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tactics A Behind-the-Scenes Look at BrightWave’s 2018 Holiday Email

Since 2012, we’ve been using our annual holiday email to showcase innovative design techniques and advanced inbox interactivity–with plenty of festive flourishes to boot. You may remember our 2017 card, which gave viewers the ability to trigger four different animated scenes featuring BrightWave’s Chief Client Officer as Santa Claus, or our 2016 card for its long-scrolling animation, done entirely with CSS. These cards were certainly [more]
brightwave.com    Design, Video

discussion Google introduces email annotations for Gmail promo tab

The prospect of landing in Gmail’s promotion tab just got a little more enticing for email marketers. Google recently announced email annotations, designed to deliver more value for emails and marketers in the Gmail promotions tab. According to Google, email annotations “let you include images, deals, expirations dates, and other offers to help bring your promotional email to life.” The new experience gives marketers an innovative way to drive engagement with promotional email recipients by adding hig [more]
250ok.com    Design, Marketing

discussion Reporting Litmus Live London

A one day conference dedicated to email marketing; with sessions covering innovative email development techniques, responsive design, content creation, testing strategy, production processes and [...] [more]
medium.com    Event, Design

tactics Does interactive email have a place in the B2B industry?

Here are some ideas that come to mind. Newsletters. I receive a number of newsletters every day from B2B companies, and interactive sliders would be perfect for them. Much like the Litmus email, users could flip through each article rather than having to scroll. Live Events. When I saw the Nest email, my first thought was: events. The B2B audience may not be purchasing innovative thermostats for their home, but they are purchasing tickets to live events. Why not test out this kind of inbox interactio [...] [more]
medium.com    B2B, Design, Trend

law GDPR consent examples and innovative methods to opt-in

Email marketing list growth is getting harder with GDPR consent and new ePrivacy regulation. But all is not lost, research points the way to getting the best of all worlds. Using the right method both GDPR compliance and continued strong email list growth are possible. Article 4(11) of GDPR sets a high bar for consent. [...] [more]
zettasphere.com    Law

tactics Hacking HTML Emails with CSS [VID]

Kevin breaks down the most innovative techniques used in HTML email today that make emails stand out in the inbox and bring email development from 1999 to 2016. [...] [more]
thedotpost.com    Design

tactics Know How To Gain Benefits From Adaptation Emails

As the New Year sets in, the Monks at the Monastery are glad to help and enlighten all their valued customers regarding a great deal under ‘Adaptation Emails’. This innovative service not only saves your bucks by reducing the cost of building email templates but also helps get the most by ‘increasing coding efficiency’. [...] [more]
emailmonks.com    Gallery, Design

tactics 30 Ways to Slice Your Database for Better Segmentation

If you're new to the world of email marketing, you might be unfamiliar with the importance of segmenting your email lists. But it's a big deal: According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015. The best part about email segmentation? There are a ton of creative ways you can segment your email list to run innovative and effective campaigns that leads and customers will enjoy, from geography and industry to content format and topic. The more in [...] [more]
hubspot.com    Gallery, Segmentation

tactics Add These Two Innovative Email Layout Techniques to Your Toolbox

The Max-Width Method . Currently, the most common technique of structuring an email is to have a 100% width table as the container, with a centered cell inside. Within that cell we have a table with a max-width to control the width of the email's content. Structuring a table like this means we need to employ a 'ghost table' due to Outlook's lack of support for max-width. The centered table will float in the middle of the email on screens wider than the max-width (usually around 600px), and it will [...] [more]
emailonacid.com    Design

mobile A cheat sheet for mobile email design

Picture the scene — it’s late in the afternoon, you’ve spent two hours polishing copy for your monthly newsletter blast, and a considerable amount more time making sure it looks spiffy on your shiny 27-inch display. The innovative three-column layout you’ve gone for enables you to really highlight your many calls-to-action, and you’re confident this thing is going to hit it out of the park. You hit Send. [...] [more]
godaddy.com    Design, Mobile

tactics Elektronikhändler verkauft mit E-Mail-Retargeting

Retargeting per E-Mail bringt gegenüber dem Retargeting im klassischen Sinne zahlreiche Vorteile mit sich. Kunden können, ohne dass sie sich im Webshop einloggen, vom Versender identifiziert werden. Dieser kann so Informationen über den Besucher speichern und für individualisierte E-Mail-Marketingkampagnen nutzen. Ein renommierter Elektronik-Versandhändler steigert mit diesem innovativen technischen Verfahren nicht nur die Öffnungsraten seiner Mailings, sondern auch den Umsatz über den Webshop. [...] [more]
email-marketing-forum.de    Conversionrate, Marketing, Segmentation

strategy Holiday Tips #1: Giving the consumer what they want [PDF]

This whitepaper provides proven, practical, and innovative tips and examples for both foundational email marketing principles (that are never out of season) as well as those specifically for gift sales. It was written by marketing consultant and industry speaker, Sundeep Kapur, on behalf of dotmailer. [...] [more] 
dotmailer.com    Event, Clickrate

discussion Movable Ink Launches Channel Partner Program

Movable Ink, the contextual experience engine for innovative email marketers, today announced the launch of its Channel Partner Program, designed to accelerate the distribution of Movable Ink into the marketplace with a full investment in resources, infrastructure, and support to an ecosystem of strategic partners. More than 250 innovative brands already work directly with Movable Ink, using its technology to enhance the consumer experience and optimize their email campaigns to drive ROI. Building [...] [more]
prweb.com    ESP

tactics Summer Showcase: Virgin America GIF Animations [GFX]

With summer almost over, I thought I’d take a look back at some of my favourite campaigns from this summer and (slightly) beyond. First up, Virgin America. Recognised as one of the most innovative companies of 2015, it came as no surprise to me when these little gems began to pop up in my inbox. I’ve been following these animations closely this year, even the emails with static images are awesome – but that’s for another post. [...] [more]
emaildesignreview.com    Gallery, Design

 discussion Look Book: 15 Innovative Campaigns from Leading Retailers [PDF]

Since the channel's inception, email has been a key tool for retailers. While some brands have failed to evolve, many companies have embraced new email tech and are sending standout campaigns. Our latest lookbook celebrates 15 brands that have gone above and beyond to innovate - just in time for your holiday 2015 campaigns. [more] 
amazonaws.com    Gallery
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