Creating a secure-by-default experience based on robust defenses has always been a core design principle for Gmail. That’s why we’ve established a strong baseline of security in Gmail, with built-in protections to help automatically filter out potentially malicious messages. While these defenses help keep Gmail users safe, email functions as part of a large, complex, interconnected ecosystem that we continually invest in and work to protect. After first announcing Gmail’s Brand Indicators for [...]
[more]
google.com 
Deliverability
We’ve got some big news to share with you! Pathwire has acquired Email on Acid. We’ll give you a moment to let that sink in …. While you probably have a few questions right now, the first thing we want to let each and every one of our customers know is that you don’t need … Continue reading "Major Announcement: Email on Acid Joins the Pathwire Family" [...]
[more]
emailonacid.com
Tool
Find out how Apple’s Mail Privacy Protection may impact email marketing programs and what you can do now to optimize your emails. [...]
[more]
litmus.com
Openingrate
?Today is an exciting day for Taxi for Email. For our team, for our customers, and for email teams everywhere?. [...]
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taxiforemail.com
ESP
In 2015, the ANA surveyed advertisers and agencies to identify problems in the often dysfunctional client/agency relationship. One issue rose to the top — the creative brief. [...]
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marketoonist.com
Marketing
Why do consumers like e-receipts? How can they benefit businesses too? What barriers should organisations be aware of and how can they overcome them? Experts from the DMA Email Council's Research Hub answer all these questions and more. [...]
[more]
dma.org.uk
Automation
MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts. [...]
[more]
martechtoday.com
ESP
Marketers are bracing for the "Cookiepocalypse" — when Google Chrome follows up on its promise to cut support for the third-party cookie by 2022.
[more]
marketoonist.com
Marketing
Microsoft wants to build one Outlook client for Windows and Mac, replacing the existing clients with an app that's powered by web technologies. When ready, this new client will replace the existing Mail & Calendar apps on Windows 10. [...]
[more]
windowscentral.com
Design
Rewatch the 5 Litmus Live events that really seemed to resonate with email geeks around the world in 2020. Although it wasn’t exactly the same as getting together in London, Boston, or San Francisco, we were able to bring Litmus Live to more folks than ever virtually. And it helped everyone weather an otherwise extremely difficult year. While everyone had their own favorite Litmus Live Day and Week sessions, here were the five that really seemed to resonate with email geeks around the world. [...]
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litmus.com
Design
Marketing executives focus too much on ever-narrower demographic segments and ever-more-trivial product extensions. They should find out, instead, what jobs consumers need to get done. Those jobs will point the way to purposeful products—and genuine innovation. [...]
[more]
hbr.org
Marketing
2x Gold, 2x Silber und 5x Bronze. Gold für Adler Modemärkte und Nayoki sowie DB Fernverkehr und Ogilvy. In diesem Jahr wird der E-Mail-Award zum siebten Mal in Folge vergeben. Dieser Award zeichnet die besten Kampagnen im Bereich E-Mail-Marketing aus. Im Zentrum stehen kreative und außergewöhnliche Kampagnen von Unternehmen und Agenturen. Alle Einreichungen zeigen ein sehr hohes Level für relevantes und zukunftsorientiertes E-Mail-Marketing. Aus aktuellem Anlass konnten die Awards leider nicht live [...]
[more]
email-marketing-forum.de 
Event, Marketing
In 2020, email marketing has, like so many parts of our work and personal lives, had to undergo a rapid transformation. As the pandemic continues to lead to wide-ranging changes to the way consumers perceive brands and consider purchases, email marketers have adapted in many innovative and inspiring ways. In this blog, five of the brightest minds from the world of email marketing provide their key trends for 2021. With email continuing to play a vital role in nurturing, acquiring and retaining custom [...]
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smartinsights.com
Trend
EPiCβ - Rene's daily Email PiCks
