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tactics Stand out with Gmail's new promotion tools

The inbox is a competitive place. Marketers strive to craft compelling subject lines which shine that little bit brighter than the rest. But only so much can be done with clever wording and look-at-me emoticons. Fortunately, Google has made the playing field more interesting. The Gmail application on iPhone and Android now supports email annotations. That sounds pretty dull, so let me rephrase it: it’s now possible to serve up additional content – including imagery – before an email has even been [...] [more]
displayblock.com    Design

tactics Full Page Intro Animations in Email

This is a simple technique to show a brief animation of an object or text against a blank page and having the rest of the email “fade in” after the animation ends. This is a follow on of a previous example with fade in text animation. I got the inspiration from Apple’s MacBook website featuring a Macbook appearing over a blank page. This technique is supported by the email clients that support CSS animation – namely the iOS email clients (iPhone, iPad), Apple Mail and Samsung Mail. For other clients, [...] [more]
freshinbox.com    Design

tactics Background text images in email — taking Apple’s website css to Apple’s marketing emails.

I’m an email geek and tried out some fun CSS effects from the Apple Website in an email. The results were as expected: the effect works on iPhone but not most other email clients. I provide a working example of the effect with a fallback for non-supported clients. [...] [more]
medium.com    Design

tactics Using -webkit no Longer Needed for CSS Animations in Email

Its 2018 and email clients that support CSS animations no longer require the -webkit vendor prefix when using the animation CSS property or @keyframes rule. When kinetic email design started to gain interest around 2014, the primary email client that supported animations was the iPhone email client on iOS 8, which required the -webkit vendor prefix for animations. However later iOS versions (9 and above) no longer require the -webkit prefix. According to this report 99% of Apple devices are now on iO [...] [more]
freshinbox.com    Design

discussion [Podcast #82] Litmus Community Q&A Rapid Fire [MP3]

(0:53) Does Outlook iOS use Microsoft Word as a rendering engine? No, in contrast to their Windows desktop counterparts, the Outlook apps (both iOS and Android) don’t use Microsoft Word for rendering but are powered by a WebKit-based rendering engine. That’s why Outlook conditional comments or VML that are often used to target Outlook on desktop aren’t supported on the mobile apps. (2:25) iPhone 7 on iOS 11 not responsive: If you experience any scaling issues on iOS 10 or above, simply include [...] [more]
litmus.com    Design

tactics What Email Marketers Need to Know About iOS 11 and the New iPhones

With iOS Mail accounting for about a third of all email opens in the first half of 2017, updates to the iPhone family and changes to the mobile operating system and its email client can make a big impact on the email world. Now, after Apple’s big event on September 12th, we know that it’s not one, but three new iPhones—iPhone 8, 8 Plus, and iPhone X—that will make their way into consumers’ hands soon, along with the new mobile operating system iOS 11. But what does that mean for email marketers? [...] [more]
litmus.com    Design, Mobile, Video

tactics Introducing the Filmstrip Interactive Email Technique

What if I could teach you a method to create an interactive email using the HTML skills you're already familiar with - basic CSS and links. That learning the concept is as simple as visualizing images captured on a strip of film by an analog camera. What if I told you this method works on both the iPhone email client AND the Gmail app on Android as well. Interested? Well let's get started! [...] [more]
emailonacid.com    Design, Mobile

tactics Tutorial: Animated Image Carousel for Email with Sliding Transitions

This is a follow up to the Animated Image Carousel for Email tutorial. In this article, we will go over how to make the images slide instead of fade when transitioning from one image to another. Like the original animated carousel, this example only works with email clients that support CSS animations as well as absolute positioning such as iOS Mail (iPhone, iPad) and Apple Mail. Other clients will see the fallback content. Here's a chart of CSS support among email clients. [...] [more]
emailonacid.com    Design

stats Mobile Back Up To 56% For September Email Market Share

iPhone, iPad, and Android continue to hold the top three spots, with iPhone and iPad increasing to 33.71% and 11.33%, respectively, with iPad Android close on iPad’s tail at 10.45%. With Apple releasing iOS 10, here’s what you need to know. Breaking it down further into iOS versions, iOS 9 is the overwhelming favorite with 83%, followed closely by iOS 10 at 11%. This makes sense as people begin to upgrade and make the switch over to iOS 10. There’s still a few holdouts with iOS 8 at 4% and iOS 7 at [...] [more]
litmus.com    Study, Trend

tactics Tutorial: Animated Image Carousel for Email

This is the first part of a multi-part tutorial series on how to create an animated image carousel that works in email clients that support CSS animation. This article will cover how to build a basic carousel that will fade from one image to the next. Since CSS animations mostly only work in Webkit based clients, the carousel will be active in iOS Mail (iPhone, iPad), Apple Mail and Outlook for iOS and Mac. Other clients will display the fallback content. [...] [more]
emailonacid.com    Design

mobile iOS 10: What it means for email marketing

With the recent release of iOS 10 comes a new “feature” to the native mail app – a grey bar at the top of every email that tells consumers if an email message is from a mailing list, with a link to easily unsubscribe. This isn’t the firsappe1t time Apple has made moves to limit the amount of marketing messages iPhone users see. In 2015 with the introduction of iOS9, Apple sparked controversy over allowing users to download ad blockers for Safari. Apple also introduced a “Limit Ad Tracking” feature [...] [more]
emailexperience.org    Unsubscribe, Listhygiene

tactics iOS 10 Updates that impact email marketers

Apple is currently beta testing the iOS 10 software update that will be rolling out soon to iPhone and iPad, and a few changes have been noted that will have an impact on email marketers and subscribers. One-Click Unsubscribe. The most noticeable change is an unsubscribe banner that will now appear at the top of marketing emails. [...] [more]
listrak.com    Unsubscribe, Design, Video

discussion Could video in email be making a comeback?

Embedding HTML5 videos directly within emails went out of fashion when Apple updated its iPhone/iPad software from iOS7 to iOS8. For some reason, the update meant devices started stripping VIDEO tags out. Given the huge dominance that Apple devices have for email views, it meant using video in this way no longer seemed like the best option. But this could be about to change. [...] [more]
communicatorcorp.com    Video

discussion The Newest Email Design Trends of 2016 [GFX]

We are only half way through the year and there have been some pretty cool trends that are taking root. Take a look at these 10. Email Trend Thingy #1: Make sections of your email content shareable. #2: Request feedback of the email in your email. #3: Include a “Pro Tip”. #4: Show off your best, recent instagram photo at the bottom. #5: Give some breathing room to your Z patterns. #6: Review your past year in a long graphic. #7: Include an image of your app on an iPhone. #8: Create two columns for [...] [more]
medium.com    Gallery, Design, Trend

tactics The easiest way to beat blue links in emails on iOS

Never has that been truer than about fixing the issue when dates, addresses and phone numbers are automatically linked on iPads and iPhones but they are styled with a default blue underline that looks terrible in anything except a personal text-only email. Fixing this used to involve wrapping things in spans or adding classes, but that is annoying and also not helpful when you’re coding a reusable template since the added text will routinely include numbers, addresses and dates. These days, I fix [...] [more]
emailwizardry.co    Design
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