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discussion McDonald: Is It Time To Expand/Evolve the Role of Email Marketing? Three Suggestions.

Is it time to rethink the role of email marketing? Beyond a few developments such as optimizing for mobile, the role of email marketers has changed surprisingly little in the last 20 years. Oh sure the tools have gotten better and more sophisticated, but what email marketers and teams do really hasn’t evolved much. So it had me thinking, is it time for email marketing to think bigger, to expand its scope and purview? To expand the thinking or perhaps repositioning of email marketing? [...] [more]
onlyinfluencers.com    Marketing, Multichannel

discussion Ansira Acquires BrightWave to Strengthen Customer Experience Management

Ansira Partners Inc. ("Ansira"), a leading marketing technology and services firm helping brands orchestrate customer experiences in the brand-to-local ecosystem, today announced the acquisition of BrightWave, a leading email and eCRM company in the United States. Cited as a best-in-class industry leader by analyst firm The Relevancy Group, BrightWave has an unmatched collection of technology partners, including Salesforce Marketing Cloud, Adobe/Marketo, Oracle Marketing Cloud, and IBM Marketing [...] [more]
prnewswire.com    ESP

discussion Building the future of email with AMP

The AMP Project’s mission is to enable more user-first experiences on the web, including web-based technology like email. For most of us, not much has changed in email functionality since the first time we were introduced to email. Because AMP is inherently fast and secure, we brought AMP technology to email in order to give users an interactive, real-time experience that also keeps inboxes safe. [...] [more]
amp.dev    Design, Trend

discussion Google Officially Launches AMP for Email

Last year, Google announced their AMP for Email initiative in their latest attempts to make email more modern and dynamic. And now, Google announced a beta program for dynamic email for Gmail where AMP can be directly embedded into messages. Google also announced wider support for AMP by email service providers and mailbox providers, as well as some new features. [...] [more]
returnpath.com    Design, Trend

discussion The Trends & Strategies That Will Shape Your Email Program in 2019: Webinar Recording + Q&A [VID]

We brought together leading industry experts to break down key insights from Litmus’ 2019 State of Email report, explain the trends that are changing the industry, and provide practical advice on what those changes mean. [...] [more]
litmus.com    Trend

discussion Bewerbungsfrist für E-Mail-Award bis 11. März

Bewerbungen für den E-Mail-Award können bis zum 11.03.2019 eingereicht werden. Prämiert werden responsestarke Kampagnen. Verleihung beim DialogSummit. Zum sechsten Mal wird der E-Mail-Award verliehen. Prämiert werden responsestarke E-Mail-Kampagnen. Der Preis wird auf der Fachkonferenz DialogSummit im Hilton Düsseldorf verliehen. Der E-Mail-Award würdigt die Leistung von Unternehmen, die E-Mails entwerfen, welche im täglichen Posteingang herausstechen und mit Freude und Erwartung angeklickt werden. [...] [more]
email-marketing-forum.de    Event

discussion Top Designs for January [GFX]

Good riddance to January… with hibernation, healthy eating and abstinence what excitement did the inbox bring to supplement the lack of sun and fun elsewhere? Well I’m glad you asked, don’t say we don’t give you anything [...] [more]
emaildesignreview.com    Gallery

discussion Chatten per Mail: Der deutsche Angriff auf WhatsApp

Das ist COI. Das Kürzel steht für "Chat over IMAP" – also für das Chatten über die IMAP-Server, über die der weltweite E-Mail-Verkehr läuft. Rund 76 Prozent dieser Server nutzen die Software Dovecot der Kölner Firma Open-Xchange, die mit ihrem Softwarepaket "OX App Suite" außerdem eine Open-Source-Alternative zu den Büroprogrammen von Microsoft und Google anbietet. [...] [more]
lead-digital.de    Trend

discussion Comparing Free Subject Line Testing Tools

If you do a lot of email marketing, you understand the importance of subject lines. A great subject line can drastically widen your email marketing funnel. It can be the difference between 10 and 60% of your subscribers considering your offer. The problem though is that, before you start testing, you won’t know for sure if your subject line will perform. [...] [more]
gethighlights.co    Subjectline, Study, Tool

discussion E-Mail-Engagement Metriken: Status und Trends [PDF]

Die Verfügbarkeit detaillierter Echtzeit-Kennzahlen gehört zur DNA des Online -Marketing. Das E-Mail-Marketing bildet dabei keine Ausnahme. Geeignete Key Performance Indikatoren (KPIs) sind dabei essentielle Werkzeuge zur Bewertung, Steuerung und Optimierung der verschiedenen Online-Marketing-Kanäle. Besonders interessant sind dabei alle Kennzahlen, die das Engagement der User möglichst genau erfassen, denn Engagement ist der Schlüssel zum nachhaltigen ROI des E-Mail-Kanals. Generell sind [...] [more] 
xqueue.de    Intelligence

discussion Troubleshooting Google Annotations

Just before the Christmas holidays, Google announced their new feature within Gmail called Gmail Annotations. It is no longer the wish of an Email Marketer to hit Gmail’s Primary inbox, but instead, to hit the place they once feared. The Promotions Tab. [...] [more]
medium.com    Design

discussion Microsoft Expands Animated GIF Support with Outlook 365

Animated GIF support—or the lack thereof—in Microsoft Outlook has long been a thorn in the sides of email marketers. A favorite of email geeks and subscribers alike, animated GIFs allow for movement and excitement in an otherwise static medium. But desktop Outlook users have always been left in the dark when it comes to animated GIFs. That is until now. The team at Microsoft announced that desktop Outlook will be getting an update to enable animated GIFs for Office 365 users starting in early [...] [more]
litmus.com    Design

discussion Wistia Onboarding Email Breakdown [GFX]

Wistia is a video hosting service targeted at business owners, and they offer a free plan. The emails below were captured over the 30 days after signing up. [...] [more]
medium.com    Automation, Gallery

discussion Post-Purchase Retention Strategies for the New Year [GFX]

This is a guest post from Molly Horstmann, the Content Marketing Manager at SmarterHQ. SmarterHQ is a leading behavioral marketing platform powering highly personalized, cross-channel customer experiences. Visit their site to learn more. The holidays have come and gone, and so have many of your seasonal customers. That is, unless you have a solid plan to keep them engaged with your brand in 2019—and start leveraging these strategies as soon as possible. The following campaigns and tactics will help [...] [more]
mailcharts.com    Automation, Gallery

discussion Recycled spamtraps

Spamtraps strike fear into the heart of senders. They’ve turned into this monster metric that can make or break a marketing program. They’ve become a measure and a goal and I think some [...] [more]
wordtothewise.com    Deliverability
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