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discussion The Marketing Dashboard cartoon

“Not everything that counts can be counted, and not everything that can be counted counts.” I think this 1963 quote from William Bruce Cameron (often misattributed to Albert Einstein) touches on some of the potential pitfalls of marketing dashboards. In this era of data-driven marketing, dashboards can give marketers a false sense of security. They always appear authoritative, but the true value depends on what’s being measured. [...] [more]
marketoonist.com    Intelligence

discussion deliveryindex.org is live!

Little has changed over the years in how the health of your email performance is measured. Almost all senders still use the Sender Score model to determine the health of their email programs. While simple and intuitive, this “scorecard” method is limited to looking at only a few aspects of your email program, primarily your IP reputation. Delivery Index uses a smarter measurement model, which goes far beyond SenderScore, to consider hundreds of variables when determining your domain’s email reputation[...] [more]
deliveryindex.org    Tool, Deliverability

stats Email Service Providers Most Commonly Used by U.S. Online Shops

Our study showed that MailChimp is followed by email service providers that are known for providing the equivalent of heated seats and more options for professional services, strategic advice and customization – Salesforce Marketing Cloud (formerly ExactTarget) with 10.1% and Bronto with 8.8% of the market share as we measured it. While we counted a surprising number of platforms in use – 117 of them! – the top three captured the lion’s share of the websites in our study. These top three were used by [...] [more]
publicare.de    ESP, Study

stats Email Marketing Metrics Report, June 2016

The data in this year's report was collected from almost 1 billion email messages, comprising 49,000 campaigns sent between January 1, 2015 and December 31, 2015. Metrics such as open, click, click-to-open, and bounce rates were measured across 29 different industries as well as cross-sectioned with data related to scheduling, personalization, and subject lines. Here are a few takeaways from the 2016 report: Both halves of 2015 produced higher open rates than their respective halves in all previous [...] [more]
mailermailer.com    Clickrate, Openingrate, Study, Trend

stats Email Marketing Metrics Report 2015

This year's report features data from approximately 1.1 billion messages which comprised 56,000 campaigns sent between January 1, 2014 and December 31, 2014. Metrics such as open, click, click-to-open, and bounce rates were measured over 33 industries, and also cross-sectioned with data related to scheduling, personalization, and subject lines. Here are just a few takeaways from this year's report: For both halves of 2014, open rates were slightly higher, and click rates were slightly lower. [...] [more]
mailermailer.com    Study, Trend

tactics #TBT: 2 Advanced Metrics Smart Email Marketers Watch

Today I wanted to write about 2 of my favorite advanced email marketing metrics: Click Reach and the Value of an Email Address. 1. Click Reach: You’re likely familiar with click-through rate (CTR) and click-to-open rate (CTOR), but click reach is a different animal. CTR and CTOR are measured for a single email message; click reach is measured over a series of messages or, more accurately, over a span of time. [...] [more]
jeannejennings.com    Intelligence, Clickrate

discussion Two Critical But Often Overlooked Email Marketing Metrics

The first part of the workshop is dedicated to advanced analytics, so here's a little bit about two of my favorite metrics from that section - are you currently using these to boost your bottom line performance? 1. Click Reach. You're likely familiar with click-through rate (CTR) and click-to-open rate (CTOR), but click reach is a different animal. CTR and CTOR are measured for a single email message; click reach is measured over a series of messages or, more accurately, over a span of time. [...] [more]
clickz.com    Intelligence

 discussion Content based spam filtering in a nutshell

Even when we’re talking content filters, the content is just a way to identify mail that might cause problems. Those problems are evaluated the same way IP reputation is measured: complaints, engagement, bad addresses. But there’s a lot more to content filtering than just the engagement piece. What else is part of content evaluation? [...] [more]
wordtothewise.com    Deliverability

tactics Six Tips for Effective B2B Email Marketing

For many of us in the email marketing profession, customer interaction equals B2C. Tens of billions of marketing emails are sent every day – to consumers. “Buy This!” “Check Out This Incredible Offer!” “Download the Last XYZ You’ll Ever Need!” … the thrust of most email campaigns is planned, designed, targeted, segmented, analyzed, measured, filtered, and executed with one purpose: drive consumers to a website and convince them to take action. So goes the eCommerce engine. And it works. [...] [more]
onlyinfluencers.com    B2B

strategy 5 Psychological Principles for Engaging Emails that Get Opened

Welcome to another edition of Flight School Friday! And today’s topic is email engagement. Email engagement is a fancy way to talk about whether your customers pay attention to the emails you send them. It can be measured in quantitative terms via metrics such as open rates and clicks rates. [...] [more]
mailjet.com    Design, Marketing

discussion IP reputation and email delivery

IP reputation is a measure of how much wanted mail a particular IP address sends. This wanted mail is measured as a portion of the total email sent from that IP. Initially IP reputation was really the be all and end all of reputation, there was no real good way to authenticate a domain or [...] [more]
wordtothewise.com    Trend, Deliverability

tactics Integrating Email into Content Marketing

It’s a simple equation. Provide sufficient value in your emails and customers will continue to welcome you into their inbox. Not enough and you’ll be ignored or banished. Value can be delivered in many forms, it isn’t just measured in pounds and dollars. A proven currency for value is content. But want content should you provide to whom across your email marketing? [...] [more]
smartinsights.com    Copywriting

tactics Unopened emails are undervalued

The third option is what people do rather than what’s measured. People make a review of the email. That review may lead to a technical measurable read and/or an open. Real people review the from name and subject line and decide if this is something they want at the moment. They saw the email, they considered their interest this time and in the majority of cases decided to pass over further action. Its wrong to think an email has no value unless opened. [...] [more]
zettasphere.com    From, Subjectline, Marketing

stats Q4 2011 North America Email Trend Results: Open Rates Increase Over Previous Quarter and Year

Epsilon and the Direct Marketing Association’s Email Experience Council today released the Q4 2011 North America Email Trends and Benchmarks Results which for the first time includes an analysis of triggered email messages. In Q4 triggered messages represented 2.8% of total email volume measured in the report. [more]
epsilon.com    Clickrate, Openingrate, Study

stats Opt-In Email Offers a Lesson in Loyalty Creation

In an October 2011 survey of US internet users by Adpropo, 47% of respondents said they held a positive attitude toward email ads, the highest positive response for any of the digital ad formats measured. Internet users’ favorable feelings towards email advertising stem largely from marketers contacting only those recipients who have granted them permission to do so, as well as from the personalization and relevancy common to such messages. Those efforts leave consumers with a greater sense of [...] [more]
emarketer.com    Study
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