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stats 3 Data-Driven Recommendations for Effective Emails

Capturing the attention of consumers is a challenge marketers face year round, but it becomes even more pronounced during the holiday season. Try incorporating three of our key findings into your 2018 holiday email campaigns.  [...] [more]
persado.com    Subjectline, Study, Sendtime

stats Der Deutschen liebste E-Mail-Dienste 2019

Der ungebrochene Trend hin zu Gmail, den wir nun seit rund fünf Jahren beobachten, beschleunigt sich eher noch. Dagegenhalten können am ehesten die Dienste der großen US-amerikanischen Anbieter Apple und Microsoft, allerdings auf vergleichsweise niedrigem Niveau, sowie eine wachsende Zahl von eigenen Domains, „Wegwerfadressen“ und Nischenanbietern, wie das Wachstum bei den „Sonstigen“ zeigt. Die auch heute noch insgesamt dominierenden deutschen Anbieter leben daher augenscheinlich von ihrer Substanz. [...] [more]
publicare.de    Study

stats 5th Salesforce State of Marketing Report [PDF]

Released today, the fifth edition of the State of Marketing report shows how all that change is more relevant than ever. Based on a survey of more than 4,100 marketing leaders across the globe, the report is chock-full of valuable insights for marketers seeking a window into the strategic priorities, challenges, and technologies that are transforming their profession. [...] [more] 
sfdcstatic.com    Marketing, Study

stats Key Insights from a Year of State of Email Research: Webinar Recording + Q&A [VID]

f you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar. In this webinar, I discuss four major themes from this year’s research: [...] [more]
litmus.com    Design, Study

stats Q3 2018 Email and Mobile Benchmark Report [PDF]

We’ve analyzed email and mobile trends, as well as key performance indicators (KPIs), by collecting third quarter data from North American clients. Our quarterly benchmark report lets you compare your email and mobile campaigns and programs to those of your peers. Email volume rose by 5% in the third quarter — and there was a 12.3% decline in unsubscribe rates to 0.08% [...] [more]
cheetahdigital.com    Mobile, Study

stats 2018 State of Email Analytics: The Metrics Brands Measure and the Impact of Third-Party Analytics [PDF]

Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands measure, the analytics tools they use, and the impact of the two of those on program performance. [...] [more] 
pardot.com    Intelligence, Study

stats Lifecycle Benchmark - Insights on new subscriber engagement throughout the first year [PDF]

In this report, we take a look at how new subscribers interact with an email program throughout the first year of their relationship with a brand. We assign different metrics to each stage to measure how well marketers are able to acquire, onboard, engage, and retain their new customers throughout the first year. Use these metrics to evaluate your own program and identify areas where you may need to improve. [...] [more] 
returnpath.com    Marketing, Segmentation, Study

stats Retailers, Polish Up Those Subject Lines

Half of US consumers prefer hearing from retailers by email than via social media, text, display ads or mobile apps, according to a survey report from Yes Lifecycle Marketing [download page]. However, the study indicates that the vast majority ignore at least some emails from retailers. The survey asked more than 1,000 US consumers who [...] [more]
marketingcharts.com    Study, Subjectline

stats Top-1.000-Onlineshops: Mehr Marktplatzaktivität - EHI Retail Institute

Die Studie basiert auf einer Analyse der 1.000 größten Onlineshops, die das Kölner EHI Retail Institute gemeinsam mit dem Hamburger Statistikunternehmen Statista im Sommer/Herbst 2018 nun schon zum zehnten Mal durchgeführt hat. Die Studie listet die Onlineshops anhand der erwirtschafteten E-Commerce-Umsätze im Jahr 2017. [...] [more]
ehi.org    Study

stats Studie: E-Mail Marketing im deutschen E-Commerce 2018

Der Markt für E-Mail-Plattformen ist nach wie vor zersplittert, das Angebot unübersichtlich: 63 verschiedene E-Mail-Service Provider (ESP) konnten wir bei den analysierten Onlineshops *** identifizieren. 89 % dieser Shops nutzen eine der 20 meistverbreiteten Plattformen gemäß dieser Studie; bei drei Viertel aller Firmen (74,5 %) ist eine der 10 gängigsten Lösungen im Einsatz. Damit hat der Markt für E-Mail-Plattformen aus wirtschaftstheoretischer Sicht knapp die Schwelle von „niedriger“ zu „mittlerer [...] [more]
publicare.de    ESP, Study

stats Brands Are Getting Better At Using Web Data For Targeted Email

Brands are sending targeted email, using data gathered on their sites. But not all of them are at the top of their game, according to Data & Targeting, a study by Gartner L2. Of the firms studied, 48% request email content preferences, an increase of 9% over last year. However, only 8% ask for email frequency preferences -- down from 14% in 2017. Travel brands -- which have the highest email open rates -- lead here, with over three-quarters allowing customers to specify their email content preference [...] [more]
mediapost.com    Customization, Study, Webanalytics

stats The State of Email Marketing in 2018

Businesses see the importance of sending marketing emails regularly. The majority of businesses send marketing emails either daily (32%) or weekly (41%). Larger companies are more likely to send emails frequently. We found that 37% of businesses with more than 500 employees send marketing emails daily, versus 21% of businesses with 101 to 500 employees. [...] [more]
themanifest.com    Frequency, Study

stats The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018

In our 36-criteria evaluation of B2B marketing automation platform (MAP) providers, we identified the six most significant ones — Act-On Software, bpm'online, Marketo, Oracle, Salesforce, and SAP — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals make the right choice. [...] [more]
forrester.com    Automation, ESP, Study, B2B

stats Industry Spotlight: Email Marketing at Nonprofits

Based on a survey of 240+ nonprofits, we examine a range of email marketing issues, including list size, workflows, automation, deliverability, and more. [...] [more]
litmus.com    Study

stats Q2 2018 Email & Mobile Benchmark Report [PDF]

We’ve analyzed major email marketing and mobile trends and key performance indicators (KPIs) by collecting data from North American clients. Our quarterly benchmark report gives you the opportunity to compare your email and mobile campaigns and programs to your peers. The 2018 Q2 Email and Mobile Benchmark Report includes: Revenue per email, Open, click to-open, and unique click rate analysis, Transaction and transaction to click rates Average order values, [...] [more]
cheetahdigital.com    Study
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