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tactics 3 Bulletproof Ways to Structure Your Next Cart Abandonment Email Campaign [GFX]

MailCharts chips into the Drip blog with all the intel about the three best abandoned cart strategies you could set up today to start recovering more abandoners and revenue for your ecommerce store. [...] [more]
drip.com    Automation, Gallery, Conversionrate

discussion Campaign Monitor Expands into Enterprise Email Market with Acquisitions of Sailthru and Liveclicker

-CM Group — a family of marketing technology companies including Campaign Monitor, Delivra and Emma — announced today the acquisitions of Sailthru and Liveclicker, adding nearly $60 million in revenue and 540 new customers, including Bloomberg, Samsung and Fashion Nova. Sailthru, a cross-channel experience management platform, and Liveclicker, a provider of real-time email personalization solutions for marketers, bring easy to use, effective and scalable enterprise solutions to CM Group. [...] [more]
businesswire.com    ESP

discussion Personalization and Hyper-personalization in Emails: Best Practices [GFX]

Personalization and hyper-personalization are one of the trends of 2019. Another reason to care about it is that on average personalized emails drive 18x higher revenue than non-personalized ones. There are many ways to use personalization and hyper-personalization in email marketing. We’ll show the most effective ones. [...] [more]
stripo.email    Gallery, Customization, Video

strategy The Data-Driven Marketer’s Guide to Maximizing Holiday ROI [PDF]

NRF reported that 20% of a company’s annual revenue is generated from holiday sales alone—that number rising in 2017 by 5.5% exceeding its forecasts. It ' s no longer a secret that the holidays represent major opportunities for brands. With so much at stake, it’s no surprise that competition is fiercer than ever.In an effort to stand out, many companies are rolling out deep discounts and starting promotions early. This is a shortsighted tactic that, if handled incorrectly, will end up depleting your [...] [more] 
retentionscience.com    Event, Customization, Marketing, Mobile

stats Q2 2018 Email & Mobile Benchmark Report [PDF]

We’ve analyzed major email marketing and mobile trends and key performance indicators (KPIs) by collecting data from North American clients. Our quarterly benchmark report gives you the opportunity to compare your email and mobile campaigns and programs to your peers. The 2018 Q2 Email and Mobile Benchmark Report includes: Revenue per email, Open, click to-open, and unique click rate analysis, Transaction and transaction to click rates Average order values, [...] [more]
cheetahdigital.com    Study

strategy The Ultimate Email Trigger Report: 12 Triggers That Boost Revenue [PDF]

Triggered campaigns use a variety of different data points to deploy a message. For example, welcome emails are informed by the date/time a subscriber first opted into a marketer’s mailing program, abandoned cart emails are sent if a consumer does not complete her purchase after she’s placed an item in her shopping cart, birthday emails use date of birth as the message trigger, and so on. Moreover, the same data point can often be used for a number of different triggered messages that help keep [...] [more] 
yesmail.com    Automation, Study

discussion Guidelines For Ab Testing

1) Have one key metric for your experiment. You can (and should!) monitor multiple metrics to make sure you don’t accidentally tank them, but you should have one as a goal. Revenue is probably the wrong metric to pick. It is likely a very skewed distribution which makes traditional statistics tests behave poorly. See my discussion in my A/B testing talk (around the 23-minute mark). I generally recommend proportion metrics. First, you often you care more about the number of people doing something than [...] [more]
hookedondata.org    Test

tactics 5 Ways to Leverage Your Transactional Emails [GFX]

Transactional emails have never been regarded as the cool or flashy sibling to promotional emails. But, because nearly all eCommerce businesses have transactional emails set up, it’s crucial that they’re optimized to convert. If you’re a marketer and not taking full advantage of your revenue-generating transactional email readers?—?you’re seriously missing out. And we mean seriously. Gone are the days when these emails can be set and forgotten. It’s time to start optimizing, boosting the creativity, [...] [more]
medium.com    Automation, Gallery, Study

discussion REI’s Purchase Email & Unboxing Experience [GFX]

Even though transactional emails see 8x more opens and clicks than any other type of email — and can generate 6x more revenue — it’s shocking to see how many companies fall short. In our unboxing blog series we take a look at the transactional emails of the biggest and most popular retailers. Join us to see what’s working, what’s not, and apply these learnings to your own transactional emails. Exploring REI. [...] [more]
mailcharts.com    Automation, Gallery

law California Consumer Privacy Act of 2018

The CCPA will take effect January 1st, 2020 and applies to any organization that conducts business in the State of California & satisfies one of three conditions: 1. The organization has an annual gross revenue in excess of $25,000,000; 2. Annually buys, receives, sells or shares for commercial purposes the personal information of 50,000 or more consumers or households; 3. The organization derives 50% or more of its annual revenue from selling consumers’ personal information [...] [more]
trendlineinteractive.com    Law

discussion Banana Republic’s Purchase Email & Unboxing Experience [GFX]

Even though transactional emails see 8x more opens and clicks than any other type of email — and can generate 6x more revenue — it’s shocking to see how many companies fall short. In our unboxing blog series we take a look at the transactional emails of the biggest and most popular retailers. Join us to see what’s working, what’s not, and apply these learnings to your own transactional emails. Thoughts on Banana Republic The Banana Republic Travel & Safari Clothing Company was a safari-themed [...] [more]
mailcharts.com    Gallery

discussion What is the email marketing industry worth?

How much revenue does the email marketing industry generate across all industries in a given year? It seems like a relatively simple question to answer, and surely something that everyone in the email marketing business has wondered in passing, at least once or twice… Yet, there seems to be no definitive answer to be found [...] [more]
phrasee.co    Marketing

tactics Browse abandonment email test results

Just because you are using AI doesn’t mean you’re getting the best possible results in your email marketing. This in depth browse abandonment email case study illustrates. Two different sets of computer generated recommendations were pitted against each other in an A/B split test and a 20.5% revenue increase delivered. The use of recommendation engines [...] [more]
zettasphere.com    Automation, Customization, Intelligence, Clickrate

tactics Attribution Modeling: Last Touch, Multi-Touch & Revenue Lift

The ins and outs of 3 popular attribution models. Retailers are beholden to large numbers and the attribution model they choose to use can impact not only their outcomes, but strategy and budgets. Learn more in this blog post. [...] [more]
windsorcircle.com    Intelligence, Multichannel, Webanalytics

stats Email Benchmark Report: A Marketer’s Guide to 2018 [PDF]

Throughout 2017, email remained a tried-and-true revenue-driver generating more than 50 times its return on investment.2 Over the same period however, email open, click and click-to-open (CTO) rates continued on a steep decline, revealing a sizeable gap that marketers need to close immediately. This report, based on analysis of almost 9 billion emails sent in Q4 2017 and over 30 billion sent in 2017 will focus on concrete, achievable goals marketers can set for 2018 in order to grow revenue by [...] [more]
yeslifecyclemarketing.com    Study, Trend
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