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tactics Animated PNGs in Email: An Alternative to GIFs?

Animated imagery is one of the top email design trends for 2019. Email marketers everywhere are looking to add movement to their campaigns—and the most popular way of doing that is by using the power of animated GIFs. But animated GIFs aren’t the only file type that allows you to add movement to imagery. Animated Portable Network Graphics—or APNGs—are an option you might want to explore, too. [...] [more]
litmus.com    Design

tactics Become An HTML Email Geek With These Videos From Rémi Parmentier [VID]

In these two videos (a webinar recorded for our Smashing Members and a presentation from SmashingConf Freiburg), you can discover all the tips and tricks you need to help you design HTML emails. Follow along as Rémi Parmentier shares what he knows about taming email clients. [...] [more]
smashingmagazine.com    Design

tactics Cart Abandonment Email Best Practices Illustrated with 21 Examples [GFX]

It’s frustrating when you watch the customer filling up their online shopping cart and hold your breath until they check out. But sometimes customers just disappear without finishing the purchase process. Leaving you with plenty of questions. What happened? And what can you about it? Spoiler alert: send cart abandonment emails. [...] [more]
chamaileon.io    Automation, Gallery, Conversionrate

tactics Creating Animations That Delight and Help Subscribers [VID]

How do you create animations that support your email’s goal and delight your subscribers—all while keeping file sizes low and production times short? Watch Evan’s full Litmus Live talk and learn how to master the art of animation in email marketing. [...] [more]
wistia.com    Design, Video

tactics Not Just Pretty Numbers - Making data-driven design decisions [VID]

Alex Kelly from MailChimp: Explore how visual elements like layout, color, and text length can impact campaign engagement, and learn some best practices for email design. [...] [more]
wistia.com    Design, Clickrate, Test

tactics Are Plain-Text Emails More Likely to Reach the Inbox?

Did a marketing "expert" tell you plain-text emails hit the inbox more often than HTML emails? If so, they’re lying or misinformed. In this post, I’ll debunk the common myth that plain-text emails reach the inbox more than HTML emails.[...] [more]
aweber.com    Deliverability

tactics What is the ideal email length for marketing emails?

As an email SaaS brand, we’re constantly running A/B tests to improve our own emails so we can send our audience messages that resonate. Recently, our Senior Email Marketing Manager, Paul, ran a few A/B tests to determine what Email on Acid’s ideal email length is. [...] [more]
emailonacid.com    Copywriting, Test

tactics Smart Subject Lines

The Smart Subject Lines tool leverages Cortex's AI to assist your creative process when thinking of subject lines for your emails. [...] [more]
zendesk.com    Subjectline, ESP, Intelligence, Tool

tactics Zehn kreative Ideen für Weihnachtsgrüße [GFX]

Pfiffige Inspirationen aus der Christkindl-Werkstatt: Erfolgreiche Konzepte für individuelle Weihnachts-Mailings. Animierte GIF-Bilder eigenen sich hervorragend für weihnachtliche Mailings, Landingpages oder Social-Media-Posts. Die Möglichkeiten sind dabei schier endlos [...] [more]
marketing-boerse.de    Gallery

tactics Mehr Aufmerksamkeit zum Jahresendgeschäft [GFX]

Wer im Jahresendgeschäft erfolgreich sein möchte, der muss herausstechen. Neben dem richtigen Anlass und einem guten Betreff helfen besondere Mailings. [...] [more]
agnitas.de    Event, Gallery

tactics So verfasst man die optimale Betreffzeile

Relevanz als Prämisse: Unser Gastautor gibt praxisnahe Tipps, wie mithilfe der richtigen Betreffzeile Dialogmarketing zum Erfolg wird. [...] [more]
wuv.de    Subjectline

tactics Bewegende E-Mail-Newsletter

Wie gut unterstützen deutsche ISPs HTML5- und CSS3- für mehr Interaktion in Emails? Google setzt mit AMP for Email auf einen neuen Trend. [...] [more]
publicare.de    Design

tactics Mit Countdown-Timern die Klickrate im E-Mail-Marketing erhöhen

Die Angst, etwas zu verpassen (Fear of Missing Out, kurz: FOMO), gehört zu den stärksten psychologischen Hebeln im Marketing. Im E-Mail-Marketing kann dieser Effekt mit animierten Countdown-Timern verstärkt werden. Ein Angebotsende rückt somit sekündlich näher und die Angst, dieses Angebot zu verpassen, wird von Sekunde zu Sekunde größer. Richtig implementiert, kann der Effekt zu herausragenden [...] [more]
emailmarketingblog.de    

 tactics "Can I email" - support tables for HTML and CSS in emails

I am really happy and pleased to announce that with the help of my colleagues and members of the email geeks community, we’re officially launching caniemail.com. So far, we have more than 50 HTML and CSS features tested across 25 emails clients. And we’ve got a lot more coming up in the following weeks and months. We’re also delighted to present the Email Client Support Scoreboard. For the first time in history, we provide an objective ranking of email [...] [more]
caniemail.com    Design

tactics Measuring Incrementality For Emails at Netflix [VID]

Chris Beaumont, a Data Scientist at Netflix, recently gave a talk at the SF Growth Engineering Meetup on a novel new approach Netflix took to continuously measure and understanding the incremental impact different emails had on subscriber growth. [...] [more]
jwegan.com    Test
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