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discussion Guidelines For Ab Testing

1) Have one key metric for your experiment. You can (and should!) monitor multiple metrics to make sure you don’t accidentally tank them, but you should have one as a goal. Revenue is probably the wrong metric to pick. It is likely a very skewed distribution which makes traditional statistics tests behave poorly. See my discussion in my A/B testing talk (around the 23-minute mark). I generally recommend proportion metrics. First, you often you care more about the number of people doing something than [...] [more]
hookedondata.org    Test

strategy Email Marketing Conversion Rate Comparison

Before you begin benchmarking data and statistics, you need to comprehensively understand your email conversion rate (ECR) and the metrics supporting it. Conversion rate refers to the percentage of subscribers who either complete the desired action or become customers, depending on your conversion goal. To compute your conversion rate, divide the number of signups or purchases by the total number of successful email deliveries. Then, multiply it by 100. [...] [more]
pureb2b.com    Conversionrate, Study

discussion 9 Biggest Email Newsletter Design Trends of 2017

According to a recent Email Statistics Report released by the Radicati Group, the number of worldwide email users, which is now 3.7 billion, will increase to over 4.1 billion by the end of the year 2021 – including both business and consumer users. This demonstrates how popular email newsletters still are as the most powerful and effective medium of communication in Internet marketing. [...] [more]
xhtmljunction.com    Design, Trend

discussion 16 Best Email Design Examples [GFX]

The email marketing isn’t dead. The number of practices to follow for better email design are growing in an exponential rate. Email marketing is exactly that source which instantly provides the income and generate leads. The expenses that were spent for email marketing will be paid off greatly. Statistics reveal that by 2020 the number of users who use emails as a communication source will pass the benchmark of 3 billion people worldwide. [...] [more]
uxplanet.org    Gallery

tactics 4 Tips on How to Launch an Email Campaign for Halloween [GFX]

FacebookTwitterGoogle+VKontakte If you are thinking about whether to create an email campaign dedicated to Halloween on not, statistics should convince you. The results of a survey among respondents aged 18 and older in the United States in 2016 on their plans regarding Halloween this year showed that 69.1 percent of respondents plan to participate in … Continue reading 4 Tips from SendPulse on How to Launch an Email Campaign for Halloween [more]
sendpulse.com    Event, Gallery

stats 2016 Adestra Consumer Adoption & Usage Study - A comprehensive survey of consumers across the U.S. on their digital usage [PDF]

What happens to your email campaigns as soon as you hit "send?" Do you know who's reading? What devices are they using? Do they even read your messages at all? Email marketers are like big-game hunters. We're always trying to track where our customers are going and what they're doing. We scroll through spreadsheets of statistics but we're usually mystied by a lot of them. What we really want to know is how consumers interact with, and think about, the email messages they receive. So, we asked 1,200 [...] [more] 
adestra.com    Unsubscribe, Mobile, Study, Sendtime

tactics Coding Interactive Hotspots in HTML Email

Interactive hotspots, or positioned information overlays, are a good way to deliver additional contextual information on an image. This article will go into how you can implement interactive hotspots in email that work in many of the major email clients. A few weeks ago we sent out an email with an infographic that incorporated interactive hotspots. When the user hovered the cursor over the hotspot a small text overlay appeared next to the hotspot that provided more information about the statistics [...] [more]
emailonacid.com    Design

stats 10 Key Findings from IBM’s 2016 Email Benchmark Study

f you want deeper insights into today's email marketing landscape, just check the statistics in IBM Marketing Cloud's “2016 Email Marketing Metrics Benchmark Study,” which examined messages sent by nearly 750 companies and 3,000 brands in 40 countries. Besides helping you benchmark your own email program on key metrics such as open and click rates and unsubscribes, this year's report also presents data you can use to focus your messages more successfully to different audiences and at different times [...] [more]
silverpop.com    Study

stats 2016 Deliverability Benchmark Report [PDF]

In the 2016 Deliverability Benchmark, we share the state of deliverability, including: How email gets delivered and how to measure inbox placement; Global inbox placement trends broken out by quarter; Deliverability statistics for eight individual countries; Key elements marketers need to focus on to increase their deliverability [...] [more] 
returnpath.com    Study, Deliverability

tactics Shopping Cart Abandonment: 3 Disturbing Statistics + 7 Tips for Cart Reminder Emails

I had the pleasure of leading not one but two webinars last month on digital marketing for retailers. I always like to round out my case studies and practical advice with industry statistics. And what I learned about online cart abandonment surprised and disturbed me: 70 percent of online shopping carts are abandoned (Bronto/Magento Study, 2013) Shopping cart abandonment accounts for $18 billion in lost revenue each year (Surepayroll, 2014) There’s a simple solution. Cart reminder programs which [...] [more]
jeannejennings.com    Automation, Conversionrate

stats What I Learned By Analyzing 1.3 Million+ Emails With Video Marketing Ads

Act on personal data. That’s what everyone is saying, right? One of the problems with data is that sometimes there is simply too much of it, or in other cases, not enough. One of the most popular problems with data is that we’re unsure of what to do with the data we already have. I Analyzed All the Email Marketing Statistics of One Video Marketing Company [...] [more]
teradata.com    Subjectline, Study

tactics How to improve the preheader text in your email campaigns

Preheader text is a small but vital part of every email marketing campaign. If written correctly in conjunction with a concise, benefit focused subject line the two can create a powerful 1-2 combo to greatly increase open rates for your email campaigns. Open rates are arguably one of the most important statistics for email campaigns because without any opens you’re not going to get any clicks. In most email clients within the list of received emails you will see three pieces of information. The From [...] [more]
displayblock.com    Subjectline

stats Radicati Email Statistics Report, 2016-2020 [PDF]

This report brings together current worldwide use data and four-year forecasts for Email Users, Business and Consumer Email Accounts, Email Traffic, Daily Emails Sent & Received, Average Email Storage Requirements, Average Spam, Malware, Attachments, Daily Time Spent on Email, and Mo bile Email use. It includes data on worldwide business and consumer adoption of email. [...] [more] 
radicati.com    Study, Trend

 discussion The Most Misunderstood Statistic In Email Delivery

The spam complaint rate is one of the most important statistics in email delivery. Unfortunately, it’s also one of the most misunderstood. It can happen if your software is measuring your complaint rate differently than the ISPs. You see a low complaint rate reported in your email software and think “Great, people love my email. Almost no complaints!” Usually people are struggling with an Inbox delivery problem and think “it can't be because of my complaints; the complaint rate is low.” The shocking [...] [more]
drh.net    Intelligence, Deliverability

antispam DMARC one year later, and what have we learned?

It has been one year since I posted that Office 365 now supports inbound DMARC verification. What do we see in terms of how much mail it blocks in production? Well, we’ve learned a lot of things; some of it good, and some of it bad. I took a look at our network-wide statistics yesterday and a total of 350 million messages arrived at our system with a DMARC record in the 5322.From address (I don’t have numbers on total email). Of that, about 3/4 of the messages passed DMARC and 1/4 of it failed: [...] [more]
msdn.com    Spam, Deliverability, Study
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