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discussion Kinetic Email Design- Build Engaging Emails [GFX]

Kinetic Interactive: These are emails that have additional elements that respond to user Kinetic interactive emails involve the use of the :hover, :active, :focus or :checked CSS selectors. The elements used in these emails are user-driven carousels containing navigation buttons and collapsible menus. This email from Adidas is a perfect example for kinetic interactive email. [...] [more]
emailmonks.com    Gallery, Design

discussion Thirteen Pro-Tips for Email Design

In many ways, the future of email is already here. Interactive elements, navigation bars, hamburger menus, animated GIFs?—?it’s all part of the email design mix now. Sure, email designers still have to deal with a lack of universal coding standards and the multitudinous shortcomings of 50-plus email clients, but email has made great strides in recent years. [...] [more]
medium.com    Design

discussion The growing appeal of responsive-aware email design

This Banana Republic email is a fairly typical execution of response-aware design. Notice in the mobile rendering that: the preheader text disappears; the top navigation bar links drop down into the bottom navigation section and become vertically stacked; and the links in the bottom navigation become vertically stacked. [...] [more]
marketingland.com    Mobile

discussion Four examples of great sign-up forms and why they work [GFX]

The first interaction your audience will have with your brand is most likely when visiting your website. Ensuring there is ample opportunity for them to receive future communications via email is key. Using a sign-up form to capture these email addresses is an easy first step, but if this process isn’t straightforward or clear, many of these contacts may be lost or put off. Make sure the placement for the first sign up option is identifiable in a part of the homepage where little navigation is [...] [more]
adestra.com    Listbuilding, Gallery, Intelligence

tactics Alternative Uses for Hamburger Menus in Email

Navigation menus in email are often made and displayed as a horizontal bar, with all the links in a row. This can create some challenges when it comes to mobile displays. If the links are still side-by-side, they will become tiny and hard to touch on mobile. If they are stacked at 100% width, they will push all of the content down. [...] [more]
emailonacid.com    Design, Mobile

mobile Responsive email design patterns pt2: Exotic navigation [GFX]

Optimising or responsive email for mobile means more than making them mobile friendly. There is a range of possibilities to make your email win big on the small screen. One element that deserves extra attention in any superior mobile email is the navigation bar. In my previous article I went into the popular design patterns for responsive email navigation. Let’s see some more exotic examples, because you don’t want to be standard, do you? [...] [more]
displayblock.com    Gallery, Design, Mobile

 mobile Responsive design options for navigation in emails [GFX]

Making the navigation responsive in mobile emails is a key area in improving usability by offering functional links to a message and guiding recipients to your site, even if they aren’t receptive to the particular message or offer in the message itself. Today, on average, half of all emails are opened on a mobile device so it’s critical to ensure they are easy to read and interact with whichever device they are being viewed on. Thanks to responsive email techniques you can choose different email [...] [more]
displayblock.com    Gallery, Design, Mobile

 discussion Community Contest: Creative Navigation in Email [GFX]

A while back, member Jerry Martinez posted an epic Hamburger Menu for Email. Now, we want to see what else people can come up with for taking people places straight from the inbox. We’ll be judging based on creativity, overall design, code implementation, and email client support. The contest ends March 18th. The Litmus team will then judge the entries and announce the winner a few days later. [...] [more]
litmus.com    Gallery, Design

tactics Coding: The Litmus Creative Nav Contest Results Are In

And I’m very elated to say that the Reader Mode entry has won this month’s contest! :) Thank you Litmus and Code School for the sweet prizes. special shout out also goes to Jerry Martinez for inspiring the contest with his Hamburger Menu for Email. Here are some other entries I thought were pretty cool. Like the Reader Mode example, several are in various experimental stages. All should work nicely on iOS but on other email clients your mileage may vary [...] [more]
freshinbox.com    Gallery, Design

mobile 44 Millionen Deutsche nutzen ein Smartphone

Jeweils 55 Prozent der Smartphone-Nutzer lesen oder schreiben E-Mails oder verwenden die Navigations-/Kartenfunktion ihres Mobiltelefons. 47 Prozent schauen auf dem Smartphone Videos. E-Books oder E-Paper liest fast ein Viertel der Nutzer auf dem Smartphone (23 Prozent). Darüber hinaus ist wenig überraschend: Alle Smartphone-Nutzer (100 Prozent) telefonieren mit ihrem Gerät. Fast jeder (98 Prozent) macht mit dem Smartphone Fotos. Beinahe genauso viele surfen mit dem Gerät im Internet (93 Prozent). [...] [more]
bitkom.org    Mobile, Study, Trend

tactics Creative Navigation Patterns in Email Design

While we’re all familiar with simple navigation bars and links in a campaign, this latest contest challenged Community members to explore creative navigation patterns in email. We were absolutely floored by the entries that came in. Although we’d love to crown multiple winners, we had to pick just one entry to take home the prizes from Litmus and our friends over at Code School. [...] [more]
litmus.com    Design, Mobile

tactics Coding: Reader Mode – Mobile Email Pagination

Here’s an experimental mobile email technique that allows you to paginate a content heavy email so readers can navigate from article to article without scrolling. I hacked it up over a few days as an entry to Litmus’ Creative Navigation in Email Community Contest. [...] [more]
freshinbox.com    Design, Mobile

stats Click-through Trends for Email Navigation

To set the record straight: a navigation bar in an email isn’t really navigating customers through the email like a website. It’s simply a group of calls to action, which happen to be placed in the most valuable real estate of emails, the top. These calls to action that include Men/Women/Kids, Sale/Clearance, etc., are also getting a lot of clicks. Make sure you’re using the right ones. [...] [more]
listrak.com    Design, Study

tactics The Often Overlooked but All-Important Email Navigation bar [GFX]

When you’re developing an email campaign, there are many elements to consider: the subject line, preheader, headline, images, offer, body copy, and call to action – to name a few. One item that is often overlooked, but very important, is the navigation bar at the top of the email. Which is why this blog post will focus on its importance! [...] [more]
getresponse.com    Gallery, Design

tactics Mehr Klicks gefällig? Navigationsleisten im E-Mail-Design

Verwenden Sie eine Navigationsleiste in Ihren E-Mails, um die Klickrate zu erhöhen? Im E-Commerce hat dieses Designelement in den vergangenen Jahren einen festen Platz in den Mailings vieler Versandhändler eingenommen. Die Vorteile sind offensichtlich: Navigationsleisten können Impulskäufe stimulieren (im Sortiment „stöbern“), Nutzer abholen, die in der E-Mail keine für sie passenden Angebote finden und nehmen gleichzeitig wenig Fläche ein. Mit den nachfolgenden Ansätzen lässt sich die Klickrate [...] [more]
emailmarketingblog.de    Design
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