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tactics Interactive Animation in HTML Email

Last month, Panic announced Playdate, an adorable handeld gaming system with a black and white screen. And a crank. Yup. I’ve been a pretty big fan of Panic for a long time now, from Coda to Steven [...] [more]
hteumeuleu.com    Design

tactics Using AI Subject Line and Copywriting Tools Successfully

Brands are turning to AI and machine learning to answer extremely complex questions, including, “What words should I use to communicate most effectively?” Companies like Persado, Phrasee, Touchstone, and others have turned AI’s data-crunching and pattern-finding power onto email subject lines, as well as other marketing copy. [...] [more]
oracle.com    Subjectline, Tool

tactics HTML Emails 101 For Web Developers

Email development and design is not easy, as email client suppliers have not been nearly as progressive as web browser suppliers are in implementing new standards. This article gives some insight [...] [more]
medium.com    Design

tactics Ask LB: Google Postmaster Tools doesn't like us. How can I fix it?

Recently I received the following question: Dear LB, Any tips on how to handle Google Postmaster Tools’ (GPT) bad ratings of our domain and IP? Regretfully, Worst IP Razzie Nominee Buckle up Razzie, because I got tips and tactics for days, but the hope is to order them such that identifying and resolving the problem[...] [more]
250ok.com    Deliverability

tactics Email Coding Guidelines

I wrote a full document and it’s available on GitHub for anyone to share, contribute and adapt to your own needs. This is heavily inspired by some popular web coding guidelines, like @mdo’s Code Guide and Stack Overflow’s Email Design Best Practices. The goal of this document is to establish principles that anyone can apply to code modern, well supported and accessible HTML emails. This is the result of some of my work from the past few years where I gave email coding trainings and I spent a lot of [...] [more]
hteumeuleu.com    Design

tactics When to Use Retina Images in Email Marketing

Because of the prevalence of high-DPI screens, marketers need to use retina images to ensure that their emails look crisp and not cheap. However, that doesn’t mean that every image in an email needs to be a retina image. Marketers should use retina images in their emails only when it creates a significantly better experience in terms of readability or impression. Otherwise, they should avoid them. [...] [more]
oracle.com    Design, Mobile

tactics Mastering A/B Testing and Experimentation in Email [VID]

To build a best-in-class email program, you need to constantly improve—and there’s no better way to learn fast than through testing and experimentation. Brands that make A/B testing and email experiments a priority are proven to see better results. Our research shows that companies that A/B test every email see email marketing returns that are 37% higher than those of brands that never include A/B tests. [...] [more]
litmus.com    Test

tactics How to Create Interactive Hotspots in Email

Do you want to add detail to an image, share some information, or have another crazy idea that involves using an interactive hotspot in email? This guide should help you get the basics into your HTML and CSS, so only your imagination will hold you back! [...] [more]
emailonacid.com    Design

tactics Browse Abandonment Best Practices, Part 1

Cart abandonment emails are some of the most profitable messages you can send because they are relevant, based on real-time data, and target those already far along the purchase path. However, many marketers fail to consider how consumers actually made it that far to begin with. Think of how many shoppers don’t make it all the way to the cart. What are you doing to reach them and nurture them along to a purchase? [...] [more]
bronto.com    Automation, Conversionrate

tactics Mailto HTML and Email: Making Clickables for Your Campaigns

Mailto links have never really been an ideal way to collect responses to an email campaign. Contact forms, or simply being able to click ‘Reply’ to an email are by far preferable to creating a new email message… Not to mention, trackable. Nonetheless, they continue to be used because they’re easy to personalize and add to HTML email code. So, it wasn’t unusual that our customer wanted to include a mailto link in their content. The unusual bit was the alert Outlook.com (previously Hotmail) displays [...] [more]
campaignmonitor.com    Design

tactics Understanding Emails in Dark Mode for Apple (and Optimizing it)

The dark mode is one of the most visibly prominent features in Apple’s MacOS Mojave. It is considered to be one of the most radical changes that Apple’s interface has undergone in its operating system since the inception of Mac OS X in 2001. Dark mode, as the name itself suggests is a setting that transforms the complete view in a negative visual. To put it in other words, it changes the color of the text from the usual white to the black. Therefore, instead of seeing black text on a white or grey [...] [more]
emailmonks.com    Design, Mobile

tactics Three reasons your follow-up emails are failing

How many times have you sat in front of a blank email, ready to write a follow up but feeling stuck about what to say? I already said everything important in my first message, you might think. How [...] [more]
medium.com    Automation, B2B

tactics Bloom & Wild’s Mother’s Day opt-out campaign

or the British Flower delivery company Bloom & Wild Mother’s Day is a busy time, with plenty of email campaigns leading up to the day. But while Mother’s Day is a joyful time for some, it can be a very sensitive period for others. For those who have lost a loved one or had trials around motherhood, every Mother’s Day email can be a painful reminder of loss. [...] [more]
litmus.com    Unsubscribe, Event, Gallery, Social

tactics AMP for Email is Here!

Quite literally, it’s Accelerated Mobile Pages which, according to Wikipedia “…is an open-source publishing technology designed to improve the performance of web content and advertisements.” Applied to email it essentially brings the power of web experiences directly into the inbox, turning each email into a mini-app of sorts. Google says it best: “AMP for Email allows senders to include AMP components inside rich engaging emails, making modern app functionality available within email.” Leveraging th [...] [more]
brightwave.com    Design, Trend

tactics How to Add Audio in Email Newsletters

If we were to create a list of bad email design ideas, adding music to email would probably be up there with using one big image as your email content. However, there are instances when sound in email can not only be used, but used for good. [...] [more]
campaignmonitor.com    Design
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