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social How WeddingWire lifted re-pins from email 31% through testing [VID]

“Our subscribers are very active, they really engage with our content … but one thing that’s really important to highlight with our audience … was how quickly they went to mobile,” said Bart Thornburg, Senior Email Marketing Manager, WeddingWire, adding that the brand crossed the 50/50 threshold in 2012. The team at WeddingWire wanted to increase the brand's presence on the social media site Pinterest, which is known for having a strong wedding planning community. Specifically, they wanted to increas [...] [more]
marketingsherpa.com    Social, Study, Test, Recommendation

tactics Pinterest email test results in 31% lift in re-pins from email

Incorporating social media icons in email sends is a common practice for most companies. However, when online wedding marketplace WeddingWire wanted to increase its Pinterest presence, it looked to these icons and discovered how ineffective they actually were. Through testing, the brand was able to develop an email strategy that grew its Pinterest following without drastically altering its sends. Learn how WeddingWire was able to increase its email re-pins 31% and build its Pinterest community by [...] [more]
marketingsherpa.com    Social, Study, Recommendation

discussion The Art of the Email Sign-up: 18 Dos and Don’ts [GFX]

Despite the shiny glory of Pinterest, Instagram, Twitter and the Facebook, email is not dead. According to Marketing Sherpa, email is consumers’ preferred method of communication with business, eclipsing social media. Research by Econsultancy cites 20% of sales can be attributed to the email channel, and McKinsey found email is once, twice, forty-times as effective as Facebook or Twitter. Building an email opt-in list and optimizing your call-to-action and capture process is just as important as ever [...] [more]
getelastic.com    Listbuilding, Gallery

discussion Yet another inspiring Email Gallery on Pinterest [GFX]

Ash Mac: B2C Email Strategy. Boxed flowers, fancy fruit & chocolate covered popcorn, and all things Moto. [...] [more]
pinterest.com    Gallery

discussion Inspiration: Email Galleries on Pinterest [GFX]

Movable Ink is a Contextual Email Marketing platform that understands the context of your user and dynamically changes the content at the moment of open. [...] [more]
pinterest.com    Gallery

discussion April Fools' Email Lookbook on Pinterest [GFX]

Pins on the topic "April Fools' Lookbook", chosen by Alchemy Worx. [...] [more]
pinterest.com    Gallery

social Pinterest-focused email campaign draws a 124% increase in social sharing

With a roster of conversion-focused email campaigns, the marketing team at True Citrus decided to build two campaigns based around social media sharing. By creating a campaign focused on Pinterest content, followed by another campaign that rewarded subscribers for sharing content, True Citrus created a campaign that resulted in 4,000% more shares than any other effort and increased their overall social sharing by 124%. [...] [more]
marketingsherpa.com    Social, Study, Recommendation

discussion Predictive Analytics gone wrong? Pinterest Accidental Marriage Emails

Pinterest has long been used by some women to curate photos for their perfect wedding. But the virtual pinboard website may have taken that identity a step too far when it accidentally emailed some of its users to congratulate them on their upcoming weddings. The women who received these emails were not getting married. [...] [more]
businessinsider.com    Intelligence, Marketing

discussion What I’ve Learned from 100 Responsive Emails

Over the last six months I’ve been scouring my inbox for responsive email designs to feature on my email-focused Pinterest Board. I started this board and a couple of others as a way to collect in one place all of the great designs that I see on a daily basis. If I see any innovative ideas, interesting pieces of content, or sharp designs, I don’t hesitate to pin them right away. Last week I finally got to a pretty big milestone – 100 Responsive Email Designs! So here are a few things that I’ve [...] [more]
lyris.com    Mobile

discussion Home Depot pin pad [GFX]

Home Depot >> pin pad >> captured 12/2013 >> When you request that your receipt be emailed to you, Home Depot also takes the opportunity to ask whether you’d like to receive promotional emails as well. They explain what content they’ll send and make it clear that you don’t have to say “yes” in order to get your e-receipt. —Chad White, Principal of Marketing Research, ExactTarget [more]
pinterest.com    Listbuilding, Gallery, Trend

social 20 retailers integrating Pinterest into their email marketing [GFX]

t's not just casual Pinterest users making their own boards and pinning images, brands are fast discovering that sharing and adding pins to their own products can be an effective way to drive users to their ecommerce sites. [...] [more]
econsultancy.com    Gallery, Social, Recommendation

 tactics 2013 Email Holiday Inspirations [PDF]

A swipe file is a record of your top-performing campaigns that you return to for learnings and ideas. It was this concept that inspired us to create the Email Swipe File on Pinterest , where we share the emails and landing pages that excite and impress us. In this report, we highlight 20 examples from the pinboard that illustrate 14 important holiday email design tactics. [...] [more] 
exct.net    Event, Gallery

 mobile Webinar: The 5 Design Trends behind ‘The Best of the Email Swipe File’ [VID]

Last week, Chad White and I had the pleasure of leading an Inspirations Webinar: The 5 Design Trends behind "The Best of the Email Swipe File" The Best of the Email Swipe File highlights 20 emails from the more than 160 (and counting) emails we’ve pinned to the Email Swipe File pinboard on Pinterest. These emails represent outstanding email design, but they also represent five email design trends that we feel are critical. [...] [more]
exacttarget.com    Design, Mobile

 discussion The Best of the Email Swipe File [PDF]

A swipe file is a record of your top-performing campaigns that you return to for learnings and ideas. It was this concept that inspired us to create the Email Swipe File on Pinterest, where we share the emails and landing pages that excite and impress us. In this portfolio piece, we highlight the 20 examples we love most. [...] [more] 
exct.net    Gallery

social Social Email Integration: Sony Electronics nets 3,000 clickthroughs from email to "pin" on Pinterest

Email and social media both have an important part to play in the conversation between company and consumer, and should be strategically, operationally and tactically aligned. In this case study, read how Sony Electronics integrated Pinterest into its product sends. The resulting campaign from this integration won Gold in the Best Email Innovation category in MarketingSherpa’s Email Marketing Awards 2013. [...] [more]
marketingsherpa.com    Social, Study
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