Sometimes the best way to share ideas is through dark humor, I expect this will hit a nerve with different people in different ways. Some might say, “OMG- YES”, some may say “WTH? - what are you talking about”, yet the reality is with all the vendor choices and aggressive sales teams and fierce competition you can often get a degradation in quality of presentations, demo’s and meetings in general. Having just been involved in a few RFP processes, I find myself getting more and more agitated at how [...]
[more]
onlyinfluencers.com 
ESP
Fun fact: 30% of subscribers change email addresses annually. Not-so-fun fact: Those are the potential customers you risk losing if you don’t configure your email subscription settings the right way. I’m one of these subscribers, and the next paragraph is the TL; DR version of my story. [...]
[more]
chanteusemarie.com
Unsubscribe, Customization
We are excited to join Salesforce and accelerate our mission of reimagining the inbox by enabling marketers and developers to create beautiful, seamless, interactive email experiences. With Rebel’s Mail and API solutions, brands, including Dollar Shave Club, L'Oreal and HelloFresh, turn emails into an extension of their website or app - collecting data, removing friction from the conversion process, and enhancing the customer experience. Rebel will enhance the power of Salesforce Marketing Cloud and [...]
[more]
gorebel.com
ESP, Trend
If you wanted to pick a single date to mark the beginning of the modern era of the web, you could do a lot worse than choosing Thursday, April 1, 2004, the day Gmail launched. Scuttlebutt that Google was about to offer a free email service had leaked out the day before: Here’s John Markoff of the New York Times reporting on it at the time. But the idea of the search kingpin doing email was still startling, and the alleged storage capacity of 1GB—500 times what Microsoft’s Hotmail offered—seemed [...]
[more]
time.com
Marketing
From Gmail's and Outlook.com's redesigns to amp4email, here's everything that happened in the last year or so in the world of email clients. Discover the latest possibilities, but also quirks and bugs, and reflect on how we can all help email move forward. [...]
[more]
speakerdeck.com
Design
In 2016, an anonymous confession appeared on Reddit: “From around six years ago up until now, I have done nothing at work.” As far as office confessions go, that might seem pretty tepid. But this coder, posting as FiletOFish1066, said he worked for a well-known tech company, and he really meant nothing. He wrote that within eight months of arriving on the quality-assurance job, he had fully automated his entire workload. “I am not joking. For 40 hours each week, I go to work, play League of Legends [...]
[more]
theatlantic.com
Automation, Marketing
We’ve updated our logo, wordmark, typeface, colors, and imagery like photography and illustrations. We’ve also evolved from “MailChimp” to “Mailchimp” with a lowercase c. Our name began as a playful metaphor: a chimp who delivers your mail. These days we do so much more than that, and our name stands for more than its component parts. Aside from new colors and illustrations, everything inside our customers’ Mailchimp accounts will be largely the same. We’ve made a few changes to our website that make [...]
[more]
mailchimp.com
ESP
Congratulations to Adobe for its ~$4.8bn purchase of Marketo - big news in the marketing automation space. Marketo was trading for about $1.8bn when Vista Private equity took it private, only to flip it for >2.5x that value just a few years later. Adobe has impressively continued to build out quality assets in its portfolio – Omniture, Day Software (now Adobe AEM), Neolane (now Adobe Campaign), TubeMogul and most recently Magento. All of these acquisitions frame Adobe as the clear leader in the [...]
[more]
linkedin.com
ESP, Trend
Brands are increasingly adopting marketing automation, with email marketing as the most common application. Marketing automation has great potential to help deliver personalized useful messages to an audience that wants them. Yet a recent Econsultancy study found that 37% of brands say their marketing automation efforts are not successful. I wonder how much of the failure rate relates to how the tool is frequently used. [...]
[more]
marketoonist.com
Automation, Marketing, Spam
What did you learn from running tests? One of the older newsletters had this huge graphic on the top. And it was this thing where one of our marketing team members would spend like an hour just making this graphic every week. We ran a test, and in a version we sent that didn’t include it, the conversion rate was close to 5% higher. So, it saves her a couple hours a week and helped us focus on the content side. We do a lot of things like that?—?CTA testing, etc. [...]
[more]
reallygoodemails.com
Marketing
The marketing company Mailchimp, which today is announcing a complete rebrand, could have easily given up the quirkiness that defined its branding as a young company the way many other giants have. Instead, with the help of branding agency Collins, Mailchimp is doubling down. It’s keeping its logo-cum-mascot Freddie the Chimp, for starters, and using an analog typeface from the 1920s as its new typeface, and illustrating its new brand with a series of almost childlike drawings that look unpolished [...]
[more]
fastcompany.com
ESP
Cauchy-Lorentz: "Something alarmingly mathematical is happening, and you should probably pause to Google my name and check what field I originally worked in." [...]
[more]
xkcd.com
Intelligence
Getting into email marketing occurs almost by accident. There aren’t any organized degree programs that teach you all that you need to know about email marketing. Most practitioners I know, including [...]
[more]
medium.com
Marketing
Auf der Dmexco trifft sich einmal im Jahr alles, was im digitalen Marketing Rang und Namen hat. Wir haben die Chance genutzt und ausgewählten Experten fünf Fragen gestellt. Die Namenskürzel lassen Sie erkennen, wer die jeweilige Antwort gegeben hat. Am Ende des Artikels befindet sich eine namentliche Zuordnung der Kürzel. [...]
[more]
email-marketing-forum.de 
Marketing
In this paper, we propose a data-driven multi-touch attribution and conversion prediction model denoted as deep neural net with attention for multi-touch attribution (DNAMTA) that outperforms other approaches in terms of both conversion prediction and attribution analysis. [...]
[more] 
arxiv.org
Intelligence, Multichannel
EPiCβ - Rene's daily Email PiCks
