Koogle d*EPiC SWYNme BITLYme EmailMarketingTipps

Articles

(Search: Season)

discussion Post-Purchase Retention Strategies for the New Year [GFX]

This is a guest post from Molly Horstmann, the Content Marketing Manager at SmarterHQ. SmarterHQ is a leading behavioral marketing platform powering highly personalized, cross-channel customer experiences. Visit their site to learn more. The holidays have come and gone, and so have many of your seasonal customers. That is, unless you have a solid plan to keep them engaged with your brand in 2019—and start leveraging these strategies as soon as possible. The following campaigns and tactics will help [...] [more]
mailcharts.com    Automation, Gallery

discussion 2019 eec awards

Want tips for this year’s awards season? Check out our recent Award winners’ webinar: Taking Advantage of the Promise of Interactive Emails or view the PowerPoint presented by 2018 eec award winners – Chad S. White and Alice Li – and eec Award Subcommittee Leaders Shanon Strahl and Mark Talley. The Email Experience Council is accepting nominations for individuals who represent the best and brightest in the email marketing industry. Nominating your email marketing hero is free and easy. The eec will [...] [more]
emailexperience.org    Event, Marketing

stats 3 Data-Driven Recommendations for Effective Emails

Capturing the attention of consumers is a challenge marketers face year round, but it becomes even more pronounced during the holiday season. Try incorporating three of our key findings into your 2018 holiday email campaigns.  [...] [more]
persado.com    Subjectline, Study, Sendtime

tactics Steal These 2018 Holiday Email Ideas [PDF]

If you’re like many email marketers, you’re reading this guide well before temperatures dip and halls are decked. Planning for Black Friday, Cyber Week, and the rest of the busy winter season typically begins during the summer months, and it often doesn’t end until after the new year. CHAPTER 1: Holiday Previews with Live Polls. Find Out Who Your Customers are Shopping For. Discover Which Products Your Customers are Shopping For. [...] [more] 
amazonaws.com    Gallery

tactics Essential guide to writing click-worthy subject lines [PDF]

You’ll find everything you need to know to write irresistible subject lines, including: When and how to use emojis to boost open rates. 15 mistakes to avoid at all costs. The ideal length of a top-performing subject line. Tactics to test and optimize messages. Easy ways to revitalize tired subject lines with just a few tweaks. Ways to avoid spam filters. Creative ideas for seasonal subject lines. Tricks of the trade from email professionals. [...] [more] 
verticalresponse.com    Subjectline

tactics 6 Holiday Emails to Send This Season [GFX]

To be successful, you'll have to go beyond emailing a $5 holiday coupon to every subscriber. We dug through a lot of holiday data, and we can tell you that consumers have high expectations this year. To help marketers exceed customer's expectations, we've created a list of six data-backed holiday emails that every brand can send this season. 1. Gift guide 54% of shoppers made a purchase based on a retailer's suggestion [...] [more]
pinpointe.com    Event, Gallery

tactics It's Time for Cross-Channel Campaigns

The holiday season is upon us. Many retailers have already started to ramp up their email deployment schedules, which is a key tactic to making your Q4 revenue goals. However, it's important to remember that just sending more emails alone isn't a strategy - you need to consider when and what to send - and which channel to deliver it to. [...] [more]
listrak.com    Event, Study

tactics How to Write an Effective Marketing Automation RFP

To respond or not to respond is always the question. Some marketing automation platforms have taken the position that they will not respond to RFPs during the sales process because it is not the best use of their time. However, I believe that RFPs can be highly informative and useful during the procurement process as long as they are written with intention. As RFP season begins to wrap up, I took stock in the different RFPs that crossed my desk. I reviewed countless RFPs this quarter, some good, some [...] [more]
onlyinfluencers.com    ESP

strategy Our Top Holiday Tips for Small Businesses

Pumpkin spice is back in stores, which means if you haven’t yet done so, it’s time to get cracking on your holiday marketing plan. When it comes to driving revenue, the holidays are often the most hectic—and most important—time of year. There are tons of ways business owners can capitalize on the season, from setting up retargeting ads to acquire new customers, to giving your website a festive refresh, to adding product recommendations into your emails. All of these tactics have varying degrees of [...] [more]
mailchimp.com    Event

strategy Guide To Holiday Emailing [PDF]

It’s time to gear up and get your email marketing campaigns ready for the holiday season. Not sure where to start? Have a look at your goals and set specific targets to identify what exactly you want to achieve with your holiday campaigns. Setting your goals will make it easier for you to develop a tar- geted campaign, with a clear idea of the results you want to achieve. Goals will also make it easier to evaluate on your performance once the holidays are over, by comparing the targets you set to the [...] [more] 
mailjet.com    Event

discussion Halloween: Wickedly awesome email inspiration [GFX]

What should you be doing next in your email holiday planning? Follow this steps to differentiate your offering from other brands. New Look: Creep it real. I think this is an amazing example. It has an original subject line that instantly grabs my attention whilst also being informative. I’m not sure if this was deliberate, but the look and feel of the ‘Creep it real’ GIF reminds me of the TV program Stranger Things (excellent timing if so, as the 2nd season will be released just 4 days before [...] [more]
adestra.com    Event, Gallery

strategy 2017 Holiday Season: 4 Data-Backed Tips for Retail Marketers

In 2016, Cyber Monday was the biggest day in US ecommerce history. Consumers spent $3.45 billion. Black Friday was close behind at $3.34 billion with a year-over-year growth rate of 21.6%. Black Friday was the first day ever to generate over a billion dollars in sales from mobile devices: $1.2 billion to be exact. [...] [more]
retentionscience.com    Automation, Event, Conversionrate, Marketing

discussion Steal These 2017 Holiday Email Ideas [PDF]

Looking for holiday email inspiration? Look no further. This guide contains the most up-to- date email ideas for the 2017 season and beyond. You’ll find email inspiration for creating conversion-boosting transactional emails, year-in-review emails that surprise and delight, live poll emails that help you gather intel on your customers’ holiday shopping plans, plus several behavioral marketing tactics designed to boost engagement. [...] [more] 
amazonaws.com    Event, Gallery

stats Shopping Cart Abandonment Email Trends [infographic]

Conducted during the height of the 2013, 2014, and 2016 holiday seasons, our research into shopping cart abandonment email trends among U.S. retailers reveals clear trends around: The post-trigger delay in sending these emails. The use of a series of cart abandonment emails. Highlighting the item(s) abandoned in the email and its subject line. The recommendation of alternative prorducts The inclusion of seasonal messaging. [...] [more]
salesforce.com    Automation, Conversionrate, Study

tactics The Best Time To Send Your Newsletters

We identified specific periods during the year when web users are most receptive to email campaigns – it is mainly during periods when mass mailings are less frequent. For example, we noticed that during the winter season, open rates were higher. The last quarter of the year is overloaded with emails but also with click rates. This is mainly because web users are interested in special offers for Christmas and for the end of the year sales. [...] [more]
mailify.com    Sendtime
Page 1 | older