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stats 2018 State of Email Analytics: The Metrics Brands Measure and the Impact of Third-Party Analytics [PDF]

Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands measure, the analytics tools they use, and the impact of the two of those on program performance. [...] [more] 
pardot.com    Intelligence, Study

stats Lifecycle Benchmark - Insights on new subscriber engagement throughout the first year [PDF]

In this report, we take a look at how new subscribers interact with an email program throughout the first year of their relationship with a brand. We assign different metrics to each stage to measure how well marketers are able to acquire, onboard, engage, and retain their new customers throughout the first year. Use these metrics to evaluate your own program and identify areas where you may need to improve. [...] [more] 
returnpath.com    Marketing, Segmentation, Study

discussion Guidelines For Ab Testing

1) Have one key metric for your experiment. You can (and should!) monitor multiple metrics to make sure you don’t accidentally tank them, but you should have one as a goal. Revenue is probably the wrong metric to pick. It is likely a very skewed distribution which makes traditional statistics tests behave poorly. See my discussion in my A/B testing talk (around the 23-minute mark). I generally recommend proportion metrics. First, you often you care more about the number of people doing something than [...] [more]
hookedondata.org    Test

stats 2018 Marketing Benchmark Report - Email and Mobile Metrics for Smarter Marketing [PDF]

This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and click- through rates for mobile push messages. [...] [more] 
ibm.com    Clickrate, Multichannel, Openingrate, Study, Trend

stats Email Marketing and Marketing Automation Excellence 2018 [PDF]

We wanted to learn more about their perspectives on: their most successful tactics, the challenges along the way, and the metrics they’re tracking to evaluate the effectiveness of their marketing campaigns. That’s why we teamed up with Smart Insights and surveyed 585 marketers from 181 countries, across 19 industries. A couple of months later, we’re now happy to share the results with you in the form of this new report – Email Marketing and Marketing Automation Excellence 2018. [...] [more] 
getresponse.com    Automation, Study

tactics How these 10 Trendsetting Companies use Product Tutorials to Activate Every Single Sign Up [GFX]

Ever tried to use a product without any instructions? It’s not a fun process, is it? Product tutorials solve that problem by helping current and future customers understand the value of what you’re selling because they showcase exactly how to use it. [...] [more]
kissmetrics.com    Automation, Gallery

strategy Email Marketing Conversion Rate Comparison

Before you begin benchmarking data and statistics, you need to comprehensively understand your email conversion rate (ECR) and the metrics supporting it. Conversion rate refers to the percentage of subscribers who either complete the desired action or become customers, depending on your conversion goal. To compute your conversion rate, divide the number of signups or purchases by the total number of successful email deliveries. Then, multiply it by 100. [...] [more]
pureb2b.com    Conversionrate, Study

discussion Image Caching in Webmails – Alarm for your Email Metrics?

Recently Yahoo! Mail announced that they have changed how they handle embedded images in emails. Similar to the bold move by Gmail in 2013 to adopt image caching, Yahoo! will now cache all the images and display them from their own proxy servers. Webmails like Gmail and Yahoo! implemented this to greatly improve email load speed and reliability, but it throws a monkey wrench into the works for email marketing. [...] [more]
emailmonks.com    Intelligence, Marketing

discussion Yahoo! Mail Introduces Image Caching—What Marketers Must Know

Here's everything you must know about image caching in Yahoo! Mail and how it can impact your email metrics and the use of dynamic content.  [...] [more]
litmus.com    Intelligence, Marketing

stats How to Overcome the Biggest Email Marketing Challenges of 2018 [PDF]

Litmus polled more than 600 marketers about eight major email marketing challenges—ranging from cross-channel coordination and strategy to data quality and metrics. But it’s not enough to simply recognize the challenges facing your email marketing program. You need a plan to address those challenges. With this 11-page executive summary, you will… Understand the biggest challenges facing email teams; See how challenges like poor coordination and inadequate tools impact email marketing success; Get [...] [more] 
amazonaws.com    Study

discussion Are You Distracted by the Wrong Email Metrics?

There is a difference between the email metrics aligned with business success and those that manage the campaign process. Here's how to focus appropriately. [...] [more]
iterable.com    Intelligence

stats The 2018 Hidden Metrics of Email Deliverability Industry Benchmarks for 7 Key Metrics [PDF]

Deliverability is not just about following “best practices.” Simply adhering to common standards is not enough to land your messages in the inbox. Today’s marketers need to create an engaging email program, not only to entice subscribers to read their emails—and hopefully convert—but because a lack of read emails could lead to decreased deliverability. Tracking engagement-based metrics (which measure how subscribers interact with your email program) is a critical step in evaluating the success of any [...] [more] 
returnpath.com    Openingrate, Study

stats Compare your email performance metrics: 2017 industry benchmarks

Every week you open your dashboard with anticipation to see if your email campaign is performing well. Among the most important metrics that you look at first are your open, bounce, click and unsubscribe rates. These stats help you determine if your emails are breaking through and resonating with your subscribers. When your performance metrics are too low, it means you need to change a few things. On the other hand, when your campaign is outperforming your expectations, it means you want to [...] [more]
mailerlite.com    Clickrate, Openingrate, Study

tactics How to Avoid the Gmail Promotions Tab

1. More Text, Less HTML. An eye-catching email is sure to please any executive. The logic being it’s pretty, so why wouldn’t recipients click-through? While HTML is great for style points, it doesn’t do any favours for your metrics. That’s because what we do know about Google’s Gmail algorithm is that too much HTML is a red flag. It signals that your email is commercial content and nine times out of ten it’ll land in the Promotions tab. To get in the primary inbox, keep it simple. Write your emails [...] [more]
maropost.com    Deliverability

stats Email Marketing Performance in 2017 [PDF]

In this report we share the opinions of these executives on topics including: The most important objectives of an email marketing program; The most useful metrics for measuring performance; The most effective email marketing tactics for reaching objectives; And more! [...] [more] 
returnpath.com    Study
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