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discussion 10 Best Newsletter Examples to Inspire You in 2019 [GFX]

In our previous post, we showed how to make your first email campaign successful and how to improve current ones in 10 simple steps. Today, we’re going to show you the best email newsletter examples (in our opinion) for your inspiration. [...] [more]
stripo.email    Gallery

discussion The 10 Best Emails of 2018 [GFX]

There are no prizes other than bragging rights. The categories have been the same since we first started and reflect our thoughts on which types of emails are most strategic in nature and, when done right, can have the biggest impact on a marketer’s business. And now, with no further ado, we bring you 2018’s selection of emails. [...] [more]
onlyinfluencers.com    Gallery

discussion The Dangers of Overpersonalization

In many ways, personalization is a good thing. Internet users are so inundated with content, that filtering through the noise and presenting only information of interest can reduce user effort and enrich online experiences. Many users know that every interaction online is tracked and analyzed. All of this data is tagged and segmented to create individualized customer profiles, which drive the delivery of personalized content (stories, products, ads, and information) to us online. But when does [...] [more]
nngroup.com    Customization

discussion GIFs in Outlook!

Windows #OfficeInsiders, make your emails more animated with animated gif support in Outlook! Available now in the latest #InsiderSlow build! [...] [more]
twitter.com    Design

discussion Interview: How 250ok is Helping Marketers Optimize Email Performance

Being responsible for email deliverability, authentication, and reputation management isn’t something I enjoy about running an email program. But it is one of the areas I’m most serious about. Whether you are running a mature email program or in the early stages of building one for a growing business, you should strongly consider a proactive strategy for monitoring your inboxing placement rates, sender reputation, and subscriber engagement analytics. [...] [more]
medium.com    Tool, Deliverability

discussion Capture sales this Valentine's Day with email marketing [GFX]

Did you know that in 2018, Valentine’s Day spending hit a record-breaking $19.6 billion? It’s no wonder that Valentine’s Day sends business owners’ hearts aflutter. According to a study by Prosper Insights & Analytics for the National Retail Federation, the average person planned to shell out more than $140 on traditional Valentine’s Day merchandise, with customers aged 25 to 34 being the biggest spenders. Consumers, on the whole, planned to spend a total of: [...] [more]
verticalresponse.com    Event, Gallery

discussion Experiment: We're wanting to find the average location of the email 'fold'

Is above the fold a thing? We want to gather some information from our email recipients to find out the average 'fold' position... Click or Tap where your screen ends and to find out the latest email news. [...] [more]
twitter.com    Design, Study

discussion 3 Email Marketing Trends to use in 2019

If you are sticking to your same old playbook of years past, you are missing out on the opportunity to create lasting relationships with subscribers. Try these 3 new trends to stand out in that crowded inbox in 2019! [...] [more]
sendgrid.com    Trend

discussion 2019 eec awards

Want tips for this year’s awards season? Check out our recent Award winners’ webinar: Taking Advantage of the Promise of Interactive Emails or view the PowerPoint presented by 2018 eec award winners – Chad S. White and Alice Li – and eec Award Subcommittee Leaders Shanon Strahl and Mark Talley. The Email Experience Council is accepting nominations for individuals who represent the best and brightest in the email marketing industry. Nominating your email marketing hero is free and easy. The eec will [...] [more]
emailexperience.org    Event, Marketing

discussion newslettersguide.org: A 201 guide for everyone

The Shorenstein Center, Lenfest Institute, and digital consultancy/email gurus Yellow Brim teamed up to develop NewsletterGuide.org, a collection of questions to ask before building (or rebuilding) a newsletter, including these from Tim Grieve: Who’s your audience? How will you serve that audience? Why do we care about that audience? No, really, what’s the payoff? Who will write the newsletter? Who will do the design/development/production work required, and how will we pay for it? How will you promo [...] [more]
newsletterguide.org    Marketing

discussion EmailDrips.com: Email Drip Campaigns for Inspiration [GFX]

Email Drips is the worlds first gallery with the best email drip campaign examples from the experts in your industry. Get inspired by examples of drip emails like webinars, product launches, free trials, onboarding, live events and more! Want more cool email strategies and email drip campaign examples in your inbox? Let us know where to send them [...] [more]
emaildrips.com    Automation, Gallery, Design, Tool

discussion By People for People, and Why It's Time to Say Bye to "Subscribers"

Maybe you’re a business owner. An innovator. An entrepreneur. Maybe you’re a mother. Or a father. Or a brother, or a sister. A best friend or compadre. A curious learner. An animal lover. Eater of tacos. A kind soul and a compassionate heart. Whatever you are, you’re a living, breathing, feeling person. Odds are slim that you—yes, any of you people out there—would ever slip “subscriber” [...] [more]
drip.com    Marketing

discussion Are voice assistants the future of email marketing?

Google Assistant was released two years ago. Microsoft Cortana and Amazon Alexa both came out in 2014. And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). The world of voice assistants has been with us for the better part of a decade. With it is a world of punditry, criticism, and prognostications about what voice assistants mean for marketers in general and the email industry in particular. Back in December, [...] [more]
litmus.com    Design, Trend

discussion LashBack Presentation at Mailcon January 2019 [PDF]

On January 5th, LashBack CEO Peter Wilson delivered an impactful presentation entitled “Building Long-Term Value in Email” at Mailcon in Las Vegas. Utilizing LashBack’s unique insights on email, the presentation focused on how the market is evolving -- with a clear need to focus on the consumer experience and what actions deliver long-term business value. Prioritizing best practices does not mean focusing only on optimizing message components and inboxing, it has to consider the consumer experience. [...] [more]
slideshare.net    Trend, Deliverability

discussion Campaign Monitor Expands into Enterprise Email Market with Acquisitions of Sailthru and Liveclicker

-CM Group — a family of marketing technology companies including Campaign Monitor, Delivra and Emma — announced today the acquisitions of Sailthru and Liveclicker, adding nearly $60 million in revenue and 540 new customers, including Bloomberg, Samsung and Fashion Nova. Sailthru, a cross-channel experience management platform, and Liveclicker, a provider of real-time email personalization solutions for marketers, bring easy to use, effective and scalable enterprise solutions to CM Group. [...] [more]
businesswire.com    ESP
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