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strategy Newsletter-Kampagnen für das ganze Jahr 2019 [PDF]

Unser Kampagnen-Kalender zum Ausdrucken gibt Ihnen den perfekten Überblick über alle wichtigen Events und Anlässe des Jahres. Haben Sie stets im Blick, welche Messen oder wichtigen Sportevents und Feiertage anstehen und vergessen Sie ab sofort keinen Anlass mehr für eine kreative E-Mail-Kampagne. [...] [more]
newsletter2go.de    Event

strategy How to Create an Effective Promotion Email

Promotional emails are meant to drive and increase conversions. But do they really show impressive results? After reading this article, you will be well aware of the tips to create a promo email that converts and will and get inspired by the best promotional email examples. Even if your email newsletter templates are pretty effective, do not miss out on a chance to improve your promo campaigns. [...] [more]
stripo.email    Marketing

strategy The Data-Driven Marketer’s Guide to Maximizing Holiday ROI [PDF]

NRF reported that 20% of a company’s annual revenue is generated from holiday sales alone—that number rising in 2017 by 5.5% exceeding its forecasts. It ' s no longer a secret that the holidays represent major opportunities for brands. With so much at stake, it’s no surprise that competition is fiercer than ever.In an effort to stand out, many companies are rolling out deep discounts and starting promotions early. This is a shortsighted tactic that, if handled incorrectly, will end up depleting your [...] [more] 
retentionscience.com    Event, Customization, Marketing, Mobile

strategy The Trends Transforming the Email Service Provider Landscape: Webinar Recording + Q&A [VID]

ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. With so much on the line, it’s no surprise that frustrations with ESPs run high. In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report, along with insights from other research we’ve done. You’ll learn… [...] [more]
litmus.com    ESP, Study

strategy The Ultimate Email Trigger Report: 12 Triggers That Boost Revenue [PDF]

Triggered campaigns use a variety of different data points to deploy a message. For example, welcome emails are informed by the date/time a subscriber first opted into a marketer’s mailing program, abandoned cart emails are sent if a consumer does not complete her purchase after she’s placed an item in her shopping cart, birthday emails use date of birth as the message trigger, and so on. Moreover, the same data point can often be used for a number of different triggered messages that help keep [...] [more] 
yesmail.com    Automation, Study

strategy How Direct Mail Automation Can Ease Your GDPR Transition

To be in compliance with the GDPR, direct marketing must meet one of several standards, including consent and legitimate interest. But how can you use marketing automation and direct mail to do so? With direct mail opt-in from your customers and prospects, you can ensure you are aligning with the legitimate interest standard. [...] [more]
marketo.com    Multichannel

strategy The 250ok Deliverability Guide [PDF]

At 250ok, we take email seriously. We know some people want to etch email’s headstone, but we aren’t down with that. We are, however, fully invested in the death of bad email. And believe us, it’s a jungle out there. Thus, we created... The 250ok Deliverability Guide. This can serve as your handbook to creating effective emails designed to keep your recipients safe and engaged, while your business reaps the benefits of a good sender reputation. You’ll find details on the finer, lesser-known mechanics [...] [more] 
amazonaws.com    Deliverability

strategy Roadmap to great Email Marketing in Travel and Hospitality

Done right, email marketing is one of the best performing channels for the travel and tourism industry. So it’s time you start taking full advantage of it. The ticket to success lies in a email marketing strategy that will grow your big or small business. But how? To master email marketing in Travel, you definitely need to bring two things: [...] [more]
emailvendorselection.com    Marketing

strategy The New Email Nurturing Strategy That Improved Our Engagement By Over 1,000%

There’s been a ton of research about lead nurturing and its ability to affect a funnel. We know that, on average, we see more qualified leads, shorter sales cycles, and larger purchase amounts made by nurtured leads when compared with non-nurtured leads. Who doesn’t want that? And using automation, a single marketer can scale and own a global nurturing strategy. [...] [more]
hubspot.com    B2B

strategy Take Control of Your Sending Frequency

With so many messages going out each day, consumers are becoming even more selective about the emails they open. How can you ensure that yours make the cut? [...] [more]
bronto.com    Frequency

strategy Profiling: steps for sending relevant, one-to-one emails [GFX]

A complete guide to developing an organic profiling cycle: from the collection of different data clusters (personal data relating to interests and behaviors) to segmentation, up to personalization and automation. In today’s world, simply reaching a recipient’s inbox is not enough. Relevance has become the main factor of a campaign’s success. In email marketing, relevance means delivering messages that meet the interests, habits, needs, and characteristics of the individual user. [...] [more]
mailup.com    Gallery, Customization, Intelligence

strategy Email Marketing Conversion Rate Comparison

Before you begin benchmarking data and statistics, you need to comprehensively understand your email conversion rate (ECR) and the metrics supporting it. Conversion rate refers to the percentage of subscribers who either complete the desired action or become customers, depending on your conversion goal. To compute your conversion rate, divide the number of signups or purchases by the total number of successful email deliveries. Then, multiply it by 100. [...] [more]
pureb2b.com    Conversionrate, Study

strategy 2018 State of Email Report [PDF]

The annual State of Email report from Litmus helps you understand the data, trends, and innovations that shape the email industry and provides actionable advice to help you build a successful email program in 2018. [...] [more] 
amazonaws.com    Study

strategy How to Design Your Invoice Emails [GFX]

he invoice is a critical message in the customer experience. Beyond accuracy, what also matters is the design. A poorly designed invoice email can cause customer confusion and even frustration. This pain point then could lead to a bottleneck in your payment collection. Well-crafted invoice emails streamline the billing process, strengthening your lifecycle campaign. Plus, they keep your company top of mind with customers. [...] [more]
customer.io    Automation, Gallery, Design

strategy E-Book: Relevanz im Marketing - wie Baur, Tennis-Point und Leifheit effizienter werben [PDF]

Die Beispiele zeigen, wie mit passenden Daten den richtigen Kunden das richtige Angebot gemacht wird. Wie sich Datenqualität sichern lässt und Datensilos vermieden werden. Wie mit statistischen Zwillingen neue Kunden gewonnen werden. Wie mit Nurturing-Strecken das Interesse gemessen werden kann. Die Fallstudien zeigen, wie Big Data, Predictive Targeting und Künstliche Intelligenz in der Praxis eingesetzt werden. [...] [more] 
absolit.de    Literature, Marketing
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