The email deluge raises questions about marketing practices as nonessential businesses closed shops and storefronts amid the spread of the new coronavirus. [...]
[more]
nytimes.com 
Event, Marketing
Todd Rogers writes that if you are writing a coronavirus email, you need to remember that messages should be as easy to understand as possible. This means writing in the most accessible way possible, keeping it short and using large font sizes. [...]
[more]
cnn.com
CRM company Pipedrive today announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Mailigen, the first acquisition in the company’s history, will make it easier for Pipedrive customers to access software that generates leads and nurtures customers with the ease of use that is a hallmark of Pipedrive. [...]
[more]
pipedrive.com
ESP
Künftig können sich Kunden per E-Mail über Briefe benachrichtigen lassen, die sich noch im Zustellnetz der Deutschen Post befinden und wenig später vom Postzusteller in den Hausbriefkasten eingeworfen werden. Dazu kooperiert die Deutsche Post mit den E-Mail-Anbietern Web.de und GMX. [...]
[more]
onetoone.de 
Multichannel
Google’s black box algorithm controls which political emails land in your main inbox. For 2020 presidential candidates, the differences are stark. Pete Buttigieg is leading at 63 percent. Andrew Yang came in second at 46 percent. And Elizabeth Warren looks like she’s in trouble with 0 percent. These aren’t poll numbers for the U.S. 2020 Democratic presidential contest. Instead, they reflect which candidates were able to consistently land in Gmail’s primary inbox in a simple test. [...]
[more]
themarkup.org
Study, Deliverability
Get inspired for your product launch email campaign by these 25 email design examples. Come up with the product launch or new features announcement email design following the latest best practices. [...]
[more]
chamaileon.io
Gallery
Ah, deliverability — the bane of email newsletter producers everywhere. You've worked hard to promote your newsletter, gotten lots of people to sign up, and started dishing out that HTML gold. But even if your email gets delivered — where does it get delivered to, exactly? Did it get stuck i… [...]
[more]
niemanlab.org
Marketing, Deliverability
Don’t get me wrong, testing is important in email. We do quite a bit of it ourselves! But over the past few years, I’ve encountered many marketing teams that treat A/B testing like another box to check rather than implementing tests in a way that brings real gains. Many teams test on audiences too small to achieve statistically significant results. Other times the goal of the test is not clear.
[...]
[more]
theseventhsense.com
Test
E-commerce Personalisation in the Nordics is partly based on four consecutive surveys conducted between February 2019 to March 2019 in Denmark, Finland, Norway, and Sweden by YouGov. The aggregated survey consists of quantitative interviews with subjects over the age of 18 with a national representation of gender, age, and region. The total amount of respondents is 4063, with 1039 in Sweden, 1013 in Denmark, 1010 in Norway and 1001 in Finland [...]
[more] 
anpdm.com
Customization, Marketing
When I ask myself, what vendors are there in the deliverability monitoring tools space, I think of three primary vendors: Return Path, 250ok and eDataSource. Then I ask myself, what will this vendor landscape look like in a year from now? [...]
[more]
spamresource.com
ESP, Trend
Validity, the most trusted name in customer data quality, announced today that it has entered into a definitive agreement to acquire 250ok. [...]
[more]
businesswire.com
ESP, Trend
Email Marketing data feeds consist of two feeds: the Placement Feed and the Campaign Performance Feed. The Placement Feed provides metrics on how many emails from a sender domain are delivered to the inbox, spam, and folders. It also provides metrics for error and complaint counts. The Campaign Performance Feed provides key metrics such as delivers, opens, reads, glances, skims, deletes, and clicks for a sender domain. Metrics are broken down by sender domain and campaign. [...]
[more]
verizonmedia.com
Intelligence, Openingrate, Deliverability
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during 2020. See what they said about competitive differentiators. [...]
[more]
oracle.com
Trend
The onboarding email newsletter is a part of a welcome email series that plays a crucial role in creating a comfortable environment for the subscribers. Not every company needs them, but if you are planning to sell goods, offer services, or make a multifunctional website with helpful information, then chances are you will need one or two for creating a good user experience as well as running a successful email marketing strategy. [...]
[more]
designmodo.com
Automation, Clickrate
Let’s work together to move the industry forward, away from tracking pixels and towards more accurate reporting that guarantees user safety and helps you understand your campaign performance even better. At the end of the day we all want the same thing - for our customers to receive the best emails possible! Trusted senders who want to learn more about this program, please head over to our postmaster page. [...]
[more]
verizonmedia.com
Intelligence, Openingrate, Deliverability
EPiCβ - Rene's daily Email PiCks
