In this report, we take a look at how new subscribers interact with an email program throughout the first year of their relationship with a brand. We assign different metrics to each stage to measure how well marketers are able to acquire, onboard, engage, and retain their new customers throughout the first year. Use these metrics to evaluate your own program and identify areas where you may need to improve. [...]
[more] 
returnpath.com 
Marketing, Segmentation, Study
Facebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship with clients before leveraging either ad-targeting tool for client campaigns. Why marketers should care? Facebook’s Pixel and offline event sets allow marketers to track activity outside of Facebook and then use that data to target ads to users on the platform. Often, it’s a brand’s ad agency or marketing partner that enables a Facebook Pixel or event sets to optimize [...]
[more]
marketingland.com
Segmentation, Social
One of the recent topics on the Only Influencers email discussion group is whether to resend marketing emails to non-openers. ( To read this or any OI past discussion, consider becoming a member of Only Influencers. If you are a brand, you might even [...]
[more]
onlyinfluencers.com
Marketing, Segmentation
Predicting and preventing customer churn has a strong impact on the success of e-commerce businesses. Many businesses understand the importance of churn and engineer a predictive model to analyse and identify churning users. There are various flavours to define user churn in e-commerce. One commonly used definition is “the probability that a user will cease buying from an e-commerce business in the future.” However, not all businesses have the resources to build, tune, and run a churn prediction mode [...]
[more]
retentionscience.com
Intelligence, Segmentation
Wie granular dürfen Personalisierungskonzepte sein, damit sie sich immer noch rechnen? Neben gängigen Automatismen wie der persönlichen Anrede oder der Referenz auf früheres Kaufverhalten, landet man in den meisten Fällen beim Clustering. Doch die Frage ist: Funktionieren Zielgruppen und Personas heute noch effizient? Das Konzept der Personas ist inzwischen 20 Jahre alt und noch immer ernten Speaker reihenweise „Ahs“ und „Ohs“, wenn sie diese Form des Zielgruppen-Clustering beschreiben. Das liegt vor [...]
[more]
email-marketing-forum.de 
Marketing, Segmentation
Hochinteressant sind die Ergebnisse bei Kampagnen, die auf Klickinteresse beruhen. Bei einigen größeren Kunden, arbeiten wir mit sogenanntem „Interessentracking“. Dabei wird jeder Link im Newsletter mit einem oder mehreren Schlagworten versehen. Dafür verwendet man gewöhnlich Oberbegriffe aus der Produktwelt. Nimmt man einen Reise-Newsletter für Italien als Beispiel, könnten das die verschiedenen Reiseziele und gebuchten Domizil-Arten sein. [...]
[more]
absolit.de
Customization, Segmentation
The date is set. Now all you have to do is get people in the door and over to your booth. To start, write a press release on what the event is, who from your company is speaking, and what topics they will be covering. Then post the press release on your company blog, before promoting it on social media, in industry groups, and with industry insiders. You should also consider sending your press release to outlets that cover your industry. Finally, Include a CTA with a link to a landing page with a [...]
[more]
maropost.com
Automation, Event, Segmentation
1. Sephora leverages VIP status. Sephora is killing it when it comes to personalization. Of course, they use personalization in the subject line, but they take it one step further by including personalization in the content of the email. It’s just one extra way to say, “Hey Allie, we care about you and your makeup preferences.” [...]
[more]
campaignmonitor.com
Automation, Gallery, Customization, Segmentation
How many times have you stopped before pressing the launch button for your campaign and hoped for the best? However, sometimes no matter how hard you work or how focused you are, mistakes happen. Yes, your worst nightmare coming true, but don’t worry: you’re not alone. So, whether it’s already happened to you or you need preparing in case it does, I’ve put together some examples and advice just for you. [...]
[more]
adestra.com
Clickrate, Marketing, Segmentation
Even these very successful retailers have a lot of room for improvement, with the top five’s scores ranging only from high to mid-70s, out of 100 — the equivalent of C+ grades. Most — 120 retailers — got failing grades. Here are the top five: Club Monaco (79.9) Crabtree & Evelyn (76.8) BCBG Max Azria (76) Hudson’s Bay (75.1) Hanes (74.7) The highest scorers shared some common practices. They didn’t email too often, averaging about one per day to their recipients, and most included several kinds of [...]
[more]
netdna-cdn.com
Frequency, Segmentation, Study
We are so hot for email right now. We think it’s one of the smartest channels to re-activate hardly earned customers. Besides great email design, what makes a re-engagement email successful? personalized images and content; segmentation based on behavior or time; (product) recommendations that are relevant and specific to the customer; urgency and a clear CTA or a message that promotes action [...]
[more]
reallygoodemails.com
Design, Customization, Segmentation, Gallery
automated campaigns perform significantly better than their older counterparts. Compared to batch-and-blast email campaigns, campaigns sent via the Automation Center earned a 74% increase in open rates and a 244% higher click-through rate. We see a clear correlation between the size of a dispatch and the engagement rates with that campaign — essentially the more people in a segment, the lower the overall engagement rates (opens and clicks). One-to-one campaigns – the true promise of marketing – are [...]
[more]
emarsys.com
Automation, Segmentation, Study
Onboarding provides a really important opportunity for a brand to explain its value to a customer. Onboarding can be used to encourage customers to download an app, visit a web site, or sign up for email newsletters. Yet most brands don’t seem to realize this. They either send a single onboarding message or launch the user right into the full stream of messages, without regard to user behavior. EBay provides a powerful counterexample: A welcome stream introduces customers to the brand and walks them [...]
[more]
sailthru.com
Automation, Customization, Segmentation
If you’re sending out a discount email, you want to find the most efficient way to group users who all have a high affinity to a specific item. Here at ReSci, we call it predictive product segments. What this means is that our proprietary AI models are baked into our lifecycle stages. Predictive product segments are an inherent function of our Price Drop, New Arrivals, and Items Back in Stock. Target excess inventory to interested buyers. Retailers may run into an issue with excess inventory due to [...]
[more]
retentionscience.com
Intelligence, Segmentation
EPiCβ - Rene's daily Email PiCks
