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tactics Six case studies of machine-learning powered email marketing

Machine learning has changed the game for email marketers. Here are some case studies from brands and vendors using AI for email. [...] [more]
econsultancy.com    Customization, Intelligence, Study

discussion Vendors, you just suck at Demos and Web Meetings!

Sometimes the best way to share ideas is through dark humor, I expect this will hit a nerve with different people in different ways. Some might say, “OMG- YES”, some may say “WTH? - what are you talking about”, yet the reality is with all the vendor choices and aggressive sales teams and fierce competition you can often get a degradation in quality of presentations, demo’s and meetings in general. Having just been involved in a few RFP processes, I find myself getting more and more agitated at how [...] [more]
onlyinfluencers.com    ESP

tactics What to Expect When Switching ESPs

If you’re thinking of switching ESPs, first, be sure to create a solid ESP request for proposal (RFP). Second, go into the process fully understanding what’s involved. To help you with that second part, Litmus reached out to email experts at Marketing Democracy, BrightWave, DEG, Trendline Interactive, emailvendorselection.com, Laughlin Constable, and Red Pill Email to get their advice. [...] [more]
litmus.com    ESP

discussion Doing an ESP RFP: Improving Your Vendor Selection Process

How should your ESP RFP process go? Which ESP candidates should you include? What questions should you ask? To answer those questions and more, Litmus reached out to email experts at Marketing Democracy, BrightWave Marketing, DEG, Trendline Interactive, emailvendorselection.com, Laughlin Constable, and Red Pill Email. [...] [more]
litmus.com    ESP, Study

tactics 3 Ways To Use Machine Learning To Become An Email All-Star

Machine learning is one of the most talked about “new” strategies and technologies in the industry today, but we often find that it is highly misunderstood — and many times, that’s our fault on the vendor side. It’s our goal [...] [more]
cordial.com    Intelligence

tactics Using -webkit no Longer Needed for CSS Animations in Email

Its 2018 and email clients that support CSS animations no longer require the -webkit vendor prefix when using the animation CSS property or @keyframes rule. When kinetic email design started to gain interest around 2014, the primary email client that supported animations was the iPhone email client on iOS 8, which required the -webkit vendor prefix for animations. However later iOS versions (9 and above) no longer require the -webkit prefix. According to this report 99% of Apple devices are now on iO [...] [more]
freshinbox.com    Design

discussion The anatomy of a professional email marketing team

As a business manager you may be wondering about the skills needed in an email marketing team. Or maybe you are looking to go deep into email marketing yourself and want to know what jobs to scout for. We made an overview including the typical email marketing job descriptions so you know you have the … [...] [more]
emailvendorselection.com    Marketing

stats The Forrester Wave: Email Marketing Service Providers, Q2 2018 [PDF]

Email marketing: the old salt of your digital toolkit, and still the most cost-effective promotional channel. But email could do so much more than hock product. For this, our ninth Forrester Wave™ on email marketing service providers (our first Wave of this vendor category was in 2002), we wanted to see if email marketing vendors were pressing marketers to treat email as more than just another advertising vehicle. Answer? Vendors have bettered the basics but still treat email as the newsletter and [...] [more] 
en25.com    ESP, Study

strategy Roadmap to great Email Marketing in Travel and Hospitality

Done right, email marketing is one of the best performing channels for the travel and tourism industry. So it’s time you start taking full advantage of it. The ticket to success lies in a email marketing strategy that will grow your big or small business. But how? To master email marketing in Travel, you definitely need to bring two things: [...] [more]
emailvendorselection.com    Marketing

discussion 10 Marketing Experts share the future transformations of MarTech

Digital marketing is constantly evolving in technology, marketing strategies, and tactics. It is a challenge to keep up. To gain insight into the shifts and up-and-coming technologies we asked 10 marketing experts to share their thoughts on the transformation and future innovation in MarTech and marketing. Embrace the power of new behaviour and technology For [...] [more]
emailvendorselection.com    Automation, ESP, Trend

discussion [Podcast #83] Litmus Community Q&A Rapid Fire [MP3]

(1:08) What’s your approach to email design: concept first or straight to code? There’s no right answer, it comes down to what’s best for your workflow. We prefer designing in the browser using dev tools for quick prototyping. (5:22) Media queries in Android 5.0 and 6.0 aren’t working: For Android 5.1 and above, the default installed mail app is the Gmail app (except for a couple of vendors like Samsung who have their own bespoke client) which does support media queries. Android 4.4 and below used [...] [more]
litmus.com    Design

discussion The Machine On Your Team: Study Shows How Marketers Are Adapting In The Age Of AI [PDF]

As for email, 39% plan to allow AI to determine which content is served to customers, and 30% will allow AI to generate content, according to the team at Amplero. “While email marketing innovators are no stranger to utilizing vendor algorithms and rules to automatically determine send times or run multivariate tests, core AIM platforms are enabling large brands such as Sprint and DoubleDown Interactive to draw on the entire customer data ecosystem to run thousands of simultaneous experiments to [...] [more] 
amplero.com    Intelligence, Marketing, Trend

discussion Magic Quadrant for CRM Lead Management

The market for CRM lead management applications grew by 21.4% during 2016, with most interest from B2B companies and those selling B2C goods and services requiring complex buying decisions. We evaluate 15 vendors to help application leaders find the right choice for their marketing and sales teams. [...] [more]
gartner.com    Automation, B2B, ESP, Study

discussion Marketing Automation Matrix [PDF]

Using curated research conducted by analysts from Digital Marketing Depot, Forrester, Gartner, Forbes, along with an in-depth analysis of review sites like G2Crowd and Capterra, this guide looks beyond the selection process and examine s a vendor’s total ab ility to deliver on the promise of the engagement, by rating Features, Ease- of -Use, Services, and Value. [...] [more]
digitalmarketingdepot.com    ESP

discussion The Relevancy Ring ESP Buyers Guide 2017 [PDF]

Welcome to The Relevancy Ring, a quantifiable measurement of seven Email/Everychannel Service Providers (ESPs) manifesting in leaders and contender vendor Rings. During the three-month research process, we spoke to marketers about their needs and aspirations. Then we evaluated how the vendor solutions are poised to eradicate marketer challenges. [...] [more] 
experian.com    ESP
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