Mit der „E-Mail für Dich 2.0“ führen wir unsere Forschungsreihe zur privaten Kommunikation im DACH-Raum fort. Wie bereits in unserer 1. Ausgabe, wurden in 2018 erneut 3.000 E-Mail-Nutzer in Deutschland, Österreich und der Schweiz vom Institut MindTake Research rund um ihre private Kommunikation im Internet und erstmals auch zum Thema Datentransparenz befragt. Wie verbreitet sind die Kommunikationskanäle Instant Messenger und soziale Netzwerke unter E-Mailern in 2018? Was sind 2018 die wichtigsten [...]
[more]
united-internet-media.de 
Study, Trend
Whether you send transactional emails or marketing emails, the one thing every business can agree on is that getting to the inbox is critical—which is where email deliverability comes in. The 2019 Email Deliverability Guide includes updates on: Gmail Tabs, Microsoft Filtering, Oath and Verizon Media Group, Privacy and Compliance [...]
[more] 
sendgrid.com 
Deliverability
An email with gamification may need a special effort and more time to be prepared. Some games can be developed by a marketer and a designer, while others will require a developer. Below, you will find a few gamification ideas with a different level of complexity for you to get inspired. 1) Immediate awards. The first gamification idea is to provide users with an award immediately after they take an action. You can use dedicated plugins to recreate a scratch card and include it to your email. Take a [...]
[more]
sendpulse.com
Gallery
When it comes to email marketing and social media, these two mediums work better when you bring them together. It’s like peanut butter and jelly. When they’re alone, they’re nice to have. But when you bring them together, they create a classic sandwich that everyone enjoys. Well, in this case, an unstoppable marketing strategy. There are many ways to integrate email marketing and social media to increase your reach and customer engagement. Adding a newsletters sign-up form to your Facebook page is a [...]
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myemma.com
Listbuilding, Social
The webmail version of Outlook will now behave exactly like its mobile apps. The empty attribute selector hack [owa] will still work. Progressive enhancement should now use the supports query instead of WebKit targeting. [...]
[more]
kevinmandeville.com
Design, Mobile
Alexa, that pesky personal assistant from Amazon, has several new features, including the ability to read and reply to emails, according to reports. This is available on Gmail, Hotmail, Outlook and Live.com. In theory, this is a convenience for consumers. Alexa, when properly instructed and linked to other devices, can delete unwanted emails, archive others and clean up your inbox. All you have to do to get rolling is say: “Alexa, check my email.” [...]
[more]
mediapost.com
Marketing
There’s some noise in the email industry around Google’s new draft API policy framework, and the verbal comment from some people (though not all) at Oath/Verizon Media Group that they will follow suit. The noise is for good reason. This action would be a real and unnecessary blow to email marketers everywhere. I understand what [...]
[more]
returnpath.com
Intelligence, Law
Today, November 5, 2018, the Canadian Radio-Television and Telecommunications Commission (CRTC) released a new round of guidance documentation for businesses sending Commercial Electronic Messages (CEMs) to Canadian subscribers. This document (CRTC 2018-415) deals exclusively with Section 9 of the legislation, a part of the law mostly forgotten by businesses until the recent enforcement taken in July 2018 against Datablocks and Sunlight Media, who allegedly knowingly allowed malware to be shared [...]
[more]
250ok.com
Law
Half of US consumers prefer hearing from retailers by email than via social media, text, display ads or mobile apps, according to a survey report from Yes Lifecycle Marketing [download page]. However, the study indicates that the vast majority ignore at least some emails from retailers. The survey asked more than 1,000 US consumers who [...]
[more]
marketingcharts.com
Study, Subjectline
Brands are sending targeted email, using data gathered on their sites. But not all of them are at the top of their game, according to Data & Targeting, a study by Gartner L2. Of the firms studied, 48% request email content preferences, an increase of 9% over last year. However, only 8% ask for email frequency preferences -- down from 14% in 2017. Travel brands -- which have the highest email open rates -- lead here, with over three-quarters allowing customers to specify their email content preference [...]
[more]
mediapost.com
Customization, Study, Webanalytics
As mentioned in part 1, this post will include more useful tips and tricks to make sure your email looks (almost) the same across multiple mail clients. Default values for the align and valign attributes on a “td” are respectively “left” and “center”. You don’t have to set these attributes if the default values are the ones you need. [...]
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medium.com
Design
Welcome to the DMA Marketer email tracker 2018. During this period of change for many in the marketing industry, with major legislative changes from the GDPR coming in to force in a matter of months, this report offers an opportunity to monitor the state of a key marketing channel. Email remains the central strand for any multi-channel marketing campaign, integrating seamlessly with both digital and physical channels. This report [...]
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dotmailer.com
Intelligence, Multichannel, Study
Gartner L2 processed 44,203 discount subject lines. Brands that send fewer, but more relevant discount emails achieve higher open rates than brands that send more frequent, broad-based discount campaigns. Brands that use differentiated language in their discount email subject lines achieve a 13.7% lift in open rate over those that use more generic language. Open rates [...]
[more]
mediapost.com
Subjectline, Openingrate, Study
If the UK leaves the EU in March 2019 with no agreement in place regarding future arrangements for data protection, there would be no immediate change in the UK’s own data protection standards. This is because the Data Protection Act 2018 would remain in place and the EU Withdrawal Act would incorporate the GDPR into UK law to sit alongside it. However, the legal framework governing transfers of personal data from organisations (or subsidiaries) established in the EU to organisations established in [...]
[more]
www.gov.uk
Law
Oath’s practice of scanning emails to feed advertising received new attention on Tuesday with the publication of a story in The Wall Street Journal. The Journal reports that Yahoo is now “actively pitching advertisers on its ability to plumb Yahoo Mail inboxes for valuable information,” despite the fact that Silicon Valley largely frowns on this activity. [...]
[more]
mediapost.com
Marketing
EPiCβ - Rene's daily Email PiCks
