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tactics Inbox Audit: Abandoned Cart Edition [GFX]

When shopping online, many consumers prefer to compare products from different online retailers simultaneously to find the best deals. Once they find something they like, they’ll exit a few of those comparison sites with products still in their cart. Rather than viewing this as a loss, email marketers should see it as a prime opportunity to deploy a highly relevant triggered email. One of the [...] [more]
brightwave.com    Automation, Gallery, Conversionrate

stats Retailers, Polish Up Those Subject Lines

Half of US consumers prefer hearing from retailers by email than via social media, text, display ads or mobile apps, according to a survey report from Yes Lifecycle Marketing [download page]. However, the study indicates that the vast majority ignore at least some emails from retailers. The survey asked more than 1,000 US consumers who [...] [more]
marketingcharts.com    Study, Subjectline

stats Case Study on Discount Subject Lines Similarity

Gartner L2 processed 44,203 discount subject lines. Brands that send fewer, but more relevant discount emails achieve higher open rates than brands that send more frequent, broad-based discount campaigns. Brands that use differentiated language in their discount email subject lines achieve a 13.7% lift in open rate over those that use more generic language. Open rates [...] [more]
mediapost.com    Subjectline, Openingrate, Study

stats The Cost of an Unsubscribe [PDF]

The study shows that 77% of those who opt out are non-buyers. Only 13% are one-time buyers, and 10% are multi-time buyers. Non-buyers "only make up 55% of email recipients for most retailers," the study states. In contrast, 26% of email volume goes to one-time buyers, and 19% to multi-buyers. We don’t understand the word “only.” That 55% sounds like a pretty hefty percentage to us. It takes non-buyers 47 days on average to opt out after getting the initial email. That increases to 70 days for one-tim [...] [more] 
bluecore.com    Unsubscribe, Study

antispam DMARC adoption rates very low across most industries.

This year, we made it a priority to analyze the adoption of Domain-based Message Authentication, Reporting & Conformance (DMARC) in industries using email as a key means of communication and business growth. We looked at the domains of the SaaS 1000, top law firms, nonprofit organizations (NPOs), higher education institutions, top Chinese brands, and e-retailers to better understand how seriously they take email authentication. Unfortunately, not one industry reviewed had even a 50% adoption rate, [...] [more]
250ok.com    Spam, Study, Deliverability

stats Multi-Industry DMAC Adoption 2018 Report [PDF]

This year, we made it a priority to analyze the adoption of Domain-based Message Authentication, Reporting & Conformance (DMARC) in industries using email as a key means of communication and business growth. We looked at the domains of the SaaS 1000, top law firms, nonprofit organizations (NPOs), higher education institutions, top Chinese brands, and e-retailers to better understand how seriously they take email authentication. Unfortunately, not one industry reviewed had even a 50% adoption rate, [...] [more] 
amazonaws.com    Spam, Study

stats What We Learned Analyzing The Website Email Acquisition Strategies Of Total Retail's Top 100 Omnichannel Retailers

Total Retail released the second annual ranking of 100 publicly traded retailers based on their omnichannel capabilities and programs offered, as well as the execution of said programs. The report scores 100 retailers on their ability to sell online, pick up in store, search for in-store products, and many more criteria. What they didn’t analyze, however, is the website acquisition strategies of these retailers. So we took it upon ourselves to do some analysis of our own, and share our thoughts about [...] [more]
cordial.com    Listbuilding, Study

discussion REI’s Purchase Email & Unboxing Experience [GFX]

Even though transactional emails see 8x more opens and clicks than any other type of email — and can generate 6x more revenue — it’s shocking to see how many companies fall short. In our unboxing blog series we take a look at the transactional emails of the biggest and most popular retailers. Join us to see what’s working, what’s not, and apply these learnings to your own transactional emails. Exploring REI. [...] [more]
mailcharts.com    Automation, Gallery

discussion Banana Republic’s Purchase Email & Unboxing Experience [GFX]

Even though transactional emails see 8x more opens and clicks than any other type of email — and can generate 6x more revenue — it’s shocking to see how many companies fall short. In our unboxing blog series we take a look at the transactional emails of the biggest and most popular retailers. Join us to see what’s working, what’s not, and apply these learnings to your own transactional emails. Thoughts on Banana Republic The Banana Republic Travel & Safari Clothing Company was a safari-themed [...] [more]
mailcharts.com    Gallery

tactics 5 Easy Automated Campaigns Most Retailers Aren't Doing [GFX]

Marketing automation is a powerful asset for retailers. Not only does it save marketing teams time and allow them to be more efficient, but it's an effective way to target prospects and customers with personalised content and across channels. When used in combination with email marketing, it's a really potent tool. This blog looks at the 5 most underutilised automated email campaigns retailers should be doing: [...] [more]
enchantagency.com    Automation, Gallery, Conversionrate

tactics 5 of the Best Dynamic Email Marketing Tools for Retailers

As retailers look to utilise rich data, AI and dynamic content to deliver more relevant marketing messages, we look at 5 great email tools that enable brands to insert live content and product recommendations into ecommerce emails. [...] [more]
enchantagency.com    Customization, Tool

stats Practicology & Google Omnichannel CX Review 2018 [PDF]

Practicology and Google collaborated to produce this cross-channel customer experience benchmark report reviewing 145 retailers from five European markets. [...] [more]
practicology.com    Multichannel, Study

stats Retail customer experience benchmarking - Best practices & best-in-class retailers

For our omni-channel customer experience benchmarking project we put together a list of principles across a range of categories such as store details, personalisation, customer service and cross-promotion. In this article, we share some of the best-in-class examples from each category of customer experience principle. [...] [more]
thinkwithgoogle.com    Multichannel, Study

tactics Attribution Modeling: Last Touch, Multi-Touch & Revenue Lift

The ins and outs of 3 popular attribution models. Retailers are beholden to large numbers and the attribution model they choose to use can impact not only their outcomes, but strategy and budgets. Learn more in this blog post. [...] [more]
windsorcircle.com    Intelligence, Multichannel, Webanalytics

stats DMARC Adoption Among e-Retailers (Q1 2018) [PDF]

Today we are publishing an exclusive 250ok report DMARC-Adoption-Among-e-Retailers-2018. We analyzed 3,033 top-level domains (e.g., www.brand.com), also known as root domains, operated by the top 1,000 U.S. and top 500 E.U. e-retailers to see if they met the minimum email authentication protocols that protect their brands and consumers from phishing attacks. The study revealed that nearly 90% of the domains reviewed did not meet that basic email security standard. In the report, we review the DMARC [...] [more] 
amazonaws.com    Spam, Study, Deliverability
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