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stats Strategies, Tactics & Trends, Survey Summary Report [PDF]

Email marketing has been constantly developing for more than twenty years, and you can’t expect to generate new leads and acquire new subscribers using obsolete strategies and tactics. But what works, and what doesn’t, in email marketing today? To help you answer this question, Ascend2 and our Research Partners fielded the Email Marketing Survey. We thank the 272 marketing influencers who responded to this survey during the week of January 20, 2019. [...] [more] 
ascend2.com    Study

stats E-Mail für Dich 2.0 - länderspezifische Studie zur Kommunikation im Internet

Mit der „E-Mail für Dich 2.0“ führen wir unsere Forschungsreihe zur privaten Kommunikation im DACH-Raum fort. Wie bereits in unserer 1. Ausgabe, wurden in 2018 erneut 3.000 E-Mail-Nutzer in Deutschland, Österreich und der Schweiz vom Institut MindTake Research rund um ihre private Kommunikation im Internet und erstmals auch zum Thema Datentransparenz befragt. Wie verbreitet sind die Kommunikationskanäle Instant Messenger und soziale Netzwerke unter E-Mailern in 2018? Was sind 2018 die wichtigsten [...] [more]
united-internet-media.de    Study, Trend

stats The State of Email in 2019: The Data, Trends, and Innovations Shaping the Email Industry

Staying on top of the ever-changing email world can feel like an impossible task. Email clients, platforms, and industry standards continue to evolve. New laws mean finding new ways to reach and speak to subscribers. Customer expectations have soared, as have their options for reading and acting on your emails. That’s why, every year, we round up the must-know data, trends, and innovations from the past 12 months into a one-stop resource: Litmus’ State of Email Report. [...] [more]
litmus.com    Study

stats The Best Time to Send Emails

Is 10pm the new best time to send B2B emails? Another interesting finding is that despite conventional wisdom, we had our second highest click rate at 10pm. This is a pattern we've seen with B2B email newsletters in the past. Decision makers and business owners in particular tend to do their research and reading in the evening, not at 9am during the work week. [...] [more]
theseventhsense.com    B2B, Study, Sendtime

stats Forrester: You’ve Still Got Mail

It has been more than two decades since AOL popularized email with the catchy “You’ve got mail” greeting. So ubiquitous was it in its heyday that it was the title of a rom-com starring Tom Hanks and Meg Ryan. Since then, however, the way that people use the internet to communicate has evolved significantly. AOL and Yahoo recently shuttered their once popular instant messenger services, as mobile messaging, social networking, photo sharing, and video chat have risen to prominence. You’ve Got Mail has [...] [more]
medium.com    Study, Trend

stats Impact of Gmail Annotations

After some EOY testing with Gmail Promo images, have some data (and some warnings) to share. More details in a longer post at some point, and much more testing to be done.1) If using your web logs to count number of image views, you may be overestimating. Looking at user-agent data, we discovered that 7.6% of image loads were not the Google Image Proxy. Mostly seems to be systems loading all images to scan for content issues (K-12 schools, universities, law firms, etc). List composition would cause [...] [more]
twitter.com    Marketing, Study

stats 2018 Holiday Sales Break Records Thanks to Email's Massive Influence

To say that 2018's Cyber Monday was a digital doorbuster is a colossal understatement. November 26, 2018 will go down as the biggest online shopping day in U.S. history thus far, with sales reaching a staggering $7.9 billion. [...] [more]
multichannelmerchant.com    Event, Study

stats You’ve Still Got Mail

Younger users are sticking with email. Despite the notion that younger users are most susceptible to overlooking email in place of shiny new messaging and social networking apps, more users ages 12–17 are using email than are using either Snapchat or Facebook. Even as monthly Snapchat usage among 12–17-year-olds jumped from 39% in 2014 to 67% in 2017, email adoption grew from 69% to 82% over the same period. [...] [more]
forrester.com    Study

stats 2018 Email Client Market Share Trends

The results are in! I've analyzed over 11 billion email opens from 2018 to break down the latest email client market share trends you need to know. Here's how the top 10 for the year shook out: Apple and Gmail remain dominant. Combined, Apple and Gmail hold 4 of the top 5 email clients with 75% of the total market share. This is the most top heavy the email client market share has ever been. In fact, since recording email opens from 2013, this is the first time that *only* 2 email clients have [...] [more]
kevinmandeville.com    Study, Trend

stats E-Mail-Marketing Benchmarks 2019

Die aktuelle Benchmark-Studie analysiert und vergleicht das E-Mail-Marketing von über 5000 Unternehmen. Vorhandene Potenziale bleiben oft ungenutzt. Automatisierte Mailings, segmentierte Kampagnen und individuelle Kundenansprache – Themen, welche trotz großer Präsenz in den Fachmedien keinen Anklang in der Praxis zu finden. Während Händler, Markenhersteller und Touristiker sich wirklich mit dem Thema auseinandersetzen und sich mit personalisierten, sympathischen und außergewöhnlichen Begrüßungen für [...] [more]
absolit.de    Study

stats E-Mail-Marketing Benchmarks 2019 [PDF]

Analyse der E-Mail-Marketing-Aktivitäten von 5037 Unternehmen, Status quo und Best Practices. Die Studie untersucht die E-Mail-Marketing-Aktivitäten von 5037 Unternehmen aus neun Branchen anhand von bis zu 143 Einzelkriterien. Sie dokumentiert Best Practices und dient als Leitfaden, wie Unternehmen vorgehen sollten. [...] [more] 
absolit.de    Study

stats 3 Data-Driven Recommendations for Effective Emails

Capturing the attention of consumers is a challenge marketers face year round, but it becomes even more pronounced during the holiday season. Try incorporating three of our key findings into your 2018 holiday email campaigns.  [...] [more]
persado.com    Subjectline, Study, Sendtime

stats Der Deutschen liebste E-Mail-Dienste 2019

Der ungebrochene Trend hin zu Gmail, den wir nun seit rund fünf Jahren beobachten, beschleunigt sich eher noch. Dagegenhalten können am ehesten die Dienste der großen US-amerikanischen Anbieter Apple und Microsoft, allerdings auf vergleichsweise niedrigem Niveau, sowie eine wachsende Zahl von eigenen Domains, „Wegwerfadressen“ und Nischenanbietern, wie das Wachstum bei den „Sonstigen“ zeigt. Die auch heute noch insgesamt dominierenden deutschen Anbieter leben daher augenscheinlich von ihrer Substanz. [...] [more]
publicare.de    Study

stats 5th Salesforce State of Marketing Report [PDF]

Released today, the fifth edition of the State of Marketing report shows how all that change is more relevant than ever. Based on a survey of more than 4,100 marketing leaders across the globe, the report is chock-full of valuable insights for marketers seeking a window into the strategic priorities, challenges, and technologies that are transforming their profession. [...] [more] 
sfdcstatic.com    Marketing, Study

stats Key Insights from a Year of State of Email Research: Webinar Recording + Q&A [VID]

f you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar. In this webinar, I discuss four major themes from this year’s research: [...] [more]
litmus.com    Design, Study
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