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discussion LashBack Presentation at Mailcon January 2019 [PDF]

On January 5th, LashBack CEO Peter Wilson delivered an impactful presentation entitled “Building Long-Term Value in Email” at Mailcon in Las Vegas. Utilizing LashBack’s unique insights on email, the presentation focused on how the market is evolving -- with a clear need to focus on the consumer experience and what actions deliver long-term business value. Prioritizing best practices does not mean focusing only on optimizing message components and inboxing, it has to consider the consumer experience. [...] [more]
slideshare.net    Trend, Deliverability

stats Impact of Gmail Annotations

After some EOY testing with Gmail Promo images, have some data (and some warnings) to share. More details in a longer post at some point, and much more testing to be done.1) If using your web logs to count number of image views, you may be overestimating. Looking at user-agent data, we discovered that 7.6% of image loads were not the Google Image Proxy. Mostly seems to be systems loading all images to scan for content issues (K-12 schools, universities, law firms, etc). List composition would cause [...] [more]
twitter.com    Marketing, Study

stats 2018 Email Client Market Share Trends

The results are in! I've analyzed over 11 billion email opens from 2018 to break down the latest email client market share trends you need to know. Here's how the top 10 for the year shook out: Apple and Gmail remain dominant. Combined, Apple and Gmail hold 4 of the top 5 email clients with 75% of the total market share. This is the most top heavy the email client market share has ever been. In fact, since recording email opens from 2013, this is the first time that *only* 2 email clients have [...] [more]
kevinmandeville.com    Study, Trend

discussion Welcome/Onboarding Emails Optimization Notebook [PDF]

Onboarding email expert Val Geisler and Litmus’ Chad S. White and Jason Rodriguez examine eight emails submitted by Litmus Community members. With decades of email marketing experience between them, they’ll share their advice on improvements and tips on things to A/B test. Through these critiques, you’ll learn how to build trust and create a great onboarding experience via email. Along the way, you’ll also pick up email design, coding, and copywriting tips you can apply to your other emails. [...] [more] 
pardot.com    Automation, Gallery

discussion To be dedicated or not to be dedicated, that is the question.

Regional norms: Dedicated IPs are now standard in North America, where email marketers tend to have larger lists and utilize more aggressive mailing practices required for individual reputation management. However, in the European Union and APAC regions, a shared IP setup is more standard as lists are smaller and the permission for data collection is more stringent. [...] [more]
250ok.com    Deliverability

discussion A content strategist shares her must-read newsletters [GFX]

Which emails have you opened recently? Cup of Jo: “There are two newsletters that I keep an eye out for every week, and the first is from my all-time favorite blog, Cup of Jo. Joanna Goddard and her team of writers are content geniuses, but they also do a great job of keeping their readers’ interests in mind and chopping up their clever phrases and colorful images into bite-sized bits of inspiration. Although I’d usually advise against subject lines like ‘Hey, What’s Up?’ and ‘Happy (Almost) Weekend, [...] [more]
myemma.com    Gallery

tactics AR Quick Look in HTML email

iOS 12 has a new feature called AR Quick Look that allows you to preview 3D models in the real world. Prior to this if you wanted to view augmented reality (?AR?) you’d need to install an app. During WWDC 2018, Apple talked about how AR content could be natively previewed and shared across a number of apps including Safari and Mail. Excited by the prospect of integrating AR with email we ran some tests. [...] [more]
stylecampaign.com    Design

law A CASL compliance update announced

Today, November 5, 2018, the Canadian Radio-Television and Telecommunications Commission (CRTC) released a new round of guidance documentation for businesses sending Commercial Electronic Messages (CEMs) to Canadian subscribers. This document (CRTC 2018-415) deals exclusively with Section 9 of the legislation, a part of the law mostly forgotten by businesses until the recent enforcement taken in July 2018 against Datablocks and Sunlight Media, who allegedly knowingly allowed malware to be shared [...] [more]
250ok.com    Law

law Al Iverson’s Spam Resource: Does Germany require COI/DOI?

There are a lot of good reasons to implement COI/DOI, but today's specific question is -- does Germany "require" it? Ultimately this is a legal question, and I'm not a lawyer, so I'm not qualified to answer legal questions. But I can share and link to what other folks have said on this topic, so that's what I will do. [...] [more]
spamresource.com    Law

strategy The Trends Transforming the Email Service Provider Landscape: Webinar Recording + Q&A [VID]

ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. With so much on the line, it’s no surprise that frustrations with ESPs run high. In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report, along with insights from other research we’ve done. You’ll learn… [...] [more]
litmus.com    ESP, Study

discussion Vendors, you just suck at Demos and Web Meetings!

Sometimes the best way to share ideas is through dark humor, I expect this will hit a nerve with different people in different ways. Some might say, “OMG- YES”, some may say “WTH? - what are you talking about”, yet the reality is with all the vendor choices and aggressive sales teams and fierce competition you can often get a degradation in quality of presentations, demo’s and meetings in general. Having just been involved in a few RFP processes, I find myself getting more and more agitated at how [...] [more]
onlyinfluencers.com    ESP

tactics And the animated GIFs just keep on coming .... [GFX]

Animated GIFs just keep getting better and better. More email clients support them, and email developers are becoming more inventive in the ways they use them to augment the email’s message and help it come alive in the inbox. We’ve been collecting emails with animated GIFs for a while and debuted our first collection of holiday-themed animations in this blog post: “Happy Animations to All and All a Good GIF.“ Now we’d like to share our latest collection that illustrates how to use animated GIFs to [...] [more]
freshaddress.com    Gallery

antispam What do Postmasters see daily?

Some common questions Postmasters field from senders are, “What happens to all the Postmaster tickets we submit? Does anyone look at them? What’s even going on there?” Before coming to 250ok, I worked as an AOL Postmaster. So in short, I know some stuff, and I’m happy to share what I can. So, we could go straight to the short answer, but… what’s the fun in that? Instead, let’s go on a journey together. Let’s start by getting a better understanding of what’s going on at the Postmaster. Even though [...] [more]
250ok.com    Spam, Deliverability

tactics What are the Differences Between US and UK Marketing Emails?

While the US and UK share the same language, the way in which it is used in email marketing in the two countries is quite different! Because of this, when targeting both American and British customers it’s important to consider both the obvious and nuanced cultural differences between the countries exhibited in their varying email strategies. While sometimes it may be as easy as switching “soccer” to “football”, other times the necessary changes may be trickier to identify! Luckily, we’ve compiled [...] [more]
sparkpost.com    Copywriting

stats What We Learned Analyzing The Website Email Acquisition Strategies Of Total Retail's Top 100 Omnichannel Retailers

Total Retail released the second annual ranking of 100 publicly traded retailers based on their omnichannel capabilities and programs offered, as well as the execution of said programs. The report scores 100 retailers on their ability to sell online, pick up in store, search for in-store products, and many more criteria. What they didn’t analyze, however, is the website acquisition strategies of these retailers. So we took it upon ourselves to do some analysis of our own, and share our thoughts about [...] [more]
cordial.com    Listbuilding, Study
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