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discussion What all the stuff in email headers means—and how to sniff out spoofing

I pretty frequently get requests for help from someone who has been impersonated—or whose child has been impersonated—via email. Even when you know how to "view headers" or "view source" in your email client, the spew of diagnostic wharrgarbl can be pretty overwhelming if you don't know what you're looking at. Today, we're going to step through a real-world set of (anonymized) email headers and describe the process of figuring out what's what. [...] [more]
arstechnica.com    

discussion Warum dauert die Newsletter-Abmeldung manchmal so lange? Hier ist die unglaubliche Antwort

Fehlende Schnittstellen, umfassende Datenschutzbestimmungen oder langwierige Freigabeprozesse: E-Mail-Marketing kann schon einmal an den Nerven zehren. Vielleicht ist es in solchen Momenten hilfreich zu wissen, dass es noch wesentlich schlimmer geht: Joe Pettersson beschreibt in einem Thread auf Twitter, wie eine Bank in Großbritannien den Abmeldeprozess im E-Mail-Marketing aufgebaut hat. Die Geschichte beantwortet endlich auch die Frage, warum die Newsletter-Abmeldung bei einigen Unternehmen auch im [...] [more]
emailmarketingblog.de    Unsubscribe

discussion HubSpot is now giving away free CRM + Email

In addition to giving our CRM away for free, we’re also giving away free email. This means I know where our leads were coming from, whether or not our sales team was following up with those leads, how much money is in our pipeline, and could even write personalized emails based on where prospects are in their customer lifecycle! That's a solid sales and marketing setup for exactly $0. We're also adding Facebook, Google, and LinkedIn Ads tools to the CRM -- for free. Now you can report on your ad [...] [more]
hubspot.com    ESP

discussion Sender name or subject line: which one matters most?

Increasingly crowded inboxes and ever more jaded consumers have made the way in which marketing emails display in subscribers’ inboxes more crucial to email marketing success than ever before. The quest for a more effective ‘inbox display’ – the three important email elements (sender name [or from name], subject line, and subheader [or preheader]) that are visible in a recipient’s inbox before an email is opened – has driven many email marketers to take a deeper look at the true impact that each of [...] [more]
phrasee.co    From, Subjectline

discussion Both Hansel and the new Really Good Emails are so hot right now

2014. It was the year of our lord, Two Thousand and Fourteen. That’s when ReallyGoodEmails.com poked its little gofer head up into the internet. It wasn’t some type of site that we spent months white-boarding, debating where to add text or buttons, figuring how to attract Monthly Active Users, or securing some of that cash-money from VCs. We knew we could get a few of our email friends to help us out because it was going to be good for the internet and we all love “good.” Since the beginning, RGE [...] [more]
reallygoodemails.com    Marketing

discussion Email Deliverability Quarterly: Return Path Acquired, CCPA Update, Yahoo-AOL Merged, and More

At the beginning of May, Validity announced that it was acquiring Return Path, a pioneer and leader in the email deliverability space. At the end of the month, the sale was completed. Since then, Validity, which also owns email validation service BriteVerifty, has started to make big changes, laying off 170 Return Path employees during June alone. What this means for marketers: [...] [more]
oracle.com    ESP

discussion Google Joins AuthIndicators Working Group and Commits to BIMI Pilot

Google has joined the growing list of email technology companies developing Brand Indicators for Message Identification (BIMI), a broad industry effort to enable email inboxes like Gmail to display logos beside authenticated email, securely and at scale. BIMI provides a secure, global framework enabling email inboxes to display sender-designated logos for authenticated messages. It also includes protections to prevent senders from spoofing logos owned by other organizations. For instance, a bank [...] [more]
prnewswire.com    From, Deliverability

discussion How changes in ESP landscape affect clients: Acoustic, Epsilon, Yes Marketing (part 2)

In late May, I took a look at three of the most recent changes in the enterprise ESP space and how to view them from the perspective of their clients. Change is a constant in the world of email marketing. It’s only a matter of time before the next big change in the ESP vendor [...] [more]
emailvendorselection.com    

discussion Gartners Magic Quadrant for Personalization Engines, 3 July 2019

Personalization engine vendors are adapting to better meet the needs of marketing leaders. They’re focusing solutions on methods to increase customer success, deepening customer data management functionality and expanding support for personalized customer experience. [...] [more]
gartner.com    ESP, Customization, Study

discussion Unsubscribe rates and the "New Gmail"

When the "New Gmail" was released, many feared the Easy Unsubscribe feature would boost unsubscribe rates. But has that happened? We looked at the numbers. [...] [more]
messagegears.com    Unsubscribe

discussion What we know about the Google Postmaster Tools outage.

Daily senders all over the world look at their email statistics according to how Google and Gmail users view their performance. From complaints to reputation data, these numbers are calculated and shared by Google with marketers through Google Postmaster Tools. However, on June 13, 2019, Google Postmaster Tools (GPT) stopped updating without any further information [...] [more]
250ok.com    Tool, Deliverability

discussion Why I’m Ending My Weekly Newsletter

On January 7th, 2017, I started a weekly newsletter. For more than two years without fail, I sent those emails to my readers. Now, it’s time to stop. Here are my reasons why. 1. I’m afraid of being irrelevant. But consistency and relevance are not the same thing. No one ever spells it out for us, but I think all writers share this fear: If you don’t publish, you don’t exist. [...] [more]
medium.com    Marketing

discussion E-Mail-Award: Auszeichnung für die besten E-Mail-Kampagnen

Auf dem DialogSummit wurde von einer hochkarätigen Jury am Mittwoch der E-Mail-Award zum sechsten Mal verliehen. Die besten E-Mailings und Newsletter wurden ausgezeichnet. Gold holten sich die hochpersonalisierten Wetter-E-Mailings von Bayer CropScience Deutschland und der Agentur nayoki sowie der billiger.de Recommender von Friends Communication, die Dialogmarketing-Agentur der Solute GmbH. [...] [more]
marketing-boerse.de    Event, Gallery

discussion Barracuda update

The Barracuda twitter account has been very helpful and responsive to the issue. A few hours ago they tweeted that the problem should have been fixed. Reports are that listings are resolving and [...] [more]
wordtothewise.com    Spam, Deliverability

discussion 13+ Email Design & Email Marketing Books You Need to Read

This article will cover 14 of the top email design and email marketing books you have to read. Study them carefully to learn different designs, types of marketing emails, and how to design an email. [...] [more]
chamaileon.io    Literature
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