.com    Copywriting

tactics How to Target Email Clients

Crowdsourced email development techniques for singling out email clients and platforms. [...] [more]
howtotarget.email    Tool

tactics Build HTML Lists for Email

Build Semantically Correct, Naturally Responsive HTML Lists for Email. Here's a tool that builds semantic(ordered/unordered) lists for HTML email. You enter and style your li line items, and it generates the html and mso code for your email, so that spacing renders consistently across the popular email and webmail clients. [...] [more]
lists.cm    Design, Tool

tactics Event Invitation Emails: How to Create One that Rocks [GFX]

First thing's first, tell your audience what's happening. In school, some of us learned about the 5 W's — who, what, when, where, and why. This is a good rule of thumb when writing an email invite. If you can point to your email and identify all five, you're off to a great start. Take this email, for example: [...] [more]
hubspot.com    Event, Gallery

tactics Funny Emails - It's ok to go rogue from the corporate world [GFX]

Are you tired of sending the same boring, generic emails to your prospects and clients? We've gathered up a handful of funny emails that help you stand out in the crowd and actually tickle the funny bone. [...] [more]
sendx.io    Gallery

tactics Dark Mode for Email: How Should Marketers Adapt?

Dark mode is a major trend in user interface experiences across a wide range of apps, including email clients. As support for dark mode continues to grow, the question that our clients are asking us is: Should my company change its designs and code to be compatible for dark mode for email and, if so, exactly what changes should we make? [...] [more]
oracle.com    Design

tactics The Best Order Confirmation Emails Have Arrived [GFX]

Transactional emails are the revenue powerhouse of your email marketing program. Our 2019 State of Email research uncovered that a third of companies attribute 25% of their email revenue to transactional and triggered emails. One of the most important series of transactional emails you’ll send are around transactions themselves. Nobody wants to submit an order online only to be met with radio silence or the bare minimum communication at best. Order, shipping, and delivery confirmation emails allow [...] [more]
litmus.com    Automation, Gallery, Design

tactics The A/B Testing Paradox

In marketing, we frequently use A/B testing when we have a hypothesis we want to prove, but it's not always the right tool for the job. Most of the time, A/B testing is worthless. The time spent designing, running, analyzing, and taking action on an A/B test will usually outweigh the value of picking the more desirable option. So what can you do? [...] [more]
jacquescorbytuech.com    Test

tactics Amazon Accidentally Sent Out Their Email Template - let's learn from it

Last week, a Reddit user posted an email template that had been mistakenly sent out by Amazon. Although it is easy to chuckle at Amazon’s gaffe, it is important to recognize the intrinsic value of the leaked template. In fact, every marketing team could benefit from following the template’s simple instructions. [...] [more]
medium.com    Design, Marketing

tactics Maizzle - Framework for Rapid Email Prototyping

Maizzle is a framework for HTML email development. It's powered by Tailwind CSS and an email-tailored, custom Node.js build system that enables various transformations necessary for HTML emails. Unlike MJML or HEML, Maizzle doesn't use any custom tags that expand into email client-friendly, table-based HTML markup. Instead, you write your own, real HTML that you style with Tailwind's utility classes. [...] [more]
maizzle.com    Design, Tool

tactics Customer Milestone Campaigns: Why Birthday Emails Are Not Enough [GFX]

One way brands can celebrate customer milestones is through a loyalty or rewards program. For instance, hotel chain Marriott already offers a loyalty program to frequent travelers. “Levels” are assigned based on an individual customer’s spending activity and the “milestone” is when a new level is reached. [...] [more]
iterable.com    Gallery, Customization

tactics The Power of Simplicity: 5 of the Best Password Reset Emails [GFX]

What’s something that half of all internet users do four times a year? Forget their password. Not everyone fares so well, though. A little over 25% of people forget their password at least ten times a year, and 7% have to reset one of their passwords more than 16 times a year. We’ve all been there, too. You don’t know if you’re on a website that requires a special character or if the company doesn’t allow them in their passwords. So you hit the “reset password” button. Then your hero, the password [...] [more]
litmus.com    Gallery
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