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mobile Improving the Customer Experience with Deep Linking

Through Deep Linking, we will have support for both iOS Universal Links and Android Deep Links, enabling marketers to create content in email or SMS messages that opens links to destinations within their app instead of in a mobile browser. For example, if you’re sending a hot new deal to a recipient for a purchase page that is part of your app, you can have mobile users go straight to the application, while desktop users and recipients without your app land at your destination URL on your website, [...] [more]
messagegears.com    Mobile, Multichannel

mobile Email Client Support for Media Queries

Now that Outlook.com may be starting to support email media queries, we have seen a resurgence in interest about how to use them. Read on to learn about media queries in HTML email. What Are Email Media Queries? Media queries are part of CSS3 and allow developers to customize their content for different presentations or devices. A media query consists of an optional media type (all, handheld, print, TV and so on) and any number of optional expressions that limit when the query will trigger, such as [...] [more]
emailonacid.com    Design, Mobile

mobile Gmail v8.12 begins testing Dynamic Email (AMP) support [APK Teardown]

At this stage, most readers have probably heard of AMP. It's short for Accelerated Mobile Pages, and from a user perspective, it's basically just supposed to speed up load times for web pages; but in practical terms, it has some unintended consequences. About a year ago, Google also began talking about bringing AMP to Gmail. Testing on Gmail for the web began shortly after the announcement, but was only open to select companies and testers. This test is now expanding to the app itself. A new [...] [more]
androidpolice.com    Mobile, Trend

 mobile Outlook.com To Support Media Queries

The webmail version of Outlook will now behave exactly like its mobile apps. The empty attribute selector hack [owa] will still work. Progressive enhancement should now use the supports query instead of WebKit targeting. [...] [more]
kevinmandeville.com    Design, Mobile

mobile 700 kostenlose Newsletter Templates (alle responsive!)

Sollen Ihre E-Mails auffallen? Dann sehen Sie sich diese 700 kostenlosen Newsletter-Vorlagen an. Kleiner Bonus - sie sind alle handytauglich! [...] [more]
emailtooltester.com    Design, Mobile, Tool

mobile Choosing a Responsive Email Framework: MJML vs. Foundation for Emails

Implementing responsive email design can be a bit of a drag. Building responsive emails isn’t simple at all, it is like taking a time machine back to 2001 when we were all coding website layouts in tables using Dreamweaver and Fireworks. But there's hope! We have tools available that can make building email much easier and more like coding a modern site. Let’s take a look at a couple of different frameworks that set out to simplify things for us. [...] [more]
css-tricks.com    Design, Mobile, Tool

 mobile Stack Overflow Email Management: A UX Case Study

Up until a year ago, Stack Overflow didn’t send much email. There were a few emails sent to highly active Q&A users, plus emails for basic things like resetting your password or verifying your email address. The assumption was that users didn’t want or need emails from us. If they wanted to hear from us, they could visit the site. This assumption was true for some users - particularly highly active Q&A users, who are already visiting the site regularly to moderate or participate in question threads. [...] [more]
medium.com    Design, Customization, Mobile

mobile HEML - an open source markup language for building responsive email

SparkPost has introduced an open-source email development tool called HEML. The offering, which allows users to code responsive emails, is one of several "standalone, platform-agnostic developer tools available for free in the email space," the company says. [...] [more]
heml.io    Design, Mobile

mobile Improve your Click-Through Rates with Perfectly Responsive Emails

This shouldn’t come as a surprise but more emails ever are read on mobile devices and it is an increasing trend. An average of 50% of emails are opened with mobile devices according to a study by [more]
medium.com    Design, Mobile

mobile Background Images & Samsung Email App

Notice your background images are not appearing in the Samsung native email app? Learn what you need to update in your code so that they appear. I tested all of these options and determined that you need to use single quotes around your background image URLs or they will not appear! A strange bug, but thankfully a simple fix! [...] [more]
courtneyfantinato.com    Design, Mobile

mobile Consistent Media Query Support Returning to Outlook Apps

nconsistent media query support in Outlook’s mobile apps has been causing email designers and developers quite some headaches. Today, things are changing: We are super excited to announce that media queries in the Outlook iOS and Android apps for all account types are now supported. [...] [more]
litmus.com    Design, Mobile

mobile Deep Linked Email-App Links

Email marketing typically has the biggest ROI of any marketing channel. Today, 69% of emails are opened on mobile rather than on desktop, and year over [...] [more]
branch.io    Mobile, Tool

mobile The Evolution of Responsive Email Design [GFX]

In 2013 I wrote a blog post called “Responsive Email Design: 10 great examples” on Econsultancy, which you can read here if you’re interested. It’s been four years since that was published, so I [...] [more]
medium.com    Gallery, Mobile

mobile Don't let Gmail break your emails

We’ve all heard of responsive email design, but have you heard of hybrid email design? Hopefully the answer is yes. Although hybrid coding is still quite new in the email industry, it could save you the headache when experiencing issues on email clients, such as Gmail, that don’t process media queries. Responsive design works by triggering a media query, which then makes tables and images fluid. With hybrid design, tables and images are fluid by default and then use CSS widths and Microsoft condition [...] [more]
communicatorcorp.com    Design, Mobile

mobile Gmail Features v/s Non-Gmail ID Fallbacks

Statista has forecasted that by 2019, worldwide smartphone users will reach a massive 2.5 billion. This reaffirms the need for email marketers to focus on building responsive emails.As per statist [...] [more]
emailmonks.com    Design, Mobile
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