What’s an email autoresponder and how can it improve your digital marketing strategy? Here are six excellent ways to use automation in your email campaigns. [...]
[more]
myemma.com 
Automation, Gallery
Verizon Media found in their research mail clients using IMAP to fetch emails that are plugged into a charger and connected to Wi-Fi aggressively prefetch all content in an email, prompting nearly all open pixels to report as “opened.” Those emails could truly be deleted by the user without being opened, but since the pixel was prefetched (not even rendered, yet still considered “open”), your data tells you otherwise. [...]
[more]
250ok.com
Openingrate, Study
I’m excited to announce that today Salesforce, the global leader in CRM, has completed its acquisition of Evergage. My co-founder Greg and I couldn’t be prouder. This is a big milestone for all of our stakeholders: our employees, customers, partners and investors. Evergage’s mission has always been to personalize the world, and we’ve been doing that one client at a time for nearly ten years. Now we enable hundreds of leading companies – including Autodesk, Carhartt, CenterState Bank, Citrix [...]
[more]
evergage.com
ESP
Email marketing is notorious for changing frequently—and changing fast. With so many things to keep up with, how do you know what affects your program the most? In this webinar, we took a look at the changes on the email marketing horizon and share our predictions on where email is heading in 2020 and beyond. [...]
[more]
litmus.com
Design
Last week we teamed up with Really Good Emails‘ co-founder, Matt Helbig, to highlight the unforgettable emails of 2019. All in all, it truly has been a great year for email. We’re definitely seeing marketers unleash their creative talents creating all sorts of masterpieces on their email canvases. If we had to summarize this year in email, we’d characterize 2019 as a year that saw an aggressive raising of the bar—emails are not only visually stunning [...]
[more]
iterable.com
Gallery, Design
The environmental impact of e-commerce, and reducing its carbon footprint, will be the hot topic of 2020. During the past year, the Nordic consumers have reacted strongly to environmental issues, and movements such as like the Swedish word “flygskam” (flight shame), illustrate that we are quick to adjust our consumption patterns. White Monday has challenged Black Friday, and new e-commerce business models are popping up here and there. This, as a clear result of heightened consumer awareness. [...]
[more]
apsis.com
Trend
2020: It wouldn’t be a new year without a passel of prophecies and things to come. Each industry has its fair share of oracles and fortune-tellers revealing their predictions, and digital marketing is no exception. From the inevitable to the ridiculous, I’ve recently read quite a few. However, one stood out to me as rather alarming. In its recent report of “Top Marketing Predictions for 2020,” Gartner claims that, “By 2025, 80% of marketers who have invested in personalization will abandon their [...]
[more]
iterable.com
Customization, Trend
Download the Gartner Top Marketing Predictions 2020 playbook to get insights into where marketing organizations of the future are headed and answers to your most critical questions, including: How are marketers overcoming the obstacles of personalization? How will the evolution of artificial emotional intelligence (AEI) technologies impact marketing strategies? How are marketers building data ethics guardrails? How will marketers leverage behavioral science in the future? How will customer experience [...]
[more] 
gcom.cloud
Trend
You might notice that in my "2020: What's next?" post, I didn't mention BIMI. BIMI, aka Brand Indicators for Message Identification, is the new way to specify what logo or brand avatar a sender wants shown alongside their email messages. (Learn more about BIMI here.) Showing a logo, avatar or little graphic along side an email message isn't a new thing. Gmail, Yahoo Mail and others have supported some form of logo display for a long time now. But where that logo was sourced from, how it was [...]
[more]
spamresource.com
From, Marketing, Spam
A mix of the two is even worse: "Thanks for unsubscribing and helping us pare this list down to reliable supporters." [...]
[more]
xkcd.com
Marketing
If you want your newsletters to stay ahead of the curve year after year, it’s important to keep up with new email design changes and trends. [...]
[more]
getresponse.com
Gallery
Explore user onboarding email campaigns from the fastest growing startups including Slack, Shopify, Envoy and more. WelcomeMail aggregates the best onboarding email campaings and keeps them up to date. [...]
[more]
welcomemail.io
Automation, Gallery
Iterable & Really Good Emails are teaming up to close out 2019 with an interactive webinar extravaganza. Join us as Jen & Matt unveil the winners of their unofficial, unconventional awards for the year’s most unforgettable emails. Warmest welcome email? Check. Most magnificent Shark Week-themed email? We’ll have an award for that, too. So whether [...]
[more]
vimeo.com
Gallery, Design
With the year 2020 within reach, we’re about to enter a new decade of email design. But which visual design trends will shape the look of emails in the 2020s? Trends that dominated designs in 2019 will still be popular in the coming year. We’ll continue to see vibrant colors, bold typography, and off-grid designs. But new trends in digital design will make their way into the email design world over the coming months. [...]
[more]
litmus.com
Gallery, Design, Trend
We asked email marketing experts from Campaign Monitor, AWeber, dotdigital, eFocus Marketing, Mailninja, Email On Acid, Holistic Email, & DigitalPi to tell us what email trends, tools and tactics marketers should consider implementing into their 2020 email marketing strategy. [...]
[more]
kickbox.com
Trend
EPiCβ - Rene's daily Email PiCks
