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tactics Email Unsubscribe Best Practices

In most cases, scroll to the bottom and find the unsubscribe link. You’d think, right? It turns out finding the unsubscribe link is not always easy, as shown by usability tests on emails from Tesco, eBay, PayPal, RateSetter, Norwegian Airlines and eBuyer. The brands were picked because they shows different designs for unsubscribe. All designs that are commonly used by many brands. The tests were performed using the excellent UsabilityHub research platform. It’s a seriously good tool to improve user [...] [more]
zettasphere.com    Unsubscribe

discussion LashBack Presentation at Mailcon January 2019 [PDF]

On January 5th, LashBack CEO Peter Wilson delivered an impactful presentation entitled “Building Long-Term Value in Email” at Mailcon in Las Vegas. Utilizing LashBack’s unique insights on email, the presentation focused on how the market is evolving -- with a clear need to focus on the consumer experience and what actions deliver long-term business value. Prioritizing best practices does not mean focusing only on optimizing message components and inboxing, it has to consider the consumer experience. [...] [more]
slideshare.net    Trend, Deliverability

discussion Personalization and Hyper-personalization in Emails: Best Practices [GFX]

Personalization and hyper-personalization are one of the trends of 2019. Another reason to care about it is that on average personalized emails drive 18x higher revenue than non-personalized ones. There are many ways to use personalization and hyper-personalization in email marketing. We’ll show the most effective ones. [...] [more]
stripo.email    Gallery, Customization, Video

stats E-Mail-Marketing Benchmarks 2019 [PDF]

Analyse der E-Mail-Marketing-Aktivitäten von 5037 Unternehmen, Status quo und Best Practices. Die Studie untersucht die E-Mail-Marketing-Aktivitäten von 5037 Unternehmen aus neun Branchen anhand von bis zu 143 Einzelkriterien. Sie dokumentiert Best Practices und dient als Leitfaden, wie Unternehmen vorgehen sollten. [...] [more] 
absolit.de    Study

tactics Review of the Email on Acid Campaign Precheck

On November 14th, Email on Acid released its so anticipated new option “Campaign Precheck”. Its main feature is checking email accessibility. Accessibility is something we all strive to have in our email templates as we want recipients with vision impairments and dyslexia to be able to “read” our emails, as well. Two months back, we published a blog post on best practices to make emails accessible. [...] [more]
stripo.email    Design, Tool

tactics Email Footer Design Best Practices

First impressions matter, which is why we work hard on the email templates design and which is why most of us neglect the email footer — we treat it as something really unnecessary. Well, we shouldn’t. What is an email footer? It is the last block of all email newsletters. Typically, it contains contact information, such as the brand name, website address, postal address and the unsubscribe links. But a complex email footer is much more than that. [...] [more]
stripo.email    Design

tactics Abandoned Cart Email Templates & Tips

When you send out the abandoned cart email is the first and most important aspect to consider. Sending out the first email to remind online shoppers of an abandoned cart within 60 minutes is believed to bring in the highest conversions. This can be followed by another email after 24 hours, and a last and final one 3-4 days later. [...] [more]
constantcontact.com    Automation, Conversionrate

tactics Apology Emails: Best Practices and Examples [GFX]

On average, customers’ satisfaction with ecommerce makes 82% (Statista’s data). It does seem like a good result, but, in fact, it means that 18 out of 100 customers are displeased with your service. And in most cases, a simple yet sincere Apology Email is capable of changing the situation for better. [...] [more]
stripo.email    Gallery

discussion To be dedicated or not to be dedicated, that is the question.

Regional norms: Dedicated IPs are now standard in North America, where email marketers tend to have larger lists and utilize more aggressive mailing practices required for individual reputation management. However, in the European Union and APAC regions, a shared IP setup is more standard as lists are smaller and the permission for data collection is more stringent. [...] [more]
250ok.com    Deliverability

tactics Win the Inbox: Email marketing tactics you should retire yesterday [VID]

Even now, marketers are using outdated email practices. This video discusses email tactics you should retire yesterday, as well as actionable alternatives you can employ today [...] [more]
myemma.com    Design

discussion Email Deliverability Best Practices in the Age of GDPR [VID]

Today’s consumers prefer shopping online, and many have become avid Amazon shoppers. Yet with a new phone notification or TV show quickly distracting your customers, it’s important to have a digital marketing strategy that engages them in real time with personalized content. Having a strategy like this in place is essential to retain, grow, and acquire customers. In fact, 74% of consumers get frustrated when they receive messages that have nothing to do with their interests. By automating personalize [...] [more]
youtube.com    Law, Deliverability

tactics 25 Product Launch Announcement Email Examples (From Real Brands) [GFX]

Get inspired for your product launch email campaign by these 25 email design examples. This post will help you to come up with the product launch or new features announcement email design following the latest best practices. [...] [more]
chamaileon.io    Marketing

tactics Optimising your email marketing - moving past A/B testing

To truly improve on your results and drive engagement you need to look even further than those two classic KPI’s. Quantitative data only goes so far! Any product manager/owner will tell you that you not only need to look into the data but also ask your users for feedback constantly! Net Promotor Scores and tools like Hotjar, Intercom, Usabilla or a good old fashioned interview give product owners the qualitative feedback they need. These product owner practices are practices us marketers can also [...] [more]
medium.com    Design, Marketing

discussion The New Rules of Email Deliverability [PDF]

SparkPost’s team of email experts has put together this guide to help you get up to speed on the rapidly changing state of email deliverability. These ten new rules include updates to old practices as well as emerging techniques that will help you ensure the emails you send arrive just where they will have maximum impact: your users’ inboxes. [...] [more] 
sparkpost.com    Deliverability

discussion A guide to visual media in HTML email [GFX]

In the digital realm, 81 percent of people only skim the content they read online. So, an image can accomplish what a paragraph of text can barely touch upon in times of minimal read times. Ever since email developers adopted HTML coding practices in to emails in late 1989, email marketers have been experimenting with using visual media such as static images, animated GIFs, embedded videos and many others in their email campaigns. Before we learn about how to use visual media in email, let’s study [...] [more]
htmlemail.io    Gallery
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