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law E-Mail-Anbieter muss bei Überwachung IP-Adressen nennen

Das BVerfG hat entschieden, dass der Anbieter eines E-Mail-Dienstes bei einer ordnungsgemäß angeordneten Telekommunikationsüberwachung die IP-Adressen der Nutzer übermitteln muss, auch dann, wenn der Dienstanbieter die IP-Adressen aus Datenschutzgründen nicht protokollieren will. [...] [more]
juris.de    Law

tactics Email Unsubscribe Best Practices

In most cases, scroll to the bottom and find the unsubscribe link. You’d think, right? It turns out finding the unsubscribe link is not always easy, as shown by usability tests on emails from Tesco, eBay, PayPal, RateSetter, Norwegian Airlines and eBuyer. The brands were picked because they shows different designs for unsubscribe. All designs that are commonly used by many brands. The tests were performed using the excellent UsabilityHub research platform. It’s a seriously good tool to improve user [...] [more]
zettasphere.com    Unsubscribe

discussion Do We Really Want Alexa Reading Our Emails?

Alexa, that pesky personal assistant from Amazon, has several new features, including the ability to read and reply to emails, according to reports. This is available on Gmail, Hotmail, Outlook and Live.com. In theory, this is a convenience for consumers. Alexa, when properly instructed and linked to other devices, can delete unwanted emails, archive others and clean up your inbox. All you have to do to get rolling is say: “Alexa, check my email.” [...] [more]
mediapost.com    Marketing

antispam Wer steckt hinter der Flut illegaler Werbemails?

Eine neue Form professionell wirkender Werbe-Mails soll die Empfänger in die Arme von Versicherungsmaklern treiben. Die Spur der Absender führt zu Deutschlands größtem Adressenhändler für Versicherungen. Das Bundesamt für Sicherheit in der Informationstechnik nennt es den Klassiker unter den Spam-Mails. Ein Lottogewinner aus Nigeria muss dringend sein Geld außer Landes schaffen, dafür braucht er die Hilfe eines deutschen E-Mail-Nutzers. Im Gegenzug, verspricht der Absender, würde er sein Vermögen [...] [more]
welt.de    Spam

tactics Email Footer Design Best Practices

First impressions matter, which is why we work hard on the email templates design and which is why most of us neglect the email footer — we treat it as something really unnecessary. Well, we shouldn’t. What is an email footer? It is the last block of all email newsletters. Typically, it contains contact information, such as the brand name, website address, postal address and the unsubscribe links. But a complex email footer is much more than that. [...] [more]
stripo.email    Design

tactics How to use mailto: links

mailto: provides a way of creating hyperlinks in websites that will tell your computer to open the default mail client and create a new email without the user having to copy and paste the email [...] [more]
medium.com    Clickrate

law Al Iverson’s Spam Resource: Does Germany require COI/DOI?

There are a lot of good reasons to implement COI/DOI, but today's specific question is -- does Germany "require" it? Ultimately this is a legal question, and I'm not a lawyer, so I'm not qualified to answer legal questions. But I can share and link to what other folks have said on this topic, so that's what I will do. [...] [more]
spamresource.com    Law

discussion Adobe & Marketo: 1+1 = 0.5 (sometimes)

Congratulations to Adobe for its ~$4.8bn purchase of Marketo - big news in the marketing automation space. Marketo was trading for about $1.8bn when Vista Private equity took it private, only to flip it for >2.5x that value just a few years later. Adobe has impressively continued to build out quality assets in its portfolio – Omniture, Day Software (now Adobe AEM), Neolane (now Adobe Campaign), TubeMogul and most recently Magento. All of these acquisitions frame Adobe as the clear leader in the [...] [more]
linkedin.com    ESP, Trend

law ICO: Legitimate Interest for B2B Email?

My question was: "please answer 'yes/no' to whether legitimate interests may be appropriate to send marketing emails to employees at a corporate body to their personal corporate email addresses (e.g., personsname@org.co.uk) when the person is not an existing customer." ICO's response is: "If you are sending a marketing email to a corporate subscriber such as, firstname.lastname@company.com, then you do not need prior consent before you send the marketing email. You may be able to rely on [...] [more]
linkedin.com    B2B, Law

tactics Kurz erklärt: One-Click Unsubscribe

Wohl jeder hat schon unangenehme Überraschungen nach dem Klick auf einen „Abmelden“-Link in einer Werbemail erlebt. Die Aufforderung zum längst vergessenen Login oder zur Verifikation von Daten wie der beim Dienst hinterlegten Postanschrift ist für manche Nutzer eine Hürde für die Abmeldung – erst recht, wenn sie sich gar nicht an einen Registrierungsvorgang erinnern können. Umso erfreulicher, wenn ohne weitere Umstände eine Meldung wie „Sie wurden erfolgreich abgemeldet“ erscheint. Dies ist jedoch [...] [more]
heise.de    Unsubscribe

stats E-Mail-Marketing Guide für Händler [PDF]

Analyse der E-Mail-Marketing-Aktivitäten von 449 Händlern, Status quo und Best Practices. Rechtskonformes E-Mail-Marketing stellt für viele Händler scheinbar eine unüberwindbare Hürde dar. Gerade einmal vier von 448 Unternehmen konnten hier die volle Punktzahl erreichen. Ein Viertel brachte es nicht einmal auf die Hälfte der Punkte. Ursache hierfür ist meist das Missachten der Kennzeichnungspflicht. Nur 41 Prozent aller Double-Opt-in-Mails und 42 Prozent aller Willkommensmails enthalten vollständige [...] [more]
mb-link.de    Study

tactics How to Create an "Add to Calendar" Link for Your Emails

There are countless different calendar applications available, from ones that are available by default through your computer’s operating system, as part of your webmail, or another calendar application you’ve downloaded. It’s virtually impossible to support all the calendar applications available. To help us understand what calendar tools to focus on, we took a look at our Email Analytics data. The most popular email clients our subscribers use are Apple Mail, Gmail, and Outlook 2016. Using this data [...] [more]
litmus.com    Event, Design

discussion Measuring Gmail clipping limit

When HTML emails are too large, Gmail clips them with a [Message clipped] notice and a View entire message link. It's been widely shared that this clipping occurs after 102Kb (example: Gmail is clippin my email on Mailchimp). But no one seems to know where this number comes from. And different people have experience different results around the 100Kb mark. So what is going on exactly? Can we figure out Gmail's clipping algorithm? [...] [more]
github.com    Design

law E-Mail-Marketing DSGVO-konform

Neue Features. Tracking-Veto. Der EMM erfasst E-Mail-Öffnungen und Link-Klicks der Empfänger standardmäßig personenbezogen. Die DSGVO fordert allerdings, dass Betroffene dem personenbezogenen Tracking widersprechen können. Daher müssen Sie dem Empfänger die Wahl lassen, ob seine Daten erfasst werden sollen oder nicht. Im EMM wurde hierfür das Systemprofilfeld „Tracking-Widerspruch“ eingeführt. Dieses ermöglicht die Erfassung von statistischen, aber nicht von personenbezogenen Daten. Damit der [...] [more]
agnitas.de    ESP, Law

discussion 15 Sites Full of Email Design Inspiration [GFX]

What I have also found with other Email Design Galleries is not just new techniques and features within Email Marketing but also many fantastic email newsletters to subscribe to and interesting new projects that I have found interest in. So below I have listed and linked to 14 Email Design Inspiration websites for you to check out, if I have missed any out that should be on the list, please comment below to share with other readers. [...] [more]
emaildesigninspiration.com    Gallery
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