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discussion GIFs in Outlook!

Windows #OfficeInsiders, make your emails more animated with animated gif support in Outlook! Available now in the latest #InsiderSlow build! [...] [more]
twitter.com    Design

discussion Experiment: We're wanting to find the average location of the email 'fold'

Is above the fold a thing? We want to gather some information from our email recipients to find out the average 'fold' position... Click or Tap where your screen ends and to find out the latest email news. [...] [more]
twitter.com    Design, Study

stats Impact of Gmail Annotations

After some EOY testing with Gmail Promo images, have some data (and some warnings) to share. More details in a longer post at some point, and much more testing to be done.1) If using your web logs to count number of image views, you may be overestimating. Looking at user-agent data, we discovered that 7.6% of image loads were not the Google Image Proxy. Mostly seems to be systems loading all images to scan for content issues (K-12 schools, universities, law firms, etc). List composition would cause [...] [more]
twitter.com    Marketing, Study

discussion [Podcast #98] Email Foundations for 2018 and Common Myths [MP3]

In the 98th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss what you need to know for email design foundations in 2018, along with common myths and unnecessary practices that have persisted in the email community. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design

discussion [Podcast #95] Litmus Community Q&A Rapid Fire [MP3]

In the 95th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on CSS inlining, email client market share tracking, iOS 11 scaling, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design

tactics [Podcast #84] Litmus Community Q&A Rapid Fire [MP3]

In the 84th episode of The Email Design Podcast, Kevin Mandeville answers recent questions from the Litmus Community in a rapid fire format, including topics on recent changes to Gmail symbols, CSS targeting for Gmail, hiding content in Outlook, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design

discussion [Podcast #80] POP/IMAP Accounts Come to Gmail iOS [MP3]

In the 80th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez talk about POP/IMAP accounts coming to Gmail iOS, @supports functionality in email, a new email mentorship program, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design

law E-Mail-Marketing 2018: Was ändert sich durch die DSGVO in Bezug auf Newsletter?

Auch in Zeiten enormer Popularität von Facebook, Twitter und Co gehören Newsletter zu den erfolgreichsten Marketing-Tools im E-Commerce. Daran wird sich auch im Jahr [...] [more]
it-recht-kanzlei.de    Law

discussion How Google Seemingly Cut My Audience in Half Overnight (Update)

After hundreds of shares on Twitter, Facebook ads targeting Google staff and even hitting the homepage of Hacker News, four days ago Google personally reached out to me (!). After sending a product manager at Gmail the email headers of some incorrectly marked messages, I received a response yesterday which said... "...some of your devoted subscribers saw the emails go to spam. This was due to a one-off bug that was subsequently fixed." In other words, I wasn't going crazy, and there really was an [...] [more]
facebook.com    Deliverability

discussion How Google Seemingly Cut My Audience in Half Overnight (And Possibly Yours Too)

If you were to offer me a Facebook page with 10,000 genuine fans or an email list of 1,000 people who want to hear from me, I would take the email list without hesitation. Even if you sweeten the deal by adding 1,000 Youtube subscribers and 10,000 Twitter followers, I’ll still take the email list. [...] [more]
detailed.com    Deliverability

strategy [Podcast #67] Transparency, @supports, and Video in Email [MP3]

In the 67th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on implementing transparency in email, using the @supports query, embedding HTML5 video, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design, Video

discussion [Podcast #65] Litmus Community Q&A Rapid Fire [MP3]

In the 65th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on Windows 10 Mail auto-linking, layouts breaking in Outlook.com, ideal email layout width size, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design

tactics How to Build an Interactive Quiz in an Email

We’ve had great success with our interactive emails using live Twitter feeds and hidden golden tickets to promote Litmus Live over the past couple of years. For Litmus Live 2017 we added a new twist—an interactive quiz inside the email. To “unlock” an entry and win a golden ticket, subscribers had to answer each of the five questions in the quiz correctly. In case you missed it, here’s the email: [...] [more]
litmus.com    Design

stats Email Attention Spans Increasing [Infographic]

Mobile phones, Twitter, texting, video games, and other digital era trappings have been blamed for shortening our attention spans to less than that of goldfish. You might be tempted to throw email in that bucket…but you’d be wrong. According to an analysis of billions of emails using Litmus Email Analytics… The average time spent reading an email increased by nearly 7% to 11.1 seconds between 2011 and 2016. Honestly, we were more than a little surprised by this. We expected to find that email [...] [more]
litmus.com    Mobile, Study, Trend

discussion Are Interactive Emails Really the Next Big Thing?

All the email experts are heralding interactive email as the gamechanger for 2017, but are they all they’re cracked up to be? Do they help organization build momentum and create impact? A few of our favorites have been: A playable version of Minesweeper by the dynamic duo Table Tr Td, A Sonic the Hedgehog mini game by Two, The oldie but goodie, Litmus’ live Twitter feed. While undeniably cool, is interactive email really the future? Is this the dawn of a new era or just a passing fad? [...] [more]
medium.com    Design, Trend
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