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tactics Browse Abandonment Email Examples (+ What Makes Them Great)

The basis of a browse abandonment is that a subscriber has visited a product page for a specified amount of time on your website and not taken action on it. That product could be a tangible product, a subscription for monthly products, exclusive content, or even a membership. While it seems highly scientific, it’s actually more of an art. [...] [more]
cordial.com    Automation

tactics How to Add a Countdown Timer in Your Email [GFX]

The big news! From now on, you can embed a countdown timer in emails right within our editor. It’s totally websafe and works correctly on all types of devices and in most email clients. You may set the color, the font, the background color. But before we show how to add countdown timer in emails … Continue reading "How to Add a Countdown Timer in Your Email" [...] [more]
stripo.email    Gallery

tactics The power of a welcome email to build brand loyalty

You’ve done it: your products, your publication, and/or your services have inspired a prospect to sign up for your email list. This is a glorious moment! In a marketing world that’s vying for shrinking space in coveted inboxes, someone has invited you into their daily routine, which is no small feat. Unfortunately, too many businesses consider their work finished here, instead of viewing this as a pivotal opportunity to increase web traffic and improve engagement, even increase conversion. [...] [more]
myemma.com    Automation, Gallery

tactics And the animated GIFs just keep on coming .... [GFX]

Animated GIFs just keep getting better and better. More email clients support them, and email developers are becoming more inventive in the ways they use them to augment the email’s message and help it come alive in the inbox. We’ve been collecting emails with animated GIFs for a while and debuted our first collection of holiday-themed animations in this blog post: “Happy Animations to All and All a Good GIF.“ Now we’d like to share our latest collection that illustrates how to use animated GIFs to [...] [more]
freshaddress.com    Gallery

tactics Kurz erklärt: One-Click Unsubscribe

Wohl jeder hat schon unangenehme Überraschungen nach dem Klick auf einen „Abmelden“-Link in einer Werbemail erlebt. Die Aufforderung zum längst vergessenen Login oder zur Verifikation von Daten wie der beim Dienst hinterlegten Postanschrift ist für manche Nutzer eine Hürde für die Abmeldung – erst recht, wenn sie sich gar nicht an einen Registrierungsvorgang erinnern können. Umso erfreulicher, wenn ohne weitere Umstände eine Meldung wie „Sie wurden erfolgreich abgemeldet“ erscheint. Dies ist jedoch [...] [more]
heise.de    Unsubscribe

tactics Kleiner Knopf, große Wirkung: Das perfekte CTA-Design

Von der Registrierung als neuer Nutzer über den Download eines eBooks bis hin zur Kontaktaufnahme mit dem Kundenservice: All diese Aktionen werden über Call-to-Action-Buttons auf einer Website ausgelöst. Vivecca Frank ist Expertin im Bereich Design und Branding und arbeitet im Berliner Büro der internationalen Kreativplattform 99designs. Im folgenden Artikel erklärt sie, wie Nutzer durch einen gut gestalteten CTA-Button im Kaufprozess geleitet werden – und wie das entsprechende Design gestaltet werd [...] [more]
newsletter2go.de    Design, Clickrate

tactics Email at Stack Overflow

The UI pattern library for the Stack Overflow, Stack Overflow Careers, and the Stack Exchange Network. How to create consistently-designed, properly-rendered email. Templates Starting points for creating new emails. Short Transactional: Great for emails with a single message like “Forgot password”, “You’ve been removed from a Team”, or “Cart abandonment”. [...] [more]
stackoverflow.design    Design, Marketing

tactics What to Expect When Switching ESPs

If you’re thinking of switching ESPs, first, be sure to create a solid ESP request for proposal (RFP). Second, go into the process fully understanding what’s involved. To help you with that second part, Litmus reached out to email experts at Marketing Democracy, BrightWave, DEG, Trendline Interactive, emailvendorselection.com, Laughlin Constable, and Red Pill Email to get their advice. [...] [more]
litmus.com    ESP

tactics Simple CSS Photo Carousel for HTML Email

Here’s a simple technique we use to add a photo carousel to HTML email. It’s progressively enhanced, which means it works great in modern email apps and defaults back to the original image in older apps like Microsoft Outlook (shudders). It’s responsive, so it looks as stunning on mobile as it does on desktop. And since you’re not using GIF, there no unsightly diffusion dither. [...] [more]
medium.com    Design

tactics 20 Tips For Catchy Subject Lines

In order to make your subscribers open your emails and read your message, we have some TIPS for you. After reading this article, you won’t have difficulties in subject lines anymore. We hope it’ll be helpful for you to increase your email open rates. Let’s talk about the importance of email subject lines in order to increase email open rates but before diving into this subject, let’s start by conceptualizing this term. [...] [more]
medium.com    Subjectline

tactics Small text and accessibility in email

While researching accessible emails I broke out all the WCAG 2.1 guidelines relating to typography. One priority was to track down any font size recommendations, in particular a minimum font size given that 11?px is standard for pre-header text. A reasonable minimum is important to ensure that fewer people need to zoom in to read content, or adjust their settings. Firstly though I wanted to get a feel for how much, and what type of email content falls into the category of small text. [...] [more]
stylecampaign.com    Design

tactics Best Fonts for Email: Usage Tips and Tricks

There are two options you have when choosing the best font for email 2018. The first option is about choosing a web safe font which is a font that is standard and included by default on most OS and which is used in most email clients. Here is the list of top 10 web safe fonts that you may use with 100% guarantee that they will be viewed by anyone in a way as you did: [...] [more]
stripo.email    Design

tactics 5 subject line mistakes that are killing your open rates

Even though you have the best intentions, you may be making mistakes with subject lines that negatively impact your engagement rates. Being overly formal, neglecting to personalize, and lack of testing can all cause subscribers to delete your emails before they get read. Thankfully, these mistakes are usually easy to fix. Today, we’re sharing 5 subject line mistakes that are killing your open rates, along with info on what you can do to improve. Mistake #1. Writing like a business [...] [more]
myemma.com    Subjectline

tactics 3 Ways To Use Machine Learning To Become An Email All-Star

Machine learning is one of the most talked about “new” strategies and technologies in the industry today, but we often find that it is highly misunderstood — and many times, that’s our fault on the vendor side. It’s our goal [...] [more]
cordial.com    Intelligence

tactics The Importance of Email File Size

When talking about file sizes in email, we’re really talking about 3 topics: the size of the HTML file sent, the size of external assets, and the fully loaded size. We want to keep all of these file sizes as small as possible, but what are the maximum sizes and what should we aim for? [...] [more]
sparkpost.com    Design
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