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strategy Email Cohort Retention

I have used and love behavioral analytics tools like Amplitude, Mixpanel, Heap, and Pendo. They’re life-savers if you’re a product manager, marketer, designer, analyst, or engineer focused on [...] [more]
danwolch.com    Intelligence

strategy Schadenersatz nach Nachricht an falschen Empfänger

Die gesetzlichen Regelungen zum Spamming unterscheiden nicht zwischen gewollter unerlaubter E-Mail-Werbung und dem fehlerhaften Versand an einen falschen Empfänger. Das LG Darmstadt hatte zu einer ähnlichen Konstellation im Mai einen Schadenersatzanspruch wegen eines DSGVO-Verstoßes bejaht. Allerdings ging es um Nachrichten über das Netzwerk Xing im Rahmen eines Bewerbungsprozesses. Gleichwohl bietet die Entscheidung auch Erkenntnisse für die Werbung per E-Mail. [...] [more]
absolit.de    Law

strategy The Questions to Ask Instead: Email Performance Measurement [VID]

In this 25-minute webinar, we look at common questions some marketers ask about email performance measurement, including how many: Subscribers opened your email? Subscribers clicked through my email content? Email recipients clicked through and converted? [...] [more]
oracle.com    Marketing

strategy YouTube Video Builder launches to enable businesses to create video clips

YouTube Video Builder is the easy to use video creation tool which takes still images and creates on brand short video clips, perfect for video email and Google Ads [...] [more]
playable.video    Tool, Video

strategy The Complete Overview to Crisis Email Marketing and the Coronavirus

Back in stock: Customer buying behavior changes. Communicate honestly, let customers know when products are out of stock and come back in stock. Provide an back in stock alert option. Open communication builds trust. Rely more on your database: Continue to build your list, certainly now. An easy sign-up process and multiple sign up options are in place to turn web visitors into subscribers. Your database is an asset, emphasize list growth to compensate reduced ad spend / conversions. [...] [more]
emailmonday.com    Event, Marketing

strategy M3AAWG: Sending Domains Best Common Practices [PDF]

This document provides the best common practices related to choosing, setting and using a domain name when sending bulk or transactional emails. Senders, receivers and anti-spam organizations participated in writing and assessing these best practices. The intended audience is primarily senders — both traditional ESPs and other, smaller senders [...] [more] 
m3aawg.org    Deliverability

strategy How We Leverage Email to Build Relationships with Our Users

Learn how our email marketing strategy changed over time and became one of the channels to make the biggest impact on our review goals while building trust with our users. [...] [more]
g2.com    Gallery

 strategy Smart Send Time: How our data science team developed our automated send time optimization feature

The journey of how we worked alongside 35 of our brands as developed Smart Send Time. We’ll show how and why it works and why it outperforms standard personalization techniques. Key findings: Sending email at different times of the day leads to different open rates; Using historical sent/opened data to make either list wide or personalized predictions does not provide substantial lift. Why? Missing data — Most companies have never tested an afternoon or evening send time, so we can’t make any [...] [more]
klaviyo.tech    Intelligence, Sendtime

strategy How we revived our email marketing and increased inbox placement from 45% to 97%

Few years ago, I was facing issues with our email marketing. Most of our emails were landing into spam. Our inbox placement was just 45%. To fix things, I turned to online posts / studies by people [...] [more]
medium.com    Deliverability

strategy Design Systems for Email: Bring Order to the Chaos [VID]

Ted Goas is a Principal Product Designer at Stack Overflow—the world’s largest Q&A platform for software developers. And I was thrilled to see Ted toss a hat in the ring to speak at Iterable Activate this year about email design systems. It’s a hot topic! Email design systems are a terrific way to speed email production and reinforce brand standards, but they’re not yet terribly widespread. So we were lucky to have Ted with us to explain how to build one from scratch during his session, “Design [...] [more]
vimeo.com    Design

strategy Die Tools der E-Mail-Award-Gewinner

Während der Erstellung eines Mailings klickt die E-Mail-Software eigenständig durch die hinterlegten Links und analysiert alle Landeseiten. Die bis zu 130 wichtigsten Mikrodaten werden pro Landingpage gespeichert. Klickt der Newsletter-Empfänger auf einen Link im Mailing, können ihm - Tracking Permission vorausgesetzt - diese Mikrodaten zugeordnet werden. Durch die Analyse des individuellen Klickverhaltens über einen gewissen Zeitraum verdichtet sich das Interessensprofil der Kunden immer mehr. Mit [...] [more]
email-marketing-forum.de    Customization, Intelligence, Tool

strategy Accelerate Productivity and Collaboration With an Email Design System – Iterable

Ted Goas, Principal Product Designer at Stack Overflow, explained at Iterable's Activate 19 how to bring order to the chaos with an email design system. [...] [more]
iterable.com    Design

strategy Im Test: Textanalyse-Tools für höhere Content-Qualität

Gut strukturierte, lesbare und verständliche Texte verleihen Deinem Content Expertenniveau. Das bemerkt auch der Google-Crawler und rankt den Text besser als andere. Ein besseres Ranking sorgt folglich für mehr Leser, die Du mit Deiner Botschaft erreichst. "Nichts ist leichter als so zu schreiben, dass kein Mensch es versteht." - Arthur Schopenhauer Voraussetzung dafür sind fehlerfreie Texte mit einem guten Schreibstil. Dafür eignen sich besonders Textanalyse-Tools. Mit diesen kleinen Helferlein [...] [more]
convertus.io    Copywriting, Tool

strategy E-Mail-Marketing-Studie 2018 [PDF]

Aus denaktuellen Entwicklungenheraus und der grundlegenden Bedeutung dieser Themenim Bereich des E-Mail-Marketings wurdevon mailworxdie vorliegende Studieerstellt.Im Zeitraum vonJänner bis Dezember2018wurdenrund 50 Millionen geöffneteE-Mails analysiertund die jeweiligenStatistikdaten ausgewertet.Es wurde erhoben, welche E-Mail-Clientsin diesem Zeitraum für den Konsum von Newslettern verwendet wurden.Neben den allgemeinen E-Mail-Client-Ergebnissenund deren Gliederung nach den beiden Bereichen B2B & [...] [more] 
mlwrx.com    Study

strategy How to Improve Your Email Creation Process

The email creation process can often be cumbersome with many moving parts and people. Even if your marketing team is small, an efficient process is crucial to keeping your campaigns on track. We can all agree that email could use a little less chaos these days, so I’ve outlined six ways you can start improving your email processes. [...] [more]
emailonacid.com    Design, Marketing
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