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discussion LiveClicker's Guide to Real-Time Email Personalization [PDF]

As a marketer today, you need to do all you can to create highly personalized, engaging, impactful email experiences for your customers and prospects. But how to cut through the inbox clutter and deliver exactly the right content at precisely the right time? The answer lies in real-time email personalization, and the good news is that it doesn’t have to be complex. [...] [more] 
liveclicker.com    Gallery

discussion Slack update adds features including messaging people on email

The new update will allow Slack customers to connect with other users, even if they don't use the app itself. Users can send a Slack message straight to someone's email. The recipient can then join the Slack conversation, or reply via email. The ability to send Slack messages to email is available now, and the ability to reply via email to Slack will roll out down the line. "For the first time, we're bringing together people who are in a real time collaboration hub and good old-fashioned email [...] [more]
businessinsider.de    Multichannel

discussion Time To Expand the Role of Email Marketing

Is it time to rethink the role of email marketing? Beyond a few developments such as optimizing for mobile, the role of email marketers has changed surprisingly little in the last 20 years. Oh sure the tools have gotten better and more sophisticated, but what email marketers and teams do really hasn’t evolved much. So it had me thinking, is it time for email marketing to think bigger, to expand its scope and purview? To expand the thinking or perhaps repositioning of email marketing? [...] [more]
onlyinfluencers.com    Marketing, Multichannel

discussion Gartner Magic Quadrant for Multichannel Marketing Hubs 2019

Marketers see personalization as key to multichannel marketing success. In response, MMH vendors are facilitating unified customer profiles, strengthening machine learning and delivering insights to drive relevant interactions in real time. Use this research to evaluate effective MMH solutions. [...] [more]
gartner.com    ESP, Multichannel, Study

discussion Bug: Gmail currently messes up animated GIF compression

I've seen several reports this week that Gmail messes up animated GIF compression. Consider the following code with an animated GIF (thanks to Thomas D. on Slack for providing a similar example) : [...] [more]
github.com    Design

discussion How one country blocks the world on data privacy

The GDPR is the world's toughest standard for data privacy. But nearly a year later, its chief enforcer has yet to take a single action against major tech firms like Facebook and Google. [...] [more]
politico.com    Law

discussion How Brands Utilize Gmail's Promotions Tab Annotations [GFX]

In December 2018, Gmail launched major updates to its Promotions tab, providing email marketers with more ways to make their emails visible and valuable to recipients. In addition to standard inbox text like subject lines or preview text, marketers can use annotations to include additional information like promotion codes, a featured image, and deal expiration dates—all visible to your subscribers before they open your email. [...] [more]
litmus.com    Gallery

discussion Top Designs for March [GFX]

Mmmmmmm burger… sorry distracted there. In between demolishing as many easter eggs as humanly possible and the continued obsession with finding the best burger we thought we’d share the round up of what March had to offer… Enjoy! 1. McDonalds SL: Still a Big Mac or not a Big Mac? The results are in! [...] [more]
emaildesignreview.com    Gallery

discussion Top Performing Emails & Key Trends, Q1 2019 edition [PDF]

A look at eight emails that significantly exceeded Sailthru's cross-customer benchmarks and the trends you should be thinking about applying to your own program. The holiday season moves at lightning speed and January gives marketers a chance to breathe easy and focus on their goals for the year ahead. New Year’s resolutions tend to be pretty standard: Being healthier and losing weight, saving money, learning new skills.For email marketers, the latter likely involves increasing clicks and [...] [more] 
sailthru.com    Gallery

discussion Email Inspiration: 2019's Must-Subscribe Brands

Every year, we survey thousands of email marketers about the brands that inspire them the most and use these insights to put together the ultimate list of the most inspiring email brands. Here are 2019’s must-subscribe brands. [...] [more]
litmus.com    Gallery, Design

discussion DoiChain - “Double-Opt-In“ System on the Blockchain [PDF]

This primarily technical document is mainly intended to be understood by blockchain developers. Several chapters are also readable for a non-technical audience. E.g. 2) Summary 3) Background & Motivation and others. Also visit https://www.doichain.org/en/#about . [more] 
github.com    Law, Spam

discussion Blockchain-based email system

There are more than 3 billion email users and Blockchain offers them a new email platforms the ability to grow without a third party in the middle extracting all the value, or harvesting personal data. Despite the apparent value of a blockchain-based email platform, relatively few projects exist in this market. 1.John McAfee SwiftMail-: a private messaging service founded by John McAfee, according to the project’s website. But in this, you can only exchange messages with other SwiftMail accounts. [...] [more]
medium.com    Trend

discussion Ansira Acquires BrightWave to Strengthen Customer Experience Management

Ansira Partners Inc. ("Ansira"), a leading marketing technology and services firm helping brands orchestrate customer experiences in the brand-to-local ecosystem, today announced the acquisition of BrightWave, a leading email and eCRM company in the United States. Cited as a best-in-class industry leader by analyst firm The Relevancy Group, BrightWave has an unmatched collection of technology partners, including Salesforce Marketing Cloud, Adobe/Marketo, Oracle Marketing Cloud, and IBM Marketing [...] [more]
prnewswire.com    ESP

discussion Building the future of email with AMP

The AMP Project’s mission is to enable more user-first experiences on the web, including web-based technology like email. For most of us, not much has changed in email functionality since the first time we were introduced to email. Because AMP is inherently fast and secure, we brought AMP technology to email in order to give users an interactive, real-time experience that also keeps inboxes safe. [...] [more]
amp.dev    Design, Trend

discussion Google Officially Launches AMP for Email

Last year, Google announced their AMP for Email initiative in their latest attempts to make email more modern and dynamic. And now, Google announced a beta program for dynamic email for Gmail where AMP can be directly embedded into messages. Google also announced wider support for AMP by email service providers and mailbox providers, as well as some new features. [...] [more]
returnpath.com    Design, Trend
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