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stats 2018 Holiday Sales Break Records Thanks to Email's Massive Influence

To say that 2018's Cyber Monday was a digital doorbuster is a colossal understatement. November 26, 2018 will go down as the biggest online shopping day in U.S. history thus far, with sales reaching a staggering $7.9 billion. [...] [more]
multichannelmerchant.com    Event, Study

tactics Inbox Audit: Abandoned Cart Edition [GFX]

When shopping online, many consumers prefer to compare products from different online retailers simultaneously to find the best deals. Once they find something they like, they’ll exit a few of those comparison sites with products still in their cart. Rather than viewing this as a loss, email marketers should see it as a prime opportunity to deploy a highly relevant triggered email. One of the [...] [more]
brightwave.com    Automation, Gallery, Conversionrate

discussion Email Deliverability Best Practices in the Age of GDPR [VID]

Today’s consumers prefer shopping online, and many have become avid Amazon shoppers. Yet with a new phone notification or TV show quickly distracting your customers, it’s important to have a digital marketing strategy that engages them in real time with personalized content. Having a strategy like this in place is essential to retain, grow, and acquire customers. In fact, 74% of consumers get frustrated when they receive messages that have nothing to do with their interests. By automating personalize [...] [more]
youtube.com    Law, Deliverability

strategy The Ultimate Email Trigger Report: 12 Triggers That Boost Revenue [PDF]

Triggered campaigns use a variety of different data points to deploy a message. For example, welcome emails are informed by the date/time a subscriber first opted into a marketer’s mailing program, abandoned cart emails are sent if a consumer does not complete her purchase after she’s placed an item in her shopping cart, birthday emails use date of birth as the message trigger, and so on. Moreover, the same data point can often be used for a number of different triggered messages that help keep [...] [more] 
yesmail.com    Automation, Study

tactics Steal These 2018 Holiday Email Ideas [PDF]

If you’re like many email marketers, you’re reading this guide well before temperatures dip and halls are decked. Planning for Black Friday, Cyber Week, and the rest of the busy winter season typically begins during the summer months, and it often doesn’t end until after the new year. CHAPTER 1: Holiday Previews with Live Polls. Find Out Who Your Customers are Shopping For. Discover Which Products Your Customers are Shopping For. [...] [more] 
amazonaws.com    Gallery

tactics A 3 Step Abandoned Cart Series to Improve Cart Recovery

77% of online shopping carts are abandoned. That’s more than three-quarters. It’s 6 slices of an 8-slice pizza. When a website visitor puts an item into their cart, they announce their interest. They tell you that they’re just a single step away from buying—but there are a lot of things that can go wrong before that single step. [...] [more]
activecampaign.com    Automation, Conversionrate

tactics Cart Abandonment Email Best Practices Illustrated with Examples

It's frustrating when you watch the customer filling up their online shopping cart and hold your breath until they check out. But sometimes customers just disappear without finishing the purchase process. Leaving you with plenty of questions. What happened? What is cart abandonment? Cart abandonment is an e-commerce term describing the event that happens when a customer visits your website, start placing items into their online shopping baskets but eventually they don't buy anything, they leave [...] [more]
chamaileon.io    Automation, Conversionrate

tactics How to Use a Templating Language in HTML Email Development

The typical usage is when you render something on the server side. The usual use-case is when you have to add dynamic content to your website, so when you fetch something from your database, you will have to replace some parts in your original template. Besides that, you have basic control-flow in templating languages, for example, if branches and loops. These can help you to create a conditional rendering and to use the same sub-template multiple times. (Just think about a shopping cart, where you [...] [more]
edmdesigner.com    Design, Tool

discussion 4 Tips from the Litmus Live Email Conference

Personalize to engage and retain users. “The BI [business intelligence] of today is the AI of tomorrow,” said Amazon’s Vicky Ge during her session, “Experimenting with Personalization.” She noted that businesses that personalize messages experience a 27% conversion lift. In fact, 79% of customers expect personalized experiences from the companies with which they interact—and 60% of them don’t mind sharing data if it improves their experience, such as quicker shopping or other incentives. [...] [more]
sparkpost.com    Design, Customization

discussion 8 brilliant email examples from Cyber Monday 2017 [GFX]

As anyone who works in the wonderful world of email knows, Cyber Monday is kind of like our Super Bowl. In fact, this year's event ended up being the biggest online shopping day in history, with sales up 16.9% over 2016. That kind of pressure (and opportunity) means brands big and small had to do everything they could to stand out in the inbox – and this year's batch of emails didn't disappoint. [...] [more]
myemma.com    Event, Gallery

strategy A Guide to Predictive Analytics [PDF]

Of course, if you wish to deliver this to customers at scale, there simply aren’t enough bartenders or clerks for these personal interactions. Instead, we direct our inquiries at search bars or hunt web page categories. By its very nature, online shopping removes the human element we commonly associate with a personal customer experience. But that doesn’t mean it can’t. Through proper data management and relevant technologies, marketers can develop a system of predictive analytics to emulate the [...] [more] 
hubspot.net    Intelligence

tactics Crafting Cart Abandonment Emails that Work

Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. Cart abandonment emails are one of the leading cart recovery methods you can employ. According to Ometria, around 44.1% of all cart abandonment emails are opened [...] [more]
marketo.com    Automation, Gallery, Conversionrate

tactics When is the best time to send abandoned cart emails?

To choose the best time to send abandoned cart emails, you must first understand some key shopping trends. First, 42% of purchases take place within an hour of a shopper’s first visit to a website. The customers who don’t make a purchase within the first hour are about 10% more likely to come back 22–24 hours after that initial visit, which means they represent your low-hanging fruit. [...] [more]
medium.com    Automation, Gallery, Conversionrate

tactics A Spotlight on Abandoned Shopping Cart Emails [GFX]

I’m sure most of us have been there. You’re shopping online and snapping up some bargains. You click here, you click there?—?adding all these great deals to your cart because?—?how can you not? But then you get to the checkout and reality sets in. Maybe you have to set up an account, or the shipping charges are through the roof, or you get distracted by the kids?—?and you completely forget about your order. The list goes on [...] [more]
medium.com    Automation, Gallery, Conversionrate

tactics 7 Examples of Awesome Cart Abandonment Emails [GFX]

Online consumers are a fickle bunch. They browse your site, add items to their cart and then – poof – they vanish. American shoppers abandoned a whopping 73% of shopping carts in the first quarter of 2016 alone, and Americans aren't the only offenders. Worldwide, the cart abandonment rate is 74%. That's a lot of revenue left on the table, or in this case, in digital carts. To try and recapture some of those sales, 51% of marketers launch remarketing campaigns to get customers to check out. [...] [more]
pinpointe.com    Automation, Gallery, Conversionrate
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