MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts. [...] [more]
Marketers are bracing for the "Cookiepocalypse" — when Google Chrome follows up on its promise to cut support for the third-party cookie by 2022. [more]
Microsoft wants to build one Outlook client for Windows and Mac, replacing the existing clients with an app that's powered by web technologies. When ready, this new client will replace the existing Mail & Calendar apps on Windows 10. [...] [more]
Rewatch the 5 Litmus Live events that really seemed to resonate with email geeks around the world in 2020. Although it wasn’t exactly the same as getting together in London, Boston, or San Francisco, we were able to bring Litmus Live to more folks than ever virtually. And it helped everyone weather an otherwise extremely difficult year. While everyone had their own favorite Litmus Live Day and Week sessions, here were the five that really seemed to resonate with email geeks around the world. [...] [more]
Diese Trends dürfen in keinem Marketingplan fehlen! [more]
Marketing executives focus too much on ever-narrower demographic segments and ever-more-trivial product extensions. They should find out, instead, what jobs consumers need to get done. Those jobs will point the way to purposeful products—and genuine innovation. [...] [more]
Join the Spamhaus Know How DNS Blocklist basics webinar, to start at the very beginning of the DNS blocklist journey. [more]
2x Gold, 2x Silber und 5x Bronze. Gold für Adler Modemärkte und Nayoki sowie DB Fernverkehr und Ogilvy. In diesem Jahr wird der E-Mail-Award zum siebten Mal in Folge vergeben. Dieser Award zeichnet die besten Kampagnen im Bereich E-Mail-Marketing aus. Im Zentrum stehen kreative und außergewöhnliche Kampagnen von Unternehmen und Agenturen. Alle Einreichungen zeigen ein sehr hohes Level für relevantes und zukunftsorientiertes E-Mail-Marketing. Aus aktuellem Anlass konnten die Awards leider nicht live [...] [more]
In 2020, email marketing has, like so many parts of our work and personal lives, had to undergo a rapid transformation. As the pandemic continues to lead to wide-ranging changes to the way consumers perceive brands and consider purchases, email marketers have adapted in many innovative and inspiring ways. In this blog, five of the brightest minds from the world of email marketing provide their key trends for 2021. With email continuing to play a vital role in nurturing, acquiring and retaining custom [...] [more]
CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent [...] [more]
On-demand video resources covering email topics on deliverability, analytics, sending best practices and more, presented by email industry experts. [...] [more]
Email service provider Sendgrid is grappling with an unusually large number of customer accounts whose passwords have been cracked, sold to spammers, and abused for sending phishing and email malware attacks. Sendgrid's parent company Twilio says it is working on a plan to require multi-factor authentication for all of its customers, but that solution may [...] [more]
What happened on day 5 of Litmus Live Week 2020? Check out our top takeaways from sessions on email deliverability, personalizing with AMPscript, and more. [more]
oday we are announcing that, based on the results and feedback we received, the developer preview of AMP for Email will end on October 1st. After that date, AMP for Email will be turned off in Outlook.com. Emails that used AMP will instead render using regular HTML; there is nothing extra email senders need to do for this fallback to work automatically. If email senders want to send dynamic emails to Outlook users, we encourage you to leverage Actionable Messages instead. [...] [more]
Expect your job to continue to change.
It’s requiring more time to optimize the experience for everyone.
The fragmented ESP landscape is becoming more competitive.
ESPs rarely meet all your needs, and you shouldn’t expect them to.
Expect more email innovation, whether it’s from ESPs, 3rd-party tool providers,or inbox providers.
Small teams will continue to require versatile email marketers, while larger teams will require specialist roles. [more]