Customer engagement is often discussed purely as a technology challenge. If only brands had the right platform, the right tools and the right customer data, they would somehow build deep and meaningful relationships with their customers. [...]
[more]
marketoonist.com 
Marketing, Multichannel
I’ve shared a version of this image repeatedly. I think it was only my Facebook friends that got the stick figure screaming in frustration, though. An overlapping circles diagram showing bounce classifications from 3 different ESPs and how they overlap (and don't) with each other and with my classifications of the underlying error. The reality is bounce handling is one of the most frustrating pieces of email delivery. Not only that, many people in the email space treat it as a simple process. It’s [...]
[more]
wordtothewise.com
Deliverability
Quo vadis, E-Mail-Marketing? Kürzlich hatte ich die Ehre, mich im Podcast des digital publishing reports mit Steffen Meier (Herausgeber und Chefredaktion des dpr) und Daniel Lenz (Co-Herausgeber des dpr) ausführlich über Chancen, Risiken und Best Practices im E-Mail-Marketing zu unterhalten: dpr-Podcast #6: Das unverwüstliche E-Mailmarketing. [...]
[more]
emailmarketingblog.de 
Marketing
If you are an email marketer, you probably know the challenge of not having enough resources to carry out a successful email marketing program. No wonder, insufficient staffing is listed as one of the top three biggest challenges that hinders the success of email marketers. Lack of resources often leads to vanilla email programs that might fail to get you the expected results. On the other hand, well-resourced email programs are more likely to be successful. For example, marketers who describe their [...]
[more]
business2community.com
Marketing
A few of you have asked me to write about this newsletter experiment, so here it is. It’s a little long so brace yourself. This newsletter started because my friend Yoshio and I were talking about how much we both want to be better about connecting with our friends. He mentioned Tim Ferriss’ 5-Bullet Fridays and I thought “Five bullets every week, that sounds do-able!” So I decided to write a personal newsletter following a simple format that I can see myself sticking to indefinitely. 17 issues later [...]
[more]
substack.com
Marketing
Längst geht es beim E-Mail-Marketing nicht mehr nur um den Versand von werblichen Inhalten an einen Verteiler von Empfängern, die sich für den Newsletter angemeldet haben. Vielmehr sollen die Inhalte an die spezifischen Bedürfnisse eines jeden Empfängers ausgerichtet sein. Neben den wettbewerbs- und datenschutzrechtlichen Anforderungen kommt nun mit der Entscheidung des EuGH zu „Planet49“ und den damit verbundenen Aussage zum Einsatz von Cookies ein weiterer Aspekt zum Tragen, der im Grundsatz nicht [...]
[more]
absolit.de
Law
Email may be the oldest form of digital communication, but it’s currently used by over half of the people in the world, with the population of email users expected to reach more than 4.3 billion by the end of 2023. In addition, over 293 billion business and personal emails are sent and received every day, a number that will exceed 347 billion by the end of 2023. And if you’re worried that email usage could die out, never fear: 78% of teenagers use email. [...]
[more]
sparkpost.com
Marketing
Our Data Science team used a neural network model to classify invalid and valid emails. They applied a convolutional neural network (CNN) and recurrent neural network (RNN) layers to capture and remember patterns in the email address. CNNs are traditionally used in image processing, but were used here to create n-gram data of character sequences which are fed to an RNN. The RNN is able to learn the patterns of these character sequences which it uses to distinguish valid email addresses from invalid [...]
[more]
sendgrid.com
Intelligence
As far as I know they are caching the images forever. What you can do though, is try adjusting the header of your mailing to force google not to cache the images. [...]
[more]
reddit.com
Customization
The TechCrunch article this references has one major, fundamental flaw: it doesn’t understand what open rates are. In saying that every sender can get a 100% open rate, it fails to take into account just how inaccurate a metric open rate is. [...]
[more]
emailgeekscommunity.com
Openingrate
If you're wondering if AOL still exists as a separate entity, the answer is no. AOL as a standalone ISP is no more. What was AOL is now part of Verizon Media Group, which for a time was called Oath. AOL, Yahoo and Verizon are all one mailbox provider, from a sender's perspective. The Yahoo CFL (Complaint Feedback Loop) aka FBL covers all of the legacy ISP domains that made up these separate providers. That includes aol.com, yahoo.com, verizon.net, and various other domains. You can find my best [...]
[more]
spamresource.com
Deliverability
To help inspire you to make the best email newsletter for your company possible, we’ve compiled some of our absolute favorite email newsletters. They are all fabulous for different reasons -- some have exceptional design, some have exceptional copy, some have exceptional calls-to-action ... but all are exceptional at solving for their subscribers’ needs. Check ‘em out! [...]
[more] 
hubspot.net
Gallery
Das Internet hat zu einer beispiellosen Beschleunigung der kommunikativen und kommerziellen Prozesse geführt. Real-Time oder Near-Time sind der neue Standard. Trotzdem lohnt sich ein Blick auf die langsameren, unauffälligeren Effekte und Trends, denn auch in diese haben eine nicht zu unterschätzende Dynamik mit erheblichen Chancen für E-Mail-Versender. Die wichtigsten Effekte im Kurzüberblick: [...]
[more]
marketing-boerse.de
Trend
I recorded myself while rehearsing my talk for Smashing Conf 2019. It's not perfect and I might have stuttered more than once. Plus, my Macbook fans became crazy towards the end. But this way everyone can enjoy the talk while it's still hot. [...]
[more]
youtube.com
Design
Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend. [...]
[more]
oracle.com
Subjectline
EPiCβ - Rene's daily Email PiCks
